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【2021 Solutions】 One-stop intelligent marketing platform Lingke Intelligent Marketing helps small and medium-sized enterprises break through the market

As the algorithm continues to be updated, it is becoming more and more difficult to redirect traffic to the brand's official website through Facebook. In addition, Google announced that third-party cookies will be retired by 2022 at the latest, making it more difficult to track advertising audience data, resulting in digital marketing costs. Higher and higher. The "AI intelligent marketing system" launched by Linker Intelligent Marketing will become the best helper for traditional enterprises to enter digital transformation, allowing business owners to "spend their advertising budget wisely" and assist small and medium-sized enterprises trapped by the epidemic. Go overseas" and market in the global market.

Lingke Intelligent Marketing is led by Chairman Chen Zhenhao, who is good at data marketing. Because of his enthusiasm, he combines technology marketing strategies, market strategies, and business applications to attract people from big data, software research and development, advertising, branding, and cross-border marketing. The core team established by elites in the fields of international trade, design and other fields focuses on the technology research and development and market application of MarTech (marketing technology).

Use AI intelligent technology combined with domain knowledge to create a one-stop intelligent marketing platform

In fact, Chen Zhenhao has integrated his digital marketing businesses, including inbound digital marketing, leading intelligent marketing, digital public relations, growth performance strategy consulting, Ranking SEO, and Siyan Technology, to establish Digit Spark Zhenhao Internet Media Business Group. There are as many as 800 customers, covering more than 16 industries.

Lingke Intelligent Marketing Core The team comes from elites in the fields of big data, software research and development, advertising, branding, cross-border trade, and design.

▲The core team of Lingke Intelligent Marketing comes from elites in big data, software research and development, advertising, branding, cross-border trade, design and other fields.

Lingke Intelligent Marketing has developed a one-stop intelligent marketing platform with zero learning cost by combining its exclusively developed AI intelligent technology with its professional advertising know-how that has served the industry for many years. Even business owners without any background in advertising can easily get started and intelligently eliminate any information that may cause misjudgment, allowing owners to make accurate decisions and navigate the world of digital advertising and marketing, and obtain the best results through MarTech tools. Optimized digital advertising performance.

According to the MarTech Advisor survey, up to 84% of marketers believe that re-establishing MarTech tools is an important key for owners to gain an advantage in the market. Therefore, Linker Intelligence provides a one-stop AI intelligent marketing system, which includes Three MarTech tools:

1. AI Master advertising monitoring and optimization tool. Enterprises use AI Master's fully intelligent mode to monitor and optimize advertising effectiveness 24 hours a day. Through the intelligent warning function, high-cost and low-efficiency advertising activities can be immediately closed to stop the bleeding of owners immediately. And through automatic audience segmentation and derived audience recommendation, we can identify potential customer groups, allowing companies to easily achieve high-performance advertising and gain performance.

2. The AI ​​Insights advertising reporting tool cross-platform integrates Taiwan's two major advertising platforms Google and Facebook advertising backends, providing owners with a dashboard that has both depth and breadth. The data is updated every hour, allowing business owners to quickly grasp the latest advertising results and be able to rely on them. Generate customized reports according to user needs with one click. Use AI intelligent insight technology to provide multi-faceted data analysis and advertising rankings, and help owners interpret and identify the value information hidden in advertising data.

3. SOV voice volume analysis tool digitizes voice volume, uses intelligent text exploration and semantic analysis to turn voices into valuable key data, grasps big market trends, and finds hot topics among competitors and industries. Analyze which issues can trigger consumer responses and open up a path for companies to optimize the quality of decision-making.

Lingke Intelligence provides a A one-stop AI intelligent marketing system, this system includes three MarTech tools such as AI Master advertising monitoring and optimization tools

▲Lingke Intelligence provides a one-stop AI intelligent marketing system. This system includes three MarTech tools including AI Master advertising monitoring and optimization tools.

AI assists marketing, increasing advertising effectiveness by 2 times

Lin Yangbin, CEO of Linker Intelligent Marketing, said that Linker Intelligence used a one-stop AI intelligent marketing system to successfully assist a business English learning platform to increase advertising effectiveness by 200% under the same advertising budget and reduce customer costs by 50%. The cost of list collection has been reduced, and the monthly revenue has doubled compared with before.

In addition, during the epidemic, LinkIntelligence also cooperated with the Foreign Trade Association to assist Taiwan's traditional industries in switching from offline to online sales. For example, it assisted sock manufacturers, machine tools, and plastic supplies manufacturers to successfully acquire customers online. , whether it is assisting in updating websites or setting up web pages, they have helped retailers who originally only sold offline find a way to obtain orders stably online.

Although the epidemic has caused operational risks for the tourism industry, hotels, restaurants, etc., Linker Intelligent Marketing's annual performance is still showing 1.5-2 times growth, that is, the use of AI technology to create new revenue for advertising agencies and advertisers. It has achieved remarkable results in reducing labor expenses, saving advertising budgets and increasing new revenue.

How to accelerate business owners

▲ How to accelerate the digital transformation of business owners’ “thinking and decision-making aspects” is the biggest challenge faced by Linker Intelligence in promoting AI intelligent marketing.

In the five years since he started his business, Chen Zhenhao has seen the troubles and urgent needs of enterprises in digital advertising and marketing. How to accelerate the digital transformation of business owners' "thinking and decision-making aspects" is what Linker Intelligence has encountered in promoting AI intelligent marketing. The biggest challenge. Enterprise digital transformation is divided into two levels: "operational process" and "thinking and decision-making". The introduction of MarTech tools is mainly to assist the "operational process aspect", allowing enterprises to improve operational processes through digital tools and use big data to accurately manage and analyze. Open up new markets, increase profits and reduce costs.

Digital transformation is not just about the introduction of digital tools, it should be paired with organizational culture transformation

However, to make full use of MarTech tools, you need to have a "thinking and decision-making" understanding of digital transformation. In the process of helping to promote corporate marketing and advertising, Linker Intelligence found that some small, medium and micro enterprises have a weak imagination for digital transformation. The cognitive aspect of digital marketing is relatively simple. The focus is often on using digital tools to solve urgent needs, but it is ignored that behind digital transformation, it is necessary to coordinate the transformation of corporate employees and organizational culture in order to maximize benefits.

Lin Yang-bin, who has experience in multinational companies and overseas markets, knows very well that Taiwan's products and services are internationally competitive, but "everything is ready, all it needs is the east wind." Small and medium-sized enterprises lack the tools to fight the international war. To become the best marketing partner for small and medium-sized enterprises, we will integrate all the resources of the group and develop cross-border products, and launch a variety of intelligent tools required for cross-border marketing, including cross-border customs data systems, AI intelligent marketing systems, digital public relations SOV volume insights, SEO intelligent insights and AI intelligent SEO article writing allow local companies that want to undergo digital transformation to use appropriate MarTech tools to easily go overseas and enhance the international competitiveness of Taiwan's industries.

"Lingke Intelligence's vision is to become a cross-border intelligent marketing service provider for brands." This has been Chen Zhenhao's original intention since he started his business. In the future, he will remain true to his original intention.

Lingke Intelligent Marketing Company Chairman Chen Zhenhao

▲Chen Zhenhao, Chairman of Lingke Intelligent Marketing Company.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】輔人科技透過智慧感知床墊 心領神會 讓照護長輩變得有溫度
Furen Technology uses smart sensing mattresses to understand and make caring for the elders warm.

Taiwan is moving towards an aging society, and the demand for long-term care for seniors has increased significantly The invisible killer of long-term care - the fall of an elder is an unspeakable pain for home caregivers and care institutions How to turn every unexpected crisis into the most immediate and warm care is a true test of the adaptability and innovation of smart care In order to make filial piety easier, Foreaider Technology has launched the intelligent sensing mattress Foreaider-Z, a thoughtful auxiliary device that can prioritize the physiological information of the elders, allowing the elders to live with dignity, make up for the lack of care manpower, improve the quality of care, and reduce the cost of care The fall rate reaches more than 25, effectively saving more than 200,000 yuan in care costs per person per year “To take care of my mother” was the original intention of Furen Technology when it was established in 2018 Luo Yilin, founder and general manager of Furen Technology, said that he has been a caregiver for more than 10 years and recalled that his mother had A patient with severe mental illness spent 20-30 years in a nursing home Because he was reluctant to leave his elderly mother, Luo Yilin decided to shoulder the heavy responsibility of taking care of her In the past, my mother stayed in a nursing home for a long time, which made her unwilling to contact strangers and made her feel insecure about changes in the environment and space This is why Furen Technology "makes filial piety simpler without changing the living environment of the elderly" "Let the elderly live with dignity" as the ultimate goal of the product, we decided to use advanced sensing technology and AI analysis to deliver appropriate care information to caregivers, eliminating the physical and mental torture that caregivers experience when caring for the elderly We look forward to using smart care AI Technology makes interacting with elders easier Elder falls are the most common accidents that occur when caring for the elderly at home Bed exit warning technology has become one of the important demand indicators for caring for the elderly, Luo Yilin said Insufficient manpower at night is often a headache for the operation of nursing institutions They can only handle daily routine care affairs, but cannot properly manage emergencies or minor symptoms of the elderly, such as falls at the bedside, temporary physical discomfort such as aspiration pneumonia, etc It is a problem that cannot be properly handled by the current ward inspection and shift handover mechanism For nursing institutions, taking bedside falls as an example, a fall may increase the average annual care cost by more than 200,000 yuan per person In order to build a non-verbal communication bridge between caregivers and care recipients, help care institutions quickly respond to the elderly's physiological and medical information, and improve medical care schedule planning, Luo Yilin and the core team gathered caregivers, doctors, and senior engineers and other professionals, jointly independently developed the "Smart Sensing Mattress" Foreaider-Z to provide homes and care institutions with more thoughtful and high-quality hardware and software AI smart care solutions Helping people without being too strict and helping people without blame is the founding purpose of Helper Technology, which mainly delivers on two levels The first is to put people first and make caring for the elderly a warm interaction In addition, caregivers should have a selfless dedication mentality It has been observed that the cared for may not be willing to express their own needs due to different reasons If the needs of the elders can be grasped through smart care technology, it will not only bring more dignity and dignity to the elders Space can reduce unnecessary communication misunderstandings, make the care process smoother, and reduce care costs Smart sensing mattress, the caring guardian of the elders, reducing the fall rate by more than 25 In the technological breakthrough of smart sensing mattresses, combined with the physiological micro-motion sensing technology developed by Furen Technology, it uses air pressure changes for physiological sensing and AI algorithms, so that caregivers do not need to replace the original mattress Place the smart sensing mattress with a thickness of less than 1 centimeter under the elder's original mattress, plug it in and connect it to the Internet Wait 3 minutes for the environment parameters to be automatically matched and set, and the pressure on the bed can begin to be accurately detected changes and interpret the actions and behaviors of the elderly For critically ill and long-term care recipients in nursing institutions, as well as the elderly and infants at home, Furen Technology has launched three versions of smart sensing mattresses, including the smart sensing mattress "Lite version", "standard version" and " Pro version" The Lite version entry-level version, combined with air pressure change sensing technology, can provide home caregivers with relevant identification functions to warn the elderly when leaving bed and inquire about daily routines The OTTALK home care bell APP can be downloaded through the mobile phone, and the caregiver can remotely Set the bed exit warning time and pay attention to the elderly's status of leaving the bed or not, and check the status of work and rest through the mobile phone The standard version, in addition to the bed exit alarm function, can provide caregivers with data measurement status of the elderly's heart rate and breathing during sleep through analog signal calculation technology For the Smart Sensing Mattress Pro version, a three-stage warning function of bed-sitting-up-leaving the bed is specially added, as well as sleep status records such as time in bed, hours in bed, hours of light sleep, hours of deep sleep, hours awake, and number of respiratory arrests and other information, hoping to provide better and more timely services to end customers In terms of business model, Furen Technology provides small-scale care units with a buyout system that integrates smart sensing mattress software technology In terms of cooperation with SI industry players, the company provides hardware equipment for integration and creates more promotion opportunities through SI channels For the empirical application of clinical trials, Furen Technology has currently cooperated with Taipei An'an Nursing Home to successively introduce smart sensing mattresses such as Lite, standard, Pro and other functional products into the care environment to provide diversified services for the elderly Intimate and convenient services of intelligent care During the cooperation process, since An'an Nursing Home is a small institution with a shortage of manpower, the bed exit warning function of the smart sensing mattress helps caregivers quickly remotely determine whether the elderly has left the bed or has fallen, effectively reducing the fall rate by more than 25 Through physiological micro-motion sensing technology, it can quickly help caregivers record the elderly's sleep status the previous night, creating a more convenient communication mode and information exchange mechanism between caregivers and family members In addition, the implementation of smart sensing mattresses can help nursing institutions obtain more positive evaluations in the evaluation Furen Technology develops smart sensing mattresses through physiological micro-motion sensing technology Smart sensing mattress voice AI recognition reduces the number of people sent to hospital for aspiration pneumonia to less than 5 of the overall number of cases Optimizing the voice AI recognition establishment mechanism has always been the goal of Furen Technology’s efforts to improve Luo Yilin said that he was very grateful to Furen Technology for having the opportunity to participate in the development plan of AI care services for respiratory diseases under the guidance of the Industrial Bureau and the Information Policy Council painting, and conducted field clinical demonstration at Puli Christian Hospital Through this project, not only the smart sensing mattress uses AI voice recognition and calculation technology to become more sophisticated, but also an AI training optimization framework is established to allow caregivers at Puli Christian Hospital to respond to the elderly’s upper respiratory tract-cough sounds and lower respiratory tract symptoms -The identification and warning performance of heartbeat and respiratory rate changes are more optimized, and the number of people sent to the hospital due to aspiration pneumonia in care institutions is effectively reduced to no more than 5 of the total number of cases in the month It is believed that with the integration of smart sensing mattresses and respiratory disease AI care services, the service is expected to spread to 5 domestic medical institutions this year Luo Yilin said excitedly that not only that, the smart sensing mattress has also been favored by Japanese dealers and conducted product testing In the next stage, business promotion in Japan will be launched Smart sensing mattress-assisted care institutions reduce the number of people sent to hospital due to aspiration pneumonia Create the integration of long-term care industry software, hardware and service ecosystem to make care simpler Although Furen Technology has only been established for 4 years, it took 9 years to complete product technology research and development Luo Yilin expressed his gratitude for supporting and recognizing the company's entrepreneurial philosophy despite limited manpower and resources The guidance and support of the distinguished people as well as the AI Industry Promotion Plan of the Industrial Bureau of the Ministry of Economic Affairs and the Corporate Information Strategy Council For a small start-up like Furen Technology, there are always challenges and learnings in terms of funding, technical issues, obtaining and processing of production materials and parts However, Huangtian pays off its hard work Driven by the ultimate goal of "making filial piety easier", Furen Technology strives to make smart sensing mattresses the first smart care product in Taiwan that uses air pressure sensing physiological information For the original intention of starting a business that emphasizes the orientation of social value, how to make smart sensing mattresses take into account social value while maintaining a win-win and balance of commercial interests is a strategic issue that Luo Yilin must carefully consider when operating the company's products and business development In the face of business layout, Furen Technology will work hard to stabilize operations and marketing operations in the near future to give back to investors and target customers who have supported the company for a long time In addition, Furen Technology is more active in international business development and product testing in Japan, Vietnam and Poland Regarding the mid-term planning, Luo Yilin believes that the care needs and services of the elderly cannot be completed independently by one industry Furen Technology looks forward to cooperating with more like-minded smart care industry players in the future By gathering the professional energy of each industry, we can build a complete Only with a diverse product chain mechanism can we work together to conquer domestic and foreign markets To this end, Luo Yilin hopes that the company can create an integration of the software, hardware and service ecosystem of the long-term care industry and realize its wish to make care simpler Looking forward to the future, Furen Technology will hope to move from long-term care to preventive medicine I believe that if preventive medicine is managed properly, it will definitely make a great contribution to saving the cost of long-term care Luo Yilin said that more importantly, it will help the elderly in their later life Halftime enjoys a more understanding quality of care and a bright and hopeful life Luo Yilin, CEO of Furen Technology「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」