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【2023#16】Deep Learning and Intelligent Customer Service AI Technology Application Plan at Kaohsiung Howard Hotel

Industry

  • Accommodation and Food Services (IMajor Category)
  • Accommodation Industry (Subcategory 55)

Industry Pain Points

  • High Seasonal Demand Fluctuations: Certain periods may experience decreased customer base and performance decline during low season.
  • Intense Competition: The presence of numerous hotels, inns, and restaurants in the market requires operators to continuously innovate and enhance service quality to maintain competitiveness.
  • Significant Human Resource Demand: The industry generally faces challenges with human resource shortages and high turnover. Recruiting and retaining excellent staff, as well as providing appropriate training and career development, are key challenges.
  • High Costs and Profit Pressure: Price competition and rising costs, including rent and labor costs, put pressure on profit margins.
  • Digital Transformation Pressure: The need to keep up with technology and digital transformation, introducing new technologies and systems to improve efficiency, service, and cater to digital demands of customers.
  • Online Reviews and Reputation Management: Affected by social media, managing reputation and addressing negative reviews is a challenge, demanding proactive response and improvements in customer satisfaction.

IntroductionAIBenefits

  • Increased Efficiency: Automating many tedious processes such as reservation management, inventory control, and supply chain management, thereby increasing operational efficiency and cost-effectiveness.
  • Personalized Services: Analyzing data to understand customer preferences and behavior patterns to offer personalized services and recommendations, thus enhancing customer satisfaction, repeat visits, and word-of-mouth effects.
  • Prediction and Demand Management: Analyzing data and predicting demand trends to optimize inventory management, workforce scheduling, and pricing strategies, fulfilling customer needs and increasing revenue and profits.
  • Virtual Assistants and Chatbots: Providing immediate customer support and interaction, enhancing customer satisfaction, saving on labor costs, and improving service efficiency.
  • Sentiment Analysis and Context Identification: Analyzing customer reviews and social media content to identify emotional tendencies and contexts, understanding and responding to customer needs, improving service quality.
  • Monitoring and Preventive Maintenance: Monitoring the status and performance of equipment, early detection of faults, and performing preventive maintenance to reduce downtime, improve asset performance, and save on maintenance costs.

Common AI Technologies or Applications

  • Content Filtering, Collaborative Filtering: Using AI such as content filtering or collaborative filtering algorithms to analyze customer preferences and behavior data, providing personalized recommendations and suggestions, increasing customer engagement, enhancing the consumer experience, and boosting customer loyalty.
  • Generative Artificial Intelligence: Using natural language processing to analyze and understand customer text comments, social media, and online reviews, extracting sentiments, opinions, and keywords to help businesses rapidly identify and respond to customer needs; utilizing generative AI like pretrained transformers for answering common questions, making suggestions, handling bookings, providing real-time customer interaction and support, saving labor costs, and enhancing customer experience.
  • Random Forests, Long Short-Term Memory Networks: Using AI such as random forests or LSTM to analyze extensive sales data, predicting future product demands to better arrange inventory.
  • 卷積神經網路:使用人工智慧如卷積神經網路,可以識別和分析如食物、場景和設施等圖片和影片中的內容,用於菜單管理、餐點辨識、客房清潔檢查等項目,提高工作效率和品質控制。

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」