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【2021 Solutions】 Drone expert Droxo Tech uses its Strengths to Become a Pioneer in Epidemic Prevention

In May 2021, at the Tai'an Elementary School campus in Taichung City, two drones quickly took off and sprayed disinfectant in the campus of Taian Elementary School in Taichung City, completing emergency disinfection of the entire campus in a single day. The company using drone technology for epidemic prevention is none other than the Tainan-based Droxo Tech, which has been silently carrying out this technology-based epidemic prevention work for more than six months.

In fact, Droxo Tech was established in 2018. Members of the team are aerospace technology engineering experts. Cheng-Han Hsieh, president of Droxo Tech, who was also a member of the Taiwan team in the 20th APICTA AWARS, said that Droxo Tech mainly develops drone technologies and applications, and is committed to using drones as vehicles to break through the existing technical framework. In agriculture and industrial inspection, the company uses highly efficient customized drones to break through existing work patterns and solve problems, such as labor shortage and work hazards in industries.

Zoyi Technology uses drones for epidemic prevention and disinfection work at Tai'an Elementary School, Taichung City

▲Droxo Tech uses drones to carry out disinfection work on the campus of Taian Elementary School in Taichung City.

The global commercial drone market is expected to grow to US$8.7 billion in 2025

According to statistics of Fuji Chimera Research Institute, as the unit price of drones decreases, drones will gradually become more popular, extending from their initial aerial photography function for general consumers to commercial products for agriculture, measurement, and logistics. In terms of drone market size, global drone shipments was 3.9 million units in 2019, and are estimated to reach 4.18 million units in 2020.

A report published by Global Information, Inc. (GII) also pointed out that commercial drone services, such as: photography, entertainment, surveying and aerial operations, disaster survey and relief, early warning systems, data collection and analysis, and environmental monitoring, have considerable profit opportunities, which are predicted to grow to US$8.7 billion per year in 2025. Droxo Tech targets agricultural drones and industrial surveying in the commercial drone market. Agricultural drones replace manual pesticide spraying and fertilization, and only needs six minutes to spray approximately 4,850 m2 of land, reducing pesticide use by 50% while achieving a control effect reaching 95%.

In addition, drones use AI spectrum NDVI image recognition technology to identify the growth status of crops, such as rice paddies, and establish an agricultural information system. Industrial inspection drones are for offshore wind turbines, bridges, etc., recording 360-degree images without blind spots for big data analysis in the cloud.

Agricultural drones shoulder the significant responsibility of spraying chemicals and collecting agricultural information, making them a great help to farmers.

▲Agricultural drones are responsible for spraying pesticides and collecting agricultural information, making them a good helper for farmers.

Cheng-Han Hsieh said that based on the global market observations, using agricultural drones to spray pesticides is a basic need, but the back-end agricultural information analysis is the indicator that is truly important. If a data platform can be established, it will greatly benefit agricultural development and pest control. In addition, the use of agricultural images combined with multispectral images and analysis of rice paddy soil and fertilizer content has produced concrete results in rice growth monitoring. Based on empirical results of rice paddies in Meinong, Kaohsiung, the amount of pesticides sprayed by traditional farmers was double the standard. Data analysis let farmers understand that they do not need to spray too much pesticide and it will not affect the quality and harvest.

The specific method is to record plant growth indicators and import them into the back-end system in coordination with the analysis. Whether plants have pests or diseases is determined through back-end big data processing and analysis, monitoring of plant growth, and analysis of infrared images, and different amounts of pesticide are sprayed based on the data. "In the past, farmers relied on the weather for their livelihood, but now they let the data speak for itself." Cheng-Han Hsieh believes that helping farmers accurately monitor the growth of crops and make correct decisions is the most important contribution of drones in collecting agricultural information for analysis.

Targeting agricultural plant protection machines and industrial inspection, Zoyi Technology integrates software and hardware to enter the international market

In terms of industrial surveying, traditional industrial inspection has three disadvantages: 1. Manual operations is dangerous;2. The manual inspection takes too long;3. Lack of third-party verification tools. Drones overcome the three major disadvantages above. Droxo Tech uses drones for bridge and wind turbine inspection. First of all, in terms of bridges, traditional inspection requires hanging and inspection time is too long, manual operations are dangerous due to the strong winds. Drones can take off at any time for inspection, and 3D models can be created using 3D image recognition, so that rust and cracks have nowhere to hide.

Drone operation screen.

▲Drone operation screen.

The inspection of offshore wind turbines also faces risks such as climbing and hanging of manual operations and strong winds. Using drones to replace engineers for inspection work is safe, effective, and convenient.

Droxo Tech focuses on drone technology. Cheng-Han Hsieh said that the short-term goal is still to focus on agricultural drones, supplemented by collecting agricultural information for big data analysis, in order to provide more complete agricultural information to agricultural units as the basis for agricultural reform.The mid-term goal is to continue to improve the flight control system, strengthen the application of the control system in the field, such as automatic landing, automatic tracking, and activate mission scheduling.The long-term goal is to become an automation company specializing in the design of automated vehicles or automated monitoring equipment.

For example, drones used to spray pesticides are currently used in large outdoor areas, but greenhouses also have great demand. Greenhouses with a planting area of 4,850 m2 also need to spray pesticides and harvest. Since greenhouses are indoors, there is more interference with the drone navigation system. After the control system is strengthened, automated guided vehicles (AGV) or automated design will be introduced indoors or in greenhouses, and the vehicle will be changed from drones to AGVs to solve the troubles of farmers.

Since Taiwan's agricultural drone market has a limited appetite, about 200 units per year, Droxo Tech also plans to develop overseas markets, initially selecting Southeast Asia and South America. Palm trees in Malaysia are crops with high economic value, a large planting area, and have greater opportunity to use agricultural drones.  At the same time, in order to help improve the planting environment, Droxo Tech will also establish an agricultural information recording platform and export equipment and systems integrating software and hardware to overseas markets.

Zoyi Technology's general manager Xie Chenghan is a drone expert.

▲Zoyi Technology's general manager Cheng-Han Hsieh is a drone expert.

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【解決方案】五年磨一劍 太奇雲端專注影像辨識 獲智慧城市創新應用獎
After five years of hard work in image recognition, Touch Cloud won the Smart City Innovation Application Award

During the opening ceremony of the 2022 Smart City Summit amp Expo co-organized by the National Development Council, Ministry of Foreign Affairs, Taipei City Government, Taoyuan City Government, Kaohsiung City Government, and Taipei Computer Association on March 22, 2022, founder and president of Touch Cloud Cheng-Hsun Li went on stage to receive the "2022 Smart City Innovation Application Award_Smart Security Award" This award is hard-won because after five years of hard work, Touch Cloud brought its core technology of AI image analysis back to Taiwan after gaining popularity in overseas markets, becoming an important smart city solutions provider "Since the company was established, we have positioned ourselves to make AI products that are stable, easy to use, and truly needed by the market" The company's positioning is very clear, this step took Touch Cloud five years It was not until the beginning of 2020 that Touch Cloud launched its first intrusion detection product In less than two years, Touch Cloud has now launched seven products, with each product receiving excellent reviews from the market Specializing in the field of smart cities, Touch Cloud successfully entered the Asian market Founded in February 2016, Touch Cloud originally focused on AOI defect detection However, the definition of defects is different for every customer As a result, applications in this field are mostly project development and could not be commercialized The company later directed its efforts to AI Application Box, a product that integrates software and hardware, and focused on smart cities, including transportation, industrial safety, and security related markets In view of the high acceptance and price advantage of AI in overseas markets, Cheng-Hsun Li targeted the overseas market in the early stages of the company's development, and has produced many successful results in several major countries, including Hong Kong, Singapore, and Thailand Among them, Touch Cloud successfully entered the Hong Kong market with its debut in the Hong Kong International Airport project In 2018, Hong Kong International Airport planned to monitor ships around airline oil storage platforms to prevent ships from colliding with the oil storage platform However, the oil storage platform is located in the middle of the sea and lacks electricity and Internet connection, so it could only set up a camera on shore 3 km away from the platform In addition to the long distance and poor line of sight, monitoring was also affected by weather conditions, such as clouds and fog, and was ineffective Touch Cloud customized an AI algorithm specifically for the project, and continuously collected image data for model training It took half a year of discussions with the customer and system corrections to finally achieve an accuracy rate of 98, successfully completing the goal Touch Cloud won the 2022 Smart City Innovation Application Award_Smart Security Award Minister of Economic Affairs Mei-Hua Wang on the left, Touch Cloud founder and president Cheng-Hsun Li on the right Touch Cloud products have three advantages that provide customers with a better AI user experience 1 Plug and play 2 Provides flexible services, in addition to standard products, customized services meet customers' needs for quick launch and reliable problem solving 3 High adaptability and ability to achieve extremely high recognition accuracy in different environments Cheng-Hsun Li believes that the design of AI products should be as simple as using a "home appliance" and have a clear purpose Therefore, Touch Cloud built an AI Application Box to design products from the perspective of scene applications, focusing on image analysis related to "people" and "vehicles" At present, a total of seven products have been developed, including KekkAI personnel intrusion detection, card swiping and tailgating detection, KekkAI-H construction site safety detection, Abaci-P people flow and head count, Abaci-V traffic flow and vehicle count, Greygoose personnel intrusion detection and people flow, GotchA cross-camera person tracking search, and AISense license plate recognition Cross-camera tracking product GotchA won the Smart City Innovation Application Award GotchA is the product that won the Smart City Innovation Application Award This cross-camera tracking product is unique in the market Its system uses AI technology to search and track people by analyzing their features at the time Users can use image search to search for the path of a specific person in multiple cameras they can also use multiple appearance features to find suitable target groups Using GotchA, you can actively search for lost people, understand the shopping behavior of VIP customers in the mall, and even manage the footprints of visitors in the building For example, it is not uncommon for children to get lost in hypermarkets GotchA can access footage from the entrance camera for an image search, and compare the walking path of the child to quickly find the missing child Using GotchA in shopping malls and amusement parks, where people come and go, to find lost people It not only significantly reduces the time spent by 90, but also transforms the traditional approach of the service counter making an announcement to the lost person into an active search based on image analysis, thereby improving service levels and accuracy Touch Cloud's excellent AI image analysis technology is favored by large enterprises Cheng-Hsun Li said that his experience abroad has taught him to help customers find AI usage scenarios For example, a T-Bar large advertising billboard operator in Thailand wants to attract business, and advertisers want to understand the flow of people to evaluate advertising effectiveness The T-Bar company has more than 1,000 cameras and can determine the type of vehicle from the images and then calculate the number of people, which can be converted to advertising effectiveness After Touch Cloud used the data for training, it can even identify special vehicle types in various countries For example, the nbsp"pickup truck" is a special vehicle type in Thailand Model training is carried out through Open Data, scenario data, and Touch Cloud's self-built database, and can accurately identify traffic flow and vehicle type, which is used to estimate the number of people reached by the advertisement Rapid business development after returning to the Taiwan market from overseas Touch Cloud currently accounts for 70 of the overseas market, with customers in Thailand, Hong Kong, Singapore, Malaysia, Japan, South Korea, and the Philippines In the future, it will also develop into other Asian markets, such as Vietnam In addition to the Asian market, Touch Cloud has not forgotten to serve Taiwanese customers, and began to actively recruit partners to jointly develop the Taiwan market in June 2021 So far, the number of customers has quickly accumulated to more than a hundred Touch Cloud's excellent AI image analysis technology is favored by many companies, and most investors are strategic partners, working together to create synergies and allow Touch Cloud's technology to be quickly applied Cheng-Hsun Li said that it often takes more than five years for an AI startup to get its operations on track, and it takes at least three years to cultivate good AI talents Results are gradually emerging thanks to the considerable flexibility and space given by strategic investors to the company Touch Cloud products are already being put into practical use in major Asian countries such as Hong Kong, Singapore, Thailand, South Korea, and Japan, and are expected to enter more Asian countries within two years, driving more advanced image analysis applications The company hopes to complete representative cases in Asian markets every year, and move towards an IPO as a company featuring AI products

【解決方案】破壞式創新商模 奇翼醫電推出行動醫療裝置- 心電圖傳感器 打造遠距醫療當中最後一塊拼圖
Disruptive innovative business model Qiyi Medical Electronics launches mobile medical device-ECG sensor to create the last piece of the puzzle in telemedicine

With the advent of the post-epidemic era, the development of global telemedicine is in the ascendant, which has greatly increased the demand for smart medical technology in decentralized medicine Among them, if mobile medical devices can provide real-world at home or outside the hospital data for use in hospitals, it is believed that it will reduce the burden of diagnosis and treatment on doctors or medical personnel and reduce health insurance expenses To this end, Singular Wings Medical has launched a comprehensive telemedicine solution, which combines excellent wearable mobile medical device design, innovative software development, AI algorithms and cloud platform services, and will become the last piece of telemedicine puzzle David Lee, the founder and general manager of Qiyi Medical Electronics, said that his original intention to start the business was because he witnessed Taiwan's long-term pursuit of low-cost mass production, which led to the continuous decline in the value of the industry For example, in the past thirty years, The output value of the former Silicon Valley was similar to that of Taiwan's Hsinchu Science Park, but thirty years later, the output value of Silicon Valley reached US14 trillion at the end of 2020, while the output value of Hsinchu Science Park was less than NT15 trillion at the end of 2021 Seeing Silicon Valley's sensitivity to industry needs and disruptive innovations such as Uber, Airbnb, industry trends and the post-epidemic era have driven a surge in telemedicine services, thereby creating high industry value, so I started a business at the age of 45 and conceived how to combine it with Taiwan After more than ten years of accumulated industrial advantages and Silicon Valley's innovative model, we decided to help Taiwan's industry upgrade and find a new path through the integration of the medical industry, ICT technology industry and innovative business models Seeing that Taiwan has always been a gathering place for the most elite talents in the medical industry and electronics and electrical industry, I believe that through the combination of the two and innovative business models, we can have the opportunity to follow Silicon Valley and create a different business According to Taiwan’s Communication Diagnosis and Treatment Methods, Taiwan’s market demand for telemedicine is divided into two situations emergency such as COVID-19 and special necessity such as special geographical locations such as outlying islands or mountains It is allowed Carry out communication medical diagnosis In fact, the development of global telemedicine decentralized medicine is in the ascendant, but the demand for smart medical technology to meet decentralized medicine still needs to be realized In addition to the medical technology gap, it also includes medical treatment flow, patient identification, remote Remote consultation and collection are fueling the push for smart medical technology Li Weizhong observed that for telemedicine decentralized medicine to be successfully implemented, it is best to use telemedicine devices that are used outside the hospital or at home and are easily available in daily life Among them, the data of the device is the key It can provide doctors with out-of-hospital real-world data Real World Data or Real World Evidence that they can trust and apply, so that they can improve their diagnosis and treatment methods In fact, this type of telemedicine device is not popular, making remote medical care difficult to complete In addition, as the number of wearable devices such as bracelets and watches increases, most of the data that these devices can truly provide is insufficient for medical purposes and is not easy to validate and verify Li Weizhong said that people are paying more and more attention to health awareness, which is a positive encouragement for telemedicine devices He believes that as long as there is an appropriate business model and the right way to cooperate with hospitals and doctors can reduce the burden on doctors or medical personnel and reduce health insurance expenditures, Qi Yi Medical Electronics will definitely have the opportunity to become the last piece of the puzzle in telemedicine Founded in 2015, Qiyi Medical Electronics’ core team consists of 22 diversified professionals, including young engineers with medical, engineering and information backgrounds and experienced entrepreneurs, working together to create an overall solution for remote healthcare The solution includes hardware design, software development and backend cloud platform services for the mobile medical device Beatinfor Health electrocardiogram sensor Electrocardiogram ECG is one of the most important vital signs body temperature, pulse, respiration and physiological data of the human body, which can reflect various physiological changes in the human body, such as cardiovascular health, inflammation, infection, bleeding, injury or anxiety index changes For this core concept, Qiyi Medical is committed to using wearable electrocardiograms as its core technology, while collecting important vital signs and environmental parameters such as electrocardiograms, and building AI algorithm systems and backend cloud platform services based on big data and machine learning to help solve remote problems Specific chronic diseases such as cardiovascular disease, sleep problems, and metabolic diseases are the most important in medical treatment Electrocardiogram sensor continuous physiological data monitoring reduces the risk of death in acute heart failure patients by 11 within 30 days after discharge In order to realize remote medical services, Qiyi Medical Electronics has launched a complete set of remote medical care solutions, including wearable mobile medical devices-electrocardiogram sensor BEATINFO ECG, BEATINFO HEALTH APP, and AI algorithms , web pages and BEATINFO HEALTH cloud service platform The BEATINFO ECG sensor is an exclusive device for the BEATINFO HEALTH APP health cloud platform It can be used continuously for 40 hours when fully charged The device is only 15g This sensor can collect the user's electrocardiogram, respiration, and skin temperature through a patch or chest strap , body movements, postures and environmental parameters Currently, BEATINFO ECG sensor has 8 patents in the United States and Taiwan, and won 2 German iF Design Awards in 2017 Mobile medical device-electrocardiogram sensor can provide continuous physiological data monitoring In terms of overall technical features, the BEATINFO HEALTH cloud service platform has four key physiological data detection characteristics continuity, long-range, real-time and dynamic In terms of operation, users can download the BEATINFO HEALTH APP on Android or iOS systems Its interface can provide physiological data status, order health assessment reports such as one-day sleep assessment report or cardiovascular health assessment report, and high-intensity exercise test Cardiovascular assessment reports, third-party remote medical consultation services and other functions Users use patch-type or chest-strap ECG sensors paired with end-to-cloud platforms for continuous physiological detection Before being transmitted to the cloud for further calculations, all data will be de-identified and made available to professionals Data reports are provided for physician judgment The BEATINFO HEALTH cloud service platform has powerful noise filtering processing capabilities, fast waveform recognition and judgment, as well as highly complex cloud architecture and communication technology Why is the noise filter processing capability so important Because medical equipment in general hospitals must require users to complete short-term measurements under static conditions Usually, data in life situations outside the hospital cannot be collected by the hospital, and this data is very important to doctors It is increasingly important to understand the progression of the disease and the condition of patients leaving the hospital Therefore, if we continue to record very weak ECG signals in daily life, we actually need to overcome a very high technical threshold After these signals are processed by the noise, they will first be judged by the AI algorithm before preliminary and rapid conclusions can be made Users can instantly avoid certain fatal risks The cloud architecture provides a deeper level of second-order computing and also covers the business model architecture It provides service models such as user management, automatic report generation, record keeping, alarm notifications, and connection with more services such as third-party alarms Emergency rescue, third-party medical consultation, doctor and patient docking, medical treatment cash flow and other functions In terms of competitive advantages in the industry, compared with the industry's braceletwatch products, Qiyi Medical's electrocardiogram sensor BEATINFO ECG provides accurate medical-level measurements, and can continuously record and collect physiological data, improving any Sudden or sporadic symptoms may occur Compared with the electrocardiogram patch of its peers, it provides real-time data return and web-based management tools, and can produce various reports for managers to remotely manage a large number of users on the web According to statistics from Beijing Medical University, the mortality rate of patients with acute heart failure within 30 days after discharge is as high as 11 If an electrocardiogram sensor is installed on the patient for continuous and real-time monitoring for 30 days, it is possible to reduce part of the risk of death, and at the same time, it can Significantly reduce health insurance costs Additionally, in the case of cardiovascular disease, if the user wears the device for a period of time, regular cardiovascular assessment reports can be obtained and provided for follow-up in-depth examinations by doctors In addition to the measurement of cardiovascular diseases, the ECG sensor configuration can provide home assessment of sleep apnea OSA During the measurement, patients can discover potential and easily overlooked cardiovascular diseases, and users do not need to stay in the sleep ward for treatment After a boring night, through the ECG sensor patch and AI algorithm, patients only need to sleep at home for one night to receive an OSA test report If needed, doctors can access patient status remotely and instantly via any internet browser Therefore, through the ECG sensor wearable service, users can discover hidden and unknown cardiovascular diseases such as arrhythmias related to sudden death from the measurement process to avoid unnecessary regrets Qiyi Medical Electronics’ business model is mainly B2B2C, hoping to assist individuals, hospitals, enterprises, care services and other units to create a win-win situation Li Weizhong analyzed that the business cooperation model is quite flexible, whether it is leasing or buying out wearable measurement devices, or providing annual report subscriptions to reduce the cost of purchasing devices for users, such as including 2-minute electrocardiogram, Flexible subscription package including 7-day cardiovascular health assessment, exercise cardiovascular health assessment, sleep health assessment report, etc Group cardiovascular monitoring system solution creates a many-to-many real-time physiological information monitoring platform to replace diagnosis with prevention In addition to providing individual users with remote mobile physiological data measurement, the BEATINFO cloud platform provides a "group cardiovascular monitoring system" solution that can create many-to-many real-time physiological information monitoring through network technology Based on the platform, patients only need to wear a lightweight monitoring patch, and the back-end system can grasp the changes in their physiological information, so that prevention can replace diagnosis and reduce the chance of sudden cardiovascular death This platform provides 3 functions, including the ability to manage different users into groups and hierarchically, and the number of users can reach tens of thousands it can display users’ basic physiological information in real time on web tools, and can be used under certain preset conditions When triggered, this platform will immediately send out an alarm historical data can also be reviewed on the platform, which is very suitable for doctors to check the patient's disease progression outside the hospital during consultation For the application of the "Group Cardiovascular Monitoring System" solution, taking high-intensity exercise as an example, such as long-distance running and cycling, mountain climbing activities or traveling abroad, a prior cardiovascular health assessment is required activities, and corresponding evaluation reports This report allows users to share it with doctors, so that participants can make assessments before the event or test their training effectiveness, which can significantly reduce the risk of accidents during the event beforehand During the activity, the group cardiovascular monitoring system also provides real-time on-site monitoring of a large number of participants It can be monitored in real time by the AI in the background at the moment of exercise Once an accident occurs, the platform can immediately issue an alarm and even report the accident GPS positioning of the location, and continuously transmits back the user's physiological information during search and rescue, striving for golden rescue time In sports monitoring applications, taking golf as an example, how to improve golfers' puttinghitting performance A player's performance and concentration are usually directly related to personal emotional stability Li Weizhong said that through HRV analysis of Qiyi Medical's electrocardiogram device, it can help determine the player's emotional and stress index performance, and at the same time help golf coaches select and train players The group cardiovascular monitoring system can create a many-to-many real-time physiological information monitoring platform Establish a firm foothold in Taiwan, move towards the US and European markets, and move towards the goal of a data company Faced with the challenges of technology research and development and market promotion, Qiyi Medical Electronics’ automatic identification of electrocardiograms requires a large amount of data for AI calculation development For this reason, Qiyi Medical Electronics must cooperate with hospitals and develop jointly Finish At present, the company has established good cooperative relations with many medical centers and research units, and has overcome these technical bottlenecks one by one In terms of market promotion, Li Weizhong said that the biggest challenge facing Qiyi Medical Electronics is to communicate with the market and let the public understand the differences between competitors' bracelet and watch products and the company's mobile device-electrocardiogram sensor Compared with the common bracelet and watch products on the market that collect electrocardiogram data in a discontinuous manner, it may take a long time to collect discontinuous data before potential cardiovascular problems can be discovered by luck Qiyi Medical Electronics actively promotes electrocardiogram to the public in a continuous manner The competitive functional characteristics of sexual detection data and emphasize that it is a very important means to assist in the detection of many potential diseases, replacing diagnosis with prevention and reducing the occurrence of unnecessary cardiovascular diseases In addition, in terms of business promotion, we also hope to create more opportunities for business matching and new venture capital raising with the assistance of the Corporate Resource Strategy Council Looking to the future, Li Wei and Xu Qiyi Medical Electric Energy will become the last piece of the telemedicine puzzle in the health wearable device-electrocardiogram service Li Weizhong said that in the short term, Qiyi Medical hopes to gain a firm foothold in Taiwan and become a common medical device in everyone's home, just like thermometers and blood pressure monitors The company is also constantly developing new indications Starting from electrocardiogram, coupled with AI and big data, it can deal with more chronic diseases In addition to cardiovascular diseases, we have also successively developed sleep apnea and other more special diseases The applications are aimed at the problems of elderly chronic diseases that modern people are very likely to encounter With a mid- to long-term plan, Qiyi Medical will enter the US and EU markets, become an international company, and continue to aim to become a data company, making good use of the company's long-term collection of data applications to provide services in diverse fields such as new drug development and vaccine development application to create business opportunities and profits 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】AI也懂行銷太米科技個人化推薦服務助時尚電商提升3倍轉換率
AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS Software as a Service helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry Enhancing conversion rates has always been a major challenge for all e-commerce platforms Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools Company Position Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services 'Daniel referring to Zi-Hao Huang and I have both worked in small to medium e-commerce I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots chatbot to send personalized promotional messages When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc, are recorded and tagged When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc, ensuring each customer receives discounts that fit their needs At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color Many clients have seen significant results after introducing personalized recommendation services For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 18 times after adopting Tammy Technology's service Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21 The pricing model is subscription-based, with large corporations being charged based on specific feature needs The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value New client base After apparel and cosmetics, pushing into the home decor industry Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results However, due to the pandemic, non-essential fashion industries have been impacted Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30 during the pandemic To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products As for why not expand the client base to 3C products Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process SOP to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year New business model Establishing a new marketing model centered on the consumer Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion Future plans include integrating investor resources to establish a new marketing model centered on consumers Tammy Technology co-founder and COO Yi-Ting Li「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」