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【2022 Solutions】 AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology. Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS (Software as a Service) helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry.

Enhancing conversion rates has always been a major challenge for all e-commerce platforms. Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools.

Company Position: Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing

Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services. 'Daniel (referring to Zi-Hao Huang) and I have both worked in small to medium e-commerce. I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking.' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources.

▲ Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services

By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers. They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives. Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions: one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots (chatbot) to send personalized promotional messages.

When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page. Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site. Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles.

For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc., are recorded and tagged. When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc., ensuring each customer receives discounts that fit their needs.

At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color. Many clients have seen significant results after introducing personalized recommendation services. For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 1.8 times after adopting Tammy Technology's service.

Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21%. The pricing model is subscription-based, with large corporations being charged based on specific feature needs. The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value.

New client base ➤ After apparel and cosmetics, pushing into the home decor industry

Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results. However, due to the pandemic, non-essential fashion industries have been impacted. Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30% during the pandemic. To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products.

As for why not expand the client base to 3C products? Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior. However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days; and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging. Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations.

To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process (SOP) to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year.

New business model ➤ Establishing a new marketing model centered on the consumer

Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY. The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America. Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion. Future plans include integrating investor resources to establish a new marketing model centered on consumers.

Tammy Technology co-founder and COO Yi-Ting Li.

▲ Tammy Technology co-founder and COO Yi-Ting Li

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】輔人科技透過智慧感知床墊 心領神會 讓照護長輩變得有溫度
Furen Technology uses smart sensing mattresses to understand and make caring for the elders warm.

Taiwan is moving towards an aging society, and the demand for long-term care for seniors has increased significantly The invisible killer of long-term care - the fall of an elder is an unspeakable pain for home caregivers and care institutions How to turn every unexpected crisis into the most immediate and warm care is a true test of the adaptability and innovation of smart care In order to make filial piety easier, Foreaider Technology has launched the intelligent sensing mattress Foreaider-Z, a thoughtful auxiliary device that can prioritize the physiological information of the elders, allowing the elders to live with dignity, make up for the lack of care manpower, improve the quality of care, and reduce the cost of care The fall rate reaches more than 25, effectively saving more than 200,000 yuan in care costs per person per year “To take care of my mother” was the original intention of Furen Technology when it was established in 2018 Luo Yilin, founder and general manager of Furen Technology, said that he has been a caregiver for more than 10 years and recalled that his mother had A patient with severe mental illness spent 20-30 years in a nursing home Because he was reluctant to leave his elderly mother, Luo Yilin decided to shoulder the heavy responsibility of taking care of her In the past, my mother stayed in a nursing home for a long time, which made her unwilling to contact strangers and made her feel insecure about changes in the environment and space This is why Furen Technology "makes filial piety simpler without changing the living environment of the elderly" "Let the elderly live with dignity" as the ultimate goal of the product, we decided to use advanced sensing technology and AI analysis to deliver appropriate care information to caregivers, eliminating the physical and mental torture that caregivers experience when caring for the elderly We look forward to using smart care AI Technology makes interacting with elders easier Elder falls are the most common accidents that occur when caring for the elderly at home Bed exit warning technology has become one of the important demand indicators for caring for the elderly, Luo Yilin said Insufficient manpower at night is often a headache for the operation of nursing institutions They can only handle daily routine care affairs, but cannot properly manage emergencies or minor symptoms of the elderly, such as falls at the bedside, temporary physical discomfort such as aspiration pneumonia, etc It is a problem that cannot be properly handled by the current ward inspection and shift handover mechanism For nursing institutions, taking bedside falls as an example, a fall may increase the average annual care cost by more than 200,000 yuan per person In order to build a non-verbal communication bridge between caregivers and care recipients, help care institutions quickly respond to the elderly's physiological and medical information, and improve medical care schedule planning, Luo Yilin and the core team gathered caregivers, doctors, and senior engineers and other professionals, jointly independently developed the "Smart Sensing Mattress" Foreaider-Z to provide homes and care institutions with more thoughtful and high-quality hardware and software AI smart care solutions Helping people without being too strict and helping people without blame is the founding purpose of Helper Technology, which mainly delivers on two levels The first is to put people first and make caring for the elderly a warm interaction In addition, caregivers should have a selfless dedication mentality It has been observed that the cared for may not be willing to express their own needs due to different reasons If the needs of the elders can be grasped through smart care technology, it will not only bring more dignity and dignity to the elders Space can reduce unnecessary communication misunderstandings, make the care process smoother, and reduce care costs Smart sensing mattress, the caring guardian of the elders, reducing the fall rate by more than 25 In the technological breakthrough of smart sensing mattresses, combined with the physiological micro-motion sensing technology developed by Furen Technology, it uses air pressure changes for physiological sensing and AI algorithms, so that caregivers do not need to replace the original mattress Place the smart sensing mattress with a thickness of less than 1 centimeter under the elder's original mattress, plug it in and connect it to the Internet Wait 3 minutes for the environment parameters to be automatically matched and set, and the pressure on the bed can begin to be accurately detected changes and interpret the actions and behaviors of the elderly For critically ill and long-term care recipients in nursing institutions, as well as the elderly and infants at home, Furen Technology has launched three versions of smart sensing mattresses, including the smart sensing mattress "Lite version", "standard version" and " Pro version" The 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elderly has left the bed or has fallen, effectively reducing the fall rate by more than 25 Through physiological micro-motion sensing technology, it can quickly help caregivers record the elderly's sleep status the previous night, creating a more convenient communication mode and information exchange mechanism between caregivers and family members In addition, the implementation of smart sensing mattresses can help nursing institutions obtain more positive evaluations in the evaluation Furen Technology develops smart sensing mattresses through physiological micro-motion sensing technology Smart sensing mattress voice AI recognition reduces the number of people sent to hospital for aspiration pneumonia to less than 5 of the overall number of cases Optimizing the voice AI recognition establishment mechanism has always been the goal of Furen Technology’s efforts to improve Luo Yilin said that he was very grateful to Furen Technology for having the opportunity to participate in the development plan of AI care services for respiratory diseases under the guidance of the Industrial Bureau and the Information Policy Council painting, and conducted field clinical demonstration at Puli Christian Hospital Through this project, not only the smart sensing mattress uses AI voice recognition and calculation technology to become more sophisticated, but also an AI training optimization framework is established to allow caregivers at Puli Christian Hospital to respond to the elderly’s upper respiratory tract-cough sounds and lower respiratory tract symptoms -The identification and warning performance of heartbeat and respiratory rate changes are more optimized, and the number of people sent to the hospital due to aspiration pneumonia in care institutions is effectively reduced to no more than 5 of the total number of cases in the month It is believed that with the integration of smart sensing mattresses and respiratory disease AI care services, the service is expected to spread to 5 domestic medical institutions this year Luo Yilin said excitedly that not only that, the smart sensing mattress has also been favored by Japanese dealers and conducted product testing In the next stage, business promotion in Japan will be launched Smart sensing mattress-assisted care institutions reduce the number of people sent to hospital due to aspiration pneumonia Create the integration of long-term care industry software, hardware and service ecosystem to make care simpler Although Furen Technology has only been established for 4 years, it took 9 years to complete product technology research and development Luo Yilin expressed his gratitude for supporting and recognizing the company's entrepreneurial philosophy despite limited manpower and resources The guidance and support of the distinguished people as well as the AI Industry Promotion Plan of the Industrial Bureau of the Ministry of Economic Affairs and the Corporate Information Strategy Council For a small start-up like Furen Technology, there are always challenges and learnings in terms of funding, technical issues, obtaining and processing of production materials and parts However, Huangtian pays off its hard work Driven by the ultimate goal of "making filial piety easier", Furen Technology strives to make smart sensing mattresses the first smart care product in Taiwan that uses air pressure sensing physiological information For the original intention of starting a business that emphasizes the orientation of social value, how to make smart sensing mattresses take into account social value while maintaining a win-win and balance of commercial interests is a strategic issue that Luo Yilin must carefully consider when operating the company's products and business development In the face of business layout, Furen Technology will work hard to stabilize operations and marketing operations in the near future to give back to investors and target customers who have supported the company for a long time In addition, Furen Technology is more active in international business development and product testing in Japan, Vietnam and Poland Regarding the mid-term planning, Luo Yilin believes that the care needs and services of the elderly cannot be completed independently by one industry Furen Technology looks forward to cooperating with more like-minded smart care industry players in the future By gathering the professional energy of each industry, we can build a complete Only with a diverse product chain mechanism can we work together to conquer domestic and foreign markets To this end, Luo Yilin hopes that the company can create an integration of the software, hardware and service ecosystem of the long-term care industry and realize its wish to make care simpler Looking forward to the future, Furen Technology will hope to move from long-term care to preventive medicine I believe that if preventive medicine is managed properly, it will definitely make a great contribution to saving the cost of long-term care Luo Yilin said that more importantly, it will help the elderly in their later life Halftime enjoys a more understanding quality of care and a bright and hopeful life Luo Yilin, CEO of Furen Technology「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】7毫秒內分離人聲 洞見未來科技協助聽損者「聽說更簡單」
Voice Separation in 7 Milliseconds: RelaJet's Future Technology Makes 'Hearing and Speaking Easier' for the Hearing Impaired

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10,000 NT dollars They aim to develop affordable goods with excellent noise-cancelling capabilities that wirelessly connect to smartphones In its first two years, the company primarily developed the multi-voice separation engine, which significantly improved the noise reduction quality Once equipped with Qualcomm Bluetooth earphone chips, the audio processing time is drastically short, at about 7 milliseconds to enhance main voice projection and reduce ambient noise, less than half the time required by traditional medical standard of 16 milliseconds for hearing aids, nearly 'zero-delay' 洞見未來科技推出平價助輔聽器,大大嘉惠聽損者 Yu-Ren Chen explains that the primary use of Qualcomm chips for edge computing, along with a streamlined algorithm, achieves extremely low latency and better noise reduction The hearing aids can cover 18 channels, whereas traditional hearing aids cover 4-48 channels In the future, RelaJet will progressively increase the number of channels According to statistics, there are 470 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【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

Artificial intelligence AI has gradually changed the way various industries operate in recent years However, most of the work is still done by humans, with AI playing a supporting role This has led to emergence of the term "AI Copilot," which stands for "AI-driven tools or assistants" that aim to assist users in completing various tasks and improve productivity and efficiency The concept of AI Copilot comes from the role of "co-pilot" During flight, the co-pilot assists the main pilot in completing various tasks to ensure flight safety and efficiency In fact, there have been signs of various "machines" beginning to play the role of "copilot" in different fields since the Industrial Revolution, assisting humans in completing heavy physical and repetitive tasks, greatly improving factory production efficiency, and driving rapid economic development Following the advancement of computing equipment and breakthroughs in machine learning, deep learning, and image recognition technologies, 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checkout process The store clerk needs to scan the product barcodes one by one in the regular checkout method If a product does not have a barcode, such as bread and meals, the clerk needs to first visually confirm the items, and then input them into the POS checkout system one by one Based on actual measurements at a chain bakery, it takes 22 seconds for an experienced clerk from "visual recognition" to "entering product information of a plate of 6 items into the checkout system" New clerks may need even more time In addition, according to a Japanese bakery operator, it takes 1 to 2 months to train employees to become familiar with products Now with AI image recognition technology, store clerks let AI handle the "product recognition" step, and AI will play the role of copilot, quickly identifying items within 1 second, speeding up checkout to save 50 of checkout time, and optimizing customers'shopping experience The time cost of training employees to identify bread can also be effectively shortened Even for products with barcodes, AI can quickly identify multiple items in one second, which is more efficient than scanning barcodes one by one The self-checkout system "assisted" by AI image recognition allows consumers to successfully complete shopping without the help of store clerks, eliminating the trouble of swiping barcodes or searching for items on the screen, which improves the shopping experience In a time when store clerks are hard to hire due to labor shortage, this also helps stores reduce operating costs AI quickly identifies multiple checkout items in just one second Source of image Viscovery Recently, startups dedicated to developing AI image recognition checkout solutions have emerged in various countries The most lightweight solution currently known is in Taiwan It can be immediately used by installing a Viscovery lens and a tablet installed with Viscovery AI image recognition software at the checkout counter to connect to the store's existing POS checkout system There are various integration methods, including plug-and-play and API solutions integrated with the store's POS system Viscovery AI image recognition system can be painlessly integrated with the store's existing POS system Source of image Viscovery Example of AI image recognition checkout Currently, the Viscovery AI image recognition system is being used in bakery chains in Taiwan, Chinese noodle shops in Singapore, micromarkets in department stores in Sendai, Japan, and Japanese bakeries and cake shops Over 7 million transactions were completed through this AI system, which identified more than 40 million items These use cases demonstrate the extensive application of the Viscovery AI image recognition system in the retail industry In the future, the company will continue to explore the various possibilities of using Vision AI in retail and catering nbsp The Viscovery AI image recognition system is already being used in bakeries, cake shops, restaurants, and convenience stores in Japan, Singapore, and Taiwan Source of image Viscovery