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【2022 Solutions】 AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology. Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS (Software as a Service) helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry.

Enhancing conversion rates has always been a major challenge for all e-commerce platforms. Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools.

Company Position: Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing

Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services. 'Daniel (referring to Zi-Hao Huang) and I have both worked in small to medium e-commerce. I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking.' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources.

▲ Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services

By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers. They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives. Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions: one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots (chatbot) to send personalized promotional messages.

When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page. Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site. Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles.

For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc., are recorded and tagged. When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc., ensuring each customer receives discounts that fit their needs.

At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color. Many clients have seen significant results after introducing personalized recommendation services. For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 1.8 times after adopting Tammy Technology's service.

Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21%. The pricing model is subscription-based, with large corporations being charged based on specific feature needs. The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value.

New client base ➤ After apparel and cosmetics, pushing into the home decor industry

Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results. However, due to the pandemic, non-essential fashion industries have been impacted. Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30% during the pandemic. To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products.

As for why not expand the client base to 3C products? Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior. However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days; and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging. Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations.

To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process (SOP) to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year.

New business model ➤ Establishing a new marketing model centered on the consumer

Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY. The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America. Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion. Future plans include integrating investor resources to establish a new marketing model centered on consumers.

Tammy Technology co-founder and COO Yi-Ting Li.

▲ Tammy Technology co-founder and COO Yi-Ting Li

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】日康科技運用AI人臉辨識偵測生理數據 知人知面也知心 自我健康不漏接
Zcon Telehealth uses AI facial recognition to detect physiological data so that people can know everything about their own health

On a weekend morning, Grandma Li, who lives in Taipei, was happily having a video call with her little granddaughter in Tainan through the screen of an AI health management robot Then at 900 am, the foreign domestic helper's mobile app displayed a health management reminder sent by the robot, notifying that Grandma Li needed her daily physiological data measurement Grandma Li faces the camera on the robotrsquos screen, and the screen displays Grandma Li's blood pressure, blood oxygen, heart rate, heart rate variability, and stress index The robot detected that grandma's blood pressure was a little high, and a picture of blood pressure medicines immediately popped up on the screen to help the foreign domestic helper quickly find the medicines, making Grandma Li feel more at ease when taking medicine This AI telehealth care application is not futuristic, but rather the AI-enhanced comprehensive telehealth care solution of Zcon Telehealth, which has been established for 10 years, providing thoughtful companionship for the elderly through AI It can be used for non-contact physiological data measurement in the post-pandemic era, significantly cutting the labor cost of care in half Bobby Pan, the founder and president of Zcon Telehealth, which has accumulated abundant technical capabilities in the telecommunications and banking industries over 20 years, observed that the demand for telehealth care is an inevitable business opportunity, and decided to establish Zcon Telehealth in 2013 He worked hard with the core AI technology team to develop a comprehensive telehealth care solution Four years ago, he set the goal to develop an AI-based telehealth care platform, and returned to school to study in a doctoral program, focusing on the research of contactless detection of physiological data using AI facial recognition technology He successfully obtained an invention patent 2 years later Zcon Telehealth is the third company in the world after an Israeli company and Taiwan's National Chiao Tung University to provide technological and service innovations for AI facial recognition to detect physiological data, and successfully incorporated it into the company's telehealth care management platform As Taiwan becomes an aging society, demand on elderly care will increase and become more diverse In addition, the increase in demand on physiological data measurement due to COVID-19, coupled with the shortage of manpower in care institutions, has highlighted the importance of telehealth care solutions The market demand for telehealth care can be divided into three main service targets home, social residence, and institutions Telehealth care can provide real-time physiological data detection, and the data can be uploaded to the cloud for storage, effectively solving the problem of insufficient caretaking manpower Seeing that the demand for telehealth care is irreversible at home and in care institutions, Bobbdy Pan observed that telehealth care should have five major elements, namely precision care, precision medicine, precision diet, precision health supplement, and AI companion robot He looks forward to the five major elements effectively connecting Zcon Telehealth's healthcare products, and providing more considerate telehealth care services for senior citizens or institutions To this end, Zcon Telehealth uses AI technology to strengthen comprehensive telehealth care solutions The company's products are integrated into four major areas, including telehealth care management platform, tele-psychological consultation platform, AI health management robot, and physiological data detection technology using AI facial recognition AI facial recognition technology contactless physiological measurement obtains data within 30 seconds, saving 12 of the labor cost of care The telehealth care management platform is an important core care platform of Zcon Telehealth It effectively integrates the exclusive measuring equipment provided by the company to daycare center, such as blood pressure monitors, forehead thermometers, and i-GlucoPal - needle-free blood glucose detection By downloading the smart care app of Zcon Telehealth, it can help long-term care institutions collect physiological data records of the elderly, and store the data in the cloud via Bluetooth transmission, allowing institutions to quickly obtain health data reports of the elderly Elderly people can also download the app, and use their own account and password to accurately measure and record their personal physiological data At the same time, family members can also use the account and password of their elders in institutions to keep an eye on the elder's health status and past measurement records The company is currently cooperating with 8 daycare centers affiliated to the Taiwan Rehabilitation Technological Association through the telehealth care management platform, which can significantly save 12 of the care labor cost, and has successfully provided 2,000 elderly people with general home care Regarding the tele-psychological counseling platform, Bobby Pan said that the company began to promote it in 2018, but online psychological counseling was not popular at that time Counseling centers only needed to use LINE or video platforms to provide services It was not until the COVID-19 pandemic in the past two years that caused people to go out less, which caused psychological counseling centers to lose a large number of customers Therefore, tele-psychological counseling platforms have become an important service channel for counseling centers to develop their customer base The tele-psychological counseling platform is provided to counseling centers in the form of an app Its functions include Google Meet video, online appointment, cash flow from payments, case management, account management, and emergency notification Counseling centers obtain a private account through Zcon Telehealth, and will be able to independently monitor the database management status of the counseling center, such as psychologist schedule management Zcon Telehealth thoughtfully provides the UberPsycho app service to clients After downloading the app, customers can locate and instantly match with the nearest counseling center and matching location to complete the search for a counseling center Customers can subsequently make an online video call or go to the counseling center to meet their counseling needs, breaking the limitations of space and meeting customers' needs for real-time consultation or spiritual companionship when they are emotional, truly achieving "Anywhere, Anytime, On-Demand Service" The product is an online psychological counseling platform that has been reviewed and approved by the Health Bureau and is compliant with regulations Counseling centers only need to apply online to start online counseling services, and do not need to worry about system setup At present, the tele-psychological counseling platform has successfully cooperated with 18 counseling offices in Taiwan Recognizing that AI companionship and housekeeping are important trends in telehealth care, Zcon Telehealth launched Taiwan's original AI health management robot, integrating hardware manufacturers with health management software services provided by Zcon Telehealth The service functions of the AI health management robot include the physiological measurement of Zcon Telehealth's Smart Care app combined with its own measuring equipment blood pressure meter, forehead thermometer, blood glucose meter, cloud storage of physiological measurement data and abnormal data notification, remote video monitoring, caregiver work reminders, medication reminders, and physiological data functions based on AI facial recognition The AI health management robot is mainly targeted at families with foreign caregivers Employers can set work item and time reminders on the Zcon Telehealth Smart Care app, such as accompanying elders for a walk, elders taking medicine, or taking photos while the elders are in bed The robot's screen or voice playback reminds foreign caregivers of work items when caring for the elderly When the foreign caregivers finish their work, they must tap the complete button on the robot's screen to indicate that the task was completed The AI health management robot can help employers effectively remotely track whether foreign caregivers have completed daily elder care tasks as scheduled In addition, employers can have video conversations with their elders through the app and the screen of the AI health management robot The screen can also display pictures of medicine to reduce the risk of elderly people taking the wrong medicine Bobby Pan said that "zero contact" has become an important hygiene behavior in the post-pandemic era Combined with telehealth care, Zcon Telehealth has launched AI facial recognition technology to detect physiological data, which is different from typical wearable devices in the market, such as smart watches or bracelets that use photoplethysmography PPG for contact-based physiological detection Zcon Telehealth uses remote photoplethysmography RPPG for facial detection This method extracts signals from the tiny periodic color changes in light reflected from the skin caused by heartbeat RPPG can be roughly described as a modified version of reflective PPG, in which ambient light replaces LED and a camera lens replaces the photoelectric detector Physiological data detection technology based on AI facial recognition uses contactless measurement to detect changes in facial blood flow through images This technology can simultaneously integrate measurement of blood pressure, blood oxygen, heart rate, heart rate variability HRV, and stress index Users only need to face a regular webcam or mobile phone lens for 5 seconds, and reference data of the five physiological indicators can be detected and displayed within 30 seconds The data can be viewed in Android, iOS, or web version This product can achieve convenient self-health management and measurement functions for those who frequently travel abroad, workers such as security guards, service providers such as taxi drivers, or migrant workers, replacing the inconvenience of carrying various physiological measurement equipment in the past Zcon Telehealth is the third company in the world to provide physiological data detection technology based on AI facial recognition The company has successfully applied for an invention patent due to the innovation of this technology and services AI facial recognition health management has successfully cooperated with the health management center of a hospital in Kaohsiung, and provides the center's members who download the app with self-health measurement services In addition to health examination centers, the AI facial recognition health management service also cooperates with domestic TV manufacturers to develop customized Android TV apps and integrate them into Internet-connected TVs to provide health measurement detection services Physiological data detection technology based on AI facial recognition can quickly measure and provide physiological data - Demonstration by Bobby Pan, founder and president of Zcon Telehealth Psychological consultation AI brainwave detection equipment to understand customers' mental health status in advance In terms of tele-psychological counseling platform services, Zcon Telehealth not only assisted counseling centers with developing new remote customer service channels during the pandemic, but also uses the UberPsycho app to quickly help customers match with psychological counseling centers that suit them It has also successfully provided value-added services that combine psychological counseling at counseling centers with AI brainwave equipment for brain health assessment through clinical verification It also obtained brain assessment and test reports, and then guided customers to appropriate psychologists for counseling "More than 23 million people in Taiwan receive psychological counseling services every year, and about 110 of them, or more than 230,000 people, need further psychiatric treatment" In addition, the psychologists have different clinical experience and judgment Bobby Pan pointed out that if psychological counseling can be combined with AI brainwave equipment for brain health assessment, and it can provide customers with the early prevention mechanisms of "mental health examination" and "psychological counseling" He believes that the company can quickly grasp the customer's mental state and prevent them from doing something they will regret With the support of the AI HUB project of the Industrial Development Bureau, Ministry of Economic Affairs, Zcon Telehealth cooperated with 5 counseling centers in field verification, providing the counseling centers with AI brain health assessment equipment The customer test report includes simple mental assessment, heart rhythm assessment, autonomic nervous system assessment, behavioral response assessment, brain health assessment, neurological response assessment, and brain emotion assessment In terms of breakthroughs in AI technology, Zcon Telehealth connects devices through a brain-computer interface for brain health assessment indicators, transmits physiological data, and uses a long-short-term memory model and convolutional neural network to analyze neural indicators It automatically generates a cognitive function assessment report through cloud services as the quantitative result of mental health examination This value-added service of the verified mental health examination solution has been actively expanded to all counseling centers in Taiwan through cooperating counseling centers In the future, the company will continue to cooperate with medical institutions and health examination centers to expand its business Psychological consultation AI brainwave detection equipment to determine mental health status in advance In terms of business model, physiological data detection technology based on AI facial recognition uses a non-binding payment mechanism Individuals or companies will receive AI blood oxygen detection cards provided by Zcon Telehealth, and scan the QRCode on the card using their mobile phones for unlimited self-health measurements within one month They only need to pay NT300 per month, which is quite affordable In addition, the fee for the telehealth care management platform is also very affordable at only NT100 for each account For the tele-psychological counseling platform, Zcon Telehealth signs annual contracts and bills customers on monthly basis The AI health management robot is provided for customers to buy out Looking towards the international market while based in Taiwan, developing diverse telehealth services From the perspective of Zcon Telehealth, how to successfully develop products, market them, and expand business opportunities has been a challenge since the company was founded Among them, the company's development of physiological data detection technology based on AI facial recognition was the most challenging Bobby Pan said that since there is no precedent in the industry, the only way was to go back to school to study Fortunately, he was admitted in a doctoral program two years ago and read countless foreign journals, which he then integrated into product design and development It took 2 years of hard work to achieve this result Zcon Telehealth is not only passionate about the development of AI-enhanced telehealth care services, but also believes that AI-based contactless physiological health measurement and data can provide people and care institutions with a more affordable, convenient, fast, and considerate health measurement option in the post-pandemic era In terms of business strategy, Bobby Pan hopes that recent promotion of the physiological data detection technology based on AI facial recognition will continue to increase market share and create cooperation opportunities with channels To this end, the SDK Software Development Kit developed by Zcon Telehealth allows any application owner to embed it into their solution, and can use the SDK to directly detect physiological data on Android or iOS devices It is also applicable to mobile phones, tablets, smart TVs, or smart health mirrors In the future, Zcon Telehealth will primarily target large-scale health companies for cooperation, and looks forward to finding more potential partners with the assistance of the Institute for Information Technology III In the past two years, Zcon Telehealth has actively expanded into the field of AI healthcare and maintained its leadership in AI facial recognition technology Facing the fiercely competitive AI healthcare industry, Bobby Pan said that Zcon Telehealth must plan ahead and will first provide physiological data detection technology based on AI facial recognition to charity and religious groups free of charge, in order to increase product visibility in the short-term In the mid-term, Zcon Telehealth will partner with large health companies, such as health examination centers, and utilize the big data collected through the cooperation to plan customized health products and services For long-term development, Zcon Telehealth plans to set up a branch in Texas, USA by the end of this year and establish local distribution channels It will actively expand business to emerging potential markets, such as Vietnam, the Middle East, and South America You can know what people look like but not what's going on inside Zcon Telehealth breaks through the traditional approach and uses AI facial recognition technology to detect multiple physiological data in 30 seconds, gaining insight into an individualrsquos current health condition, so that it can not only know what people look like, but also what's going on inside Bobby Pan said that it took years of hard work to complete the development of physiological data detection technology based on AI facial recognition Zcon Telehealth is looking towards international markets while it is based in Taiwan, and will develop diverse telehealth services Bobby Pan, founder and president of Zcon Telehealth

【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

Afflicted by the pandemic, most people choose to stay at home However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic projection system that has gained favor in the fitness market Uniigym continuously innovates fitness products creating a comprehensive platform for sports health Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities Over three years, Uniigym has continued to develop new products So far, they have reached the third generation of products In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and heart-rate devices to gather health data and offer health management solutions Features of the AR Fitness x Uniigym App "Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world" By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance Built-in latest AI posture algorithm for real-time monitoring of exercise state The AR Fitness x Uniigym APP features six key functionalities, consisting of One Celebrity fitness courses, featuring a hundred top instructors, pick and practice anytime without appointment Two AI real-time motion matching that captures 20 skeletal points of the body through the phone's camera, accurately comparing movements and providing instant feedback Three AR fitness trainer, accompanying you in any environment, personally guiding the workouts, making the fitness experience more engaging Four Gesture remote control interface, allowing you to remotely access various features, making operations easier Five Supports screen casting, syncing the phone with TVs and screens to enhance immersive exercise experiences Six Self-data tracking, fully recording fitness progress including exercise hours, calories burned, and training programs AR动滋动 x Uniigym Rise to Exercise, Safeguard Health TAIWAN SAFE Event Introduction Most importantly, the system platform integrates the latest AI posture algorithm, comparing user movements and skeletal points with those of the fitness trainer during exercise, combined with heart-rate belts to display changes in heart rate on the screen during exercise By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries Uniigym is deeply rooted in Taiwan and expanding to international markets In fact, Uniigym's products are iteratively evolved according to different user groups The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups AR Fitness x Uniigym App Product Experience Scenario Illustration In the post-pandemic era, exercising at home has become a trend Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their creations to gain profit sharing, creating a win-win situation This new, decentralized operating model is also favored by the descendants of the late Taiwanese music master Li Taixiang On the platform, you can relive a time when music creation was free to fly Li Zihui has practiced piano since she was a child, participated in choirs and wind bands, and composed her own music Although she studied science and engineering in college - the Department of Surveying and Spatial Information at Cheng Kung University, she joined the imaging team to work on soundtracks from her junior year , and went to the Applied Music Department of Nanyit University to audit After graduating from college, Li Zihui decided to obey the voice in her heart and become a music dreamer Aifei Matching provides a one-stop AI image and music matching solution Aifei Matching provides a one-stop AI image and music matching solution, which mainly uses artificial intelligence image recognition and music analysis Image creators can search and match suitable music by themselves on the platform, and use the system to It can shorten the duration of the soundtrack from 8 hours to a few seconds, a significant reduction of nearly 2,000 times Li Zihui said that in addition to creating suitable soundtracks, traditional video scoring projects also require a lot of time and cost in communication and search, including subsequent post-production processing such as arrangement and recording, and music licensing, which are even more time-consuming and labor-intensive With the assistance of AI, creators can focus all their efforts on creation without worrying about finding suitable music or having their music copyright stolen Integrated virtual and real marketing, from transaction to contract signing with one click At present, AifeiMeiping's music database has a total of 60,000 tracks in more than 60 categories, covering music from Europe, America, Asia and other parts of the world, including pop, EDM, rock, Irish music, etc The original decentralized concept of iFlyMediaPing further protects the rights and interests of musicians Musicians on the platform can set their own prices and track the transaction process, achieving open, transparent and decentralized features There are currently more than 7,000 video and music creators on the platform Music creators who successfully trade on the platform can share profits of more than 40, up to 50 The two parties transact and complete the contract on the platform, and the procedure is very simple AVMapping has a total of 14 AI models, making it easy to find speed dating music Li Zihui said that the AI image music matching solution has a total of 14 AI models The method is to disassemble all elements, conduct music analysis through image recognition and text recognition, and then use machine learning algorithms to train extensively The characteristics of images and music are listed, which can quickly match the soundtrack that suits the image situation, atmosphere, and rhythm In addition to online matchmaking transactions, Aifei Matchmaking also holds physical concert events, inviting music and video creators to participate The content of the event revolves around the display of AI video soundtracks, and a video directed by the director is used on-site to allow music creators to participate PK soundtrack or take out a demonstration video and let AI match it It only takes 10 seconds The images and music matched by AI are very accurate in terms of mood and atmosphere, which amazed the participants Three years of research and development won the Red Dot Design Award, using technology to support the development of music and art Aifei MatchPing spent three years of research and development, and the platform was officially launched in August 2021 In January 2022, it participated in the CES event in Las Vegas, USA, which attracted great attention from reporters present and received more than 100 awards in total media reports, the number of uses in a month has exceeded 1,000 times, attracting 7,000 video and music creators to join the matchmaking platform According to statistics, in the initial stage, the proportion of matchmaking transactions between the United States and Taiwan is evenly divided Li Zihui said that the licensing methods of traditional music are very complex, including types of works, types of copyright property rights, etc To obtain authorization for a song, one must go through a songwriting agency, a collective management group, a production company, a record company, or even a composer , lyricists, it is very cumbersome, and musicians may not necessarily get profit sharing Through the AI image music matching platform, all transaction contracts are completed online, music creators can gain profits, and their creative enthusiasm is constantly stimulated Three steps to help video creators easily complete the soundtrack work It is worth mentioning that NFT Non-fungible token, also known as non-fungible token is currently very popular in the art and cultural market What is the possibility of introducing it into the field of video and music Li Zihui said that the current transaction fees gas fees of Ethereum remain high, and coupled with the conclusions she obtained from attending many gatherings in Los Angeles, the acceptance of NFT is still in the process of brewing However, Aifei Matching is still optimistic about the future of NFT Trend, in the foreseeable future, relevant technologies will still be introduced into the AV Mapping platform to provide more diversified trading methods In order to rapidly expand overseas markets, Li Zihui continues to seek funding from international strategic investors in San Francisco At the same time, due to the appropriate control of the epidemic in Los Angeles, the industry is gradually recovering, and Li Zihui also participates in many offline creative gatherings Aifei Media hopes to become a bridge connecting images and music, introduce well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」