:::

Issues for Year 113: Application of Generative Artificial Intelligence in Traditional Travel Agency Graphic Design

編輯群2024-10-23

Industry: AI Application Services Industry

Industry Pain Points:

  • The design team often faces frequent design demands from multiple internal and external units; such high-frequency demands prevent designers from focusing on creativity. These demands are usually urgent, requiring designers to respond quickly, which not only increases the workload but can also impact the quality of the design. When these frequent demands come from different departments or external partners, the cost of communication and time pressure further increase, making it difficult for designers to manage time effectively and leading to decreased work efficiency.
  • Designers are often troubled by repetitive and arduous tasks, such as modifying templates and simple image processing. These tasks, typically time-consuming and frequent, leave little time for creative ideation, directly affecting the quality and novelty of design work. The stress from long-term repetitive tasks can also diminish a designer's creativity, making it difficult to offer differentiated design solutions in a competitive market, thereby affecting the travel agency's competitive edge.

AI Benefits:

  • From image selection to layout, the system can quickly auto-generate needed design visuals without relying on professional designers for each detail. This technology lowers the operation thresholds, making the travel agency's marketing activities more flexible and efficient. For example, when a travel agency needs to promote different travel themes, the system can autonomously generate designs suited to specific marketing needs, such as posters, social media ads, or marketing newsletters, producing them swiftly. This not only enhances the speed of marketing responses but also significantly improves customer experience, ensuring promotions are timely and effectively reaching the target audience.
  • Moreover, through simple text commands, even marketing personnel without a design background can easily complete creative graphic tasks. This automated graphic design solution not only shortens the production time of marketing materials but also significantly reduces manpower input. Whether for promotional activities during the travel season or social media interactions, designs can be quickly adjusted according to market demands, thus achieving a more flexible and efficient operational mode.

Common AI Technologies:

  • Generative Artificial Intelligence, such as:OpenAIofDALL-E、Stability AIandDiffusion、Midjourneyetc.
  • Deep Learning, structures such as:CycleGAN。

「Translated content is generated by ChatGPT and is for reference only. Translation date：2024-11-15」