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【2020 Solutions】 Robot financial management helps investors balance risks and profits

In the era of "if you don't manage your money, money will not care about you", how to avoid the risks of the investment market and grasp investment returns has become the biggest hope of investors. In order to overcome the human weaknesses of greed and fear, financial management robots developed through AI algorithms can help investors avoid disasters and enjoy fruitful profits in the treacherous and ever-changing financial market.

On March 17, 2020, affected by the global spread of the new coronavirus pneumonia (COVID-19, also known as Wuhan pneumonia), the U.S. stock market continued to plummet after opening, triggering the third circuit breaker in the U.S. stock market, which was also the fourth in history. After the circuit breaker, investors in the securities market were in distress and could not even escape for their lives. Before that, the financial management robot had suggested adjusting the proportion of stocks and bonds, reducing the proportion of high-risk stocks, increasing the proportion of relatively safe bonds, and adding high risk aversion Gold and other combinations enable investors to effectively reduce investment risks and losses.

Robotic financial management has two service models: B2B and B2C

The robot financial management service provided by Leading Information Technology Company provides investors with a stable financial management tool. Peng Hansheng, co-founder and CEO of Leading Information Technology, said that Leading Information Technology currently provides two service models. The first is the Taiwan B2B model, which is to cooperate with domestic financial institutions to provide robot financial algorithm engines, Artificial intelligence market prediction engine, jointly launch robot financial management services; the other is an American B2C model, aiming to serve Chinese American customers, self-developed intelligent financial management APP Growin, using AI and quantitative models to provide customized investment and financial management in ETFs and individual stocks. Serve.

Among them, due to restrictions on regulations, the B2B financial management robot launched by Leading in Taiwan is cooperating with the domestic financial industry, including banks, insurance, etc. Currently Leading's partners include an investment advisory and credit company, and a life insurance company. The company and two banks provide customer financial management robots as a trading tool that consumers can rely on.

In addition, Taiwan's leader in the information service industry - Jingcheng Information provides diversified financial information services to financial institutions. Liding also provides investors with investment portfolio recommendations for smart financial management by connecting APIs to the Jingcheng Information system.

Intelligent financial management APP Growin, use AI and quantitative models provide customized investment and financial services in ETFs and individual stocks

▲Smart financial management APP Growin uses AI and quantitative models to provide customized investment and financial services in ETFs and individual stocks

The financial regulations in the United States are relatively mature, allowing companies to set up online investment advisory companies. Liding connects with the U.S. brokerage system through APIs, and the partner is Interactive Brokers, the largest and No. 1 company in the United States. Broker), providing direct consumer services. Interactive Brokers customers can place orders directly through the APP and enjoy the services of the financial management robot. The iOS version is currently available for download. The robot financial management platform charges a management fee of 0.5%-1% of the investment amount every year. There are 10 investment portfolios for consumers to choose from. Stocks with high investment returns have higher management fees. If you choose relatively stable ETFs, the fees will be Less expensive.

The services of Liding Financial Management Robot are mainly focused on medium and long-term investment. Taking the United States as an example, the investment targets include 5,000 stocks and 2,000 ETFs in the U.S. market. Among them, the average investment return rate based on different risk investment portfolios is 4.5%. -18% or so, and ETF is between 4.5% and 9%. Introducing AI algorithms into investment and financial management can not only significantly reduce the impact of human emotions, but also enable disciplined execution of every investment decision, more effective prediction of the market, and immediate response to its trends.

Robotic financial management targets retired people and focuses on medium and long-term investment

▲Robotic financial management targets retired people and focuses on medium and long-term investment

Take the global stock market crash triggered by the impact of the new coronavirus as an example. The original investment portfolio of the financial management robot had a stock and bond ratio of 7 to 3 respectively. Shortly after the global stock market crash, it automatically reversed and adjusted to 3 to 7, that is, to increase the bond ratio. Proportion, reduce the proportion of stocks to avoid high investment risks. Peng Hansheng said that the financial management robot uses AI technology models to gather 18 important global market indicators and economic trend forecasts for the next 1-3 months. It can provide reversal suggestions when the market is about to fall sharply and avoid high investment risks. Therefore, in The losses were relatively minor amid a sharp decline in global stock markets. However, relatively speaking, when global stock markets rose sharply in April, the growth rate of financial management robots was relatively small, which is suitable for steady financial investors who pursue long-term performance.

Peng Hansheng said that investor financial management through AI algorithms can overcome the investment mistakes that ordinary investors are easily affected by emotions, news or irrational selling. At the same time, in the form of a basket investment portfolio, It can also effectively diversify risks and reduce investment losses.

Integrated learning concepts can achieve dynamic asset allocation effects

return on investment. The so-called "ensemble learning" solves a single prediction problem by building a combination of several models. Its working principle is to build multiple classifiers/models on the data set, each independently learn and make predictions, and these predictions are finally combined into a single prediction. The predictions are therefore better than those made by any single classifier.

In addition, using an "unsupervised" training and learning method, also known as "Hierarchical Clustering", the system will automatically classify the investment targets within the target range every month, allowing the machine to learn Financial report information, value investment, and then improve operational performance.

The choice of robot financial management as an entrepreneurial theme is mainly related to Peng Hansheng's financial engineering background. He graduated from the Department of Finance at Tsinghua University and later went to Columbia University to study financial mathematics. After graduation, he entered Wall Street to engage in quantitative trading 2-3 year time. Three years ago, after witnessing the sudden ups and downs of the stock market and investors' irrational pursuit of highs and lows, resulting in investment failures, Peng Hansheng decided to contribute what he had learned to Taiwanese society and founded Liding Information Technology Company, specializing in robot financial services. It is hoped that through the new smart financial management method driven by AI, it can help investors avoid bad luck and manage their finances steadily.

The most difficult thing about promoting AI financial management is that according to statistics, when financial management robots make investment portfolio recommendations, up to 40% of investors do not follow them, unable to overcome human weaknesses, and the final result is a losing position. getting bigger. In addition, in the B2B robot financial management market, the business logic of banks and insurance industries is different from that of financial management robots. For example, banks specialize in wealth management, and high-end customers usually prefer direct service from financial specialists and do not like to interact with machines. Therefore, promotion in the banking industry is difficult. In the future, bank financial professionals or securities traders will be targeted, making the financial management robot an investment advice auxiliary tool for financial professionals and stock traders.

Co-founded by Li Ding Information Technology People and CEO Peng Hansheng

▲Peng Hansheng, co-founder and CEO of Liding Information Technology

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決案例】神經元科技 動鑑觀顫 以眼為始 最佳智慧醫療輔助者
Neuron Technology, moving and observing, starting with the eyes, the best smart medical assistant

Looking around the world and in Taiwan, the number of patients suffering from vertigo is increasing year by year When faced with vertigo testing, most people will choose to have it diagnosed by a doctor or hospitalized with neuromedical imaging tools such as MRI or CT for interpretation However, this may lead to misdiagnosis of vertigo, overdiagnosis of patients, waste of medical resources, etc, and cannot be effectively traced back The actual condition of the patient's dizziness In order to solve the long-term clinical pain point of vertigo, Neurobit has developed a smart wearable medical device - NeuroSpeed smart glasses and an AI assistance system It provides an AI smart solution for rapid screening of vertigo, assisting doctors in quickly screening more than 80 of brain diseases Efficient detection power with accuracy and sensitivity of over 90 Neuron Technology was founded in 2016 The co-founders include Yang Juncheng, Chen Weicheng, Huang Jinxun and Wang Jingfu The four of them were studying at the National Taiwan University Medical Engineering Institute and the Creative Entrepreneurship Program to jointly offer the "Biomedical Innovation and Commercialization" course Next, let’s embark on the entrepreneurial journey together The core team members of Neuron Technology are mainly composed of cross-field experts in medical engineering, information technology, neurology, patents, business, etc The common entrepreneurial concept is to continuously explore and explore unsolved pain points in medical clinical practice Seeing that patients were suffering from vertigo, Neuron Technology invented and independently developed an efficient and practical wearable smart medical device, NeuroSpeed Smart Glasses, which combines hardware AI-assisted decision-making system software to provide an AI smart solution for rapid dizziness screening Neuron Technology CEO Yang Juncheng said that the proportion of people in Taiwan and the world who suffer from vertigo is very high In 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can effectively assist doctors in quickly screening for potential brain disease risks in patients with vertigo Field verification with foreign medical centers mainly involves vertigo patients admitted to the emergency department Physicians can use NeuroSpeed smart devices to interpret the phenomenon of stroke diagnosis Currently, the accuracy of clinical trials in the above-mentioned cooperative hospitals reaches 80 and the sensitivity reaches 90 Neuron Technology develops smart wearable medical device NeuroSpeed smart glasses In addition to becoming the best smart medical assistant for doctors to quickly screen brain disease risks in the clinic and emergency department, NeuroSpeed smart glasses also assist doctors in the detection and assessment of strabismus risk They are jointly developed with the Tri-Service General Hospital through neuron technology The "Portable Strabismus and Abnormal Eye Movement Diagnosis System" is implemented in the Tri-Service General Hospital, providing 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in quickly screening brain diseases and eye diseases, extending patients' golden treatment time and reducing social risks health care costs to create a triple win NeuroSpeed smart glasses assist doctors in quickly screening brain and eye diseases Looking at the world, the pioneer of smart medical equipment, a new paradigm of biomedical software and hardware system integration In the early days of Neuron Technology’s entrepreneurship, technology research and development and business expansion faced many challenges Yang Juncheng expressed his sentiments that since the NeuroSpeed product is the first medical smart glasses developed in China, both in terms of obtaining hardware raw materials and developing technical specifications, The challenges associated with building and integrating related systems are higher than those for consumer electronics Additionally, bringing together cross-disciplinary talent and integrating it into a core team is also an entrepreneurial challenge In terms of 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Yang Juncheng hopes that Neuron Technology can become a pioneer in smart medical equipment, with research and development oriented to meet the needs of users and patients, and also hopes to become a model for the integration of biomedical software and hardware systems For the medium and long-term layout, the company will promote industry-university exchanges and cultivate biomedical talents integrate upstream and downstream industry resources to create smart medical solutions and platforms and actively explore foreign sales markets such as the United States and Europe as a basis for sustainable development of the company Vision 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】日康科技運用AI人臉辨識偵測生理數據 知人知面也知心 自我健康不漏接
Zcon Telehealth uses AI facial recognition to detect physiological data so that people can know everything about their own health

On a weekend morning, Grandma Li, who lives in Taipei, was happily having a video call with her little granddaughter in Tainan through the screen of an AI health management robot Then at 900 am, the foreign domestic helper's mobile app displayed a health management reminder sent by the robot, notifying that Grandma Li needed her daily physiological data measurement Grandma Li faces the camera on the robotrsquos screen, and the screen displays Grandma Li's blood pressure, blood oxygen, heart rate, heart rate variability, and stress index The robot detected that grandma's blood pressure was a little high, and a picture of blood pressure medicines immediately popped up on the screen to help the foreign domestic helper quickly find the medicines, making Grandma Li feel more at ease when taking medicine This AI telehealth care application is not futuristic, but rather the AI-enhanced comprehensive telehealth care solution of Zcon Telehealth, which has been established for 10 years, providing thoughtful companionship for the elderly through AI It can be used for non-contact physiological data measurement in the post-pandemic era, significantly cutting the labor cost of care in half Bobby Pan, the founder and president of Zcon Telehealth, which has accumulated abundant technical capabilities in the telecommunications and banking industries over 20 years, observed that the demand for telehealth care is an inevitable business opportunity, and decided to establish Zcon Telehealth in 2013 He worked hard with the core AI technology team to develop a comprehensive telehealth care solution Four years ago, he set the goal to develop an AI-based telehealth care platform, and returned to school to study in a doctoral program, focusing on the research of contactless detection of physiological data using AI facial recognition technology He successfully obtained an invention patent 2 years later Zcon Telehealth is the third company in the world after an Israeli company and Taiwan's National Chiao Tung University to provide technological and service innovations for AI facial recognition to detect physiological data, and successfully incorporated it into the company's telehealth care management platform As Taiwan becomes an aging society, demand on elderly care will increase and become more diverse In addition, the increase in demand on physiological data measurement due to COVID-19, coupled with the shortage of manpower in care institutions, has highlighted the importance of telehealth care solutions The market demand for telehealth care can be divided into three main service targets home, social residence, and institutions Telehealth care can provide real-time physiological data detection, and the data can be uploaded to the cloud for storage, effectively solving the problem of insufficient caretaking manpower Seeing that the demand for telehealth care is irreversible at home and in care institutions, Bobbdy Pan observed that telehealth care should have five major elements, namely precision care, precision medicine, precision diet, precision health supplement, and AI companion robot He looks forward to the five major elements effectively connecting Zcon Telehealth's healthcare products, and providing more considerate telehealth care services for senior citizens or institutions To this end, Zcon Telehealth uses AI technology to strengthen comprehensive telehealth care solutions The company's products are integrated into four major areas, including telehealth care management platform, tele-psychological consultation platform, AI health management robot, and physiological data detection technology using AI facial recognition AI facial recognition technology contactless physiological measurement obtains data within 30 seconds, saving 12 of the labor cost of care The telehealth care management platform is an important core care platform of Zcon Telehealth It effectively integrates the exclusive measuring equipment provided by the company to daycare center, such as blood pressure monitors, forehead thermometers, and i-GlucoPal - needle-free blood glucose detection By downloading the smart care app of Zcon Telehealth, it can help long-term care institutions collect physiological data records of the elderly, and store the data in the cloud via Bluetooth transmission, allowing institutions to quickly obtain health data reports of the elderly Elderly people can also download the app, and use their own account and password to accurately measure and record their personal physiological data At the same time, family members can also use the account and password of their elders in institutions to keep an eye on the elder's health status and past measurement records The company is currently cooperating with 8 daycare centers affiliated to the Taiwan Rehabilitation Technological Association through the telehealth care management platform, which can significantly save 12 of the care labor cost, and has successfully provided 2,000 elderly people with general home care Regarding the tele-psychological counseling platform, Bobby Pan said that the company began to promote it in 2018, but online psychological counseling was not popular at that time Counseling centers only needed to use LINE or video platforms to provide services It was not until the COVID-19 pandemic in the past two years that caused people to go out less, which caused psychological counseling centers to lose a large number of customers Therefore, tele-psychological counseling platforms have become an important service channel for counseling centers to develop their customer base The tele-psychological counseling platform is provided to counseling centers in the form of an app Its functions include Google Meet video, online appointment, cash flow from payments, case management, account management, and emergency notification Counseling centers obtain a private account through Zcon Telehealth, and will be able to independently monitor the database management status of the counseling center, such as psychologist schedule management Zcon Telehealth thoughtfully provides the UberPsycho app service to clients After downloading the app, customers can locate and instantly match with the nearest counseling center and matching location to complete the search for a counseling center Customers can subsequently make an online video call or go to the counseling center to meet their counseling needs, breaking the limitations of space and meeting customers' needs for real-time consultation or spiritual companionship when they are emotional, truly achieving "Anywhere, Anytime, On-Demand Service" The product is an online psychological counseling platform that has been reviewed and approved by the Health Bureau and is compliant with regulations Counseling centers only need to apply online to start online counseling services, and do not need to worry about system setup At present, the tele-psychological counseling platform has successfully cooperated with 18 counseling offices in Taiwan Recognizing that AI companionship and housekeeping are important trends in telehealth care, Zcon Telehealth launched Taiwan's original AI health management robot, integrating hardware manufacturers with health management software services provided by Zcon Telehealth The service functions of the AI health management robot include the physiological measurement of Zcon Telehealth's Smart Care app combined with its own measuring equipment blood pressure meter, forehead thermometer, blood glucose meter, cloud storage of physiological measurement data and abnormal data notification, remote video monitoring, caregiver work reminders, medication reminders, and physiological data functions based on AI facial recognition The AI health management robot is mainly targeted at families with foreign caregivers Employers can set work item and time reminders on the Zcon Telehealth Smart Care app, such as accompanying elders for a walk, elders taking medicine, or taking photos while the elders are in bed The robot's screen or voice playback reminds foreign caregivers of work items when caring for the elderly When the foreign caregivers finish their work, they must tap the complete button on the robot's screen to indicate that the task was completed The AI health management robot can help employers effectively remotely track whether foreign caregivers have completed daily elder care tasks as scheduled In addition, employers can have video conversations with their elders through the app and the screen of the AI health management robot The screen can also display pictures of medicine to reduce the risk of elderly people taking the wrong medicine Bobby Pan said that "zero contact" has become an important hygiene behavior in the post-pandemic era Combined with telehealth care, Zcon Telehealth has launched AI facial recognition technology to detect physiological data, which is different from typical wearable devices in the market, such as smart watches or bracelets that use photoplethysmography PPG for contact-based physiological detection Zcon Telehealth uses remote photoplethysmography RPPG for facial detection This method extracts signals from the tiny periodic color changes in light reflected from the skin caused by heartbeat RPPG can be roughly described as a modified version of reflective PPG, in which ambient light replaces LED and a camera lens replaces the photoelectric detector Physiological data detection technology based on AI facial recognition uses contactless measurement to detect changes in facial blood flow through images This technology can simultaneously integrate measurement of blood pressure, blood oxygen, heart rate, heart rate variability HRV, and stress index Users only need to face a regular webcam or mobile phone lens for 5 seconds, and reference data of the five physiological indicators can be detected and displayed within 30 seconds The data can be viewed in Android, iOS, or web version This product can achieve convenient self-health management and measurement functions for those who frequently travel abroad, workers such as security guards, service providers such as taxi drivers, or migrant workers, replacing the inconvenience of carrying various physiological measurement equipment in the past Zcon Telehealth is the third company in the world to provide physiological data detection technology based on AI facial recognition The company has successfully applied for an invention patent due to the innovation of this technology and services AI facial recognition health management has successfully cooperated with the health management center of a hospital in Kaohsiung, and provides the center's members who download the app with self-health measurement services In addition to health examination centers, the AI facial recognition health management service also cooperates with domestic TV manufacturers to develop customized Android TV apps and integrate them into Internet-connected TVs to provide health measurement detection services Physiological data detection technology based on AI facial recognition can quickly measure and provide physiological data - Demonstration by Bobby Pan, founder and president of Zcon Telehealth Psychological consultation AI brainwave detection equipment to understand customers' mental health status in advance In terms of tele-psychological counseling platform services, Zcon Telehealth not only assisted counseling centers with developing new remote customer service channels during the pandemic, but also uses the UberPsycho app to quickly help customers match with psychological counseling centers that suit them It has also successfully provided value-added services that combine psychological counseling at counseling centers with AI brainwave equipment for brain health assessment through clinical verification It also obtained brain assessment and test reports, and then guided customers to appropriate psychologists for counseling "More than 23 million people in Taiwan receive psychological counseling services every year, and about 110 of them, or more than 230,000 people, need further psychiatric treatment" In addition, the psychologists have different clinical experience and judgment Bobby Pan pointed out that if psychological counseling can be combined with AI brainwave equipment for brain health assessment, and it can provide customers with the early prevention mechanisms of "mental health examination" and "psychological counseling" He believes that the company can quickly grasp the customer's mental state and prevent them from doing something they will regret With the support of the AI HUB project of the Industrial Development Bureau, Ministry of Economic Affairs, Zcon Telehealth cooperated with 5 counseling centers in field verification, providing the counseling centers with AI brain health assessment equipment The customer test report includes simple mental assessment, heart rhythm assessment, autonomic nervous system assessment, behavioral response assessment, brain health assessment, neurological response assessment, and brain emotion assessment In terms of breakthroughs in AI technology, Zcon Telehealth connects devices through a brain-computer interface for brain health assessment indicators, transmits physiological data, and uses a long-short-term memory model and convolutional neural network to analyze neural indicators It automatically generates a cognitive function assessment report through cloud services as the quantitative result of mental health examination This value-added service of the verified mental health examination solution has been actively expanded to all counseling centers in Taiwan through cooperating counseling centers In the future, the company will continue to cooperate with medical institutions and health examination centers to expand its business Psychological consultation AI brainwave detection equipment to determine mental health status in advance In terms of business model, physiological data detection technology based on AI facial recognition uses a non-binding payment mechanism Individuals or companies will receive AI blood oxygen detection cards provided by Zcon Telehealth, and scan the QRCode on the card using their mobile phones for unlimited self-health measurements within one month They only need to pay NT300 per month, which is quite affordable In addition, the fee for the telehealth care management platform is also very affordable at only NT100 for each account For the tele-psychological counseling platform, Zcon Telehealth signs annual contracts and bills customers on monthly basis The AI health management robot is provided for customers to buy out Looking towards the international market while based in Taiwan, developing diverse telehealth services From the perspective of Zcon Telehealth, how to successfully develop products, market them, and expand business opportunities has been a challenge since the company was founded Among them, the company's development of physiological data detection technology based on AI facial recognition was the most challenging Bobby Pan said that since there is no precedent in the industry, the only way was to go back to school to study Fortunately, he was admitted in a doctoral program two years ago and read countless foreign journals, which he then integrated into product design and development It took 2 years of hard work to achieve this result Zcon Telehealth is not only passionate about the development of AI-enhanced telehealth care services, but also believes that AI-based contactless physiological health measurement and data can provide people and care institutions with a more affordable, convenient, fast, and considerate health measurement option in the post-pandemic era In terms of business strategy, Bobby Pan hopes that recent promotion of the physiological data detection technology based on AI facial recognition will continue to increase market share and create cooperation opportunities with channels To this end, the SDK Software Development Kit developed by Zcon Telehealth allows any application owner to embed it into their solution, and can use the SDK to directly detect physiological data on Android or iOS devices It is also applicable to mobile phones, tablets, smart TVs, or smart health mirrors In the future, Zcon Telehealth will primarily target large-scale health companies for cooperation, and looks forward to finding more potential partners with the assistance of the Institute for Information Technology III In the past two years, Zcon Telehealth has actively expanded into the field of AI healthcare and maintained its leadership in AI facial recognition technology Facing the fiercely competitive AI healthcare industry, Bobby Pan said that Zcon Telehealth must plan ahead and will first provide physiological data detection technology based on AI facial recognition to charity and religious groups free of charge, in order to increase product visibility in the short-term In the mid-term, Zcon Telehealth will partner with large health companies, such as health examination centers, and utilize the big data collected through the cooperation to plan customized health products and services For long-term development, Zcon Telehealth plans to set up a branch in Texas, USA by the end of this year and establish local distribution channels It will actively expand business to emerging potential markets, such as Vietnam, the Middle East, and South America You can know what people look like but not what's going on inside Zcon Telehealth breaks through the traditional approach and uses AI facial recognition technology to detect multiple physiological data in 30 seconds, gaining insight into an individualrsquos current health condition, so that it can not only know what people look like, but also what's going on inside Bobby Pan said that it took years of hard work to complete the development of physiological data detection technology based on AI facial recognition Zcon Telehealth is looking towards international markets while it is based in Taiwan, and will develop diverse telehealth services Bobby Pan, founder and president of Zcon Telehealth

【解決方案】AI也懂行銷太米科技個人化推薦服務助時尚電商提升3倍轉換率
AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS Software as a Service helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry Enhancing conversion rates has always been a major challenge for all e-commerce platforms Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools Company Position Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services 'Daniel referring to Zi-Hao Huang and I have both worked in small to medium e-commerce I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots chatbot to send personalized promotional messages When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc, are recorded and tagged When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc, ensuring each customer receives discounts that fit their needs At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color Many clients have seen significant results after introducing personalized recommendation services For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 18 times after adopting Tammy Technology's service Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21 The pricing model is subscription-based, with large corporations being charged based on specific feature needs The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value New client base After apparel and cosmetics, pushing into the home decor industry Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results However, due to the pandemic, non-essential fashion industries have been impacted Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30 during the pandemic To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products As for why not expand the client base to 3C products Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process SOP to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year New business model Establishing a new marketing model centered on the consumer Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion Future plans include integrating investor resources to establish a new marketing model centered on consumers Tammy Technology co-founder and COO Yi-Ting Li「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」