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【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

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【解決方案】連聯合國都買單 悠由數據應用運用農業數據搶攻全球商機
Even the United Nations is on board! Yoyo Data Application captures global business opportunities with agricultural data

Nearly 2,000 days in the fields have made Yoyo Data Application a top player in Taiwan’s agricultural data sector Their comprehensive grasp of crop yields, production periods, and prices has enabled them to collaborate with the United Nations The service area for agricultural land skyrocketed from 24 hectares to over 6,000 hectares in less than three years—a 250-fold increase For Wu Junxiao, founder and CEO of Yoyo Data Application, aligning with global environmental trends and becoming a data company at the intersection of climate technology and the green economy to serve the global market is his ultimate entrepreneurial goal Wu Junxiao, originally an engineer, joined the Industrial Technology Research Institute in 2010, where he honed his profound technical and data science analytic skills 'At that time, I was working in data analysis engineering, and almost all data-related materials would be directed to me Additionally, I worked on indoor cultivation boxes, planting vegetables and mushrooms, hence planting the seed of entrepreneurship by integrating agriculture with data analysis,' Wu recalls Since 2016, Wu Junxiao has been frequently visiting farms to 'embed' himself among farmers and agricultural researchers, chatting and sharing information systematically, which quickly established his agricultural know-how Solid data analysis capabilities have even convinced the United Nations In 2017, he left the Institute to start his own business and founded Yoyo Data Application in 2019 Today, many agricultural businesses are his clients, with service areas rapidly climbing from 24 hectares to over 6,000 hectares, expected to surpass 7,000 hectares in 2022 His clientele includes markets in Japan, Central America, and even entities under the United Nations like the World Farmers Organization, which utilizes the 'Yoyo Crop Algorithm System' supported by Yoyo Data How exactly does Yoyo Data Application manage to impress even UN agencies The 'Yoyo Crop Algorithm System' developed by Yoyo Data Application accurately predicts the production period, yield, and prices Firstly, due to Wu Junxiao's precise mastery over agricultural data, Yoyo Data Application's clients don't necessarily need sensors or other hardware devices 'Sensors are expensive and if you buy cheap devices, you just collect a lot of noise or flawed data, which is useless,' Wu explains He continues, 'Collecting data doesn't necessarily require sensors our data solutions can solve problems more directly and effectively' For instance, one of Yoyo Data Application's products, the Yoyo Money Report Agri-price Linebot, developed in collaboration with LINE in 2020, gathers data on origin, wholesale, and terminal prices spanning over 10 years, driven by Yoyo Data’s proprietary AI algorithms This enables the system to autonomously learn about agricultural product trading prices, using big data and AI to perform price prediction analysis, thereby helping buyers reduce transaction risks and expanding the data application to the entire agricultural supply chain Regarding banana prices, the accuracy of price predictions increased from the original 70 to 998 Wu Junxiao notes that both buyers and farmers are very sensitive to prices Now, through the Yoyo Money Report service, both buyers and farmers can precisely understand the fluctuations in agricultural product prices Yoyo Data can also provide customers with optimal decision-making advice based on predictive models for crop growth, yield, and price estimations Currently, price predictions cover 28 types of crops Precise estimates of production periods and price fluctuations allow Yoyo Data to provide differentiated services based on data analysis The 'Yoyo Crop Algorithm System' provided by Yoyo Data Application incorporates a 'Parameter Bank', usually collecting 200-300 parameters, not just straightforward data like temperature and humidity, but also data divided according to the physiological characteristics of the crops Through effective dynamic data algorithms, it can accurately calculate when crops will flower and when they can be harvested, what the yield will be, and so forth For instance, the prediction accuracy of the broccoli production period is 0-4 days, with the flowering period predicted this year to be precisely 0 days, perfectly matching the actual flowering time in the field In these dynamic calculations, a 7-day range is considered reasonable, and the average error value of Yoyo Data's predictions typically ranges from 2-4 days, with most crop production period accuracies above 80 Through effective dynamic data algorithms, over 120 global crops can have their production periods and yields accurately estimated Using these effective dynamic data algorithms can set estimates for production quantities, helping adjust at the production end Yoyo Data Application's clientele primarily includes exporters of fruit crops like pineapples, bananas, guavas, mangos, pomelos, sugar apples, Taiwan's agricultural production is highly homogenized, often leading to a rush to plant the same crops and resulting in price crashes Yoyo Data Application helps clients differentiate their offerings Thus, Wu Junxiao positions his company as a boutique digital consultant, carefully selecting clients for quality over quantity He notes that Taiwanese agricultural clients focus on how to improve yield rates, even categorizing yield rates by quality, aiming for high-quality, specialized export markets whereas international clients prioritize maximizing per-unit yields, showing different operational approaches in domestic and international markets In addition to agricultural fruit, Yoyo Data Application has also extended its services to the fisheries sector, including species like milkfish, sea bass, and white shrimp, all using the same system to establish various parameters related to the growth of fish and shrimp, such as when to feed and when to harvest, and the anticipated yield, timing, and prices Yoyo Data Application harnesses the power of data to create miracles in smart agriculture In response to the company's rapid development, Yoyo Data Application introduced venture capital funds in 2021 to expand its staff and promote its business Wu Junxiao states that in response to the global trend towards net zero carbon emissions by 2050, he plans to help clients plant carbon in the soil, effectively retaining carbon in the land while also connecting clients to carbon trading platforms, creating environmental business opportunities together Wu Junxiao says that from the start of his entrepreneurial journey, he positioned the company as a global entity, thus continuous international collaborations are planned As a data company serving a global clientele and focused on climate technology and the green economy, this represents Wu’s expectations for himself and his company's long-term goals Yoyo Data Application founder and CEO Wu Junxiao「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【導入案例】挺進智慧物流50 新竹物流醫材配送班表超高效率
Advancing to Smart Logistics 5.0: Hsinchu Logistics Delivers Medical Materials with Ultra-High Efficiency

After incorporating AI technology, traditional logistics companies have seen significant improvements in transportation efficiency and reductions in transportation costs, especially in the transfer of medical materials which involves timely service and rights of hospitals and patients The implementation of intelligent logistics can save medical material businesses the cost of constructing GDP warehouses and other expenses up to millions A major domestic logistics leader, Hsinchu Transport HCT, owns a fleet of 3,500 vehicles and a storage area of 60,000 square meters, providing customized logistics solutions including logistics, commerce, finance, information, distribution, storage, and processing The company handles up to 580,000 parcels per day, with a maximum capacity reaching 900,000 parcels, making the enhancement of transshipment efficiency crucial for HCT Medical materials transportation at hospitals need optimization of current operational processes and enhancements in systematization and intelligence Especially the transportation of hospital medical materials, which encounters various challenges Medical materials suppliers need to cater to varying customer product demands, temperature requirements, and delivery times through multiple logistics providers This highly depends on the experience and careful control of operations staff Whether it is the product shipment or actual logistics process, each step must be interconnected Any human errors can impact the service timing and rights of the hospitals and patients Thus, all concerned businesses, along with the government and hospitals, are working to optimize current operational processes and elevate the level of systematization, automation, and intelligence to minimize service errors and cost losses HCT's distribution process prior to AI implementation Currently, with the government's push for standardized platform operations on the demand side of hospitals, supply-side businesses collaborate through data coordination to improve the accuracy and efficiency of product shipments, enhancing operational quality and management benefits at the demand side At the same time, some businesses are also investing in the standardization and systematization of internal operational processes, thus enhancing operational efficiency and quality In the freight logistics sector, logistics companies' warehouse staff need to expend labor to control different logistics shipment operations If they often receive emergency task notifications for shipments to medical facilities, they usually depend on small regional logistics providers to provide customized delivery services Although this improves delivery times, it does not allow for integrated informational services The new GDP regulations for medical materials require suppliers to undergo GDP compliance certification Therefore, Hsinchu Transport, assisted by the Ministry of Economic Affairs' AI coaching program, not only extends existing logistics services compliant with GDP regulations but will also use data integration and optimized AI technologies to help medical material businesses streamline and improve their logistics operations Complex logistics issues are solved using the Simulated Annealing SA algorithm To meet the 'Good Distribution Practices for Medical Devices,' Hsinchu Transport is not only actively introducing new logistics vehicles but will also implement artificial intelligence-based mathematical optimization technologies to assist in intelligent scheduling at nationwide business points and transshipment stations They aim to optimize the routing of medical materials between business points or regions thereby enhancing efficiency in the distribution process Currently, during the transshipment process of medical materials at Hsinchu Transport, detachable tractor heads and containers are used Each business point and transshipment station differ in location design and staffing, impacting the throughput per unit of time Furthermore, daily cargo conditions size, destination vary, and due to these fluctuating and distinct demands, the deployment of tractor heads and containers changes accordingly Under these circumstances, Hsinchu Transport relies on past experiences to schedule departures at each satellite depot and adjusts daily according to the cargo needs Due to the reliance on empirical scheduling, it is often difficult to consider all variables and considerations, leaving room for improvement in the current departure schedules The cargo delivery planning inherently constitutes an NP-Hard problem, difficult to solve with traditional analytical methods Hsinchu Transport, in collaboration with Singular Infinity, utilizes the Simulated Annealing SA algorithm to find solutions The new logistic service introduced by Hsinchu Transport is 'GDP Container Shift Planning' This planning involves estimating future volumes of medical materials between stations and scheduling container truck shifts accordingly, ensuring timely and quality delivery of medical materials while maximizing operational benefits and reducing travel distances Hsinchu Transport introduces AI-optimized shift planning, constructing the most efficient route from its origin to destination Hsinchu Transport introduces 'Optimized Shift Planning' service, reducing transportation costs by 5 The introduction method involves using cloud software services Hsinchu Transport regularly inputs 'Interchange Item Tables' from station to station into the 'Optimized Shift Planning' service After setting the algorithm parameters, a GDP container shift schedule is generated At the same time, developing a Hsinchu Transport medical material scheduling system allows Hsinchu Transport's medical transport units to compile suitable schedules through the Interchange Item Tables Under the same level of service, it's estimated that this can reduce transportation costs by 5, saving medical material businesses millions in construction costs for GDP warehouses and distribution Due to its requirements for sanitation, temperature, and its fragility, the transportation and transshipment of medical materials should be minimized to reduce exposure and risk However, logistics efficiency and costs must still be considered AI designs the most efficient route for each cargo from its origin to destination, effectively completing daily transportation tasks In response to the future high development demand of industrial logistics, distribution and transshipment AI optimization will be a key issue Through this project, a dedicated project promotion organization will be established, staffed with AI technology, IT, and process domain talents After accumulating implementation experience, the application of AI will gradually expand, comprehensively optimizing and transforming Hsinchu Transport's operational system, and partnering with AIOT and various AI domain partners to accelerate and expand the achievement of benefits「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【導入案例】哈瑪星科技建構AI模型管理平台 加速AI落地應用
Hamastar Technology Builds an AI Model Management Platform to Accelerate the Application of AI

Riding the AI hype train, financial service providers are using their solid foundation in the industry to not only transform themselves, but also assist their customers with transformation Hamastar Technology, which has been established for over two decades, has been developing AI technology and assisting industry customers with the implementation of AI in recent years Hamastar Technology believes that to implement a complete AI project, in addition to AI theoretical knowledge, data analysis, and model training capabilities, it is also necessary to develop APIs for data, establish databases, develop front-end RWD web pages, and even consider layout design and user experience based on customer needs These tasks create technical barriers for AI startups Even from the perspective of companies that have reached a certain scale, it is hard to accumulate technical experience and accelerate business growth due repeatedly investing manpower developing similar functions in each project Institutional customers still require high level of customization for AI Using the requirements of government Agency A implemented by Hamastar Technology as an example, users must control false information from specific channels The platform needs to provide data ingestion functions for training models and predictions, and can complete natural language processing NLP text classification model training and use When the model discovers false information, it needs to immediately notify responsible personnel through messaging software The need of Agency B is to use an AI model to automatically classify petitions and immediately provide information on past cases as reference for the petitioner or officer Although the project models are similar data ingestion, model prediction, warning notification, the required functions still need to be separately developed for individual projects, and existing programs and models cannot be reused to speed up the implementation of subsequent projects After in-depth discussion, Hamastar Technology found that pain points of enterprises implementing AI projects include high implementation costs and lengthy project schedules It is difficult for a single enterprise to simultaneously have data scientists, analysts, engineers, and designers Current projects are all focused on solving the needs of specific fields, and it is difficult to reuse the AI models in other fields of application At the same time, the tools are concentrated in AI projects and cannot provide customers with total solutions In other words, due to the "limited manpower," "restricted fields," and "insufficient tools" of AI service providers, the implementation of AI technology projects requires high costs or lengthy timelines These are common problems that companies urgently need to solve Therefore, if there is an AI model application service management platform, it will be able to solve the above difficulties and not only reduce costs, but also accelerate project implementation and provide customers with one-stop solutions AI model application service management platform assists in quickly completing projects Therefore, with the support of the AI project of the Industrial Development Bureau, Ministry of Economic Affairs, Hamastar Technology carried out the "AI Model Application Service Management Platform AISP RampD Project" and engaged in the RampD of AISP products The purpose is for AI service providers to complete the AI projects with twice the result using only half the effort The AISP provides one-stop AI solutions AI service providers can quickly assemble required functions, such as data API, model management, and model prediction result monitoring subscription through existing module functions of the AISP It also provides commonly used graphical tools to help companies quickly design interactive charts or dashboards required by users, effectively reducing the labor costs required to execute projects, shortening the solution POC or implementation time, and accelerating the implementation and diffusion of industry AI In terms of product business model, in the short term, the company will extensively invite IT service providers with expertise in the field of AI to work together, and use platform services to solve the AI implementation problems faced by requesting units in various field, gradually building trust in the platform brand In the mid-term, the company hopes to gradually expand the market based on its past success, and form strategic alliances with multiple IT service providers to solve more and wider problems in specialized fields and provide more solutions for units to choose from The platform combines field experts to jointly expand overseas markets In the long term, after establishing AI strategic alliances in various specialized fields, the platform will have a large number of AI solution experts for specialized fields After accumulating a large amount of successful project experience, Hamastar Technology hopes that the AISP will be able to work with experts companies to expand into the international market Harmastar Technology Co, Ltd was formed in 2000 by recruiting numerous senior professional managers and technical experts in related fields It is committed to software technology RampD and services, and aims to develop into an international software company, actively creating opportunities for international cooperation in the industry Under the excellent leadership of its first president, the company has rapidly grown into a major software company in Taiwan