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【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

編輯群2020-05-25

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

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【解決方案】優式AI智能割草機器人 搶攻高爾夫藍海市場
USRROBOT's AI Lawn Mowing Robot Enters the Blue Ocean of Golf Market

An AI smart lawn mowing robot, resembling a vacuum robot, shuttles back and forth on the 30-hectare golf course lawn for weeding This robot, independently developed and designed by Taiwanese, is equipped with the world's first electronic fencing positioning technology which utilizes high-precision GPS integrated with cloud AI computation to determine the most efficient mowing paths, targeting the lucrative blue ocean market of golf courses This AI lawn mowing robot was developed by USRROBOT, a Taiwanese startup established in 2019 Chao-Cheng Chen, the president of USRROBOT, once served as the executive vice president of one of the top five ODM tech companies in Taiwan, and specializes in software and hardware integration When he served as the chairman of the Service Robot Alliance, he knew that the service robot industry was bound grow rapidly due to declining birth rates and the growingly severe labor shortage New demand - The horticulture market is large and the has rigid demand "To develop the core technology of service robots, we must find rigid demand Looking at European and American countries, there is a shortage of labor, but demand for horticulture has increased, and there has been a long-term shortage of 7-10 of horticultural workers" Under this strong "rigid demand," Chao-Cheng Chen established USRROBOT, and the company's first product is the AI lawn mowing robot In terms of overseas markets, the United States is the world's largest horticulture market, accounting for 30-40 of the global output value It is estimated that there are about 1 million horticulture workers, but they have been experiencing a labor shortage of 7-10 in recent years and have not been able to improve the situation The main reasons for labor shortage are Aging population and gardening is a labor-intensive job, so young people don't want to do it Unlike in Taiwan, European and American countries attach great importance to lawn maintenance and have expressly stipulated in the law that heavy fines will be imposed for failing to mow the lawn Therefore, the AI lawn mowing robot has considerable market development potential The introduction of AI multi-device collaborative mowing sensor technology is expected to reduce the burden of staff maintaining the golf course The AI lawn mowing robot developed by USRROBOT is currently in its second generation Domestic universities and well-known art museums are using the latest model M1, and it is also being used by some world-renowned high-tech companies and well-known universities in the United States The company is currently involved in negotiations for subsequent business cooperation USRROBOT stated that the professional RTK system currently used can reduce the original GPS positioning error from tens of meters to about 2 centimeters, allowing the robot to move accurately outdoors After setting the boundaries, it can be easily operated using the app New application - Implementation in golf courses solves the problem of labor aging and shortage Chao-Cheng Chen further explained that the National Land Surveying and Mapping Center is a RTK service provider RTK provides the error reference map of the positioning point USRROBOT can access the positioning error value of a specific position through 4G Internet access The AI algorithm of USRROBOT reduces the general 10-20 m error of GPS to 2 cm After positioning, USRROBOT then uses six-axis accelerator positioning, gyroscopes, and wheel differential sensing devices for software and hardware integration Only by matching the wheel's movement pattern and the terrain can accurate mowing path planning be achieved The AI lawn mowing robot, which is 62 cm wide, 84 cm long, 46 cm high, and weighs only 25 kg, can set the mowing boundaries in the cloud It can avoid pools and sand pits through settings, using AI algorithms to automatically calculate the optimal path It is able to mow approximately 150 ping of grass in one hour The battery can be used continuously for more than 6 hours The battery life is currently the highest in the world In addition to general gardening companies, with the assistance of the AI project team of the Industrial Development Bureau, Ministry of Economic Affairs, USRROBOT's AI lawn mowing robot has been applied to golf course lawn mowing A well-known golf course located in Taiping District, Taichung City currently has a staff of 5 people who are responsible for the lawn, planting maintenance, and other landscape maintenance of the entire 30-hectare course However, the average age of staff is as high as 55 years old, and the golf course has been unable to recruit new staff members for a long time In view of the aging staff and the shortage of manpower, the golf course hopes to mitigate the impact with AI technology, and is therefore using AI multi-device collaborative mowing sensor technology, in hopes of reducing the burden of staff maintaining the golf course New challenges - Expert systems are needed to overcome difficulties with different grass species "This AI lawn mowing robot has low noise, low pollution, low labor costs, and is waterproof and anti-theft In the lawn mowing process, it can identify and avoid obstacles through ultrasonic sensors while maintaining mowing quality, maintaining aesthetic and consistent grass length" Chao-Cheng Chen went on to say that the most important part about golf courses is that the grass pattern should be beautiful and free from diseases and pests Based on the site survey, golf courses are mainly divided into three major areas green, fairway and rough There is no problem using the current mowing robot to mow the rough area, and it can overcome slopes within 20 degreesThe short grass in the fairway area may only be two centimeters long, and the grass types are also different, so the cutterhead design needs to be modifiedAs for the grass in the green area, the grass must be mowed close to the ground and maintained in a consistent direction because it affects the putting speed Many factors will affect the green index, and this part requires more research and testing The AI lawn mowing robot can identify and avoid obstacles through ultrasonic sensors while maintaining mowing quality The AI smart lawn mowing robot has a built-in camera that can be used to detect the health condition of the lawn Chao-Cheng Chen said that in the future, an expert system will also be introduced for early determination of whether there are diseases, pests in the lawn or whether there is sufficient moisture, and provide lawn health data analysis to customers, so that they can take preventive and response measures sooner to reduce disaster losses Chao-Cheng Chen, who is also a good golfer himself, said that golf has developed well in Taiwan However, due to weather factors, such as rainy and humid climate and typhoons, Taiwan's golf courses have harder soil and more potholes compared with top tier golf courses overseas If AI lawn mowing robots are to be widely introduced into golf courses, there are still many difficulties that must be overcome However, Taiwan's difficult terrain creates a good testing ground Once Taiwan can overcome the many problems and successfully introduce the robot, it will be able to expand to overseas markets and seize new market opportunities in a blue ocean Chao-Cheng Chen, President of USRROBOT nbsp

【導入案例】海量數位工程AOI機器智能手臂檢測系統 大幅提高瑕疵檢測精準度
Massive Digital Engineering AOI Intelligent Robotic Arm Inspection System Significantly Improves Defect Detection Accuracy

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【導入案例】巨量遙測空間數據AI分析雲端服務平台 使衛星遙測影像順利落地應用
AI Analysis Cloud Service Platform for Remote Sensing Big Data Enables the Smooth Application of Satellite Remote Sensing Images

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important supports for accelerating agricultural transformation Using satellite remote sensing image data can accelerate the development of smart agriculture However, in the past, it was difficult to extract large-area crop distribution through satellite remote sensing images, not to mention the cost If you wanted to use free information, you had to visit all websites of international space agencies, look through the wide variety of satellite specifications, and carefully evaluate the sensor specifications, image resolution, and revisit cycle After finding suitable images, you had to look at them one by one to filter the ones you need Next is downloading dozens of images that are often several hundreds of Megabytes MB each, which might exceed the capacity of your computer Also, after overcoming image access and preparing data, you must then start to confirm the downloaded image products and which bands you want, because the image you see is not just an image file jpg or png, but rather complex multi-spectral information, attribute fields and coordinate information It takes a lot of effort just to confirm the correct information Facing GIS software packages with complex functions is the start of another trouble The complex image pre-processing process and the inflexible machine learning package greatly reduce the efficiency of analyzing data After finally getting the results of crop identification, you might find that the best time for using map information may have already passed The above-mentioned complex and time-consuming satellite image processing problems are precisely the pain points of the market ThinkTron expanded from traditional machine learning to modern deep learning applications, and developed an "AI Analysis Cloud Service Platform for Remote Sensing Big Data" under the GeoAI framework, breaking through the constraints of details in the spatial information for customers Differences between the process before and after introducing the AI analysis cloud service platform ThinkTron said that Taiwan's ODC Open Data Cube system has been completed and began providing services after years of efforts from the Taiwan Space Agency TASA, formally becoming aligned with international trends The powerful warehousing technology allows users to easily capture and use image data of a specific time and spatial range according to their needs The warehouse stores multiple satellite image resources from international space agencies, including the ESA's Sentinel-1 one image every 6 days, Sentinel-2 one image every 6 days, USGS's Landsat-7 one image every 16 days, Landsat-8 one image every 16 days, and the domestic Formosat-2 one image every day and Formosat-5 one image every 2 days ThinkTron develops satellite image recognition tools based on Python Breaking free from the limitations of GIS Geographic Information System software packages, ThinkTron integrated GDAL Geospatial Data Abstraction Library based on Python, and considered computing efficiency and parallel processing when developing all tools required for satellite image processing and image recognition modeling, including coordinate system and data format conversion, grid and vector data interaction, and data intra-difference and normalization All of the tools are designed with AI applications in mind, and some commonly used tools are packaged into an open source package under the name TronGisPy to benefit the technical community ThinkTron utilized the team's understanding of satellite remote sensing images and the collected tagged data crop distribution maps to preset the image recognition modeling process, the required training data specifications, and dataset definitions This is imported into the machine learning LightGBM or deep learning CNN framework that was completed in advance, and the entire training process to be performed in the Web GIS interface, providing users with partial flexibility to freely filter images, confirm spatial and temporal ranges, select models, and adjust hyperparameters In addition to the operation of training models, it also provides historical models to output identification results, and finally displays the identification results of crop distribution on the Web GIS map In fact, agriculture is not the only industry that needs satellite remote sensing applications AI applications of spatial information have also appeared in various fields as companies in different industries aim to enhance their global competitiveness For example, surveying and mapping companies that have a large amount of map data can use the AI analysis cloud service platform to store map data while also accelerating the efficiency of digital mapping Under the severe global climate change and the risk of strong earthquakes, there is a wide variety industrial insurance, agricultural insurance, financial insurance, or disaster insurance are all inseparable from spatial information The use of remote sensing image recognition to understand insurance targets has long been an international trend AI Analysis Cloud Service Architecture for Remote Sensing Big Data

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