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【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

Recommend Cases

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Using Plant Growth Chambers as an Example - Standardizing Electronic Device Procedures Based on Imaging

In recent years, global climate change and environmental issues have become increasingly severe, causing major impacts on agricultural production Traditional agriculture heavily relies on weather conditions, facing challenges such as unstable crop quality, plummeting yields, and difficult pest control Particularly in Taiwan, agricultural biotech companies and farmers have suffered continuous losses, creating an urgent need for innovative solutions Meanwhile, Taiwan's plant factory industry faces many challenges high equipment and labor costs, an incomplete industrial chain diminishing international competitiveness, and a lack of cooperation among enterprises, all of which limit industry development Additionally, COVID-19the pandemic has highlighted the importance of remote monitoring and management Traditional manual inspections and data collection methods no longer meet the needs of modern agricultural production These issues collectively underline the urgent need for smart 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providing highly intelligent management functions To this end, HaiBoTe's RD team adopted a modular design approach to develop a system that can be flexibly configuredIoTIoT system The core of this system is a smart control hub that can communicate with various sensors and actuators During development, HaiBoTe worked closely with customers, deeply understanding their specific needs and operational environments They even dispatched engineers onsite to observe the daily operations of the plant factories, ensuring that the developed system actually solves practical problems This in-depth cooperation not only helped HaiBoTe optimize their product design but also established a close relationship with customers, laying the foundation for subsequent continuous improvements HaiBoTe's innovation is not just reflected in hardware design but also in their developed intelligent software system This system integrates advanced machine learning algorithms, capable of precise forecasts and optimal 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HaiBoTe's developed smart agriculture solution not only brought revolutionary changes to plant factories but also painted an encouraging picture for the future of the entire agricultural industry The excellence of this system is evident in several aspects firstly, it achieves precise control of the plant growth environment, significantly improving crop yield and quality stability Through advanced artificial intelligence algorithms, the system can forecast and adjust optimum growth conditions based on historical data and real-time monitoring information, ensuring each plant grows in the ideal environment Secondly, it significantly reduces energy consumption and operational costs, improving resource efficiency The intelligent management system optimizes water, electricity, and nutrient supply, reducing waste and lowering manpower costs Additionally, the system's modular design and strong compatibility allow it to seamlessly integrate various new and old equipment, providing a flexible solution for gradual upgrades of plant factories Most importantly, the system injects a sense of technology and modernity into agricultural production, helping to attract the younger generation to the field and injecting new vitality into the industry Looking ahead, HaiBoTe's smart agriculture system has broad application prospects and expansion potential In addition to plant factories, this system can also be applied to traditional greenhouse cultivation, urban agriculture, and even home gardening In the field of aquaculture, similar technology can be used to monitor and optimize the breeding environments for fish or shrimp In the food processing industry, similar intelligent monitoring and forecasting systems can be used to optimize production processes and enhance food safety Even in the pharmaceutical industry, this type of precise environmental management system could be applied to drug research and production processes To further promote this system, HaiBoTe could adopt a 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technology empowering agriculture 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-09」

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CCTV Intelligent Video Search System

Search for a specific person, find someone with a suitcase entering the factory in Gao'an area Color features of the person and the object confirmed, person in blue and black top, suitcase in black color, throughCCTV the intelligent video search system, by setting object and color retrieval conditions, it can successfully locate three video clips containing the target subject This greatly aids operational staff in finding the target items, and through this system, search speed can far surpass manual effort6fold Pain Points The CSE-Kaohsiung Plant is densely equippedCCTVto monitor every corner of the plant area, but when an incidenthappens, it's impossible within a limited time throughCCTVvideo playback to find the incident, the implications and risks behind this are self-evident Many areas that are usually unmanned can easily become security blind spots Thus, how to monitor a vast plant area more intelligently and effectively is one of the crucial aspects of building a smart plant for the semiconductor industry The AES Plant in Kaohsiung covers a vast area, with many important sites requiring monitoring of personnel movements to ensure corporate secrets and employee safety 1 Automated production lines and warehouses In semiconductor enterprises’ automated production lines and warehouses, oftenAGV(Automated Guided VehicleAGVs automated guided vehicles travel at high speeds if plant personnel inadvertently enterAGVthe moving area and cannot issue a warning to the person, then the regrettable accidents that occur will be too late to reverse 2 Material and product storage areas Materials used in semiconductor-related processes are costly if areas storing materials or products are breached, there is a risk of loss of high-value materialsproducts 3 High-security areas Trade secrets relate to the core technological competitiveness of semiconductor-related enterprises if someone breaches the high-security areas, there is a risk of corporate secrets being leaked The safety of trade secrets has always been one of the most critical issues for semiconductor enterprises 4 Loading docks At AESLButthe dock area often has loading vehicles coming and going if someone intrudes into the dock area, there is a risk of vehicle collisions and accidents Additionally, goods awaiting shipment at the dock area could be stolen or potentially damaged from collisions, thus causing significant reputation and financial losses for the company, further leading to production and shipping inconvenience When an abnormal event occurs, how to quickly search for the relevant key footage from massive data Many important locations within the AES Kaohsiung Plant need to be equippedCCTVfor safety checks, butCCTVWith thousands to tens of thousands of cameras, manually searching through footage for an event requires laborious frame-by-frame review which is time-consuming and inefficient In light of advancements in computer vision, it's beneficial to utilizeAIto replace manual playback and searching Problem Scenario Object Detection The data source for object detection comprises two parts Open-source datasetsOIDv4and AES Kaohsiung PlantCCTVImage files For these files, search for usable data, specificallyOIDv4image files For these files, extract the defined nine major categories of objects for training data among them, two object categories, knives and gasoline barrels, were not found inOIDv4found usable data for knives and gasoline barrels, while the remaining seven categories of objects are available fromOIDv4useful training data found for the remaining seven categories of objects, all marked Regarding the Kaohsiung PlantCCTVimage files, select some frames Frame of the footage, and manually annotate the objects to be_detected for training and testing data Nine Major Objects Color Recognition The data source for color recognition is divided into two partsInternet image screenshots, and Kaohsiung PlantCCTVimage files Currently, no publicly available open-source datasets specifically for color recognition applications have been found, so images are collected from the web Search the web for images of the defined nine major object categories, save the images after separating the objects from the background, keeping only the object sections, and mark the images according to color Additionally, for the Kaohsiung PlantCCTVimage files, use the already-markedbounding boxextractCCTVimage files from variousFramesections of objects identified by color, and finally, visually identifiable images are marked according to color Each object category has its specific color definition, depending on the usual colors seen in these objects in real life Dynamic Ignore during Training FromOIDv4during the training of the object detection pilot model, since each image in this dataset is only marked for a single category, but the image may contain other desired detection categories unmarked For such cases, dynamic ignore techniques will be employed during training to avoid 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Translation date:2024-12-12」

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Realizing the dream of unmanned stores, Magpie Life is building the future of the smartphone industry

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technology assists in information transparencyThis time, the Magpie smart vending machine is also equipped with AI technology to provide adjustable shelf space , a vending machine equipped with an industrial computer and a large-size touch display screen to achieve the purpose of a store-less store Magpie Life stated that the biggest problem with traditional vending machines is the lack of information visibility To check inventory, replenishment personnel must physically inspect each machine, which is time-consuming and costly When a machine breaks down, it will generally be unable to operate for a long time Most failures go unreported and are not discovered until the next restocking crew arrives to replenish supplies Then you have to wait for a service technician to be scheduled, which can take weeks Traditional vending machines lack real-time interactivity When consumers encounter problems after inserting coins, manufacturers cannot handle them immediately In addition, traditional vending machines are less flexible and cannot adapt to changes in consumer preferences Traditional vending machines have shortcomings such as limited change shopping, single payment tools, limited number of products, and few choices Affected by the COVID-19 epidemic, consumption habits have shifted to contactless methods, causing the unmanned store market to heat up Generally, vending machines can only place relatively simple products such as drinks, food, etc The properties available for sale are limited The patented vending machine developed by Magpie can adjust the shelf space and is equipped with a lifting cargo elevator, which is suitable for various types of goods In addition, the machine is equipped with an industrial computer and a large-size touch display screen, which can meet the needs of advertising support at the same time It is expected to move towards a storeless store According to Magpie Life Observation, the consumer market trend in the past two years is that consumers demand convenient life, food consumption patterns value dining experiencesimple and fast, and are equipped with mobile phone-connected ordering models, and hot drinks and Fresh food delivery is the focus of two major trends The location, items sold, consumption methods and multiple payment methods are the focus of market growth for smart vending machines In terms of convenience, Taiwanese consumers still prefer to purchase vending machine food near stations, airports, schools, and businesses in business districts Various payment methods are also gaining more support from consumers, indicating that in the future, automatic Vending machines can be developed in two directions diversified items and diversified payment methods AI sales forecast technology integrates back-end management to achieve precise marketing purposesDue to the wide variety of products, it is difficult to know the performance of products under different factors such as season, market conditions , promotional activities, etc, it is easy to cause out-of-stock or over-inventory situations Magpie Life has specially developed "AI sales forecasting technology" and integrated it into the back-end management system, hoping to lock in customer purchasing preferences and intentions through data analysis In order to achieve the purpose of precise marketing, make accurate business decisions and effectively allocate limited resources The introduction of AI systems can achieve the three major goals of precise marketing, inventory management and supply chain management This system is a replenishment decision-making aid designed specifically for supply chain managers It uses AI to predict future sales demand, helping companies effectively optimize production capacity, inventory and distribution strategies Its overall system architecture includes1 Data exploratory analysis function Provides automatic value filling, automatic coding and automatic feature screening functions for missing values in the data 2 Modeling function 1 Provides model training functions for two types of prediction problems regression Regression and time series Time Series Forecast nbsp2 Supports Auto ML automatic modeling, and the best model is recommended by the system Integrated models can also be established to improve model accuracy nbsp3 Supports multiple algorithm types Random Forest, XGBoost, GBM and other algorithms nbsp4 Supports a variety of time series models exponential smoothing, ARIMA, ARIMAX, intermittent demand, dynamic multiple regression and other models nbsp5 Supports a variety of model evaluation indicators R, MAE, MSE, RMSE, Deviance, AUC, Lift top 1, Misclassification and other indicators nbsp6 Supports automatic cutting of training data sets and Holdout verification data sets, and can manually adjust the ratio nbsp7 Supports automatic model ensemble learning Stacked Ensemble, balancing function learning Balancing Classes, and Early Stopping nbsp8 Supports the creation of multiple models at the same time The system will allocate resources according to modeling needs, so that modeling, prediction and other tasks have independent computing resources and do not affect each other In the overall server space With an upper limit, computing resources can be used efficiently nbsp9 It has in-memory computing function, which can use large-capacity and high-speed memory to perform calculations to avoid reading and writing a large number of files from the hard disk and improve computing performance 3 Data concatenation function Using API grafting and complete data concatenation automation, there is no need to manually import data, improving user experience 4 Chart analysis function Provides visual charts and basic statistical values for product sales AI data analysis solutions have two major advantages 1 Entrepreneurship machines can be rented and sold at low cost to open unmanned physical stores and cooperate with the chain retail industry Through smart machines, entrepreneurs can 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optimize the operational value chain and improve efficiency, and strengthen the core competitiveness of enterprises 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」