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【2021 Solutions】 Become the No. 1 brand in the MarTech ecosystem. Aiku Intelligent Technology joins forces to fight against each other.

The COVID-19 epidemic is raging. Faced with the new digital normal that consumers are gradually becoming accustomed to, major digital technology applications and online integration and offline services have risen against the trend, which has also made efforts to build "MarTech" (Marketing Technology) ) Ecosystem's AiKu Intelligent Technology's performance has grown exponentially. Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech, and at the same time, marketing technology is also an emerging field that domestic and foreign investors are optimistic about. AiKu Intelligent Technology has received a total investment of NT$135 million so far. We will continue to promote connectivity with investors and plan to enter overseas markets.

In fact, since its establishment in April 2018, Aikoo Intelligent Technology has been a rapidly growing technology start-up. The number of employees has expanded from 17 to 85, and its revenue has doubled every year. AiKu Intelligent Technology, which bills itself as a "marketing technology integrator," has been fighting a different battle than other startups from the first day of its establishment. The era of working alone has passed. Aiku Intelligent Technology must build a bridge between "marketing" and "technology", build a "MarTech" ecosystem, expand the technology marketing market through group fights, and establish coexistence and coexistence with alliance partners. Rong relationship.

Serving as a bridge between marketing and technology to expand the MarTech ecosystem

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that MarTech, as the name suggests, is the use of technology to solve marketing problems. The epidemic has accelerated the pressure of digital transformation on enterprises, and the application of technology in marketing requires a large investment of resources. At the same time, unknown psychological barriers and internal integration challenges must be overcome. For brand owners, advertising agencies, media agencies and integrated marketing Consulting companies often face the dilemma of not knowing how to choose a business, because marketing methods that have entered the technological era, such as image recognition, IoT, detection systems, NLP, data analysis, etc., have extremely high technical content. At the same time, brand owners often require one-stop all-round marketing services, including professional assistance from planning, system introduction, marketing application and effectiveness review. Only integration can create maximum benefits. Even if there are multiple systems or manufacturers cooperating in the process, through the integration service of iKu Intelligent Technology and the API system, it can be efficiently integrated and provide one-stop services for the brand.

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

▲Wu Jianyu, Chief Strategy Officer of Aikoo Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

On the other hand, iKu Intelligent Technology also plays a role as a bridge between marketing and technology. The MarTech ecosystem includes service vendors, traditional integrated marketing partners and AI startups, etc., and has multiple functions of technology sharing, service sharing and joint services.

The MarTech ecosystem business model is a concept of "single integration and professional division of labor". It is coordinated by alliance partners with technology integration or brand integration capabilities, and other partners cooperate. The overall structure requires the introduction of MarTech systems and consulting services. Only with the input of program developers can the integration be carried out smoothly.

Ecosystem partners each have specialized strengths and can jointly develop new products and services. For example, iKu Intelligent Technology cooperates with the well-known advertising technology provider OneAD to launch innovative conversational advertising that combines advertising playback with interactive advertising. Dialogue helps brands deeply understand consumer needs and preferences. Or it can cooperate with PicSee, Asia's largest URL shortening service provider, to integrate the service into the customer data platform to help companies interpret more consumer browsing behaviors.

爱ku Intelligent customer cross-channel customer data platform helps data connection

▲AiKu Intelligent Customer cross-channel customer data platform helps data connection.

Conversation Business-style applications strengthen data analysis and diversify focus applications

▲Conversational business applications strengthen data analysis and diversified focus applications

There are two keys to the success of the development of the MarTech ecosystem. First, there are people to coordinate and integrate service content. Manufacturers in the ecosystem have their own solutions. Coordinators can find partners in the alliance who can cooperate in providing services. ; Another key factor is resource sharing. After three years of efforts, the MarTech ecosystem has attracted more than 50 partners to join.

Business-driven alliance cooperation will continue to grow the business and exert market influence

In order to lay out the data application market, in early 2021, iKu Intelligent Technology and TNL Media Group jointly established a new AI and data application company - DaEX Intelligent Technology. This cooperation project is an important strategic value point for both parties. Key Comment Network is thinking about how to more effectively apply and monetize the data of numerous readers. Combining the strengths of iKu Intelligent Technology’s customer data platform and omni-channel marketing technology, it will be able to Brands provide innovative media and data integration applications. DaEX will develop data analysis and data monetization, and is also expected to establish a media-specific data platform and media trading market in the future.

Talking about the hardships along the way since starting a business, Wu Jianyu observed that the marketing technology circle is a "Matthew Effect", where the strong will always be strong. Many companies hope to play the role of building a platform. In the first year of its establishment, Aiku Intelligent Technology The energy of resources and influence has just begun, and products are still under continuous research and development. With the expansion step by step, after the establishment of the MarTech ecosystem in 2020, the scale has become larger and larger, and brand owners are willing to invest their media advertising budgets in Marketing technology, or the application of omni-channel retail, has also driven the revenue growth of iKu Intelligent Technology and the MarTech ecosystem. At this stage, continuing to maintain rapid growth and exerting market influence is the biggest challenge for Aikoo Intelligent Technology.

It is an important goal to use a "business-driven" perspective to drive alliance members to cooperate independently in order to win more orders and continue to grow their voice. The business model of iKu Intelligent Technology has been highly favored by investors. In the past three years, in addition to the participation of Xin'an Tokyo Property Insurance Company and Jiaotong University Angel Investment Club in 2019, at the end of 2020, it also received investment from the National Development Fund and Japanese advertising listed company Adway. Supported by Adways Group, it has received a total of 135 million yuan in funding. The epidemic has catalyzed the digital transformation of all walks of life. As a MarTech promoter, iKu Intelligent Technology continues to actively expand its layout and help companies seize opportunities in the fierce competition.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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Looking around the world and in Taiwan, the number of patients suffering from vertigo is increasing year by year When faced with vertigo testing, most people will choose to have it diagnosed by a doctor or hospitalized with neuromedical imaging tools such as MRI or CT for interpretation However, this may lead to misdiagnosis of vertigo, overdiagnosis of patients, waste of medical resources, etc, and cannot be effectively traced back The actual condition of the patient's dizziness In order to solve the long-term clinical pain point of vertigo, Neurobit has developed a smart wearable medical device - NeuroSpeed smart glasses and an AI assistance system It provides an AI smart solution for rapid screening of vertigo, assisting doctors in quickly screening more than 80 of brain diseases Efficient detection power with accuracy and sensitivity of over 90 Neuron Technology was founded in 2016 The co-founders include Yang Juncheng, Chen Weicheng, Huang Jinxun and Wang Jingfu The four of them 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identify patients with potential brain diseases The examination method of this technology is to observe the trembling state of the eyes and a series of eye movements when the subject is staring at a stationary object, so as to judge Brain risks for appropriate diagnosis and treatment NeuroSPeed smart glasses can crack brain and eye diseases, clinical trial sensitivity reaches 90 With the active research and development of Neuron Technology, two generations of NeuroSpeed smart glasses have been successfully launched The first generation NeuroSpeed mainly provides doctors with real-time observation of high-quality eye images and eye movement response-related examination data reference, and does not provide auxiliary diagnosis services The second generation of NeuroSpeed allows physicians to record, track, store and view relevant eye movement analysis and pupil area identification, thereby effectively diagnosing diseases of the central, meridian and peripheral nervous systems Because the 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can effectively assist doctors in quickly screening for potential brain disease risks in patients with vertigo Field verification with foreign medical centers mainly involves vertigo patients admitted to the emergency department Physicians can use NeuroSpeed smart devices to interpret the phenomenon of stroke diagnosis Currently, the accuracy of clinical trials in the above-mentioned cooperative hospitals reaches 80 and the sensitivity reaches 90 Neuron Technology develops smart wearable medical device NeuroSpeed smart glasses In addition to becoming the best smart medical assistant for doctors to quickly screen brain disease risks in the clinic and emergency department, NeuroSpeed smart glasses also assist doctors in the detection and assessment of strabismus risk They are jointly developed with the Tri-Service General Hospital through neuron technology The "Portable Strabismus and Abnormal Eye Movement Diagnosis System" is implemented in the Tri-Service General Hospital, providing doctors with a complete preoperative assessment of strabismus and postoperative tracking basis This excellent RD technology achievement was recognized by the 17th National Innovation Award-Clinical Innovation Award in 2020 We know that many diseases can cause congenital or acquired eye movement abnormalities, and even cause symptoms of strabismus or nystagmus Among them, as for strabismus, according to expert physician consultation surveys, the global prevalence of strabismus among school-age children is 2 5, while the prevalence of strabismus among school-age children in Taiwan is about 1 to 4 Yang Juncheng said that clinical diagnosis of the symptoms of these diseases is mainly divided into two categories deviation measurement of eye position and eye movement test It has been observed that there is currently a lack of objective quantitative methods for diagnosing eyeball position deviation, and eyeball deviation measuring instruments are used to check subjectively For Neuron Technology, the current NeuroSpeed instrument and strabismus and abnormal eye movement diagnosis system software can integrate objective and clear eyeball images, eye muscle function and eye deviation angle data as a rapid test that meets clinical diagnostic criteria Service, the data of these tests can be used as the basis for doctors’ complete preoperative assessment and postoperative tracking of strabismus Therefore, this system can provide objective and effective quantitative analysis, which can greatly reduce the medical risks of patients during surgery In terms of business model, Neuron Technology mainly cooperates with hospitals to sell research-based products It is believed that the company expects to have significant revenue performance after passing the FDA next year At present, Neuron Technology will use the country's first wearable smart medical device NeuroSpeed smart glasses and AI assistance system to provide software and hardware integrated solutions to assist doctors in quickly screening brain diseases and eye diseases, extending patients' golden treatment time and reducing social risks health care costs to create a triple win NeuroSpeed smart glasses assist doctors in quickly screening brain and eye diseases Looking at the world, the pioneer of smart medical equipment, a new paradigm of biomedical software and hardware system integration In the early days of Neuron Technology’s entrepreneurship, technology research and development and business expansion faced many challenges Yang Juncheng expressed his sentiments that since the NeuroSpeed product is the first medical smart glasses developed in China, both in terms of obtaining hardware raw materials and developing technical specifications, The challenges associated with building and integrating related systems are higher than those for consumer electronics Additionally, bringing together cross-disciplinary talent and integrating it into a core team is also an entrepreneurial challenge In terms of business development, although the company has accumulated clinical verification results and published related outputs, the establishment of market channels still requires continuous efforts to expand It is hoped that it can continue to rely on the assistance of legal persons such as the Capital Strategy Council to actively create more diversified market channels and connect potential Cooperating manufacturers In order to accelerate international expansion and market operation exchanges, the company will conduct a new round of fundraising planning at this stage to meet development Since its establishment, Neuron Technology has taken long-term development and stable profits as its operating goals Yang Juncheng said that in addition to focusing on existing professional fields, we also develop and apply value-added products through the company's software development and software development The accumulated RD energy of hard integration is expanded to other medical disciplines and fields 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