【2022 Solutions】 Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness
Afflicted by the pandemic, most people choose to stay at home. However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable. With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes. With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely. To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort.
Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers. The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic projection system that has gained favor in the fitness market.
Uniigym continuously innovates fitness products creating a comprehensive platform for sports health
Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities.
Over three years, Uniigym has continued to develop new products. So far, they have reached the third generation of products. In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro. Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks. Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and heart-rate devices to gather health data and offer health management solutions.
▲Features of the AR Fitness x Uniigym App
"Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world." By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals. Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance.
Built-in latest AI posture algorithm for real-time monitoring of exercise state
The AR Fitness x Uniigym APP features six key functionalities, consisting of:
One. Celebrity fitness courses, featuring a hundred top instructors, pick and practice anytime without appointment.
Two. AI real-time motion matching that captures 20 skeletal points of the body through the phone's camera, accurately comparing movements and providing instant feedback.
Three. AR fitness trainer, accompanying you in any environment, personally guiding the workouts, making the fitness experience more engaging.
Four. Gesture remote control interface, allowing you to remotely access various features, making operations easier.
Five. Supports screen casting, syncing the phone with TVs and screens to enhance immersive exercise experiences.
Six. Self-data tracking, fully recording fitness progress including exercise hours, calories burned, and training programs.
▲AR动滋动 x Uniigym Rise to Exercise, Safeguard Health TAIWAN SAFE Event Introduction
Most importantly, the system platform integrates the latest AI posture algorithm, comparing user movements and skeletal points with those of the fitness trainer during exercise, combined with heart-rate belts to display changes in heart rate on the screen during exercise. By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries.
Uniigym is deeply rooted in Taiwan and expanding to international markets
In fact, Uniigym's products are iteratively evolved according to different user groups. The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups.
▲AR Fitness x Uniigym App Product Experience Scenario Illustration
In the post-pandemic era, exercising at home has become a trend. Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere. It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all.
Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere. This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon.
Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China. This year (2022), Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses. In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals.
▲Uniigym founder and CEO, Yu-Chieh Lin
「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」