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【2021 Application Example】 Watsons Introduces Insider AI Technology Platform to Strengthen Customer Experience and Enhance Conversion Rates

Watsons Taiwan, holding the leading position in physical chain drugstores in Taiwan, has continued to expand its digital transformation. Since establishing Watsons' online store in 2014, apart from actively developing the e-commerce market, the company has significantly enhanced the online and offline (O+O) omni-channel consumer experience by integrating Insider AI technology. This integration utilizes extensive in-store sales data, consumer behavior analytics, and AI-driven personalized recommendations delivered at optimal times to increase conversion rates.

O+O Online Plus Offline Boosts Customer Conversion Rate, Driving Business Growth

Watsons Group, a global retail giant, has been deeply rooted in Taiwan for the past 30 years specializing in retail, store operation SOPs, and retail supply chain optimizations. However, managing an e-commerce platform only began a few years ago. Unlike the commonly discussed 'O2O' (online to offline) in retail, Watsons adopts 'O+O', which is offline plus online. Currently, about 20% of customers who order at Watsons' online store choose to pick up their goods at physical stores. Proper service at these stores acts as a catalyst for converting online-originated customers into additional in-store revenues.

According to statistics, Watsons has nearly 6 million members with a substantial volume of transactions in physical retail outlets. However, with over 1.2 million active app users and nearly 3 million app downloads, the level of member activation is still lacking. By utilizing AI technology for data integration, such as providing optimized product recommendations through AI, Watsons could significantly enhance its customer conversion rate from offline to online consumption or guide online customers to in-store purchases, thereby driving business growth.

Homepage Personalized Recommendation Module: Recommended for You

▲ Homepage Personalized Recommendation Module: Recommended for You

Originally, Watsons used the e-commerce solution Hybris from the global system integrator SAP, which was more geared towards simple display and sales, lacking sufficient technical resources to handle enhancing the consumer experience.

Insider is a marketing technology (martech) company with offices in 25 cities globally, including a professional consultancy team in Taiwan that provides localized digital solutions. Committed to optimizing digital marketing effectiveness with technology, Insider helps brands drive digital growth and is a partner to many domestic and global enterprises including Watsons, Carrefour, IKEA, Lenovo, Adidas, Sinyi Realty, and Singapore Airlines. Insider has shown outstanding performance in improving customer conversion rates, repurchase rates, and advertising ROI through AI technology.

Watsons introduced Insider's AI algorithms primarily for enhancing customer experience, using AI's personalized and integrated marketing modules to elevate the customer interaction and improve e-commerce conversion rates. Additionally, AI functionalities search for the right customers, expanding new customer groups and providing a superior shopping experience.

Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

▲ Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

Insider has developed various technological modules that can be applied in different customer scenarios to enhance conversion rates. Currently, Watsons' e-commerce website/APP utilizes different Insider modules, with some parts also tailored based on Watsons' unique attributes such as necessities repurchase, app navigation, and scratch card discounts, designing conversion kits or personalized recommendation modules for specific customer situations within Watsons.

Introduction of Web/APP Personalized Recommendation and Conversion Module Kits Effectively Increases Conversion Rates by 10%

Watsons has already introduced the first four of the planned modules, with a full rollout of all five modules expected by 2021, aiming to enhance both online and offline cross-sales and thereby comprehensively improve Watsons’ overall e-commerce and retail performance. 1. Web Recommendation/Conversion Suit 2. App Recommendation/Conversion Suit 3. InStory for eCommerce 4. Mobile App Template Store 5. Insider Architect

Watsons has currently implemented the AT module, with completion expected by the end of 2021.

▲ Watsons has currently implemented the AT module, with completion expected by the end of 2021.

Since partnering with Insider in 2020, Watsons has introduced Web/APP personalized recommendation and conversion module kits, effectively increasing transaction conversion rates by an average of over 10%, with ROAS (Return on Ad Spend) averaging over 10. Watsons also hopes to integrate POS sales records into Insider's CDP (Customer Data Platform) to achieve a more optimized O+O interaction mechanism and complete an all-channel consumer experience.

By combining Insider's AI technology, Watsons' self-operated official website, supplemented by extensive in-store sales data and member consumer behaviors, along with AI's personalized recommendations delivered at optimal points, the technology will significantly boost consumer transactions online and interactive opportunities in-store. Utilizing new technologies in the competitive e-commerce sector allows Watsons to maintain a unique leadership position in the beauty/health category in the consumers' minds.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【導入案例】挺進智慧物流50 新竹物流醫材配送班表超高效率
Advancing to Smart Logistics 5.0: Hsinchu Logistics Delivers Medical Materials with Ultra-High Efficiency

After incorporating AI technology, traditional logistics companies have seen significant improvements in transportation efficiency and reductions in transportation costs, especially in the transfer of medical materials which involves timely service and rights of hospitals and patients The implementation of intelligent logistics can save medical material businesses the cost of constructing GDP warehouses and other expenses up to millions A major domestic logistics leader, Hsinchu Transport HCT, owns a fleet of 3,500 vehicles and a storage area of 60,000 square meters, providing customized logistics solutions including logistics, commerce, finance, information, distribution, storage, and processing The company handles up to 580,000 parcels per day, with a maximum capacity reaching 900,000 parcels, making the enhancement of transshipment efficiency crucial for HCT Medical materials transportation at hospitals need optimization of current operational processes and enhancements in 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data coordination to improve the accuracy and efficiency of product shipments, enhancing operational quality and management benefits at the demand side At the same time, some businesses are also investing in the standardization and systematization of internal operational processes, thus enhancing operational efficiency and quality In the freight logistics sector, logistics companies' warehouse staff need to expend labor to control different logistics shipment operations If they often receive emergency task notifications for shipments to medical facilities, they usually depend on small regional logistics providers to provide customized delivery services Although this improves delivery times, it does not allow for integrated informational services The new GDP regulations for medical materials require suppliers to undergo GDP compliance certification Therefore, Hsinchu Transport, assisted by the Ministry of Economic Affairs' AI coaching program, not only extends existing logistics 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accordingly, ensuring timely and quality delivery of medical materials while maximizing operational benefits and reducing travel distances Hsinchu Transport introduces AI-optimized shift planning, constructing the most efficient route from its origin to destination Hsinchu Transport introduces 'Optimized Shift Planning' service, reducing transportation costs by 5 The introduction method involves using cloud software services Hsinchu Transport regularly inputs 'Interchange Item Tables' from station to station into the 'Optimized Shift Planning' service After setting the algorithm parameters, a GDP container shift schedule is generated At the same time, developing a Hsinchu Transport medical material scheduling system allows Hsinchu Transport's medical transport units to compile suitable schedules through the Interchange Item Tables Under the same level of service, it's estimated that this can reduce transportation costs by 5, saving medical material businesses millions in construction costs for GDP warehouses and distribution Due to its requirements for sanitation, temperature, and its fragility, the transportation and transshipment of medical materials should be minimized to reduce exposure and risk However, logistics efficiency and costs must still be considered AI designs the most efficient route for each cargo from its origin to destination, effectively completing daily transportation tasks In response to the future high development demand of industrial logistics, distribution and transshipment AI optimization will be a key issue Through this project, a dedicated project promotion organization will be established, staffed with AI technology, IT, and process domain talents After accumulating implementation experience, the application of AI will gradually expand, comprehensively optimizing and transforming Hsinchu Transport's operational system, and partnering with AIOT and various AI domain partners to accelerate and expand the achievement of benefits「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】搭上綠能商機 華鉬實業打造全釩液流電池儲能系統設備 長效儲能的最佳選擇
Taking advantage of green energy business opportunities, Hua Molybdenum Industry creates all-vanadium redox flow battery energy storage system equipment, the best choice for long-term energy storage

Green energy is the future trend and will surely lead to huge business opportunities in the future Wind power has been one of the green energy sources that have attracted global attention in recent years It will become an important force in my country's renewable energy and help Taiwan's power generation reach the goal of 20 by 2025 to improve Taiwan's energy independence As the number and power of domestic wind turbines wind turbines increases year by year, it is particularly important to ensure that the power storage equipment achieves safe, long-term performance, is not easily attenuated during charging and discharging, and is sustainable, low-carbon and environmentally friendly At the same time, the wind turbine equipment itself Health inspection, maintenance and repair have also become the focus of wind farm operators In order to meet the needs of wind farm customers, the green energy business unit of Hua Mo Industry has launched long-lasting energy storage all-vanadium redox flow 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turbines uses machine learning The main technology provider comes from ONYX Insight, a subsidiary of British Petroleum BP The company uses AI Hub analysis software technology to analyze the wind turbines faced by Taipower Pain point analysis, including power generation loss of road-based wind turbines and damage prediction of key components of land-based wind turbines such as gearboxes, pitch bearings under abnormal vibration three-dimensional vibration frequency or abnormal temperature, etc output Through this implementation, it can effectively help Taipower reduce power generation costs by 10, increase asset value by 12, and save up to 30 in maintenance and warranty costs In the past three years, ONYX Insight has successfully predicted and operated more than 20,000 offshore or onshore wind turbines around the world, accumulating extremely high AI model accuracy It is believed that the international partnership established with ONYX Insight will effectively guide and accelerate the green energy division of Hua Molybdenum Industry in its goal and layout to become an independent technology service provider for wind turbine AI predictive operation and maintenance Works with partner ONYX insight to provide customers with an AI predictive operation and maintenance system, including wind turbine power generation loss and damage prediction of key wind turbine components Building a solid foundation for domestic wind turbine operation and maintenance, using Taiwan as a base to expand to Southeast Asian wind farms The market output value of offshore wind turbine AI predictive operation and maintenance in Taiwan will exceed NT30 billion in the future, and the energy storage market has an output value of more than 100 billion US dollars globally In the future company vision, Hua Molybdenum Industrial hopes to become An independent technical service provider for vanadium flow battery electrolyte and wind turbine AI predictive operation and maintenance The long-term goal is to establish a local supply chain of vanadium flow battery electrolytes around the world by accumulating abundant technology and performance capital to supply industry needs nearby 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【導入案例】維繫遊艇王國美譽 嘉信遊艇導入國內第一套FRP複材超音波智慧檢測
Maintaining the reputation of the “Kingdom of Yachts” - Kha Shing Enterprise introduces the first domestic FRP ultrasonic smart inspection of composite materials

The Kaohsiung-based Kha Shing Enterprise Co, Ltd was established over 40 years ago, and is Taiwan's largest customized yacht company with customers all over America, Europe, Asia, and Australia, earning Taiwan the reputation of the "Kingdom of Yachts" Current FRP hull inspection still relies on traditional methods, such as visual inspection and knocking sounds, which is time-consuming and labor-intensive Kha Shing has applied PAUT array ultrasonic inspection to hull FRP composite materials for the first time, and combined it with AI to interpret ultrasound images, develop complete intelligent solutions, and create emerging markets for inspection companies Kha Shing Enterprise Co, Ltd was formerly Kha Shing Wood Industry Co, Ltd, and was a factory specializing in wood import in Kaohsiung Linhai Industrial Park when it was first established It began to design, manufacture, and sell yachts in 1977 After the second-generation successor of the company, President Kung Chun-Hao entered the company, he made a breakthrough in the previous manufacturing model that relied mainly on the skills of master craftsmen, introduced digital manufacturing to accelerate shipbuilding, and began to make larger yachts, ranking in the top 20 manufacturers worldwide among manufacturers of large yachts over 24 feet It also set a record of delivering 94 yachts within one year, earning Taiwan the reputation of "Kingdom of Yachts" Defect detection ensures yacht quality, using AI to replace humans to achieve higher efficiency Defect detection is very important to ensuring yacht quality At present, the yacht industry still uses very traditional defect detection methods The hull structure is usually made by hand lay-up or the vacuum infusion process, using visual inspection or knocking and the frequency of the sound to determine defects It requires time-consuming manual inspection If there are any defects, they must be reworked and repaired, and a gel coat subsequently sprayed The hull must be constructed in sections to facilitate inspection For large yachts over 24 meters long, construction in sections is very time-consuming and labor-intensive To shorten the time of the yacht manufacturing process, Kha Shing Enterprise will first carry out the gel coating process for the hull, and then perform the hand lay-on process The hull manufacturing process has two types of composite material test specimen structures In terms of 54-foot yacht hulls, the hull contains gel coat, core material, fiber and resin, and the total thickness is about 32cmplusmn01cm, which is twice the total thickness of FRP hull without core material of about 16cmplusmn01cm Defects such as incomplete impregnation of glass fiber or residual air bubbles between glass fiber and resin occasionally occur during the manufacturing process The types of defects include insufficient resin, voids, and delamination Once defects occur, the supply of hull materials will be insufficient and yacht delivery will be delayed Schematic diagram of types of FRP hull In order to solve this problem, Kha Shing Enterprise has engaged in technical cooperated with the metal materials industry and the AI technology industry, combining the ultrasonic inspection expertise of the metal materials industry with AI technologies developed by the AI technology industry in recent years to help solve issues of Kha Shing Enterprise with defect detection The method uses PAUT on the composite material structure of yachts, conducts FRP ultrasonic evaluation to determine the thickness of the yacht hull and material properties, and evaluates the ultrasonic probe frequency applicable to the hull structure based on professional ultrasonic experience After testing, a frequency of 5MHz and a probe width of 45mm can successfully find the location and size of defects in the simulated defect test specimen The three parties jointly found defect detection solutions from array ultrasonic evaluation, AI technology model development, and actual application in yachts The image inspected is an ultrasound image The image displays different colors based on the ultrasonic feedback signal An AI model that automatically identifies defective parts is established through the YOLO algorithm If the amount of abnormal data collected is insufficient for training, the CNN-based Autoencoder algorithm is used to collect normal image data for training and construct an AI model for abnormality detection The object detection YOLO model is trained by inputting image data marked as having defects, while the abnormality detection model is trained by inputting image data without defects Simulated defective specimen corresponding to PAUT results Defect detection by and AI system can shorten the construction period by 15 months and speed up determination by 50 After the development of this AI system is completed, it will be validated on actual 54-foot yachts of Kha Shing Enterprise, and can effectively resolve issues with defects The application of AI technology in ultrasonic inspection for intelligent determination is expected to accelerate determination by approximately 50, and will also shortens the construction period by 15 months, effectively improving the speed and quality of the yacht manufacturing process As Taiwan develops larger and more refined yachts, it will create opportunities for industry optimization and transformation, as well as opportunities for the development of key technologies The application of an AI ultrasonic inspection solution for composite materials is the first of its kind in the yacht industry, and is expected to attract more yacht manufacturers with inspection needs The AI ultrasonic inspection solution for composite materials has three major competitive advantages 1 Professional inspection experience and digital database to facilitate process management and analysis 2 Automatic AI determination and identification quickly identifies defects and provides immediate feedback to process engineers 3 High-efficiency process inspection provides defect repair recommendations, reduces damage rate, and improves the strength and quality of composite materials The application of AI technology can optimize the yacht manufacturing process, reduce manual inspection, create added value through the application of AI in Taiwanrsquos yacht industry, increase international purchase orders, and allow Taiwan yachts to continue to enjoy a good reputation in the world Furthermore, this business model has also spread to fields of application related to composite materials, increasing cross-sector market usage It is estimated to contribute approximately NT14 to NT2 billion in economic benefits to Taiwan's equipment maintenance and non-destructive testing market