During the opening ceremony of the 2022 Smart City Summit amp Expo co-organized by the National Development Council, Ministry of Foreign Affairs, Taipei City Government, Taoyuan City Government, Kaohsiung City Government, and Taipei Computer Association on March 22, 2022, founder and president of Touch Cloud Cheng-Hsun Li went on stage to receive the "2022 Smart City Innovation Application Award_Smart Security Award" This award is hard-won because after five years of hard work, Touch Cloud brought its core technology of AI image analysis back to Taiwan after gaining popularity in overseas markets, becoming an important smart city solutions provider "Since the company was established, we have positioned ourselves to make AI products that are stable, easy to use, and truly needed by the market" The company's positioning is very clear, this step took Touch Cloud five years It was not until the beginning of 2020 that Touch Cloud launched its first intrusion detection product In less than two years, Touch Cloud has now launched seven products, with each product receiving excellent reviews from the market Specializing in the field of smart cities, Touch Cloud successfully entered the Asian market Founded in February 2016, Touch Cloud originally focused on AOI defect detection However, the definition of defects is different for every customer As a result, applications in this field are mostly project development and could not be commercialized The company later directed its efforts to AI Application Box, a product that integrates software and hardware, and focused on smart cities, including transportation, industrial safety, and security related markets In view of the high acceptance and price advantage of AI in overseas markets, Cheng-Hsun Li targeted the overseas market in the early stages of the company's development, and has produced many successful results in several major countries, including Hong Kong, Singapore, and Thailand Among them, Touch Cloud successfully entered the Hong Kong market with its debut in the Hong Kong International Airport project In 2018, Hong Kong International Airport planned to monitor ships around airline oil storage platforms to prevent ships from colliding with the oil storage platform However, the oil storage platform is located in the middle of the sea and lacks electricity and Internet connection, so it could only set up a camera on shore 3 km away from the platform In addition to the long distance and poor line of sight, monitoring was also affected by weather conditions, such as clouds and fog, and was ineffective Touch Cloud customized an AI algorithm specifically for the project, and continuously collected image data for model training It took half a year of discussions with the customer and system corrections to finally achieve an accuracy rate of 98, successfully completing the goal Touch Cloud won the 2022 Smart City Innovation Application Award_Smart Security Award Minister of Economic Affairs Mei-Hua Wang on the left, Touch Cloud founder and president Cheng-Hsun Li on the right Touch Cloud products have three advantages that provide customers with a better AI user experience 1 Plug and play 2 Provides flexible services, in addition to standard products, customized services meet customers' needs for quick launch and reliable problem solving 3 High adaptability and ability to achieve extremely high recognition accuracy in different environments Cheng-Hsun Li believes that the design of AI products should be as simple as using a "home appliance" and have a clear purpose Therefore, Touch Cloud built an AI Application Box to design products from the perspective of scene applications, focusing on image analysis related to "people" and "vehicles" At present, a total of seven products have been developed, including KekkAI personnel intrusion detection, card swiping and tailgating detection, KekkAI-H construction site safety detection, Abaci-P people flow and head count, Abaci-V traffic flow and vehicle count, Greygoose personnel intrusion detection and people flow, GotchA cross-camera person tracking search, and AISense license plate recognition Cross-camera tracking product GotchA won the Smart City Innovation Application Award GotchA is the product that won the Smart City Innovation Application Award This cross-camera tracking product is unique in the market Its system uses AI technology to search and track people by analyzing their features at the time Users can use image search to search for the path of a specific person in multiple cameras they can also use multiple appearance features to find suitable target groups Using GotchA, you can actively search for lost people, understand the shopping behavior of VIP customers in the mall, and even manage the footprints of visitors in the building For example, it is not uncommon for children to get lost in hypermarkets GotchA can access footage from the entrance camera for an image search, and compare the walking path of the child to quickly find the missing child Using GotchA in shopping malls and amusement parks, where people come and go, to find lost people It not only significantly reduces the time spent by 90, but also transforms the traditional approach of the service counter making an announcement to the lost person into an active search based on image analysis, thereby improving service levels and accuracy Touch Cloud's excellent AI image analysis technology is favored by large enterprises Cheng-Hsun Li said that his experience abroad has taught him to help customers find AI usage scenarios For example, a T-Bar large advertising billboard operator in Thailand wants to attract business, and advertisers want to understand the flow of people to evaluate advertising effectiveness The T-Bar company has more than 1,000 cameras and can determine the type of vehicle from the images and then calculate the number of people, which can be converted to advertising effectiveness After Touch Cloud used the data for training, it can even identify special vehicle types in various countries For example, the nbsp"pickup truck" is a special vehicle type in Thailand Model training is carried out through Open Data, scenario data, and Touch Cloud's self-built database, and can accurately identify traffic flow and vehicle type, which is used to estimate the number of people reached by the advertisement Rapid business development after returning to the Taiwan market from overseas Touch Cloud currently accounts for 70 of the overseas market, with customers in Thailand, Hong Kong, Singapore, Malaysia, Japan, South Korea, and the Philippines In the future, it will also develop into other Asian markets, such as Vietnam In addition to the Asian market, Touch Cloud has not forgotten to serve Taiwanese customers, and began to actively recruit partners to jointly develop the Taiwan market in June 2021 So far, the number of customers has quickly accumulated to more than a hundred Touch Cloud's excellent AI image analysis technology is favored by many companies, and most investors are strategic partners, working together to create synergies and allow Touch Cloud's technology to be quickly applied Cheng-Hsun Li said that it often takes more than five years for an AI startup to get its operations on track, and it takes at least three years to cultivate good AI talents Results are gradually emerging thanks to the considerable flexibility and space given by strategic investors to the company Touch Cloud products are already being put into practical use in major Asian countries such as Hong Kong, Singapore, Thailand, South Korea, and Japan, and are expected to enter more Asian countries within two years, driving more advanced image analysis applications The company hopes to complete representative cases in Asian markets every year, and move towards an IPO as a company featuring AI products

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS Software as a Service helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry Enhancing conversion rates has always been a major challenge for all e-commerce platforms Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools Company Position Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services 'Daniel referring to Zi-Hao Huang and I have both worked in small to medium e-commerce I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots chatbot to send personalized promotional messages When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc, are recorded and tagged When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc, ensuring each customer receives discounts that fit their needs At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color Many clients have seen significant results after introducing personalized recommendation services For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 18 times after adopting Tammy Technology's service Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21 The pricing model is subscription-based, with large corporations being charged based on specific feature needs The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value New client base After apparel and cosmetics, pushing into the home decor industry Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results However, due to the pandemic, non-essential fashion industries have been impacted Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30 during the pandemic To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products As for why not expand the client base to 3C products Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process SOP to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year New business model Establishing a new marketing model centered on the consumer Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion Future plans include integrating investor resources to establish a new marketing model centered on consumers Tammy Technology co-founder and COO Yi-Ting Li「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

In May 2021, due to the local COVID-19 outbreak, a ban on internal use was adopted, making the catering industry feel like it has entered a cold winter, with business bleak and operations facing difficulties However, there are also catering companies that have turned the crisis into an opportunity and actively carried out digital transformation, introducing online ordering and delivery platform systems, establishing customer membership systems, etc, to effectively reduce inventory and increase sales Intelligent Interpretation, a new start-up company established just one year ago, acts as a transformation consultant for the catering and retail industry, collecting, connecting and analyzing consumer behavior data to provide the best solutions for the cateringretail industry Li Qihan, the founder of Intelligent Interpretation, is good at online marketing and website construction As AI technology continues to evolve, he graduated from the Northern Phase II Manager Class of Taiwan Artificial Intelligence School AIA and was impressed by the large number of website sales Data and marketing analysis data can help companies improve their competitiveness and reduce operating costs Therefore, we established an intelligent interpretation company with Taiwan Artificial Intelligence School alumni, hoping to use member information to start collecting more first-party data to help customers build customer vision Analyze the data and identify relevant sales opportunities Targeting the catering and retail industries, intelligent interpretation helps stores use AI to transform "There are many small and medium-sized restaurants in Taiwan We hope to help these small and medium-sized restaurants use simple cloud services and social tools, such as Line, to start collecting and establishing member information systems and collect relevant information Consumption data is used to establish behavioral models of different consumers" Li Qihan went on to say that the catering and retail industries will be targeted at the initial stage, and different consumption behavior analyzes will be used to help stores further increase the frequency of customers visiting the store and the frequency of dining or purchasing, and reduce the use of ingredients Preparation costs The main features of the AI service of intelligent interpretation Affected by the ongoing epidemic, which has severely impacted the performance of physical stores, intelligent interpretation also assists physical stores in establishing e-commerce websites or shopping malls, combining physical and virtual consumption data to provide 360-degree OMO consumers Analysis, and can send marketing messages to different consumers, reducing the large-scale and indiscriminate casting of traditional marketing methods that cause customers to blacklist merchants or block lines, and also increase consumers' willingness to click and purchase Will Li Qihan pointed out that the AI service of intelligent interpretation has the following characteristics 1 Use LINE combined with membership system 2 Use QR Code to replace membership card 3 Provide LINE online orderingreservation 4 Use AI to analyze consumers’ personal preferences 5 Send coupons based on consumer behavior and preferences Using Line ordering information, you can understand consumer behavior such as consumer type, taste, time period, ordering frequency, etc, find consumers of the same group, and conduct summary analysis, which is important for one-to-one customized marketing Reference Li Qihan emphasized that the cost of digital marketing at this stage is very high If there is no classification and grouping after acquiring customers, preferential information will be distributed randomly and easily blocked by consumers The conversion rate will become lower and lower, and the marketing budget invested previously will be in vain AI combines the advantages of MarTech to provide exclusive customized services Although Intelligent Interpretation is a new startup that has been established for nearly a year, in terms of the company's future development strategy, Li Qihan hopes to use MarTech combined with the advantages of AI to first assist the catering and retail industries that are currently most in need of digital transformation Quickly enter the first stage of digital transformation, establish member information and collect consumer data, and then assist these companies to enter the second stage of digital transformation, analyze and use these consumer data, and provide exclusive customized services Li Qihan said that Taiwan’s MarTech market still has considerable room for development Most companies think that advertising on the Internet is the so-called MarTech, or that combining website data with advertising conversion rates and looking at the GA report Google Analytics every day is the so-called MarTech However, he believes that the above situation is only It stops at the collection and analysis of marketing data and is not integrated into the corporate sales and management levels In fact, after the data is collected, it still needs to be integrated, analyzed, and applied according to individual business scenarios This is the real MarTech application method Li Qihan, founder of Intelligent Interpretation, shared his smart retail experience at the AIGO forum As for most companies that believe that as long as they have data, AI algorithm analysis can solve all problems, Li Qihan suggested that companies should have a correct concept of data First, it does not have to be big data AI algorithms can also work with small data Great effect 2 Data is accumulated year by year To collect information, you need to understand the purpose and needs After collecting data, you need to find out its correlation That is to say, first define the use situation and the problem you want to solve, collect data, Only by analyzing data and using machine learning to identify undiscovered sales opportunities can we start to provide marketing application suggestions "The key to the success of using technology for digital transformation lies not in technical issues, but in concepts AI is not a magic pill that will take effect after taking it AI is more like a health food and must be taken continuously to help adjust the corporate body" This is Li Qihan realization He also mentioned that there is an 8020 rule in customer management How to define the 20 customer group What is the definition of VIP customer What issues does the company want to analyze What data should be disassembled It is necessary to peel off the cocoons layer by layer and clarify the above issues one by one This is the "basic project of the sewer" If the foundation is stable, there will be no problem in building a few more floors on top The Industrial Bureau of the Ministry of Economic Affairs’ AI problem-solving competition creates a win-win situation for enterprises and innovations Intelligent Interpretation has assisted the internationally renowned catering chain Din Tai Fung to participate in the AIGO "Problem Solving" competition of the Industrial Bureau of the Ministry of Economic Affairs It understands that almost all catering industries have problems with how much to prepare Many times, when there are too many guests, there is insufficient preparation There are fewer customers, resulting in a waste of ingredients Therefore, it is very important for restaurants to predict the number of customers every day Intelligent interpretation suggestions can be based on weather, store location, and special holidays such as Valentine's Day, Mother's Day, etc through AI , special time parents’ birthday, wedding anniversary and other data correlation analysis, the estimated number of guests is expected to increase the accuracy by more than 80, effectively using AI to solve the problems of catering operators Restaurant Consumer Service Flow Chart Li Qihan pointed out that "industry problem solving, new innovation problem solving" can help enterprises and AI startups find common goals, and also solve the dilemma of new startups not getting usable data, and provide identification through matchmaking on the enterprise side Based on the data, AI startups can put algorithms into practical application, and enterprises can also get solutions for digital transformation, creating a win-win situation After the epidemic, digital transformation is related to the life and death of enterprises How should the cateringretail industry choose AI companies and introduce them Li Qihan, who currently serves as an AIGO smart retail coach for the Industrial Bureau of the Ministry of Economic Affairs and a number of AI consultants, said frankly that if data analysis does not have a certain degree of understanding of AI and practical implementation experience, there may be a high chance of failure in project execution In the retail industry, when it comes to choosing an AI project company, it is best to choose a company that has actually introduced AI projects or has experience in operating e-commerce The recommended principles and steps for introducing AI into the cateringretail industry are If the problem the company asks is too big, it needs to continue to dismantle it Because different problems naturally require different ways of collecting data, with the help of consultants step by step After dismantling, use the data collected according to the usage situation to analyze, and you will naturally get the answer to the problem you want to solve After you find a certain accuracy, you can then use transfer learning to solve similar problems one by one Looking to the future, Intelligent Interpretation hopes to become the number one AI company in Taiwan in the catering and retail industries, using simple and practical methods to help the catering and retail industries implement AI and improve the competitiveness of Taiwan's industry「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」