Compared to Japan, where 90 of golf courses operate without caddies and use an automated service model, golf course management in Taiwan still heavily relies on human labor Facing a labor shortage of up to 70, adopting a site and membership management platform to provide intelligent golf services may be a transformation worth considering for golf course operators 'Taiwan's software technology is comparable to international standards and definitely has the capability to compete in the global market,' says Tsung-Che Liao, co-founder and CEO of Golface, established in 2014 with the vision to leverage technology at its core, aiming to create Taiwan's first golf entertainment platform With over 9 years vested in cultivating intelligent golf services, Liao is well-versed in the nuances of golf course services He has considerable domain knowledge and has launched a comprehensive intelligent golf solution The world's first networked smart golf cart hits the road automation of golf courses is no longer just a dream In mid-May, Golface's newly developed ARES Smart Golf Cat, the world's first networked smart golf cart, officially became operational Equipped with a dedicated vehicle computer mainframe, dual network systems, AI-based visual recognition cameras, and high-precision GPS tracking, golf courses can now confidently allow golfers to drive themselves The system enables real-time monitoring of any driving violations, and the presence of digital consumption traces allows for insurance coverage The procedure is as follows golfers book the cart via a reservation platform, receive a QR code, pay through the platform, and unlock the cart with the QR code at the golf course The golf cart can then be driven onto the course The course management platform can monitor and restrict the areas through which the cart can travel, ensuring it does not leave the paths Upon completion, the cart is returned through a tablet in the cart In instances of any infractions, penalties are applied directly through the user's account, and for severe violations, future access to the carts may be prohibited This achieves the goal of 'automation' ARES Smart Golf Cat is the world's first networked smart golf cart, officially in service since May 2022 'As labor costs continue to rise, recruiting and training caddies are becoming common pain points in the market While Taiwan's courses still employ caddies, there's a 70 labor shortage,' Tsung-Che Liao added This smart golf cart tablet, combined with a mobile app, has become the ultimate smart caddy Golface is striving to complete the last piece of the 'automated golf course' puzzle Amassing digital consumption trails for advanced client segmentation services Starting with consumer needs, Golface has sequentially launched services like the golf cart tablet, mobile app, golf reservation platform, instructional videos Golface TV, golf tourism, and smart carts The smart cart has been operational since May 2022, currently featuring four units with plans for mass production in the latter half of 2022 Although the cart currently requires manual operation by golfers, remote operation is anticipated early in 2023, with autonomous driving expected in the third phase Via the cart tablet and management system, staff can understand the status of the course through on-screen visual representations, showing each cart's real-time and relative location, departure times, and duration of service per hole, which aids course managers in monitoring on-course consumption effectively, thus reducing traffic jams and customer complaints 'Previously, we relied on staff's mental imagery now, we can employ imagery to visualize real-time situations on the course This makes it possible for those who don't understand golf to work in this field,' emphasized Tsung-Che Liao While course control has traditionally been handled by experienced professional players, the shortage of skilled professionals makes hiring even more challenging Therefore, replacing manpower with digital tools yields twice the result with half the effort The golf cart tablet has entered the Japanese golf market, installed at Fukuoka Century Golf Club Golface's golf cart tablet has been introduced to 14 domestic courses, and has now officially entered the Japanese market, favored by Fukuoka Century Golf Club, where tablets have been installed in carts providing automatic voice announcements for hitting strategies, distance measurements, and visual charts displaying hitting data During the COVID-19 pandemic, with borders closed, Golface utilized OTA technology to provide software updates and troubleshooting, ensuring uninterrupted services, which was highly appreciated by the Japanese golf courses Tsung-Che Liao remarks that Taiwan's software technology is not inferior to other countries like Japan, but more support from golf courses is needed to help transform the industry intelligently 'To assist in the transformation of golf courses, the first step is digitalization,' Liao pointed out By helping courses accumulate data and understand customer service cycles and hitting rhythms, it enables courses to avoid congestion and serve more customers To date, Golface has accumulated data on over 20,000 teams, 35 million scorecards, and over 10 million records This data helps enhance management performance, segment customer layers, reduce complaints, and plan marketing strategies for off-peak periods Golface co-founder and CEO Tsung-Che Liao has spent 9 years deepening intelligent golf services, aiming to build Taiwan's first golf entertainment platform「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their creations to gain profit sharing, creating a win-win situation This new, decentralized operating model is also favored by the descendants of the late Taiwanese music master Li Taixiang On the platform, you can relive a time when music creation was free to fly Li Zihui has practiced piano since she was a child, participated in choirs and wind bands, and composed her own music Although she studied science and engineering in college - the Department of Surveying and Spatial Information at Cheng Kung University, she joined the imaging team to work on soundtracks from her junior year , and went to the Applied Music Department of Nanyit University to audit After graduating from college, Li Zihui decided to obey the voice in her heart and become a music dreamer Aifei Matching provides a one-stop AI image and music matching solution Aifei Matching provides a one-stop AI image and music matching solution, which mainly uses artificial intelligence image recognition and music analysis Image creators can search and match suitable music by themselves on the platform, and use the system to It can shorten the duration of the soundtrack from 8 hours to a few seconds, a significant reduction of nearly 2,000 times Li Zihui said that in addition to creating suitable soundtracks, traditional video scoring projects also require a lot of time and cost in communication and search, including subsequent post-production processing such as arrangement and recording, and music licensing, which are even more time-consuming and labor-intensive With the assistance of AI, creators can focus all their efforts on creation without worrying about finding suitable music or having their music copyright stolen Integrated virtual and real marketing, from transaction to contract signing with one click At present, AifeiMeiping's music database has a total of 60,000 tracks in more than 60 categories, covering music from Europe, America, Asia and other parts of the world, including pop, EDM, rock, Irish music, etc The original decentralized concept of iFlyMediaPing further protects the rights and interests of musicians Musicians on the platform can set their own prices and track the transaction process, achieving open, transparent and decentralized features There are currently more than 7,000 video and music creators on the platform Music creators who successfully trade on the platform can share profits of more than 40, up to 50 The two parties transact and complete the contract on the platform, and the procedure is very simple AVMapping has a total of 14 AI models, making it easy to find speed dating music Li Zihui said that the AI image music matching solution has a total of 14 AI models The method is to disassemble all elements, conduct music analysis through image recognition and text recognition, and then use machine learning algorithms to train extensively The characteristics of images and music are listed, which can quickly match the soundtrack that suits the image situation, atmosphere, and rhythm In addition to online matchmaking transactions, Aifei Matchmaking also holds physical concert events, inviting music and video creators to participate The content of the event revolves around the display of AI video soundtracks, and a video directed by the director is used on-site to allow music creators to participate PK soundtrack or take out a demonstration video and let AI match it It only takes 10 seconds The images and music matched by AI are very accurate in terms of mood and atmosphere, which amazed the participants Three years of research and development won the Red Dot Design Award, using technology to support the development of music and art Aifei MatchPing spent three years of research and development, and the platform was officially launched in August 2021 In January 2022, it participated in the CES event in Las Vegas, USA, which attracted great attention from reporters present and received more than 100 awards in total media reports, the number of uses in a month has exceeded 1,000 times, attracting 7,000 video and music creators to join the matchmaking platform According to statistics, in the initial stage, the proportion of matchmaking transactions between the United States and Taiwan is evenly divided Li Zihui said that the licensing methods of traditional music are very complex, including types of works, types of copyright property rights, etc To obtain authorization for a song, one must go through a songwriting agency, a collective management group, a production company, a record company, or even a composer , lyricists, it is very cumbersome, and musicians may not necessarily get profit sharing Through the AI image music matching platform, all transaction contracts are completed online, music creators can gain profits, and their creative enthusiasm is constantly stimulated Three steps to help video creators easily complete the soundtrack work It is worth mentioning that NFT Non-fungible token, also known as non-fungible token is currently very popular in the art and cultural market What is the possibility of introducing it into the field of video and music Li Zihui said that the current transaction fees gas fees of Ethereum remain high, and coupled with the conclusions she obtained from attending many gatherings in Los Angeles, the acceptance of NFT is still in the process of brewing However, Aifei Matching is still optimistic about the future of NFT Trend, in the foreseeable future, relevant technologies will still be introduced into the AV Mapping platform to provide more diversified trading methods In order to rapidly expand overseas markets, Li Zihui continues to seek funding from international strategic investors in San Francisco At the same time, due to the appropriate control of the epidemic in Los Angeles, the industry is gradually recovering, and Li Zihui also participates in many offline creative gatherings Aifei Media hopes to become a bridge connecting images and music, introduce well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS Software as a Service helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry Enhancing conversion rates has always been a major challenge for all e-commerce platforms Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools Company Position Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services 'Daniel referring to Zi-Hao Huang and I have both worked in small to medium e-commerce I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots chatbot to send personalized promotional messages When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc, are recorded and tagged When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc, ensuring each customer receives discounts that fit their needs At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color Many clients have seen significant results after introducing personalized recommendation services For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 18 times after adopting Tammy Technology's service Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21 The pricing model is subscription-based, with large corporations being charged based on specific feature needs The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value New client base After apparel and cosmetics, pushing into the home decor industry Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results However, due to the pandemic, non-essential fashion industries have been impacted Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30 during the pandemic To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products As for why not expand the client base to 3C products Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process SOP to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year New business model Establishing a new marketing model centered on the consumer Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion Future plans include integrating investor resources to establish a new marketing model centered on consumers Tammy Technology co-founder and COO Yi-Ting Li「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」