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【2020 Solutions】 Not Just Attractiveness, But Capturing Consumer Attention: Rosetta.ai Personalized Recommendation System

When consumers don't know what to buy or are specifically interested in certain types of products, their first thought might be to shop online. Why? Because it's fast, convenient, offers 24-hour delivery, and they don't have a preference for specific brands, allowing them to find products from various sellers on a single platform.

While browsing online, you've surely seen product recommendation features like 'You may also like...' or 'Others also viewed...'. These not only help you find the products you need more quickly but also allow for fast comparison of similar items in terms of specs and price. It's a very useful feature for consumers. For merchants, this data helps understand customers' habits and preferences.

'Recommendation systems' basically ineffective?

Amazon and the globally known streaming platform Netflix see significant revenue boosts from their recommendation systems. Coupled with articles teaching how to increase conversion rates, e-commerce business owners might have quietly thought, 'I've tried using similar recommendation systems, but they haven't shown significant results.' Perhaps, aside from focusing on targeted marketing, we should consider each consumer as an individual with unique preferences, behaviors, and needs, creating a personalized shopping experience just for them.

Traditional methods, like recommending more fans after one buys a fan, no longer meet the current users' needs.

Modern networks use AI algorithms to dynamically calculate user behavior and update website merchandise, promptly adjusting the recommendations on sites and e-commerce platforms, such as recommended content and the content viewed, to better align with what users are seeking.

Why not analyze consumer profiles, allowing customers to have their 'personalized website'?

Data shows that e-commerce worldwide spends a lot on advertising to drive traffic, yet the actual conversion rates average only 2 - 3%. Why is this? Rosetta.ai has learned from over five years of e-commerce experience that two main factors affect customer conversion and retention:

★Inability to grasp customer purchase preferences, motivations, and situations, including personal factors

★E-commerce often involves wearing many hats with insufficient resources and budget to adopt innovative technology

Thus, Rosetta.ai has always focused on two critical business factors: 'Customer Acquisition' and 'Customer Retention', emphasizing integration of all touchpoints throughout the consumer's online and offline journey, rather than just being an online recommendation tool. Its personalized recommendation system suggests products that best suit each customer's taste, analyzing preferences to help brands more accurately understand their consumer profiles and recommend styles to potential customers.

Rosetta.ai also designs recommendation systems to suit different pages and KPI stages based on consumer shopping processes. Users can select scenarios based on their website's needs; the system also provides real-time feedback and automated engines. Now, with over 30 unified API-ready free modules and 14 basic scenario combinations, your e-commerce site will no longer be just another site. With AI and deep learning, the concept of homepage will be redefined, tailoring product recommendations and homepage design to meet individual consumer demands.

From another angle, creating a precision recommendation service for e-commerce, allowing the use of a personalized recommendation system, not only prevents customer churn and increases average order value but also enhances turnover and provides a novel shopping experience for modern consumers, resulting in a mutually beneficial cycle.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

Recommend Cases

【解決方案】7毫秒內分離人聲 洞見未來科技協助聽損者「聽說更簡單」
Voice Separation in 7 Milliseconds: RelaJet's Future Technology Makes 'Hearing and Speaking Easier' for the Hearing Impaired

One rainy Thursday afternoon near Taipei Arena, the Taipei Experience Center of RelaJet was fully booked with appointments from people with hearing loss eager to try hearing aids made with a voice separation engine For the hearing impaired, having affordable, lightweight, and effective noise-reducing hearing aids is truly a blessing 'We hope to help users in need to hear the world's wonders again' This empathetic expectation by RelaJet's founder and CEO Po-Ju Chen, who is also hearing impaired, illustrates his understanding of the needs of the hearing impaired He hopes that RelaJet's unique voice amplification hearing aid technology will benefit many more people Affordable hearing aids benefit many with hearing loss Founded in 2018 by Po-Ju Chen and his brother Yu-Ren Chen, RelaJet developed a multi-voice separation engine paired with Qualcomm's Bluetooth audio platform, drastically reducing the price of imported hearing aids, typically costing 80,000-100,000 NT dollars, to just under 10,000 NT dollars They aim to develop affordable goods with excellent noise-cancelling capabilities that wirelessly connect to smartphones In its first two years, the company primarily developed the multi-voice separation engine, which significantly improved the noise reduction quality Once equipped with Qualcomm Bluetooth earphone chips, the audio processing time is drastically short, at about 7 milliseconds to enhance main voice projection and reduce ambient noise, less than half the time required by traditional medical standard of 16 milliseconds for hearing aids, nearly 'zero-delay' 洞見未來科技推出平價助輔聽器,大大嘉惠聽損者 Yu-Ren Chen explains that the primary use of Qualcomm chips for edge computing, along with a streamlined algorithm, achieves extremely low latency and better noise reduction The hearing aids can cover 18 channels, whereas traditional hearing aids cover 4-48 channels In the future, RelaJet will progressively increase the number of channels According to statistics, there are 470 million people globally with hearing disabilities, with a 30 average device use rate in developed countries, with the highest in Western countries Taiwan has nearly 15 million people with disabling hearing loss, of which the middle-aged and elderly make up 30, yet the device use rate is only about 10, which is quite low Yu-Ren Chen further analyzes that the low device usage rate is due to two reasons firstly, the high average selling price of international big brands ranges from 80,000 to 200,000 NT dollars with a three-year usability period, which deters many due to the high cost and maintenance Secondly, in noisy environments, the noise is also amplified which does not necessarily ensure clarity for the users, and the sound parameters can't be adjusted in real-time, making it inconvenient to frequently visit stores for tuning Thirdly, most models cannot connect to smartphones, making it inconvenient for the hearing impaired to take phone calls Utilizing Qualcomm Bluetooth chips for rapid product development In light of this, Po-Ju Chen, formerly a semiconductor engineer at MediaTek, leads the technical development, while Yu-Ren Chen, with a legal background, manages the operations Their seamless collaboration, along with their team employing AI algorithms and chip integration, learns from thousands of hours of audio files in databases through neural networks and deep learning technologies to develop low-latency, high-noise-reduction voice amplification technologies for hearing aids In 2019, this sound processing technology was integrated into Qualcomm Bluetooth chips, winning first place in the Qualcomm Taiwan Startup Competition and becoming a partner in Qualcomm's Global Expansion Program, significantly boosting product development pace In 2021, they launched their own Otoadd series of hearingenhancement products in Taiwan, which received both market favor and positive reviews from many with hearing loss Based on different consumer needs, various product designs are available According to Yu-Ren Chen, the Otoadd wireless earphones with hearing enhancement functions, model N1, are entry-level neckband style priced at 9,500 NT per pair Users can wear the hearing aid while taking calls, and control noise reduction strength and volume through a mobile app They plan to develop accessories in the future tailored to the needs of older adults Besides being available for trials at experience centers in Taipei and Kaohsiung, this hearing aid is also sold through PChome, Taiwan Mobile's myfone, and Elder Age networks, among other channels Another model intended for individuals with mild to severe hearing loss is the Classic R hearing aid, which received the Japanese Good Design Award in 2021 Since its market debut last year, it has attracted those with congenital hearing loss, with users noting improved clarity in noisy environments and appreciating the convenience of Bluetooth connectivity for calls and watching videos This product is anticipated to be exported to international markets in the latter half of this year Additionally, a hearing aid product combining Bluetooth functionality, set to launch in June this year, is sized like typical Bluetooth earphones, targeting visually conscious consumers with hearing loss Its small size and attractive wireless earphone design allow for phone calls, and if approved by the Ministry of Health and Welfare, eligible users can apply for government subsidies RelaJet to expand into overseas markets, using the USA as a beachhead An interesting question arises due to the pandemic everyone must wear masks which impedes lip-reading How does this affect those with hearing loss Yu-Ren Chen indicates that this situation highlights RelaJet's advantages As each person with hearing loss has different levels of hearing ability, hearing aids can only augment to an appropriate volume, assisting users to hear about 60-70 content, with the remainder relying on lip reading and gestures During the pandemic, as everyone wears masks, masks also muffle sounds, but RelaJet's voice separation engine can correct and strengthen the separation, making it easier for those with hearing loss to recognize voices Besides the Taiwan market, RelaJet's next stage will be expanding into overseas markets, expecting to obtain ISO 13485 medical device quality management system certification and US medical device approval in 2022 They plan to enter the US market, either under their own brand or through OEM arrangements Apart from the Taiwan market, RelaJet will also enter the US market in the next phase for hearing aids「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their creations to gain profit sharing, creating a win-win situation This new, decentralized operating model is also favored by the descendants of the late Taiwanese music master Li Taixiang On the platform, you can relive a time when music creation was free to fly Li Zihui has practiced piano since she was a child, participated in choirs and wind bands, and composed her own music Although she studied science and engineering in college - the Department of Surveying and Spatial Information at Cheng Kung University, she joined the imaging team to work on soundtracks from her junior year , and went to the Applied Music Department of Nanyit University to audit After graduating from college, Li Zihui decided to obey the voice in her heart and become a music dreamer Aifei Matching provides a one-stop AI image and music matching solution Aifei Matching provides a one-stop AI image and music matching solution, which mainly uses artificial intelligence image recognition and music analysis Image creators can search and match suitable music by themselves on the platform, and use the system to It can shorten the duration of the soundtrack from 8 hours to a few seconds, a significant reduction of nearly 2,000 times Li Zihui said that in addition to creating suitable soundtracks, traditional video scoring projects also require a lot of time and cost in communication and search, including subsequent post-production processing such as arrangement and recording, and music licensing, which are even more time-consuming and labor-intensive With the assistance of AI, creators can focus all their efforts on creation without worrying about finding suitable music or having their music copyright stolen Integrated virtual and real marketing, from transaction to contract signing with one click At present, AifeiMeiping's music database has a total of 60,000 tracks in more than 60 categories, covering music from Europe, America, Asia and other parts of the world, including pop, EDM, rock, Irish music, etc The original decentralized concept of iFlyMediaPing further protects the rights and interests of musicians Musicians on the platform can set their own prices and track the transaction process, achieving open, transparent and decentralized features There are currently more than 7,000 video and music creators on the platform Music creators who successfully trade on the platform can share profits of more than 40, up to 50 The two parties transact and complete the contract on the platform, and the procedure is very simple AVMapping has a total of 14 AI models, making it easy to find speed dating music Li Zihui said that the AI image music matching solution has a total of 14 AI models The method is to disassemble all elements, conduct music analysis through image recognition and text recognition, and then use machine learning algorithms to train extensively The characteristics of images and music are listed, which can quickly match the soundtrack that suits the image situation, atmosphere, and rhythm In addition to online matchmaking transactions, Aifei Matchmaking also holds physical concert events, inviting music and video creators to participate The content of the event revolves around the display of AI video soundtracks, and a video directed by the director is used on-site to allow music creators to participate PK soundtrack or take out a demonstration video and let AI match it It only takes 10 seconds The images and music matched by AI are very accurate in terms of mood and atmosphere, which amazed the participants Three years of research and development won the Red Dot Design Award, using technology to support the development of music and art Aifei MatchPing spent three years of research and development, and the platform was officially launched in August 2021 In January 2022, it participated in the CES event in Las Vegas, USA, which attracted great attention from reporters present and received more than 100 awards in total media reports, the number of uses in a month has exceeded 1,000 times, attracting 7,000 video and music creators to join the matchmaking platform According to statistics, in the initial stage, the proportion of matchmaking transactions between the United States and Taiwan is evenly divided Li Zihui said that the licensing methods of traditional music are very complex, including types of works, types of copyright property rights, etc To obtain authorization for a song, one must go through a songwriting agency, a collective management group, a production company, a record company, or even a composer , lyricists, it is very cumbersome, and musicians may not necessarily get profit sharing Through the AI image music matching platform, all transaction contracts are completed online, music creators can gain profits, and their creative enthusiasm is constantly stimulated Three steps to help video creators easily complete the soundtrack work It is worth mentioning that NFT Non-fungible token, also known as non-fungible token is currently very popular in the art and cultural market What is the possibility of introducing it into the field of video and music Li Zihui said that the current transaction fees gas fees of Ethereum remain high, and coupled with the conclusions she obtained from attending many gatherings in Los Angeles, the acceptance of NFT is still in the process of brewing However, Aifei Matching is still optimistic about the future of NFT Trend, in the foreseeable future, relevant technologies will still be introduced into the AV Mapping platform to provide more diversified trading methods In order to rapidly expand overseas markets, Li Zihui continues to seek funding from international strategic investors in San Francisco At the same time, due to the appropriate control of the epidemic in Los Angeles, the industry is gradually recovering, and Li Zihui also participates in many offline creative gatherings Aifei Media hopes to become a bridge connecting images and music, introduce well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

Afflicted by the pandemic, most people choose to stay at home However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic projection system that has gained favor in the fitness market Uniigym continuously innovates fitness products creating a comprehensive platform for sports health Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities Over three years, Uniigym has continued to develop new products So far, they have reached the third generation of products In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and heart-rate devices to gather health data and offer health management solutions Features of the AR Fitness x Uniigym App "Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world" By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance Built-in latest AI posture algorithm for real-time monitoring of exercise state The AR Fitness x Uniigym APP features six key functionalities, consisting of One Celebrity fitness courses, featuring a hundred top instructors, pick and practice anytime without appointment Two AI real-time motion matching that captures 20 skeletal points of the body through the phone's camera, accurately comparing movements and providing instant feedback Three AR fitness trainer, accompanying you in any environment, personally guiding the workouts, making the fitness experience more engaging Four Gesture remote control interface, allowing you to remotely access various features, making operations easier Five Supports screen casting, syncing the phone with TVs and screens to enhance immersive exercise experiences Six Self-data tracking, fully recording fitness progress including exercise hours, calories burned, and training programs AR动滋动 x Uniigym Rise to Exercise, Safeguard Health TAIWAN SAFE Event Introduction Most importantly, the system platform integrates the latest AI posture algorithm, comparing user movements and skeletal points with those of the fitness trainer during exercise, combined with heart-rate belts to display changes in heart rate on the screen during exercise By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries Uniigym is deeply rooted in Taiwan and expanding to international markets In fact, Uniigym's products are iteratively evolved according to different user groups The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups AR Fitness x Uniigym App Product Experience Scenario Illustration In the post-pandemic era, exercising at home has become a trend Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」