【2020 Solutions】 SiYan Technology leverages AI to utilize Line@ for closing gaps
Targeting over 21 million Line users in Taiwan, Zhang Zhikai, with five years of app development experience at ASUS, aims to create a lightweight and fast online service. By choosing Line@ as the starting point, he established SiYan Technology, assisting Taiwan's SMEs to adopt the new retail trend in a cost-effective manner.
Behind these significant numbers, can the hidden business opportunities be seized?
According to statistics, by the end of 2018, Line users in Taiwan exceeded 21 million, with over a billion messages sent daily. On average, each individual sends more than 60 messages throughout the day, with Line becoming an integral part of daily life - from the moment they wake up, through meals, and even before sleep, always staying connected with friends and family via Line.
▲Line@ offers a one-stop online shop service.
Zhang Zhikai, the co-founder and CEO of SiYan Technology, noted that developing an app involves substantial initial and ongoing marketing costs to reach users' smartphones. The cost of developing an app runs between 300,000 to 500,000 NTD, and the ensuing marketing expenses can be staggering. These high costs make it challenging for small and medium businesses to afford the app on their own, which could hinder business transformation. Therefore, SiYan Technology has developed the Line@ one-stop online shop service, which uses data analytics to better manage membership communities, continuously evolving an AI membership management system to optimize various functions and effectively retain customers.
▲Line@ provides multiple service features.
Segmenting customer groups, offering precise and personalized promotional services
SiYan Technology's developed AI membership management system aggregates data from consumer records and user activities on Line@. It categorizes users based on their loyalty into VIP customers, fickle customers, and ghost customers. Marketing strategies are then tailored for different groups. For instance, VIP customers might be offered incentives like deposit bonuses; fickle customers might receive discount coupons to encourage retention; and ghost customers may be overlooked to save on marketing expenses, hence concentrating resources for more significant revenue growth for SMEs.
▲Line@ allows for custom customer tags, identifying customer groups.
At this stage in the market, such applications are either supplementary software or priced too high, making them unsuitable for small to medium-sized businesses. Zhang Zhikai expressed that the AI membership system developed by SiYan Technology is particularly well-suited for street-side shops or traditional service businesses like laundromats and catering. Traditionally, these businesses have low control over their customer base, and Line@'s one-stop online store service aims to be fast, low-cost, and easy to use as long as the business has Line@, with no need for complex programming, making it a simple and quick service for small and medium-sized enterprises to adopt.
Since its launch, the AI membership system combined with Line@'s online store service has accumulated over 2,000 data entries. As more businesses join and the number of members increases, the substantial amount of data collected makes the AI system more intelligent and humanized, allowing businesses to understand their customer profiles more accurately.
「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」