:::

【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

編輯群2020-05-25

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

Recommend Cases

【導入案例】維繫遊艇王國美譽 嘉信遊艇導入國內第一套FRP複材超音波智慧檢測
Maintaining the reputation of the “Kingdom of Yachts” - Kha Shing Enterprise introduces the first domestic FRP ultrasonic smart inspection of composite materials

The Kaohsiung-based Kha Shing Enterprise Co, Ltd was established over 40 years ago, and is Taiwan's largest customized yacht company with customers all over America, Europe, Asia, and Australia, earning Taiwan the reputation of the "Kingdom of Yachts" Current FRP hull inspection still relies on traditional methods, such as visual inspection and knocking sounds, which is time-consuming and labor-intensive Kha Shing has applied PAUT array ultrasonic inspection to hull FRP composite materials for the first time, and combined it with AI to interpret ultrasound images, develop complete intelligent solutions, and create emerging markets for inspection companies Kha Shing Enterprise Co, Ltd was formerly Kha Shing Wood Industry Co, Ltd, and was a factory specializing in wood import in Kaohsiung Linhai Industrial Park when it was first established It began to design, manufacture, and sell yachts in 1977 After the second-generation successor of the company, President Kung Chun-Hao entered the company, he made a breakthrough in the previous manufacturing model that relied mainly on the skills of master craftsmen, introduced digital manufacturing to accelerate shipbuilding, and began to make larger yachts, ranking in the top 20 manufacturers worldwide among manufacturers of large yachts over 24 feet It also set a record of delivering 94 yachts within one year, earning Taiwan the reputation of "Kingdom of Yachts" Defect detection ensures yacht quality, using AI to replace humans to achieve higher efficiency Defect detection is very important to ensuring yacht quality At present, the yacht industry still uses very traditional defect detection methods The hull structure is usually made by hand lay-up or the vacuum infusion process, using visual inspection or knocking and the frequency of the sound to determine defects It requires time-consuming manual inspection If there are any defects, they must be reworked and repaired, and a gel coat subsequently sprayed The hull must be constructed in sections to facilitate inspection For large yachts over 24 meters long, construction in sections is very time-consuming and labor-intensive To shorten the time of the yacht manufacturing process, Kha Shing Enterprise will first carry out the gel coating process for the hull, and then perform the hand lay-on process The hull manufacturing process has two types of composite material test specimen structures In terms of 54-foot yacht hulls, the hull contains gel coat, core material, fiber and resin, and the total thickness is about 32cmplusmn01cm, which is twice the total thickness of FRP hull without core material of about 16cmplusmn01cm Defects such as incomplete impregnation of glass fiber or residual air bubbles between glass fiber and resin occasionally occur during the manufacturing process The types of defects include insufficient resin, voids, and delamination Once defects occur, the supply of hull materials will be insufficient and yacht delivery will be delayed Schematic diagram of types of FRP hull In order to solve this problem, Kha Shing Enterprise has engaged in technical cooperated with the metal materials industry and the AI technology industry, combining the ultrasonic inspection expertise of the metal materials industry with AI technologies developed by the AI technology industry in recent years to help solve issues of Kha Shing Enterprise with defect detection The method uses PAUT on the composite material structure of yachts, conducts FRP ultrasonic evaluation to determine the thickness of the yacht hull and material properties, and evaluates the ultrasonic probe frequency applicable to the hull structure based on professional ultrasonic experience After testing, a frequency of 5MHz and a probe width of 45mm can successfully find the location and size of defects in the simulated defect test specimen The three parties jointly found defect detection solutions from array ultrasonic evaluation, AI technology model development, and actual application in yachts The image inspected is an ultrasound image The image displays different colors based on the ultrasonic feedback signal An AI model that automatically identifies defective parts is established through the YOLO algorithm If the amount of abnormal data collected is insufficient for training, the CNN-based Autoencoder algorithm is used to collect normal image data for training and construct an AI model for abnormality detection The object detection YOLO model is trained by inputting image data marked as having defects, while the abnormality detection model is trained by inputting image data without defects Simulated defective specimen corresponding to PAUT results Defect detection by and AI system can shorten the construction period by 15 months and speed up determination by 50 After the development of this AI system is completed, it will be validated on actual 54-foot yachts of Kha Shing Enterprise, and can effectively resolve issues with defects The application of AI technology in ultrasonic inspection for intelligent determination is expected to accelerate determination by approximately 50, and will also shortens the construction period by 15 months, effectively improving the speed and quality of the yacht manufacturing process As Taiwan develops larger and more refined yachts, it will create opportunities for industry optimization and transformation, as well as opportunities for the development of key technologies The application of an AI ultrasonic inspection solution for composite materials is the first of its kind in the yacht industry, and is expected to attract more yacht manufacturers with inspection needs The AI ultrasonic inspection solution for composite materials has three major competitive advantages 1 Professional inspection experience and digital database to facilitate process management and analysis 2 Automatic AI determination and identification quickly identifies defects and provides immediate feedback to process engineers 3 High-efficiency process inspection provides defect repair recommendations, reduces damage rate, and improves the strength and quality of composite materials The application of AI technology can optimize the yacht manufacturing process, reduce manual inspection, create added value through the application of AI in Taiwanrsquos yacht industry, increase international purchase orders, and allow Taiwan yachts to continue to enjoy a good reputation in the world Furthermore, this business model has also spread to fields of application related to composite materials, increasing cross-sector market usage It is estimated to contribute approximately NT14 to NT2 billion in economic benefits to Taiwan's equipment maintenance and non-destructive testing market

【解決方案】連聯合國都買單 悠由數據應用運用農業數據搶攻全球商機
Even the United Nations is on board! Yoyo Data Application captures global business opportunities with agricultural data

Nearly 2,000 days in the fields have made Yoyo Data Application a top player in Taiwan’s agricultural data sector Their comprehensive grasp of crop yields, production periods, and prices has enabled them to collaborate with the United Nations The service area for agricultural land skyrocketed from 24 hectares to over 6,000 hectares in less than three years—a 250-fold increase For Wu Junxiao, founder and CEO of Yoyo Data Application, aligning with global environmental trends and becoming a data company at the intersection of climate technology and the green economy to serve the global market is his ultimate entrepreneurial goal Wu Junxiao, originally an engineer, joined the Industrial Technology Research Institute in 2010, where he honed his profound technical and data science analytic skills 'At that time, I was working in data analysis engineering, and almost all data-related materials would be directed to me Additionally, I worked on indoor cultivation boxes, planting vegetables and mushrooms, hence planting the seed of entrepreneurship by integrating agriculture with data analysis,' Wu recalls Since 2016, Wu Junxiao has been frequently visiting farms to 'embed' himself among farmers and agricultural researchers, chatting and sharing information systematically, which quickly established his agricultural know-how Solid data analysis capabilities have even convinced the United Nations In 2017, he left the Institute to start his own business and founded Yoyo Data Application in 2019 Today, many agricultural businesses are his clients, with service areas rapidly climbing from 24 hectares to over 6,000 hectares, expected to surpass 7,000 hectares in 2022 His clientele includes markets in Japan, Central America, and even entities under the United Nations like the World Farmers Organization, which utilizes the 'Yoyo Crop Algorithm System' supported by Yoyo Data How exactly does Yoyo Data Application manage to impress even UN agencies The 'Yoyo Crop Algorithm System' developed by Yoyo Data Application accurately predicts the production period, yield, and prices Firstly, due to Wu Junxiao's precise mastery over agricultural data, Yoyo Data Application's clients don't necessarily need sensors or other hardware devices 'Sensors are expensive and if you buy cheap devices, you just collect a lot of noise or flawed data, which is useless,' Wu explains He continues, 'Collecting data doesn't necessarily require sensors our data solutions can solve problems more directly and effectively' For instance, one of Yoyo Data Application's products, the Yoyo Money Report Agri-price Linebot, developed in collaboration with LINE in 2020, gathers data on origin, wholesale, and terminal prices spanning over 10 years, driven by Yoyo Data’s proprietary AI algorithms This enables the system to autonomously learn about agricultural product trading prices, using big data and AI to perform price prediction analysis, thereby helping buyers reduce transaction risks and expanding the data application to the entire agricultural supply chain Regarding banana prices, the accuracy of price predictions increased from the original 70 to 998 Wu Junxiao notes that both buyers and farmers are very sensitive to prices Now, through the Yoyo Money Report service, both buyers and farmers can precisely understand the fluctuations in agricultural product prices Yoyo Data can also provide customers with optimal decision-making advice based on predictive models for crop growth, yield, and price estimations Currently, price predictions cover 28 types of crops Precise estimates of production periods and price fluctuations allow Yoyo Data to provide differentiated services based on data analysis The 'Yoyo Crop Algorithm System' provided by Yoyo Data Application incorporates a 'Parameter Bank', usually collecting 200-300 parameters, not just straightforward data like temperature and humidity, but also data divided according to the physiological characteristics of the crops Through effective dynamic data algorithms, it can accurately calculate when crops will flower and when they can be harvested, what the yield will be, and so forth For instance, the prediction accuracy of the broccoli production period is 0-4 days, with the flowering period predicted this year to be precisely 0 days, perfectly matching the actual flowering time in the field In these dynamic calculations, a 7-day range is considered reasonable, and the average error value of Yoyo Data's predictions typically ranges from 2-4 days, with most crop production period accuracies above 80 Through effective dynamic data algorithms, over 120 global crops can have their production periods and yields accurately estimated Using these effective dynamic data algorithms can set estimates for production quantities, helping adjust at the production end Yoyo Data Application's clientele primarily includes exporters of fruit crops like pineapples, bananas, guavas, mangos, pomelos, sugar apples, Taiwan's agricultural production is highly homogenized, often leading to a rush to plant the same crops and resulting in price crashes Yoyo Data Application helps clients differentiate their offerings Thus, Wu Junxiao positions his company as a boutique digital consultant, carefully selecting clients for quality over quantity He notes that Taiwanese agricultural clients focus on how to improve yield rates, even categorizing yield rates by quality, aiming for high-quality, specialized export markets whereas international clients prioritize maximizing per-unit yields, showing different operational approaches in domestic and international markets In addition to agricultural fruit, Yoyo Data Application has also extended its services to the fisheries sector, including species like milkfish, sea bass, and white shrimp, all using the same system to establish various parameters related to the growth of fish and shrimp, such as when to feed and when to harvest, and the anticipated yield, timing, and prices Yoyo Data Application harnesses the power of data to create miracles in smart agriculture In response to the company's rapid development, Yoyo Data Application introduced venture capital funds in 2021 to expand its staff and promote its business Wu Junxiao states that in response to the global trend towards net zero carbon emissions by 2050, he plans to help clients plant carbon in the soil, effectively retaining carbon in the land while also connecting clients to carbon trading platforms, creating environmental business opportunities together Wu Junxiao says that from the start of his entrepreneurial journey, he positioned the company as a global entity, thus continuous international collaborations are planned As a data company serving a global clientele and focused on climate technology and the green economy, this represents Wu’s expectations for himself and his company's long-term goals Yoyo Data Application founder and CEO Wu Junxiao「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

【導入案例】化身大型AIOT科技遊樂場 海科館華麗轉身好吸睛
Transforming into a Large-Scale AIoT Technology Playground: The Spectacular Makeover of the National Museum of Marine Science & Technology

Taiwan is a maritime nation When you visit the Badozi Fishing Port or Tidal Park in Keelung, do you also explore the mysteries of the ocean world at the 48-hectare National Museum of Marine Science amp Technology To get more people closer to marine technology, Keelung's Marine Museum has introduced technological services, transforming the venue into a large technology playground that delights both children and adults, fully utilizing the 'learning through play' approach After a lengthy planning process, Northern Taiwan's largest marine science museum in Keelung opened in January 2014 The museum focuses on marine education and technology, boasting Taiwan's largest IMAX 3D ocean theater The unique themes and modern viewing facilities should make it a well-known landmark in Keelung However, the original exhibition planning was static and highly specialized, lacking sufficient interaction with the public Visitors who have attended the museum also reported that the exhibits were limited and quite boring, leading to poor overall consumer experience ratings The top three dissatisfactions with the museum were weak connections to surrounding attractions, unengaging display content, and lack of exhibit material According to statistics from the Marine Museum, the ratio of local to visiting guests is approximately 64, with most foreign visitors coming from the north transportation is primarily by car and bus common types of visits include family, parent-child, and friends and the stay duration is generally 1 to 2 hours Upon deeper investigation, the top three visitor complaints were weak linkages to surrounding attractions, unengaging display content, and insufficient number of exhibits The museum analyzed potential reasons, including some displays being too specialized, making it difficult for the public to understand, and a lack of interactive elements, making the exhibition boring and the visit hurriedly brief Analysis of visitor profiles revealed that since half of the museum's visitors are locals, and accessing the museum is not so easy for out-of-towners who must travel by car or public transport, the design of the venue and exhibitions must incorporate more interactivity and intrigue to encourage locals to return and extend the duration of visitors' stays while using technological services to highlight the museum's unique features Through a recommendation from the Information Software Association, part of the Ministry of Economic Affairs' Industrial Bureau AI team, the Marine Museum commissioned Jugu Technology to resolve the issue of uninspiring venue attractions Preliminary interviews by Jugu Technology revealed that many visitors were attracted by the architectural design of the museum, notices posted on nearby walls, flags, or events being held the most interesting feature for visitors was the 3D ocean theater, indicating that content presented through audio-video and physical scenic methods was more engaging Seven major AI technologies lead to a boost in regional tourism at the Marine Museum Through the introduction of technology services, Jugu Technology designed the 48-hectare site with seven major services AI voice tours, treasure hunt puzzle games, AI exhibit interactive revitalization, AI space exhibition interactive experience, AI crowd control, Face AI interactive experience, and AI voice customer service system By utilizing AIoT and cloud technology, they made the exhibition more interesting, not only solving the issue of boring static viewings for children but also doubling the learning efficiency and dramatically improving public perception of the Marine Museum, thus increasing visitor intent and boosting regional tourism The National Museum of Marine Science and Technology introduced seven major technological application services including AI voice guide Jugu Technology aimed to improve the space optimization of the Marine Museum, using the special exhibition of coastal birds in northern Taiwan as a prototype, integrating 'face', 'limb', 'crowd' as three main axes to enhance functionality and assist in improving the museum's application of AI Practically, the Marine Museum and Jugu Technology selected the on-site special exhibits to avoid any installation of water and electricity works or pipelines in active exhibits, thereby maintaining the quality of the viewing experience Instead, they selected exhibits that were not yet open to introduce a series of technological services tailored to the unique characteristics of the exhibits In the coastal bird special exhibition inside the Marine Museum, initial construction discussions with the curators utilized Bella X1 for a welcoming interactive introduction at the exhibition entrance This was followed by an AI-powered smart guide in both Chinese and English using X1 for narration, coupled with a fun treasure hunting stamp-collecting activity - APP X1, allowing visitors to participate in challenges Subsequently, bird species within the bird exhibition were brought to life interactively using X1, and AR scenarios X1 were introduced into the exhibition space to add elements of fun and entertainment Finally, Face AI was used to interactively test facial expressions and score smiles The gorgeously transformed Marine Museum will become the best travel destination for families with children ImageMarine Museum FB Page The AIoT services introduced by the Marine Museum could be extended to various exhibition-type museums and even static art galleries in the future, tailored to the unique characteristics of different venues They could also be promoted through government projects and related plans, aiding in rural revitalization, making visits more than just sightseeing in rural areas, and breaking free from stereotypes associated with different venues The applications of these services are broad「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

PopularTags