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【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

Recommend Cases

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CCTV Intelligent Video Search System

Search for a specific person, find someone with a suitcase entering the factory in Gao'an area Color features of the person and the object confirmed, person in blue and black top, suitcase in black color, throughCCTV the intelligent video search system, by setting object and color retrieval conditions, it can successfully locate three video clips containing the target subject This greatly aids operational staff in finding the target items, and through this system, search speed can far surpass manual effort6fold Pain Points The CSE-Kaohsiung Plant is densely equippedCCTVto monitor every corner of the plant area, but when an incidenthappens, it's impossible within a limited time throughCCTVvideo playback to find the incident, the implications and risks behind this are self-evident Many areas that are usually unmanned can easily become security blind spots Thus, how to monitor a vast plant area more intelligently and effectively is one of the crucial aspects of building a smart plant for 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of trade secrets has always been one of the most critical issues for semiconductor enterprises 4 Loading docks At AESLButthe dock area often has loading vehicles coming and going if someone intrudes into the dock area, there is a risk of vehicle collisions and accidents Additionally, goods awaiting shipment at the dock area could be stolen or potentially damaged from collisions, thus causing significant reputation and financial losses for the company, further leading to production and shipping inconvenience When an abnormal event occurs, how to quickly search for the relevant key footage from massive data Many important locations within the AES Kaohsiung Plant need to be equippedCCTVfor safety checks, butCCTVWith thousands to tens of thousands of cameras, manually searching through footage for an event requires laborious frame-by-frame review which is time-consuming and inefficient In light of advancements in computer vision, it's beneficial to utilizeAIto replace manual playback and searching Problem Scenario Object Detection The data source for object detection comprises two parts Open-source datasetsOIDv4and AES Kaohsiung PlantCCTVImage files For these files, search for usable data, specificallyOIDv4image files For these files, extract the defined nine major categories of objects for training data among them, two object categories, knives and gasoline barrels, were not found inOIDv4found usable data for knives and gasoline barrels, while the remaining seven categories of objects are available fromOIDv4useful training data found for the remaining seven categories of objects, all marked Regarding the Kaohsiung PlantCCTVimage files, select some frames Frame of the footage, and manually annotate the objects to be_detected for training and testing data Nine Major Objects Color Recognition The data source for color recognition is divided into two partsInternet image screenshots, and Kaohsiung PlantCCTVimage files Currently, no publicly available open-source datasets specifically for color recognition applications have been found, so images are collected from the web Search the web for images of the defined nine major object categories, save the images after separating the objects from the background, keeping only the object sections, and mark the images according to color Additionally, for the Kaohsiung PlantCCTVimage files, use the already-markedbounding boxextractCCTVimage files from variousFramesections of objects identified by color, and finally, visually identifiable images are marked according to color Each object category has its specific color definition, depending on the usual colors seen in these objects in real life Dynamic Ignore during Training FromOIDv4during the training of the object detection pilot model, since each image in this dataset is only marked for a single category, but the image may contain other desired detection categories unmarked For such cases, dynamic ignore techniques will be employed during training to avoid confusion Next, use the extracted training data from the Kaohsiung Plant toFine-Tuneenhance the detection rate of the object in specific designated areas Finally, select the model that computes the lowest loss value in the test set during the training process as the main object_detection model Dynamic Ignoring AIHelp You View CCTV The intelligent video search system primarily serves as an assistive system for searching surveillance footage, capable of speeding up the process of finding target events by setting search conditions for objects By simply defining the search conditions, you can quickly produce thumbnails of critical objects and playback for review, shortening the time required for manual case retrieval of the past The search time is quickly6doubled, allowing the front-end security unit to use this platform to strengthen the first line of risk management supervision and take timely preventive measures 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-12」

【解決方案】優式AI智能割草機器人 搶攻高爾夫藍海市場
USRROBOT's AI Lawn Mowing Robot Enters the Blue Ocean of Golf Market

An AI smart lawn mowing robot, resembling a vacuum robot, shuttles back and forth on the 30-hectare golf course lawn for weeding This robot, independently developed and designed by Taiwanese, is equipped with the world's first electronic fencing positioning technology which utilizes high-precision GPS integrated with cloud AI computation to determine the most efficient mowing paths, targeting the lucrative blue ocean market of golf courses This AI lawn mowing robot was developed by USRROBOT, a Taiwanese startup established in 2019 Chao-Cheng Chen, the president of USRROBOT, once served as the executive vice president of one of the top five ODM tech companies in Taiwan, and specializes in software and hardware integration When he served as the chairman of the Service Robot Alliance, he knew that the service robot industry was bound grow rapidly due to declining birth rates and the growingly severe labor shortage New demand - The horticulture market is large and the has rigid demand "To develop the core technology of service robots, we must find rigid demand Looking at European and American countries, there is a shortage of labor, but demand for horticulture has increased, and there has been a long-term shortage of 7-10 of horticultural workers" Under this strong "rigid demand," Chao-Cheng Chen established USRROBOT, and the company's first product is the AI lawn mowing robot In terms of overseas markets, the United States is the world's largest horticulture market, accounting for 30-40 of the global output value It is estimated that there are about 1 million horticulture workers, but they have been experiencing a labor shortage of 7-10 in recent years and have not been able to improve the situation The main reasons for labor shortage are Aging population and gardening is a labor-intensive job, so young people don't want to do it Unlike in Taiwan, European and American countries attach great importance to lawn maintenance and have expressly stipulated in the law that heavy fines will be imposed for failing to mow the lawn Therefore, the AI lawn mowing robot has considerable market development potential The introduction of AI multi-device collaborative mowing sensor technology is expected to reduce the burden of staff maintaining the golf course The AI lawn mowing robot developed by USRROBOT is currently in its second generation Domestic universities and well-known art museums are using the latest model M1, and it is also being used by some world-renowned high-tech companies and well-known universities in the United States The company is currently involved in negotiations for subsequent business cooperation USRROBOT stated that the professional RTK system currently used can reduce the original GPS positioning error from tens of meters to about 2 centimeters, allowing the robot to move accurately outdoors After setting the boundaries, it can be easily operated using the app New application - Implementation in golf courses solves the problem of labor aging and shortage Chao-Cheng Chen further explained that the National Land Surveying and Mapping Center is a RTK service provider RTK provides the error reference map of the positioning point USRROBOT can access the positioning error value of a specific position through 4G Internet access The AI algorithm of USRROBOT reduces the general 10-20 m error of GPS to 2 cm After positioning, USRROBOT then uses six-axis accelerator positioning, gyroscopes, and wheel differential sensing devices for software and hardware integration Only by matching the wheel's movement pattern and the terrain can accurate mowing path planning be achieved The AI lawn mowing robot, which is 62 cm wide, 84 cm long, 46 cm high, and weighs only 25 kg, can set the mowing boundaries in the cloud It can avoid pools and sand pits through settings, using AI algorithms to automatically calculate the optimal path It is able to mow approximately 150 ping of grass in one hour The battery can be used continuously for more than 6 hours The battery life is currently the highest in the world In addition to general gardening companies, with the assistance of the AI project team of the Industrial Development Bureau, Ministry of Economic Affairs, USRROBOT's AI lawn mowing robot has been applied to golf course lawn mowing A well-known golf course located in Taiping District, Taichung City currently has a staff of 5 people who are responsible for the lawn, planting maintenance, and other landscape maintenance of the entire 30-hectare course However, the average age of staff is as high as 55 years old, and the golf course has been unable to recruit new staff members for a long time In view of the aging staff and the shortage of manpower, the golf course hopes to mitigate the impact with AI technology, and is therefore using AI multi-device collaborative mowing sensor technology, in hopes of reducing the burden of staff maintaining the golf course New challenges - Expert systems are needed to overcome difficulties with different grass species "This AI lawn mowing robot has low noise, low pollution, low labor costs, and is waterproof and anti-theft In the lawn mowing process, it can identify and avoid obstacles through ultrasonic sensors while maintaining mowing quality, maintaining aesthetic and consistent grass length" Chao-Cheng Chen went on to say that the most important part about golf courses is that the grass pattern should be beautiful and free from diseases and pests Based on the site survey, golf courses are mainly divided into three major areas green, fairway and rough There is no problem using the current mowing robot to mow the rough area, and it can overcome slopes within 20 degreesThe short grass in the fairway area may only be two centimeters long, and the grass types are also different, so the cutterhead design needs to be modifiedAs for the grass in the green area, the grass must be mowed close to the ground and maintained in a consistent direction because it affects the putting speed Many factors will affect the green index, and this part requires more research and testing The AI lawn mowing robot can identify and avoid obstacles through ultrasonic sensors while maintaining mowing quality The AI smart lawn mowing robot has a built-in camera that can be used to detect the health condition of the lawn Chao-Cheng Chen said that in the future, an expert system will also be introduced for early determination of whether there are diseases, pests in the lawn or whether there is sufficient moisture, and provide lawn health data analysis to customers, so that they can take preventive and response measures sooner to reduce disaster losses Chao-Cheng Chen, who is also a good golfer himself, said that golf has developed well in Taiwan However, due to weather factors, such as rainy and humid climate and typhoons, Taiwan's golf courses have harder soil and more potholes compared with top tier golf courses overseas If AI lawn mowing robots are to be widely introduced into golf courses, there are still many difficulties that must be overcome However, Taiwan's difficult terrain creates a good testing ground Once Taiwan can overcome the many problems and successfully introduce the robot, it will be able to expand to overseas markets and seize new market opportunities in a blue ocean Chao-Cheng Chen, President of USRROBOT nbsp

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AI-Based PCBA Surface Defect Detection Improvements

With the introduction of theAOIAIWith the introduction of the system, we can improve product yield, reduce costs, and from a business perspective, increase customer trust and sales revenue Moreover, AIit has advantages that are difficult to imitate, unlike other equipment that can be bought with money, making it hard for our competitors to catch up with us Our company's current development We are committed toIOTsmart manufacturing our systems already include smart materials systems, environmental humidity control systems, anti-miscarriage systems, smart procurement computation systems, smart inventory systems, solder paste management systems, and production management systems We have asked other manufacturers about the possibility ofAIinspectingPCBAsurface defects, each hoping that we would purchase their equipment, but none were effective upon verification After discussing with IT service providers, we defined it asAOIAIa feasible operational model Tzuhong Technology has invested inAOIAIan inspection plan to checkSMTtext on components, solder joints, polarity, missing partsand usingAIto replace manual learningAOIand define the 'potentially defective' parts, enhancing productivity and reducing misjudgment rates Industry pain points Taiwan faces a severe labor shortage, especially those willing to perform visual inspections are few and typically older, increasing the frequency of missed inspections Thus, the most critical bottleneck in the pursuit of high-quality electronics has become post-production inspections Previous consumer products with undetected anomalies were acceptable within a certain ratio However, in the automotive industry today, undetected defects could lead to fatalities hence, the automotive industry has extremely high quality demands To survive in the automotive supply chain, we must address the issue of undetectable anomalies Moreover, as wages in Taiwan continue to rise, we can only endeavor toAIreplace traditional manpower with technology, otherwise, even if the anomaly leakage problem is resolved, the relatively high labor costs will still prevent competitiveness in this industry Application technology and explanation Initially,Figure 1,PCBUpon emerging,Reflowsystem, it will undergoAOIwill undergo inspection, dividing into 'suspected defective' and good products At this point, the 'suspected defective' portion accounts for20manual review for these20parts, further classifying the 'suspected defective' portion into good and defective products With We aim to leverageAItechnology, to shift from manual re-inspection of these20technology, we aim to replace manual review of 'suspected defective' products withAIand after review, the results still yield 'good' and 'suspected defective' products, but now 'suspected defective' comprises only3thus reducing the workload of Tzuhong's employees from20down to only3In theory, it isAOIIn theory, after inspection, it is further reviewed byAIbut it appears to go throughAOIonly, so we call this technologyA0IAIDetectionFigure 2。 The original AOI inspection process The operator will place the testPCBboard intoAOIthe inspection equipment, outputtingAOI information on defective products, then manually re-inspect one by one to determine if they are defective AOIAI inspection process The operator will place the testPCBboard intoAOIthe inspection equipment, outputtingAOIinformation on defective products after, then proceed byAIfirst performingAOIre-assessment of defective products, outputtingAIinformation on defective products afterward, then manually re-inspect one by one to determine if they are defective Process differences By introducing theAOIAIsystem, not only can we enhance the efficiency and yield of visual inspection personnel, we also have this timeAIexperience in system introduction, we will also incorporateAIthe use of big data into Tzuhong's existing smart manufacturing systems, further enhancing the performance of our smart manufacturing systems and reducing the pressure on employees Difference between pre and post-introduction Promotion strategy 1 Similar field diffusion allSMTmanufacturers face bottlenecks in inspections leading to shipment delays introducing this system can solve the severe labor shortage issue and enhance shipment speed and quality, allowing self-promotion to customers or through equipment dealers to cater to relevant needs 2 Cross-industry expansion plans negotiate withAOImanufacturers to directly integrateAIthe system intoAOItheir systems, enhancing their market competitiveness Profit strategy 1 In collaboration withAOImanufacturers, collect licensing fees 2 Direct sales toSMTthe manufacturing industryAIsystems 3 ProvideSMTmanufacturing industryAOIAIsystem subscription model「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-09」