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【2020 Application Example】 The "Automated Exhibition Matching System" is highly effective in targeting customer groups for marketing!

編輯群2020-05-25

Of the hundreds of activities, which one is your favorite?

There is a wide variety of activities every day in Taiwan, including forums, exhibitions, lectures, and free experiences. Event organizers need to use their own media (event official website, Facebook, Instagram), event websites, and pay media for marketing, but often do not know where the target customer is, and cannot accurately estimate the number of attendees.

Records of people's participation in various activities are used through this "Automated Exhibition Matching System," and the data is analyzed to predict what type of activities users like. It automatically matches activities with users to provide fast, easy, and accurate marketing and promotion methods.

There are many types of activity themes, marketing and advertising costs are high, but results are poor

A domestic curation company is working with township offices and tourism service providers in the marketing of rural villages. It organizes a variety of activities every year, such as agricultural product exhibitions, rural experiences, parent-child themed experience days, and agricultural specialty product marketing. Due to the vastly different characteristics of participants in the activities, which have different themes, effective and accurate market cannot be carried out when promoting the activities, which can easily lead to a significant increase in marketing expenses and low matching rate.

For example, when the curator organizes an exhibition with 200 booths in the venue, the overall marketing cost is about NT$800,000 to NT$1.2 million, in which construction of the official website, marketing on the event website, and text message notifications account for about NT$400,000 to NT$600,000, but the event's matching rate is less than 20%, and precision marketing aimed at the target customer group cannot be carried out.

After adopting the "Automated Exhibition Matching System," it can automatically select suitable customer groups for push notifications. Depending on the scale of the event and the exhibition period, the system rental fee is only about NT$200,000 to NT$300,000, significantly reducing event promotion costs!

Precision smart marketing, distributing coupons to target groups

The "Automated Exhibition Matching System" currently has an accuracy of 82% and can effectively screen target consumers. In terms of module accuracy, large amounts of data and data that no longer contains noise will be used to further improve the accuracy in the future. Coupons will be distributed to target groups, so that groups that receive the coupons will actually participate in the event.

After adding value through AI, the system can replace the manual random distribution of coupons without a specific target. The AI module can automatically adjust the weights to more accurately lock on to the target group. The weighted formula uses the CRM system of the curation company to output analysis of member behavior in the past. In the second stage, the AI weighted formula will be used to find the best calculation formula for different activity categories through automatic correction.

Service Framework of the Automated Exhibition Matching System

▲Service Framework of the Automated Exhibition Matching System

During the implementation period, Fengchun Technology was troubled by the problem of "the AI classifier module training and learning not finding the best solution." After discussions with AI engineers, the company found that a shortcoming of "back-propagation neural network" is that it only finds the "local" best solution rather than the "global" best result during learning. The goal of improving accuracy can be achieved by increasing the number of training times and adjusting parameters.

Expand system functions, connect member databases, and conduct behavioral analysis

The "Exhibition Event Matching System" mainly provides event organizers, independent curators and the public with event matching. Next, the platform functions will be expanded for use by event participants, and the accuracy of the AI classifier will be improved. In the future, an ocean culture exhibition will be organized with the ocean industry, and use this system to find ocean culture promoters, connecting and expanding member databases for behavioral analysis.

Recommend Cases

【解決方案】佐翼科技無人機導入高爾夫球場域 可節省一半人力
Droxo Tech Applies Drones in Golf Courses to Reduce Manpower by Half

For most golf courses, the operations and management is a headache "Golf courses are selling turf and need to be properly taken care of," a golf course manager bluntly pointed out Facing the market pain points of labor shortage, aging population and high cost, the use of AI drones for pesticide spraying and pest control will reduce labor costs by more than half and greatly improve the overall operational efficiency At noon in early summer, an AI drone is slowly taking off at the Taipei Golf Club in Taoyuan Its main task is to test AI drone fertilizing and pesticide spraying on the golf course In fact, drones of Droxo Tech, the company performing this task, are widely used for fertilization, pesticide spraying, and pest and disease control for rice, bananas, and tea trees For golf courses with turfs that often cover tens to hundreds of hectares, AI drones are needed to assist in turf maintenance Data collection, development of pesticide spraying AI models, and multispectral image analysis and testing will be carried out in the current stage In the future, large-scale technology implementation and verification will be carried out to set an example for applying drones to golf courses Using AI drones to fertilize and spray pesticides can reduce the manpower required by half The traditional way of maintaining the turf in golf courses is to carry spray buckets or drive spraying vehicles to spray areas one by one "Domestic golf courses began to plant ultra-dwarf Bermuda grass in 2001 This grass species prefers a cool climate and is not suitable for Taiwan's hot and humid weather" Droxo Techrsquos CEO further pointed out that to prevent turf from pests and diseases, pesticide spraying is necessary For an 18-hole golf course, it is equivalent to spraying pesticides once a week, and the T-ground and fairways are sprayed every two months For golf courses, spraying pesticides is time-consuming and labor-intensive It is important to note that large-scale spraying will increase the risk of personnel poisoning and increase the amount of pesticide used Benefits of applying agricultural drones to golf courses According to Droxo Techrsquos research, golf course pests include Spodoptera litura, which comes out at night to look for food, so pesticide spraying must be carried out in the evening According to the traditional method, pesticide spraying requires two vehicles and three personnel for a total of 45 hours If AI drones are used for fertilizing and pesticide spraying, it only takes one operator to spray 08 hectares of land in 20 minutes, saving about two-thirds of the manpower and reducing operating costs by about 30 Using AI drones to fertilize and spray pesticides on golf courses can reduce the manpower required by half In addition to the significant benefits of using agricultural drones for golf course turf maintenance, Droxo Tech also specially introduced AI multispectral image recognition for NDVI Normalized Difference Vegetation Index analysis "The so-called multispectral is to direct light with different wavelengths on the turf, and the reflected images are collected for analysis" Droxo Tech CEO Liu continued to explain that each plant absorbs light with different wavelengths, so multispectral imaging can determine the growth status of grass species At the same time, combined with AI image recognition, the distribution of pests and diseases can be accurately detected, and the amount of pesticide used is determined on this basis Cross-domain collaboration to build a multi-source turf image databasenbsp Using AI multispectral image recognition technology, Droxo Tech will collect visible light, multispectral, thermal images, and hyperspectral images to establish a multi-source turf image database to fully understand the growth cycle of Bermuda grass Droxo Tech has accumulated rich experience in agricultural AI drone pesticide spraying , but there are still many problems that need to be overcome to implement AI solutions in golf courses For example, it is necessary to establish a new pesticide spraying model and test flight methods, especially the application of multispectral image recognition PoC is not difficult, but actual implementation requires more test evidence, repeated inferences, and collaboration with plant experts This part must rely on the cross-domain integration of legal entities such as the Institute for Information Technology III, gathering more fields for verification, and creating a paradigm before it can be more widely adopted by golf courses There are not many international cases on the application of AI drones in golf courses During the verification process, it is not yet known whether it can be quickly copied to the next golf course However, Droxo Tech CEO Liu believes that through cross-domain collaboration, clearly defining the problems and listing them one by one, supply and demand parties can reach a consensus, propose solutions to each problem, and seek cooperation with internal and external resources Only then will we be able to gradually achieve the goal of making golf courses smarter and smoothly assist the industry with transformation Zuoyi Technology's CEO, Liu Junlin 「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

【導入案例】化身大型AIOT科技遊樂場 海科館華麗轉身好吸睛
Transforming into a Large-Scale AIoT Technology Playground: The Spectacular Makeover of the National Museum of Marine Science & Technology

Taiwan is a maritime nation When you visit the Badozi Fishing Port or Tidal Park in Keelung, do you also explore the mysteries of the ocean world at the 48-hectare National Museum of Marine Science amp Technology To get more people closer to marine technology, Keelung's Marine Museum has introduced technological services, transforming the venue into a large technology playground that delights both children and adults, fully utilizing the 'learning through play' approach After a lengthy planning process, Northern Taiwan's largest marine science museum in Keelung opened in January 2014 The museum focuses on marine education and technology, boasting Taiwan's largest IMAX 3D ocean theater The unique themes and modern viewing facilities should make it a well-known landmark in Keelung However, the original exhibition planning was static and highly specialized, lacking sufficient interaction with the public Visitors who have attended the museum also reported that the exhibits were limited and quite boring, leading to poor overall consumer experience ratings The top three dissatisfactions with the museum were weak connections to surrounding attractions, unengaging display content, and lack of exhibit material According to statistics from the Marine Museum, the ratio of local to visiting guests is approximately 64, with most foreign visitors coming from the north transportation is primarily by car and bus common types of visits include family, parent-child, and friends and the stay duration is generally 1 to 2 hours Upon deeper investigation, the top three visitor complaints were weak linkages to surrounding attractions, unengaging display content, and insufficient number of exhibits The museum analyzed potential reasons, including some displays being too specialized, making it difficult for the public to understand, and a lack of interactive elements, making the exhibition boring and the visit hurriedly brief Analysis of visitor profiles revealed that since half of the museum's visitors are locals, and accessing the museum is not so easy for out-of-towners who must travel by car or public transport, the design of the venue and exhibitions must incorporate more interactivity and intrigue to encourage locals to return and extend the duration of visitors' stays while using technological services to highlight the museum's unique features Through a recommendation from the Information Software Association, part of the Ministry of Economic Affairs' Industrial Bureau AI team, the Marine Museum commissioned Jugu Technology to resolve the issue of uninspiring venue attractions Preliminary interviews by Jugu Technology revealed that many visitors were attracted by the architectural design of the museum, notices posted on nearby walls, flags, or events being held the most interesting feature for visitors was the 3D ocean theater, indicating that content presented through audio-video and physical scenic methods was more engaging Seven major AI technologies lead to a boost in regional tourism at the Marine Museum Through the introduction of technology services, Jugu Technology designed the 48-hectare site with seven major services AI voice tours, treasure hunt puzzle games, AI exhibit interactive revitalization, AI space exhibition interactive experience, AI crowd control, Face AI interactive experience, and AI voice customer service system By utilizing AIoT and cloud technology, they made the exhibition more interesting, not only solving the issue of boring static viewings for children but also doubling the learning efficiency and dramatically improving public perception of the Marine Museum, thus increasing visitor intent and boosting regional tourism The National Museum of Marine Science and Technology introduced seven major technological application services including AI voice guide Jugu Technology aimed to improve the space optimization of the Marine Museum, using the special exhibition of coastal birds in northern Taiwan as a prototype, integrating 'face', 'limb', 'crowd' as three main axes to enhance functionality and assist in improving the museum's application of AI Practically, the Marine Museum and Jugu Technology selected the on-site special exhibits to avoid any installation of water and electricity works or pipelines in active exhibits, thereby maintaining the quality of the viewing experience Instead, they selected exhibits that were not yet open to introduce a series of technological services tailored to the unique characteristics of the exhibits In the coastal bird special exhibition inside the Marine Museum, initial construction discussions with the curators utilized Bella X1 for a welcoming interactive introduction at the exhibition entrance This was followed by an AI-powered smart guide in both Chinese and English using X1 for narration, coupled with a fun treasure hunting stamp-collecting activity - APP X1, allowing visitors to participate in challenges Subsequently, bird species within the bird exhibition were brought to life interactively using X1, and AR scenarios X1 were introduced into the exhibition space to add elements of fun and entertainment Finally, Face AI was used to interactively test facial expressions and score smiles The gorgeously transformed Marine Museum will become the best travel destination for families with children ImageMarine Museum FB Page The AIoT services introduced by the Marine Museum could be extended to various exhibition-type museums and even static art galleries in the future, tailored to the unique characteristics of different venues They could also be promoted through government projects and related plans, aiding in rural revitalization, making visits more than just sightseeing in rural areas, and breaking free from stereotypes associated with different venues The applications of these services are broad「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

【導入案例】挺進智慧物流50 新竹物流醫材配送班表超高效率
Advancing to Smart Logistics 5.0: Hsinchu Logistics Delivers Medical Materials with Ultra-High Efficiency

After incorporating AI technology, traditional logistics companies have seen significant improvements in transportation efficiency and reductions in transportation costs, especially in the transfer of medical materials which involves timely service and rights of hospitals and patients The implementation of intelligent logistics can save medical material businesses the cost of constructing GDP warehouses and other expenses up to millions A major domestic logistics leader, Hsinchu Transport HCT, owns a fleet of 3,500 vehicles and a storage area of 60,000 square meters, providing customized logistics solutions including logistics, commerce, finance, information, distribution, storage, and processing The company handles up to 580,000 parcels per day, with a maximum capacity reaching 900,000 parcels, making the enhancement of transshipment efficiency crucial for HCT Medical materials transportation at hospitals need optimization of current operational processes and enhancements in systematization and intelligence Especially the transportation of hospital medical materials, which encounters various challenges Medical materials suppliers need to cater to varying customer product demands, temperature requirements, and delivery times through multiple logistics providers This highly depends on the experience and careful control of operations staff Whether it is the product shipment or actual logistics process, each step must be interconnected Any human errors can impact the service timing and rights of the hospitals and patients Thus, all concerned businesses, along with the government and hospitals, are working to optimize current operational processes and elevate the level of systematization, automation, and intelligence to minimize service errors and cost losses HCT's distribution process prior to AI implementation Currently, with the government's push for standardized platform operations on the demand side of hospitals, supply-side businesses collaborate through data coordination to improve the accuracy and efficiency of product shipments, enhancing operational quality and management benefits at the demand side At the same time, some businesses are also investing in the standardization and systematization of internal operational processes, thus enhancing operational efficiency and quality In the freight logistics sector, logistics companies' warehouse staff need to expend labor to control different logistics shipment operations If they often receive emergency task notifications for shipments to medical facilities, they usually depend on small regional logistics providers to provide customized delivery services Although this improves delivery times, it does not allow for integrated informational services The new GDP regulations for medical materials require suppliers to undergo GDP compliance certification Therefore, Hsinchu Transport, assisted by the Ministry of Economic Affairs' AI coaching program, not only extends existing logistics services compliant with GDP regulations but will also use data integration and optimized AI technologies to help medical material businesses streamline and improve their logistics operations Complex logistics issues are solved using the Simulated Annealing SA algorithm To meet the 'Good Distribution Practices for Medical Devices,' Hsinchu Transport is not only actively introducing new logistics vehicles but will also implement artificial intelligence-based mathematical optimization technologies to assist in intelligent scheduling at nationwide business points and transshipment stations They aim to optimize the routing of medical materials between business points or regions thereby enhancing efficiency in the distribution process Currently, during the transshipment process of medical materials at Hsinchu Transport, detachable tractor heads and containers are used Each business point and transshipment station differ in location design and staffing, impacting the throughput per unit of time Furthermore, daily cargo conditions size, destination vary, and due to these fluctuating and distinct demands, the deployment of tractor heads and containers changes accordingly Under these circumstances, Hsinchu Transport relies on past experiences to schedule departures at each satellite depot and adjusts daily according to the cargo needs Due to the reliance on empirical scheduling, it is often difficult to consider all variables and considerations, leaving room for improvement in the current departure schedules The cargo delivery planning inherently constitutes an NP-Hard problem, difficult to solve with traditional analytical methods Hsinchu Transport, in collaboration with Singular Infinity, utilizes the Simulated Annealing SA algorithm to find solutions The new logistic service introduced by Hsinchu Transport is 'GDP Container Shift Planning' This planning involves estimating future volumes of medical materials between stations and scheduling container truck shifts accordingly, ensuring timely and quality delivery of medical materials while maximizing operational benefits and reducing travel distances Hsinchu Transport introduces AI-optimized shift planning, constructing the most efficient route from its origin to destination Hsinchu Transport introduces 'Optimized Shift Planning' service, reducing transportation costs by 5 The introduction method involves using cloud software services Hsinchu Transport regularly inputs 'Interchange Item Tables' from station to station into the 'Optimized Shift Planning' service After setting the algorithm parameters, a GDP container shift schedule is generated At the same time, developing a Hsinchu Transport medical material scheduling system allows Hsinchu Transport's medical transport units to compile suitable schedules through the Interchange Item Tables Under the same level of service, it's estimated that this can reduce transportation costs by 5, saving medical material businesses millions in construction costs for GDP warehouses and distribution Due to its requirements for sanitation, temperature, and its fragility, the transportation and transshipment of medical materials should be minimized to reduce exposure and risk However, logistics efficiency and costs must still be considered AI designs the most efficient route for each cargo from its origin to destination, effectively completing daily transportation tasks In response to the future high development demand of industrial logistics, distribution and transshipment AI optimization will be a key issue Through this project, a dedicated project promotion organization will be established, staffed with AI technology, IT, and process domain talents After accumulating implementation experience, the application of AI will gradually expand, comprehensively optimizing and transforming Hsinchu Transport's operational system, and partnering with AIOT and various AI domain partners to accelerate and expand the achievement of benefits「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

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