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【2021 Solutions】 Join the Marketing Technology Ecosystem - Janchiang Lab Solves Your Marketing Issues with LINE

In the digital age, there are myriad advertising channels: physical and digital ads, plus platforms like Facebook and Instagram, all competing for consumer attention. Recently, the emerging LINE Official Account (OA), backed by a substantial LINE ecosystem of technology partners, has gained prominence. Janchiang Lab, a Silver Partner of LINE, harnesses AI to assist notable clients like RT-Mart, FamilyMart, and IKEA among 300 brands, helping them grow and solve their marketing issues.

Janchiang helps brand owners gain a deeper understanding of their customers, demonstrating significant benefits through Online Merge Offline (OMO) strategies.

With up to 21 million users, LINE has become one of the most dominant marketing channels in Taiwan. Janchiang Lab, specializing in LINE data marketing since its establishment in 2017, foresaw the trend of app ecosystems when LINE announced it would open its API. Hsueh Chin, Co-founder and CEO, joined the lineup of LINE technology partners, anticipating future trends.

Janchiang Lab established a LINE data ecosystem.

▲ Janchiang Lab established a LINE data ecosystem.

"Brands can consider Janchiang Lab's services as a Customer Relationship Management (CRM) system to better understand consumers," Hsueh Chin stated. Janchiang provides three primary services to brand owners:

1. Member Dynamics Insights: Through Janchiang's MAAC backend system (Messaging Analytics & Automation Cloud), brand owners can quickly gain insights into each member's gender, browsing history, and purchasing behaviors. Also, as each member accesses their LINE account at different times, the system sends advertising messages at the optimal time based on this activity;

2. Proactive Product Recommendations: The system detects when a customer purchases product A and proactively recommends product A+ or similar yet distinct products to enhance purchasing intent;

3. Automated Consumer Journey: After a customer purchases products in-store and joins the LINE official account, the system can set up to automatically send promotions after a certain period, to increase purchasing intent. Janchiang Lab also strengthens the interaction between online and offline, utilizing beacon technology in retail storefronts. They installed beacons at a furniture brand showroom, and whenever a beacon captured a consumer's phone Bluetooth signal, the backend system of Janchiang Lab proactively sent related advertisement broadcasts. This project, from April to October 2020, significantly increased the brand's official account by nearly five thousand members, doubling its effectiveness.

Despite LINE's tens of millions of users, and logging into their LINE account being the first thing they do every morning, a primary concern for operators of LINE official accounts is the surge in messaging fees. Hence, 'precision marketing' has become the most crucial principle for dispatching messages. Janchiang Lab aids brands in understanding user profiles and thus tailoring messages to appropriate recipients, making LINE a foundational tool for CRM. Users also do not need to download other apps, as they can perform their daily needs via the existing messaging channel, clearly displaying the power of LINE for marketing.

The pandemic accelerated the pace of digital transformation for companies; Janchiang will increase customer service through multiple channels

Annually, Janchiang Lab sends over two billion LINE messages, helping over 300 brand clients actively use data through data tracking and marketing automation technologies within LINE official accounts. The pandemic has also sped up digital transformation steps for various industries including e-commerce, retail, media, and finance, with clients like A.S.O., IKEA, and Books.com.

Janchiang Lab milestones

▲ Janchiang Lab milestones

However, during the advancement process, Janchiang Lab also heard the voices of digital transformation vendors who, facing many digital marketing channels, hope to not only invest in LINE but also diversify into other advertising platforms, like SMS, thereby helping brands enhance their overall reach.

After accumulating rich marketing data experience in Taiwan, Janchiang Lab also set sights on overseas markets like Thailand and Japan. Given Thailand's local population of over 40 million LINE users, in September 2021, Janchiang Lab co-hosted its first online seminar with the local advertising agency Adme, leveraging its successful case studies with over 300 brands in Taiwan in industries such as e-commerce, retail, and media, aiming to offer a fresh digital transformation agenda to Thai brand owners.

AI social commerce sales software service iKala Shoplus also signed with Janchiang Lab, becoming its first major client as Janchiang Lab entered the Thai market. Both firms will combine their strengths in the MarTech field to seize big data opportunities. Dialogue-focused commerce AI startups GoSky and Janchiang Lab, in collaboration with iKala’s KOL Radar, have pooled their data to launch a social commerce traffic solution entering the social commerce battlefield. Janchiang Lab is also partnering with CDP brand Treasure Data to make inroads into the Southeast Asian market.

Hsueh Chin acutely realizes that the future of the MarTech market will embody an ecosystem concept, involving strategic alliances between technologies to develop integrated services needed by clients. For instance, if brand operators need LINE push notifications combined with e-commerce platform services, Janchiang initially collaborates with e-commerce platform vendors to integrate both databases, thereby sending e-commerce order information to specific LINE users to boost 'precision marketing' rates. Likewise, if owners wish to conduct surveys among LINE members, they might first negotiate with online survey vendors to propose solutions, all part of future efforts. In the short term, expanding cooperation with technology partners to jointly serve customers; in the long term, Janchiang will gradually develop a complete product line to become the best marketing partner for brands.

Janchiang Lab Co-founder and CEO Hsueh Chin.

▲ Janchiang Lab Co-founder and CEO Hsueh Chin.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】輔人科技透過智慧感知床墊 心領神會 讓照護長輩變得有溫度
Furen Technology uses smart sensing mattresses to understand and make caring for the elders warm.

Taiwan is moving towards an aging society, and the demand for long-term care for seniors has increased significantly The invisible killer of long-term care - the fall of an elder is an unspeakable pain for home caregivers and care institutions How to turn every unexpected crisis into the most immediate and warm care is a true test of the adaptability and innovation of smart care In order to make filial piety easier, Foreaider Technology has launched the intelligent sensing mattress Foreaider-Z, a thoughtful auxiliary device that can prioritize the physiological information of the elders, allowing the elders to live with dignity, make up for the lack of care manpower, improve the quality of care, and reduce the cost of care The fall rate reaches more than 25, effectively saving more than 200,000 yuan in care costs per person per year “To take care of my mother” was the original intention of Furen Technology when it was established in 2018 Luo Yilin, founder and general manager of Furen Technology, said that he has been a caregiver for more than 10 years and recalled that his mother had A patient with severe mental illness spent 20-30 years in a nursing home Because he was reluctant to leave his elderly mother, Luo Yilin decided to shoulder the heavy responsibility of taking care of her In the past, my mother stayed in a nursing home for a long time, which made her unwilling to contact strangers and made her feel insecure about changes in the environment and space This is why Furen Technology "makes filial piety simpler without changing the living environment of the elderly" "Let the elderly live with dignity" as the ultimate goal of the product, we decided to use advanced sensing technology and AI analysis to deliver appropriate care information to caregivers, eliminating the physical and mental torture that caregivers experience when caring for the elderly We look forward to using smart care AI Technology makes interacting with elders easier Elder falls are the most common accidents that occur when caring for the elderly at home Bed exit warning technology has become one of the important demand indicators for caring for the elderly, Luo Yilin said Insufficient manpower at night is often a headache for the operation of nursing institutions They can only handle daily routine care affairs, but cannot properly manage emergencies or minor symptoms of the elderly, such as falls at the bedside, temporary physical discomfort such as aspiration pneumonia, etc It is a problem that cannot be properly handled by the current ward inspection and shift handover mechanism For nursing institutions, taking bedside falls as an example, a fall may increase the average annual care cost by more than 200,000 yuan per person In order to build a non-verbal communication bridge between caregivers and care recipients, help care institutions quickly respond to the elderly's physiological and medical information, and improve medical care schedule planning, Luo Yilin and the core team gathered caregivers, doctors, and senior engineers and other professionals, jointly independently developed the "Smart Sensing Mattress" Foreaider-Z to provide homes and care institutions with more thoughtful and high-quality hardware and software AI smart care solutions Helping people without being too strict and helping people without blame is the founding purpose of Helper Technology, which mainly delivers on two levels The first is to put people first and make caring for the elderly a warm interaction In addition, caregivers should have a selfless dedication mentality It has been observed that the cared for may not be willing to express their own needs due to different reasons If the needs of the elders can be grasped through smart care technology, it will not only bring more dignity and dignity to the elders Space can reduce unnecessary communication misunderstandings, make the care process smoother, and reduce care costs Smart sensing mattress, the caring guardian of the elders, reducing the fall rate by more than 25 In the technological breakthrough of smart sensing mattresses, combined with the physiological micro-motion sensing technology developed by Furen Technology, it uses air pressure changes for physiological sensing and AI algorithms, so that caregivers do not need to replace the original mattress Place the smart sensing mattress with a thickness of less than 1 centimeter under the elder's original mattress, plug it in and connect it to the Internet Wait 3 minutes for the environment parameters to be automatically matched and set, and the pressure on the bed can begin to be accurately detected changes and interpret the actions and behaviors of the elderly For critically ill and long-term care recipients in nursing institutions, as well as the elderly and infants at home, Furen Technology has launched three versions of smart sensing mattresses, including the smart sensing mattress "Lite version", "standard version" and " Pro version" The Lite version entry-level version, combined with air pressure change sensing technology, can provide home caregivers with relevant identification functions to warn the elderly when leaving bed and inquire about daily routines The OTTALK home care bell APP can be downloaded through the mobile phone, and the caregiver can remotely Set the bed exit warning time and pay attention to the elderly's status of leaving the bed or not, and check the status of work and rest through the mobile phone The standard version, in addition to the bed exit alarm function, can provide caregivers with data measurement status of the elderly's heart rate and breathing during sleep through analog signal calculation technology For the Smart Sensing Mattress Pro version, a three-stage warning function of bed-sitting-up-leaving the bed is specially added, as well as sleep status records such as time in bed, hours in bed, hours of light sleep, hours of deep sleep, hours awake, and number of respiratory arrests and other information, hoping to provide better and more timely services to end customers In terms of business model, Furen Technology provides small-scale care units with a buyout system that integrates smart sensing mattress software technology In terms of cooperation with SI industry players, the company provides hardware equipment for integration and creates more promotion opportunities through SI channels For the empirical application of clinical trials, Furen Technology has currently cooperated with Taipei An'an Nursing Home to successively introduce smart sensing mattresses such as Lite, standard, Pro and other functional products into the care environment to provide diversified services for the elderly Intimate and convenient services of intelligent care During the cooperation process, since An'an Nursing Home is a small institution with a shortage of manpower, the bed exit warning function of the smart sensing mattress helps caregivers quickly remotely determine whether the elderly has left the bed or has fallen, effectively reducing the fall rate by more than 25 Through physiological micro-motion sensing technology, it can quickly help caregivers record the elderly's sleep status the previous night, creating a more convenient communication mode and information exchange mechanism between caregivers and family members In addition, the implementation of smart sensing mattresses can help nursing institutions obtain more positive evaluations in the evaluation Furen Technology develops smart sensing mattresses through physiological micro-motion sensing technology Smart sensing mattress voice AI recognition reduces the number of people sent to hospital for aspiration pneumonia to less than 5 of the overall number of cases Optimizing the voice AI recognition establishment mechanism has always been the goal of Furen Technology’s efforts to improve Luo Yilin said that he was very grateful to Furen Technology for having the opportunity to participate in the development plan of AI care services for respiratory diseases under the guidance of the Industrial Bureau and the Information Policy Council painting, and conducted field clinical demonstration at Puli Christian Hospital Through this project, not only the smart sensing mattress uses AI voice recognition and calculation technology to become more sophisticated, but also an AI training optimization framework is established to allow caregivers at Puli Christian Hospital to respond to the elderly’s upper respiratory tract-cough sounds and lower respiratory tract symptoms -The identification and warning performance of heartbeat and respiratory rate changes are more optimized, and the number of people sent to the hospital due to aspiration pneumonia in care institutions is effectively reduced to no more than 5 of the total number of cases in the month It is believed that with the integration of smart sensing mattresses and respiratory disease AI care services, the service is expected to spread to 5 domestic medical institutions this year Luo Yilin said excitedly that not only that, the smart sensing mattress has also been favored by Japanese dealers and conducted product testing In the next stage, business promotion in Japan will be launched Smart sensing mattress-assisted care institutions reduce the number of people sent to hospital due to aspiration pneumonia Create the integration of long-term care industry software, hardware and service ecosystem to make care simpler Although Furen Technology has only been established for 4 years, it took 9 years to complete product technology research and development Luo Yilin expressed his gratitude for supporting and recognizing the company's entrepreneurial philosophy despite limited manpower and resources The guidance and support of the distinguished people as well as the AI Industry Promotion Plan of the Industrial Bureau of the Ministry of Economic Affairs and the Corporate Information Strategy Council For a small start-up like Furen Technology, there are always challenges and learnings in terms of funding, technical issues, obtaining and processing of production materials and parts However, Huangtian pays off its hard work Driven by the ultimate goal of "making filial piety easier", Furen Technology strives to make smart sensing mattresses the first smart care product in Taiwan that uses air pressure sensing physiological information For the original intention of starting a business that emphasizes the orientation of social value, how to make smart sensing mattresses take into account social value while maintaining a win-win and balance of commercial interests is a strategic issue that Luo Yilin must carefully consider when operating the company's products and business development In the face of business layout, Furen Technology will work hard to stabilize operations and marketing operations in the near future to give back to investors and target customers who have supported the company for a long time In addition, Furen Technology is more active in international business development and product testing in Japan, Vietnam and Poland Regarding the mid-term planning, Luo Yilin believes that the care needs and services of the elderly cannot be completed independently by one industry Furen Technology looks forward to cooperating with more like-minded smart care industry players in the future By gathering the professional energy of each industry, we can build a complete Only with a diverse product chain mechanism can we work together to conquer domestic and foreign markets To this end, Luo Yilin hopes that the company can create an integration of the software, hardware and service ecosystem of the long-term care industry and realize its wish to make care simpler Looking forward to the future, Furen Technology will hope to move from long-term care to preventive medicine I believe that if preventive medicine is managed properly, it will definitely make a great contribution to saving the cost of long-term care Luo Yilin said that more importantly, it will help the elderly in their later life Halftime enjoys a more understanding quality of care and a bright and hopeful life Luo Yilin, CEO of Furen Technology「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

這是一張圖片。 This is a picture.
Make Meeting Records Efficient and Time-Saving with DeepWave's Smart Meeting Ink AI

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【解決方案】聲麥無線推出殺手級5G即時AI語音翻譯 降低5成口譯成本
VM-Fi launches killer 5G real-time AI voice translator that reduces interpretation costs by 50%

With "Voice as a Service VaaS", VM-Fi Inc launched the world's leading 5G real-time AI voice translation service "VM-Fi," providing AI real-time translation subtitles TranSpeech and AI multi-lingual smart counter TransDisplay The service is applied to real-time translation services in diverse fields, such as international exhibitions, tourism industry, and retail stores The translation service can be quickly set up in 15 minutes, which can significantly reduce the customer's interpretation service cost by 50, creating benefits in terms of time and labor costs This killer application is a product launched by VM-Fi, which has been established for three years It can significantly reduce the cost of interpretation by half It successfully entered the Japanese market and is highly popular among consumers TranSpeech real-time subtitles for speeches and TransDisplay smart counter AI service solution For organizers of international forums and exhibitions, paying high interpretation fees has always been a common pain point hard to put into words According to statistics, to hold an all-English forum in Taiwan, including two interpreters, setting up an interpretation booth, on-site radio station, control panel, and audio, the total cost will be at least NT100,000 to meet the on-site interpretation needs Established in September 2020, VM-Fi launched the "VM-Fi 5G real-time AI voice translation service" In just 2 years, and successively won the Mobileheroes of the Ministry of Economic Affairs Industrial Development Bureau, Start-up competition in the Smart City Project, Qualcomm Innovate in Taiwan Challenge QITC, Japan's JR Kyushu Innovative Business Competition Excellence Award, and the CES 2022 Innovation Award It has not only received praises in the market, but also attracted great attention from Taiwanese investors and was adopted by large Japanese trading companies It hopes to help people around the world avoid communication barriers through smart city solutions, and enjoy a convenient life in smart cities 5G real-time AI voice translation does not require expensive interpreters and equipment and reduces the interpretation cost by 50 The VM-Fi team, which has a solid technical foundation in language translation, digital content, and UX development, has learned that only 20 of high-end consumers in the market can afford the high cost of interpretation To meet the remaining 80 of market demand, VM-Fi combines 5G high-speed transmission and AI voice recognition technology help customers reduce labor and costs Its business solutions can be applied in international exhibitions, tourism services, shopping malls, and online and offline business meetings 5G high-speed AI speech translation service process "Unlike traditional interpreters' sentence-by-sentence interpretation, which is a time-consuming and inefficient process that prevents the audience from smoothly listening to a speech," VM-Fi further stated that the real-time AI speech translation service uses AI algorithms to analyze the speakers speech The AI determines the parts of speech and subject of the speaker, and then immediately translates it The lecturer does not need to wait for the interpreter, and only needs to connect the microphone cable to the VM-Fi 5G real-time AI voice translation service to speak freely The audience can immediately read the translated subtitles 5G real-time AI voice translation was used in the Kyoto Smart City Summit amp Expo for two consecutive years in 2022-2023 The "VM-Fi 5G real-time AI voice translation service" currently supports Chinese, English, Japanese, Korean, Spanish, French, and German, providing translation services between these seven languages During the pandemic, when the demand for online activities increased significantly, VM-Fi introduced the world's first real-time subtitle service solution The contents spoken by the foreign speaker is translated in real-time and displayed on the live broadcast screen, allowing the audience to 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the public can clearly see at a glance In the future, VM-Fi will work with Taiwanese panel manufacturers, integrating software and hardware to provide voice-to-real-time subtitle translation services in Japanrsquos shopping malls, stations, airports, and government agencies Smart counters provided people with friendly communication services during the pandemic User experience is the key to VM-Fi taking root in the Japanese market Facing the explosive growth of cross-border tourism business opportunities after the pandemic, VM-Fi is confident in business expansion VM-Fi stated that the VM-Fi 5G real-time AI voice translation service has demonstrated excellent product and service resilience during the pandemic, and can flexibly meet customer needs for various physical or online services VM-Fi plans to establish a headquarters in Japan before April 2025, and actively cooperates with Kansai and Kyoto prefectural and municipal governments to expand its operations After establishing a solid foundation in the Japanese market, the EU market will be the next important target VM-Fi participated in fundraising activities of the AI Founders Alliance of the AI Program of the Industrial Development Bureau, Ministry of Economic Affairs The company relied on the assistance of the Institute for Information Technology III, Taiwan-Japan Industrial Collaboration Promotion Office TJPO, and the Japan External Trade Organization JETRO to actively seize Japan's market "Japan's market not only values digital transformation, but also user experience UX" Therefore, after the successful launch in Japan, everything will fall into place when it expands to other markets around the world VM-Fi app in Japan's shopping malls, stations, airports, and government agencies VM-Fi is a startup with passion and innovative spirit nbspfounded in 2020 We focus on AI speech recognition and real-time translation technologies, and are committed to allowing people around the world to enjoy high-speed speech translation during international speeches, at service counters, and during communication, completely removing the language barrier and allowing everyone to enjoy equal rights to information VM-Fi's AI service is not only a technological innovation, but also a commitment to global sustainable development A Digital solutions We are committed to reducing paper use Every sheet of A4 paper saved reduces carbon emissions by 78 grams, using practical digital solutions to promote environmental protection B Renewable energy decisions We choose cloud services that use renewable energy and plan to achieve the goal of using cloud services that use 100 renewable energy by 2025, in order to create a greener technology foundation for the future C Water saving decisions We are committed to using cloud services that achieve positive water benefits before 2030, ensuring that the replenishment of water resources exceeds consumption, and contributing to the future of the Earth D Net zero emission decisions When using new data centers, we will choose net-zero deforestation to protect the natural environment E Sustainable development goals Through the decisions above, we are making active efforts to achieve the United Nations Sustainable Development Goals SDGs 4, 7, 9, 10, 11, and 13, exerting every effort to create a better world VM-Fi's vision is to create a world without communication barriers, allowing everyone to communicate freely and jointly move toward a better future Let us work together to contribute to global communication equality and sustainable development, and create a greener and better future nbsp