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【2021 Solutions】 Join the Marketing Technology Ecosystem - Janchiang Lab Solves Your Marketing Issues with LINE

In the digital age, there are myriad advertising channels: physical and digital ads, plus platforms like Facebook and Instagram, all competing for consumer attention. Recently, the emerging LINE Official Account (OA), backed by a substantial LINE ecosystem of technology partners, has gained prominence. Janchiang Lab, a Silver Partner of LINE, harnesses AI to assist notable clients like RT-Mart, FamilyMart, and IKEA among 300 brands, helping them grow and solve their marketing issues.

Janchiang helps brand owners gain a deeper understanding of their customers, demonstrating significant benefits through Online Merge Offline (OMO) strategies.

With up to 21 million users, LINE has become one of the most dominant marketing channels in Taiwan. Janchiang Lab, specializing in LINE data marketing since its establishment in 2017, foresaw the trend of app ecosystems when LINE announced it would open its API. Hsueh Chin, Co-founder and CEO, joined the lineup of LINE technology partners, anticipating future trends.

Janchiang Lab established a LINE data ecosystem.

▲ Janchiang Lab established a LINE data ecosystem.

"Brands can consider Janchiang Lab's services as a Customer Relationship Management (CRM) system to better understand consumers," Hsueh Chin stated. Janchiang provides three primary services to brand owners:

1. Member Dynamics Insights: Through Janchiang's MAAC backend system (Messaging Analytics & Automation Cloud), brand owners can quickly gain insights into each member's gender, browsing history, and purchasing behaviors. Also, as each member accesses their LINE account at different times, the system sends advertising messages at the optimal time based on this activity;

2. Proactive Product Recommendations: The system detects when a customer purchases product A and proactively recommends product A+ or similar yet distinct products to enhance purchasing intent;

3. Automated Consumer Journey: After a customer purchases products in-store and joins the LINE official account, the system can set up to automatically send promotions after a certain period, to increase purchasing intent. Janchiang Lab also strengthens the interaction between online and offline, utilizing beacon technology in retail storefronts. They installed beacons at a furniture brand showroom, and whenever a beacon captured a consumer's phone Bluetooth signal, the backend system of Janchiang Lab proactively sent related advertisement broadcasts. This project, from April to October 2020, significantly increased the brand's official account by nearly five thousand members, doubling its effectiveness.

Despite LINE's tens of millions of users, and logging into their LINE account being the first thing they do every morning, a primary concern for operators of LINE official accounts is the surge in messaging fees. Hence, 'precision marketing' has become the most crucial principle for dispatching messages. Janchiang Lab aids brands in understanding user profiles and thus tailoring messages to appropriate recipients, making LINE a foundational tool for CRM. Users also do not need to download other apps, as they can perform their daily needs via the existing messaging channel, clearly displaying the power of LINE for marketing.

The pandemic accelerated the pace of digital transformation for companies; Janchiang will increase customer service through multiple channels

Annually, Janchiang Lab sends over two billion LINE messages, helping over 300 brand clients actively use data through data tracking and marketing automation technologies within LINE official accounts. The pandemic has also sped up digital transformation steps for various industries including e-commerce, retail, media, and finance, with clients like A.S.O., IKEA, and Books.com.

Janchiang Lab milestones

▲ Janchiang Lab milestones

However, during the advancement process, Janchiang Lab also heard the voices of digital transformation vendors who, facing many digital marketing channels, hope to not only invest in LINE but also diversify into other advertising platforms, like SMS, thereby helping brands enhance their overall reach.

After accumulating rich marketing data experience in Taiwan, Janchiang Lab also set sights on overseas markets like Thailand and Japan. Given Thailand's local population of over 40 million LINE users, in September 2021, Janchiang Lab co-hosted its first online seminar with the local advertising agency Adme, leveraging its successful case studies with over 300 brands in Taiwan in industries such as e-commerce, retail, and media, aiming to offer a fresh digital transformation agenda to Thai brand owners.

AI social commerce sales software service iKala Shoplus also signed with Janchiang Lab, becoming its first major client as Janchiang Lab entered the Thai market. Both firms will combine their strengths in the MarTech field to seize big data opportunities. Dialogue-focused commerce AI startups GoSky and Janchiang Lab, in collaboration with iKala’s KOL Radar, have pooled their data to launch a social commerce traffic solution entering the social commerce battlefield. Janchiang Lab is also partnering with CDP brand Treasure Data to make inroads into the Southeast Asian market.

Hsueh Chin acutely realizes that the future of the MarTech market will embody an ecosystem concept, involving strategic alliances between technologies to develop integrated services needed by clients. For instance, if brand operators need LINE push notifications combined with e-commerce platform services, Janchiang initially collaborates with e-commerce platform vendors to integrate both databases, thereby sending e-commerce order information to specific LINE users to boost 'precision marketing' rates. Likewise, if owners wish to conduct surveys among LINE members, they might first negotiate with online survey vendors to propose solutions, all part of future efforts. In the short term, expanding cooperation with technology partners to jointly serve customers; in the long term, Janchiang will gradually develop a complete product line to become the best marketing partner for brands.

Janchiang Lab Co-founder and CEO Hsueh Chin.

▲ Janchiang Lab Co-founder and CEO Hsueh Chin.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】AI智慧眼鏡 雄欣科技鎖定智慧照護市場 讓老者住得安心安全
AI + Smart Glasses: Hsiung-Hsin Technology Targets Smart Care Market, Ensuring Safety and Security for the Elderly

In the small care room, Mr Wang, who is over eighty, is coughing intensely The nurse gently uses a suction device to help him, hoping to make him more comfortable Meanwhile, a sharp-eyed family member notices that the nurse is wearing smart glasses At the other end, the doctor organizes medical records while simultaneously monitoring Mr Wang's condition on a screen With the advent of precision care, it will soon be a blessing for the care market for doctors to remotely monitor crucial physiological information of the cared-for in real time In fact, Hsiung-Hsin Technology, established in 2020, uses smart glasses combined with AI algorithms to launch smart care services as an AI startup Through AI multiple sensors to achieve effective smart care In 2021, Hsiung-Hsin Technology participated in the Ministry of Economic Affairs Industrial Bureau AI Emerging Selection event, cooperating with smart glasses leader Jozhen Technology Jozhen provided millimeter-wave radar and smart glasses, combined with Hsiung-Hsin Technology's AI algorithms, to launch 'AI Care Recognition Service System' and a life-saving 'Fall Prevention System' The 'AI Care Recognition Service System' uses radar millimeter waves and Time-of-Flight ToF among various sensor technologies combined with point cloud and mmWave deep learning analysis in AI algorithms While protecting personal privacy, it can detect patients' physiological data upon hospital admission as well as detect falls and bed exits during bed care The 'life-saving fall prevention system', on the other hand, utilizes artificial intelligence and 3D technology, combined with radar sensing devices, while protecting personal data through 'de-identification' technology, detecting falls in real-time in the environment Building the AI Care Recognition Service System, Hsiung-Hsin Technology is aiming at the smart care market Lee Jia-Hsin, founder and chairman of Hsiung-Hsin Technology, who has worked for IBM Taiwan for 14 years, states that after placing millimeter-wave radar in the medical test field, combined with AI algorithms, they can obtain physiological signals such as the patient's breath and heartbeat Moreover, when paired with Jozhen's smart glasses, during a doctor's consultation, the physician can immediately see the patient's heartbeat and breathing data through the glasses, enhancing efficiency Additionally, Jozhen has also developed a management platform where physicians and nursing staff can view the patient's physiological data at a glance After integrating the 'AI Care Recognition Service System' and 'Life-Saving Fall Prevention System', they were launched and commercialized in June 2021, and officially introduced into Kaohsiung Municipal Triumph Hospital by the end of November last year It not only helps medical staff understand the residents' physiological conditions, monitoring elders' physiological data continuously, but also reduces the burden on medical institutions while preventing accidents and enabling quick action in emergencies to provide optimal medical care Aside from medical institutions, another major target customer group for Hsiung-Hsin Technology's products are long-term care institutions, with ongoing product implementation plans in Tainan and Eastern Taiwan On-demand lightweight design, easy to use and reasonably priced Lee Jia-Hsin mentions that the company's productsservices are developed in-house, designed to be lightweight Depending on the needs of the institution where they are implemented, they may choose between CPU computing or edge computing for flexible configuration, which is very convenient and also comparatively cost-effective In the future, through Jozhen smart glasses, diagnoses can be made more immediately and quickly The method allows nursing or care staff to wear smart glasses when visiting patients or residents The images seen by the nursing staff's eyes are transmitted in real-time to the backend, allowing doctors to make immediate diagnoses based on real-time images and take appropriate care measures, effectively assessing the patient's condition on time Hsiung-Hsin Technology's smart care services have been listed on the Startup Common Supply Contract Platform Last year, Hsiung-Hsin Technology's productsservices were also listed on the Ministry of Economic Affairs, Small and Medium Enterprise Administration's Startup Common Supply Contract Procurement Platform, available for government agencies, public medical institutions, and long-term care facilities to purchase for lease In the future, they hope to expand to private medical institutions and care centers, enabling more care facilities to utilize technology for transformation and reducing the talent shortage in the care market Furthermore, with more than 300,000 elderly people living alone in Taiwan, Lee Jia-Hsin believes that as the aging society approaches, the health and safety issues of solitary elderly individuals are increasingly receiving attention If technological care medical solutions can be incorporated into the subsidy scope for assistive devices, it can also help reduce the burden on local government institutions for solitary elderly care, effectively lowering societal costs Extended application Smart campuses enhance management safety and efficiency Lee Jia-Hsin points out that the company's core values are making life safer and improving living quality The company has developed its own software and hardware solutions for big data, artificial intelligence, and the Internet of Things Using a hybrid cloud development approach, it addresses various types of medical care pain points, enhances medical management efficiency, and improves residents' safety, thus significantly enhancing overall services by medical institutions Hsiung-Hsin Technology's partners include SI businesses, medical care institutions, large chain restaurants, and major venues In the future, there are plans to develop into an AI SaaS company, extending services to Japan, Southeast Asia, and other overseas markets Additionally, Lee Jia-Hsin, who teaches at Tunghai University in Taichung, is also actively promoting the smart campus initiative Currently, Hsiung-Hsin Technology has established a 'smart campus' at Tunghai University, utilizing up to 700 cameras throughout the campus to build a miniature AI SaaS platform for monitoring This not only allows for mask, human traffic, restricted area, and license plate recognition within the campus but also enables automatic records of the campus's flora and fauna, greatly aiding in the efficiency of campus safety management As the population gradually ages, home care becomes a universal challenge With a low doctor-to-patient ratio, both inside and outside hospitals, including extended to care institutions, medical professionals face a scarcity of manpower Using AI technology to assist the elderly care market presents itself as the best solution Besides smart elderly care and smart campuses, Hsiung-Hsin Technology also applies its image recognition technology in places like factory safety and parking lot license plate recognition, and future applications will continue to expand boundlessly Hsiung-Hsin Technology's founder and chairman, Lee Jia-Hsin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

Artificial intelligence AI has gradually changed the way various industries operate in recent years However, most of the work is still done by humans, with AI playing a supporting role This has led to emergence of the term "AI Copilot," which stands for "AI-driven tools or assistants" that aim to assist users in completing various tasks and improve productivity and efficiency The concept of AI Copilot comes from the role of "co-pilot" During flight, the co-pilot assists the main pilot in completing various tasks to ensure flight safety and efficiency In fact, there have been signs of various "machines" beginning to play the role of "copilot" in different fields since the Industrial Revolution, assisting humans in completing heavy physical and repetitive tasks, greatly improving factory production efficiency, and driving rapid economic development Following the advancement of computing equipment and breakthroughs in machine learning, deep learning, and image recognition technologies, the concept of AI Copilot has gradually taken shape The development of AI Copilot marks the transition from "machine-assisted to AI-assisted" Early robots could only complete preset repetitive tasks, but today's AI copilot can learn and adapt to new environments and tasks, and continuously optimize its performance in practical applications This transformation not only changes human-machine interactions, but also has a profound impact on various industries The application scope of AI copilot covers various industries, including finance, healthcare, manufacturing, education, retail, etc, and are everywhere to be seen Application of AI copilot in the retail industry AI image recognition checkout In the retail industry, the application of AI copilot has begun to show concrete results Take Viscovery's AI image recognition checkout system as an example This system is a type of AI copilot model that helps store clerks speed up checkout or assists consumers in simplifying the self-service checkout process The store clerk needs to scan the product barcodes one by one in the regular checkout method If a product does not have a barcode, such as bread and meals, the clerk needs to first visually confirm the items, and then input them into the POS checkout system one by one Based on actual measurements at a chain bakery, it takes 22 seconds for an experienced clerk from "visual recognition" to "entering product information of a plate of 6 items into the checkout system" New clerks may need even more time In addition, according to a Japanese bakery operator, it takes 1 to 2 months to train employees to become familiar with products Now with AI image recognition technology, store clerks let AI handle the "product recognition" step, and AI will play the role of copilot, quickly identifying items within 1 second, speeding up checkout to save 50 of checkout time, and optimizing customers'shopping experience The time cost of training employees to identify bread can also be effectively shortened Even for products with barcodes, AI can quickly identify multiple items in one second, which is more efficient than scanning barcodes one by one The self-checkout system "assisted" by AI image recognition allows consumers to successfully complete shopping without the help of store clerks, eliminating the trouble of swiping barcodes or searching for items on the screen, which improves the shopping experience In a time when store clerks are hard to hire due to labor shortage, this also helps stores reduce operating costs AI quickly identifies multiple checkout items in just one second Source of image Viscovery Recently, startups dedicated to developing AI image recognition checkout solutions have emerged in various countries The most lightweight solution currently known is in Taiwan It can be immediately used by installing a Viscovery lens and a tablet installed with Viscovery AI image recognition software at the checkout counter to connect to the store's existing POS checkout system There are various integration methods, including plug-and-play and API solutions integrated with the store's POS system Viscovery AI image recognition system can be painlessly integrated with the store's existing POS system Source of image Viscovery Example of AI image recognition checkout Currently, the Viscovery AI image recognition system is being used in bakery chains in Taiwan, Chinese noodle shops in Singapore, micromarkets in department stores in Sendai, Japan, and Japanese bakeries and cake shops Over 7 million transactions were completed through this AI system, which identified more than 40 million items These use cases demonstrate the extensive application of the Viscovery AI image recognition system in the retail industry In the future, the company will continue to explore the various possibilities of using Vision AI in retail and catering nbsp The Viscovery AI image recognition system is already being used in bakeries, cake shops, restaurants, and convenience stores in Japan, Singapore, and Taiwan Source of image Viscovery

這是一張圖片。 This is a picture.
Understand customers better than they do themselves, business opportunities created by the pandemic doubles the performance of Spingence Technology

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