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【2021 Solutions】 Join the Marketing Technology Ecosystem - Janchiang Lab Solves Your Marketing Issues with LINE

In the digital age, there are myriad advertising channels: physical and digital ads, plus platforms like Facebook and Instagram, all competing for consumer attention. Recently, the emerging LINE Official Account (OA), backed by a substantial LINE ecosystem of technology partners, has gained prominence. Janchiang Lab, a Silver Partner of LINE, harnesses AI to assist notable clients like RT-Mart, FamilyMart, and IKEA among 300 brands, helping them grow and solve their marketing issues.

Janchiang helps brand owners gain a deeper understanding of their customers, demonstrating significant benefits through Online Merge Offline (OMO) strategies.

With up to 21 million users, LINE has become one of the most dominant marketing channels in Taiwan. Janchiang Lab, specializing in LINE data marketing since its establishment in 2017, foresaw the trend of app ecosystems when LINE announced it would open its API. Hsueh Chin, Co-founder and CEO, joined the lineup of LINE technology partners, anticipating future trends.

Janchiang Lab established a LINE data ecosystem.

▲ Janchiang Lab established a LINE data ecosystem.

"Brands can consider Janchiang Lab's services as a Customer Relationship Management (CRM) system to better understand consumers," Hsueh Chin stated. Janchiang provides three primary services to brand owners:

1. Member Dynamics Insights: Through Janchiang's MAAC backend system (Messaging Analytics & Automation Cloud), brand owners can quickly gain insights into each member's gender, browsing history, and purchasing behaviors. Also, as each member accesses their LINE account at different times, the system sends advertising messages at the optimal time based on this activity;

2. Proactive Product Recommendations: The system detects when a customer purchases product A and proactively recommends product A+ or similar yet distinct products to enhance purchasing intent;

3. Automated Consumer Journey: After a customer purchases products in-store and joins the LINE official account, the system can set up to automatically send promotions after a certain period, to increase purchasing intent. Janchiang Lab also strengthens the interaction between online and offline, utilizing beacon technology in retail storefronts. They installed beacons at a furniture brand showroom, and whenever a beacon captured a consumer's phone Bluetooth signal, the backend system of Janchiang Lab proactively sent related advertisement broadcasts. This project, from April to October 2020, significantly increased the brand's official account by nearly five thousand members, doubling its effectiveness.

Despite LINE's tens of millions of users, and logging into their LINE account being the first thing they do every morning, a primary concern for operators of LINE official accounts is the surge in messaging fees. Hence, 'precision marketing' has become the most crucial principle for dispatching messages. Janchiang Lab aids brands in understanding user profiles and thus tailoring messages to appropriate recipients, making LINE a foundational tool for CRM. Users also do not need to download other apps, as they can perform their daily needs via the existing messaging channel, clearly displaying the power of LINE for marketing.

The pandemic accelerated the pace of digital transformation for companies; Janchiang will increase customer service through multiple channels

Annually, Janchiang Lab sends over two billion LINE messages, helping over 300 brand clients actively use data through data tracking and marketing automation technologies within LINE official accounts. The pandemic has also sped up digital transformation steps for various industries including e-commerce, retail, media, and finance, with clients like A.S.O., IKEA, and Books.com.

Janchiang Lab milestones

▲ Janchiang Lab milestones

However, during the advancement process, Janchiang Lab also heard the voices of digital transformation vendors who, facing many digital marketing channels, hope to not only invest in LINE but also diversify into other advertising platforms, like SMS, thereby helping brands enhance their overall reach.

After accumulating rich marketing data experience in Taiwan, Janchiang Lab also set sights on overseas markets like Thailand and Japan. Given Thailand's local population of over 40 million LINE users, in September 2021, Janchiang Lab co-hosted its first online seminar with the local advertising agency Adme, leveraging its successful case studies with over 300 brands in Taiwan in industries such as e-commerce, retail, and media, aiming to offer a fresh digital transformation agenda to Thai brand owners.

AI social commerce sales software service iKala Shoplus also signed with Janchiang Lab, becoming its first major client as Janchiang Lab entered the Thai market. Both firms will combine their strengths in the MarTech field to seize big data opportunities. Dialogue-focused commerce AI startups GoSky and Janchiang Lab, in collaboration with iKala’s KOL Radar, have pooled their data to launch a social commerce traffic solution entering the social commerce battlefield. Janchiang Lab is also partnering with CDP brand Treasure Data to make inroads into the Southeast Asian market.

Hsueh Chin acutely realizes that the future of the MarTech market will embody an ecosystem concept, involving strategic alliances between technologies to develop integrated services needed by clients. For instance, if brand operators need LINE push notifications combined with e-commerce platform services, Janchiang initially collaborates with e-commerce platform vendors to integrate both databases, thereby sending e-commerce order information to specific LINE users to boost 'precision marketing' rates. Likewise, if owners wish to conduct surveys among LINE members, they might first negotiate with online survey vendors to propose solutions, all part of future efforts. In the short term, expanding cooperation with technology partners to jointly serve customers; in the long term, Janchiang will gradually develop a complete product line to become the best marketing partner for brands.

Janchiang Lab Co-founder and CEO Hsueh Chin.

▲ Janchiang Lab Co-founder and CEO Hsueh Chin.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

Artificial intelligence AI has gradually changed the way various industries operate in recent years However, most of the work is still done by humans, with AI playing a supporting role This has led to emergence of the term "AI Copilot," which stands for "AI-driven tools or assistants" that aim to assist users in completing various tasks and improve productivity and efficiency The concept of AI Copilot comes from the role of "co-pilot" During flight, the co-pilot assists the main pilot in completing various tasks to ensure flight safety and efficiency In fact, there have been signs of various "machines" beginning to play the role of "copilot" in different fields since the Industrial Revolution, assisting humans in completing heavy physical and repetitive tasks, greatly improving factory production efficiency, and driving rapid economic development Following the advancement of computing equipment and breakthroughs in machine learning, deep learning, and image recognition technologies, the concept of AI Copilot has gradually taken shape The development of AI Copilot marks the transition from "machine-assisted to AI-assisted" Early robots could only complete preset repetitive tasks, but today's AI copilot can learn and adapt to new environments and tasks, and continuously optimize its performance in practical applications This transformation not only changes human-machine interactions, but also has a profound impact on various industries The application scope of AI copilot covers various industries, including finance, healthcare, manufacturing, education, retail, etc, and are everywhere to be seen Application of AI copilot in the retail industry AI image recognition checkout In the retail industry, the application of AI copilot has begun to show concrete results Take Viscovery's AI image recognition checkout system as an example This system is a type of AI copilot model that helps store clerks speed up checkout or assists consumers in simplifying the self-service checkout process The store clerk needs to scan the product barcodes one by one in the regular checkout method If a product does not have a barcode, such as bread and meals, the clerk needs to first visually confirm the items, and then input them into the POS checkout system one by one Based on actual measurements at a chain bakery, it takes 22 seconds for an experienced clerk from "visual recognition" to "entering product information of a plate of 6 items into the checkout system" New clerks may need even more time In addition, according to a Japanese bakery operator, it takes 1 to 2 months to train employees to become familiar with products Now with AI image recognition technology, store clerks let AI handle the "product recognition" step, and AI will play the role of copilot, quickly identifying items within 1 second, speeding up checkout to save 50 of checkout time, and optimizing customers'shopping experience The time cost of training employees to identify bread can also be effectively shortened Even for products with barcodes, AI can quickly identify multiple items in one second, which is more efficient than scanning barcodes one by one The self-checkout system "assisted" by AI image recognition allows consumers to successfully complete shopping without the help of store clerks, eliminating the trouble of swiping barcodes or searching for items on the screen, which improves the shopping experience In a time when store clerks are hard to hire due to labor shortage, this also helps stores reduce operating costs AI quickly identifies multiple checkout items in just one second Source of image Viscovery Recently, startups dedicated to developing AI image recognition checkout solutions have emerged in various countries The most lightweight solution currently known is in Taiwan It can be immediately used by installing a Viscovery lens and a tablet installed with Viscovery AI image recognition software at the checkout counter to connect to the store's existing POS checkout system There are various integration methods, including plug-and-play and API solutions integrated with the store's POS system Viscovery AI image recognition system can be painlessly integrated with the store's existing POS system Source of image Viscovery Example of AI image recognition checkout Currently, the Viscovery AI image recognition system is being used in bakery chains in Taiwan, Chinese noodle shops in Singapore, micromarkets in department stores in Sendai, Japan, and Japanese bakeries and cake shops Over 7 million transactions were completed through this AI system, which identified more than 40 million items These use cases demonstrate the extensive application of the Viscovery AI image recognition system in the retail industry In the future, the company will continue to explore the various possibilities of using Vision AI in retail and catering nbsp The Viscovery AI image recognition system is already being used in bakeries, cake shops, restaurants, and convenience stores in Japan, Singapore, and Taiwan Source of image Viscovery

【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

Afflicted by the pandemic, most people choose to stay at home However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic projection system that has gained favor in the fitness market Uniigym continuously innovates fitness products creating a comprehensive platform for sports health Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities Over three years, Uniigym has continued to develop new products So far, they have reached the third generation of products In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and heart-rate devices to gather health data and offer health management solutions Features of the AR Fitness x Uniigym App "Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world" By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance Built-in latest AI posture algorithm for real-time monitoring of exercise state The AR Fitness x Uniigym APP features six key functionalities, consisting of One Celebrity fitness courses, featuring a hundred top instructors, pick and practice anytime without appointment Two AI real-time motion matching that captures 20 skeletal points of the body through the phone's camera, accurately comparing movements and providing instant feedback Three AR fitness trainer, accompanying you in any environment, personally guiding the workouts, making the fitness experience more engaging Four Gesture remote control interface, allowing you to remotely access various features, making operations easier Five Supports screen casting, syncing the phone with TVs and screens to enhance immersive exercise experiences Six Self-data tracking, fully recording fitness progress including exercise hours, calories burned, and training programs AR动滋动 x Uniigym Rise to Exercise, Safeguard Health TAIWAN SAFE Event Introduction Most importantly, the system platform integrates the latest AI posture algorithm, comparing user movements and skeletal points with those of the fitness trainer during exercise, combined with heart-rate belts to display changes in heart rate on the screen during exercise By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries Uniigym is deeply rooted in Taiwan and expanding to international markets In fact, Uniigym's products are iteratively evolved according to different user groups The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups AR Fitness x Uniigym App Product Experience Scenario Illustration In the post-pandemic era, exercising at home has become a trend Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】輔人科技透過智慧感知床墊 心領神會 讓照護長輩變得有溫度
Furen Technology uses smart sensing mattresses to understand and make caring for the elders warm.

Taiwan is moving towards an aging society, and the demand for long-term care for seniors has increased significantly The invisible killer of long-term care - the fall of an elder is an unspeakable pain for home caregivers and care institutions How to turn every unexpected crisis into the most immediate and warm care is a true test of the adaptability and innovation of smart care In order to make filial piety easier, Foreaider Technology has launched the intelligent sensing mattress Foreaider-Z, a thoughtful auxiliary device that can prioritize the physiological information of the elders, allowing the elders to live with dignity, make up for the lack of care manpower, improve the quality of care, and reduce the cost of care The fall rate reaches more than 25, effectively saving more than 200,000 yuan in care costs per person per year “To take care of my mother” was the original intention of Furen Technology when it was established in 2018 Luo Yilin, founder and general manager of Furen Technology, said that he has been a caregiver for more than 10 years and recalled that his mother had A patient with severe mental illness spent 20-30 years in a nursing home Because he was reluctant to leave his elderly mother, Luo Yilin decided to shoulder the heavy responsibility of taking care of her In the past, my mother stayed in a nursing home for a long time, which made her unwilling to contact strangers and made her feel insecure about changes in the environment and space This is why Furen Technology "makes filial piety simpler without changing the living environment of the elderly" "Let the elderly live with dignity" as the ultimate goal of the product, we decided to use advanced sensing technology and AI analysis to deliver appropriate care information to caregivers, eliminating the physical and mental torture that caregivers experience when caring for the elderly We look forward to using smart care AI Technology makes interacting with elders easier Elder falls are the most common accidents that occur when caring for the elderly at home Bed exit warning technology has become one of the important demand indicators for caring for the elderly, Luo Yilin said Insufficient manpower at night is often a headache for the operation of nursing institutions They can only handle daily routine care affairs, but cannot properly manage emergencies or minor symptoms of the elderly, such as falls at the bedside, temporary physical discomfort such as aspiration pneumonia, etc It is a problem that cannot be properly handled by the current ward inspection and shift handover mechanism For nursing institutions, taking bedside falls as an example, a fall may increase the average annual care cost by more than 200,000 yuan per person In order to build a non-verbal communication bridge between caregivers and care recipients, help care institutions quickly respond to the elderly's physiological and medical information, and improve medical care schedule planning, Luo Yilin and the core team gathered caregivers, doctors, and senior engineers and other professionals, jointly independently developed the "Smart Sensing Mattress" Foreaider-Z to provide homes and care institutions with more thoughtful and high-quality hardware and software AI smart care solutions Helping people without being too strict and helping people without blame is the founding purpose of Helper Technology, which mainly delivers on two levels The first is to put people first and make caring for the elderly a warm interaction In addition, caregivers should have a selfless dedication mentality It has been observed that the cared for may not be willing to express their own needs due to different reasons If the needs of the elders can be grasped through smart care technology, it will not only bring more dignity and dignity to the elders Space can reduce unnecessary communication misunderstandings, make the care process smoother, and reduce care costs Smart sensing mattress, the caring guardian of the elders, reducing the fall rate by more than 25 In the technological breakthrough of smart sensing mattresses, combined with the physiological micro-motion sensing technology developed by Furen Technology, it uses air pressure changes for physiological sensing and AI algorithms, so that caregivers do not need to replace the original mattress Place the smart sensing mattress with a thickness of less than 1 centimeter under the elder's original mattress, plug it in and connect it to the Internet Wait 3 minutes for the environment parameters to be automatically matched and set, and the pressure on the bed can begin to be accurately detected changes and interpret the actions and behaviors of the elderly For critically ill and long-term care recipients in nursing institutions, as well as the elderly and infants at home, Furen Technology has launched three versions of smart sensing mattresses, including the smart sensing mattress "Lite version", "standard version" and " Pro version" The Lite version entry-level version, combined with air pressure change sensing technology, can provide home caregivers with relevant identification functions to warn the elderly when leaving bed and inquire about daily routines The OTTALK home care bell APP can be downloaded through the mobile phone, and the caregiver can remotely Set the bed exit warning time and pay attention to the elderly's status of leaving the bed or not, and check the status of work and rest through the mobile phone The standard version, in addition to the bed exit alarm function, can provide caregivers with data measurement status of the elderly's heart rate and breathing during sleep through analog signal calculation technology For the Smart Sensing Mattress Pro version, a three-stage warning function of bed-sitting-up-leaving the bed is specially added, as well as sleep status records such as time in bed, hours in bed, hours of light sleep, hours of deep sleep, hours awake, and number of respiratory arrests and other information, hoping to provide better and more timely services to end customers In terms of business model, Furen Technology provides small-scale care units with a buyout system that integrates smart sensing mattress software technology In terms of cooperation with SI industry players, the company provides hardware equipment for integration and creates more promotion opportunities through SI channels For the empirical application of clinical trials, Furen Technology has currently cooperated with Taipei An'an Nursing Home to successively introduce smart sensing mattresses such as Lite, standard, Pro and other functional products into the care environment to provide diversified services for the elderly Intimate and convenient services of intelligent care During the cooperation process, since An'an Nursing Home is a small institution with a shortage of manpower, the bed exit warning function of the smart sensing mattress helps caregivers quickly remotely determine whether the elderly has left the bed or has fallen, effectively reducing the fall rate by more than 25 Through physiological micro-motion sensing technology, it can quickly help caregivers record the elderly's sleep status the previous night, creating a more convenient communication mode and information exchange mechanism between caregivers and family members In addition, the implementation of smart sensing mattresses can help nursing institutions obtain more positive evaluations in the evaluation Furen Technology develops smart sensing mattresses through physiological micro-motion sensing technology Smart sensing mattress voice AI recognition reduces the number of people sent to hospital for aspiration pneumonia to less than 5 of the overall number of cases Optimizing the voice AI recognition establishment mechanism has always been the goal of Furen Technology’s efforts to improve Luo Yilin said that he was very grateful to Furen Technology for having the opportunity to participate in the development plan of AI care services for respiratory diseases under the guidance of the Industrial Bureau and the Information Policy Council painting, and conducted field clinical demonstration at Puli Christian Hospital Through this project, not only the smart sensing mattress uses AI voice recognition and calculation technology to become more sophisticated, but also an AI training optimization framework is established to allow caregivers at Puli Christian Hospital to respond to the elderly’s upper respiratory tract-cough sounds and lower respiratory tract symptoms -The identification and warning performance of heartbeat and respiratory rate changes are more optimized, and the number of people sent to the hospital due to aspiration pneumonia in care institutions is effectively reduced to no more than 5 of the total number of cases in the month It is believed that with the integration of smart sensing mattresses and respiratory disease AI care services, the service is expected to spread to 5 domestic medical institutions this year Luo Yilin said excitedly that not only that, the smart sensing mattress has also been favored by Japanese dealers and conducted product testing In the next stage, business promotion in Japan will be launched Smart sensing mattress-assisted care institutions reduce the number of people sent to hospital due to aspiration pneumonia Create the integration of long-term care industry software, hardware and service ecosystem to make care simpler Although Furen Technology has only been established for 4 years, it took 9 years to complete product technology research and development Luo Yilin expressed his gratitude for supporting and recognizing the company's entrepreneurial philosophy despite limited manpower and resources The guidance and support of the distinguished people as well as the AI Industry Promotion Plan of the Industrial Bureau of the Ministry of Economic Affairs and the Corporate Information Strategy Council For a small start-up like Furen Technology, there are always challenges and learnings in terms of funding, technical issues, obtaining and processing of production materials and parts However, Huangtian pays off its hard work Driven by the ultimate goal of "making filial piety easier", Furen Technology strives to make smart sensing mattresses the first smart care product in Taiwan that uses air pressure sensing physiological information For the original intention of starting a business that emphasizes the orientation of social value, how to make smart sensing mattresses take into account social value while maintaining a win-win and balance of commercial interests is a strategic issue that Luo Yilin must carefully consider when operating the company's products and business development In the face of business layout, Furen Technology will work hard to stabilize operations and marketing operations in the near future to give back to investors and target customers who have supported the company for a long time In addition, Furen Technology is more active in international business development and product testing in Japan, Vietnam and Poland Regarding the mid-term planning, Luo Yilin believes that the care needs and services of the elderly cannot be completed independently by one industry Furen Technology looks forward to cooperating with more like-minded smart care industry players in the future By gathering the professional energy of each industry, we can build a complete Only with a diverse product chain mechanism can we work together to conquer domestic and foreign markets To this end, Luo Yilin hopes that the company can create an integration of the software, hardware and service ecosystem of the long-term care industry and realize its wish to make care simpler Looking forward to the future, Furen Technology will hope to move from long-term care to preventive medicine I believe that if preventive medicine is managed properly, it will definitely make a great contribution to saving the cost of long-term care Luo Yilin said that more importantly, it will help the elderly in their later life Halftime enjoys a more understanding quality of care and a bright and hopeful life Luo Yilin, CEO of Furen Technology「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」