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【2021 Solutions】 Join the Marketing Technology Ecosystem - Janchiang Lab Solves Your Marketing Issues with LINE

In the digital age, there are myriad advertising channels: physical and digital ads, plus platforms like Facebook and Instagram, all competing for consumer attention. Recently, the emerging LINE Official Account (OA), backed by a substantial LINE ecosystem of technology partners, has gained prominence. Janchiang Lab, a Silver Partner of LINE, harnesses AI to assist notable clients like RT-Mart, FamilyMart, and IKEA among 300 brands, helping them grow and solve their marketing issues.

Janchiang helps brand owners gain a deeper understanding of their customers, demonstrating significant benefits through Online Merge Offline (OMO) strategies.

With up to 21 million users, LINE has become one of the most dominant marketing channels in Taiwan. Janchiang Lab, specializing in LINE data marketing since its establishment in 2017, foresaw the trend of app ecosystems when LINE announced it would open its API. Hsueh Chin, Co-founder and CEO, joined the lineup of LINE technology partners, anticipating future trends.

Janchiang Lab established a LINE data ecosystem.

▲ Janchiang Lab established a LINE data ecosystem.

"Brands can consider Janchiang Lab's services as a Customer Relationship Management (CRM) system to better understand consumers," Hsueh Chin stated. Janchiang provides three primary services to brand owners:

1. Member Dynamics Insights: Through Janchiang's MAAC backend system (Messaging Analytics & Automation Cloud), brand owners can quickly gain insights into each member's gender, browsing history, and purchasing behaviors. Also, as each member accesses their LINE account at different times, the system sends advertising messages at the optimal time based on this activity;

2. Proactive Product Recommendations: The system detects when a customer purchases product A and proactively recommends product A+ or similar yet distinct products to enhance purchasing intent;

3. Automated Consumer Journey: After a customer purchases products in-store and joins the LINE official account, the system can set up to automatically send promotions after a certain period, to increase purchasing intent. Janchiang Lab also strengthens the interaction between online and offline, utilizing beacon technology in retail storefronts. They installed beacons at a furniture brand showroom, and whenever a beacon captured a consumer's phone Bluetooth signal, the backend system of Janchiang Lab proactively sent related advertisement broadcasts. This project, from April to October 2020, significantly increased the brand's official account by nearly five thousand members, doubling its effectiveness.

Despite LINE's tens of millions of users, and logging into their LINE account being the first thing they do every morning, a primary concern for operators of LINE official accounts is the surge in messaging fees. Hence, 'precision marketing' has become the most crucial principle for dispatching messages. Janchiang Lab aids brands in understanding user profiles and thus tailoring messages to appropriate recipients, making LINE a foundational tool for CRM. Users also do not need to download other apps, as they can perform their daily needs via the existing messaging channel, clearly displaying the power of LINE for marketing.

The pandemic accelerated the pace of digital transformation for companies; Janchiang will increase customer service through multiple channels

Annually, Janchiang Lab sends over two billion LINE messages, helping over 300 brand clients actively use data through data tracking and marketing automation technologies within LINE official accounts. The pandemic has also sped up digital transformation steps for various industries including e-commerce, retail, media, and finance, with clients like A.S.O., IKEA, and Books.com.

Janchiang Lab milestones

▲ Janchiang Lab milestones

However, during the advancement process, Janchiang Lab also heard the voices of digital transformation vendors who, facing many digital marketing channels, hope to not only invest in LINE but also diversify into other advertising platforms, like SMS, thereby helping brands enhance their overall reach.

After accumulating rich marketing data experience in Taiwan, Janchiang Lab also set sights on overseas markets like Thailand and Japan. Given Thailand's local population of over 40 million LINE users, in September 2021, Janchiang Lab co-hosted its first online seminar with the local advertising agency Adme, leveraging its successful case studies with over 300 brands in Taiwan in industries such as e-commerce, retail, and media, aiming to offer a fresh digital transformation agenda to Thai brand owners.

AI social commerce sales software service iKala Shoplus also signed with Janchiang Lab, becoming its first major client as Janchiang Lab entered the Thai market. Both firms will combine their strengths in the MarTech field to seize big data opportunities. Dialogue-focused commerce AI startups GoSky and Janchiang Lab, in collaboration with iKala’s KOL Radar, have pooled their data to launch a social commerce traffic solution entering the social commerce battlefield. Janchiang Lab is also partnering with CDP brand Treasure Data to make inroads into the Southeast Asian market.

Hsueh Chin acutely realizes that the future of the MarTech market will embody an ecosystem concept, involving strategic alliances between technologies to develop integrated services needed by clients. For instance, if brand operators need LINE push notifications combined with e-commerce platform services, Janchiang initially collaborates with e-commerce platform vendors to integrate both databases, thereby sending e-commerce order information to specific LINE users to boost 'precision marketing' rates. Likewise, if owners wish to conduct surveys among LINE members, they might first negotiate with online survey vendors to propose solutions, all part of future efforts. In the short term, expanding cooperation with technology partners to jointly serve customers; in the long term, Janchiang will gradually develop a complete product line to become the best marketing partner for brands.

Janchiang Lab Co-founder and CEO Hsueh Chin.

▲ Janchiang Lab Co-founder and CEO Hsueh Chin.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their 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well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

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projection system that has gained favor in the fitness market Uniigym continuously innovates fitness products creating a comprehensive platform for sports health Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities Over three years, Uniigym has continued to develop new products So far, they have reached the third generation of products In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and 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into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】AI也懂行銷太米科技個人化推薦服務助時尚電商提升3倍轉換率
AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS Software as a Service helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry Enhancing conversion rates has always been a major challenge for all e-commerce platforms Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools Company Position Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated 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securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion Future plans include integrating investor resources to establish a new marketing model centered on consumers Tammy Technology co-founder and COO Yi-Ting Li「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」