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【2021 Solutions】 Join the Marketing Technology Ecosystem - Janchiang Lab Solves Your Marketing Issues with LINE

In the digital age, there are myriad advertising channels: physical and digital ads, plus platforms like Facebook and Instagram, all competing for consumer attention. Recently, the emerging LINE Official Account (OA), backed by a substantial LINE ecosystem of technology partners, has gained prominence. Janchiang Lab, a Silver Partner of LINE, harnesses AI to assist notable clients like RT-Mart, FamilyMart, and IKEA among 300 brands, helping them grow and solve their marketing issues.

Janchiang helps brand owners gain a deeper understanding of their customers, demonstrating significant benefits through Online Merge Offline (OMO) strategies.

With up to 21 million users, LINE has become one of the most dominant marketing channels in Taiwan. Janchiang Lab, specializing in LINE data marketing since its establishment in 2017, foresaw the trend of app ecosystems when LINE announced it would open its API. Hsueh Chin, Co-founder and CEO, joined the lineup of LINE technology partners, anticipating future trends.

Janchiang Lab established a LINE data ecosystem.

▲ Janchiang Lab established a LINE data ecosystem.

"Brands can consider Janchiang Lab's services as a Customer Relationship Management (CRM) system to better understand consumers," Hsueh Chin stated. Janchiang provides three primary services to brand owners:

1. Member Dynamics Insights: Through Janchiang's MAAC backend system (Messaging Analytics & Automation Cloud), brand owners can quickly gain insights into each member's gender, browsing history, and purchasing behaviors. Also, as each member accesses their LINE account at different times, the system sends advertising messages at the optimal time based on this activity;

2. Proactive Product Recommendations: The system detects when a customer purchases product A and proactively recommends product A+ or similar yet distinct products to enhance purchasing intent;

3. Automated Consumer Journey: After a customer purchases products in-store and joins the LINE official account, the system can set up to automatically send promotions after a certain period, to increase purchasing intent. Janchiang Lab also strengthens the interaction between online and offline, utilizing beacon technology in retail storefronts. They installed beacons at a furniture brand showroom, and whenever a beacon captured a consumer's phone Bluetooth signal, the backend system of Janchiang Lab proactively sent related advertisement broadcasts. This project, from April to October 2020, significantly increased the brand's official account by nearly five thousand members, doubling its effectiveness.

Despite LINE's tens of millions of users, and logging into their LINE account being the first thing they do every morning, a primary concern for operators of LINE official accounts is the surge in messaging fees. Hence, 'precision marketing' has become the most crucial principle for dispatching messages. Janchiang Lab aids brands in understanding user profiles and thus tailoring messages to appropriate recipients, making LINE a foundational tool for CRM. Users also do not need to download other apps, as they can perform their daily needs via the existing messaging channel, clearly displaying the power of LINE for marketing.

The pandemic accelerated the pace of digital transformation for companies; Janchiang will increase customer service through multiple channels

Annually, Janchiang Lab sends over two billion LINE messages, helping over 300 brand clients actively use data through data tracking and marketing automation technologies within LINE official accounts. The pandemic has also sped up digital transformation steps for various industries including e-commerce, retail, media, and finance, with clients like A.S.O., IKEA, and Books.com.

Janchiang Lab milestones

▲ Janchiang Lab milestones

However, during the advancement process, Janchiang Lab also heard the voices of digital transformation vendors who, facing many digital marketing channels, hope to not only invest in LINE but also diversify into other advertising platforms, like SMS, thereby helping brands enhance their overall reach.

After accumulating rich marketing data experience in Taiwan, Janchiang Lab also set sights on overseas markets like Thailand and Japan. Given Thailand's local population of over 40 million LINE users, in September 2021, Janchiang Lab co-hosted its first online seminar with the local advertising agency Adme, leveraging its successful case studies with over 300 brands in Taiwan in industries such as e-commerce, retail, and media, aiming to offer a fresh digital transformation agenda to Thai brand owners.

AI social commerce sales software service iKala Shoplus also signed with Janchiang Lab, becoming its first major client as Janchiang Lab entered the Thai market. Both firms will combine their strengths in the MarTech field to seize big data opportunities. Dialogue-focused commerce AI startups GoSky and Janchiang Lab, in collaboration with iKala’s KOL Radar, have pooled their data to launch a social commerce traffic solution entering the social commerce battlefield. Janchiang Lab is also partnering with CDP brand Treasure Data to make inroads into the Southeast Asian market.

Hsueh Chin acutely realizes that the future of the MarTech market will embody an ecosystem concept, involving strategic alliances between technologies to develop integrated services needed by clients. For instance, if brand operators need LINE push notifications combined with e-commerce platform services, Janchiang initially collaborates with e-commerce platform vendors to integrate both databases, thereby sending e-commerce order information to specific LINE users to boost 'precision marketing' rates. Likewise, if owners wish to conduct surveys among LINE members, they might first negotiate with online survey vendors to propose solutions, all part of future efforts. In the short term, expanding cooperation with technology partners to jointly serve customers; in the long term, Janchiang will gradually develop a complete product line to become the best marketing partner for brands.

Janchiang Lab Co-founder and CEO Hsueh Chin.

▲ Janchiang Lab Co-founder and CEO Hsueh Chin.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their 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atmosphere, and rhythm In addition to online matchmaking transactions, Aifei Matchmaking also holds physical concert events, inviting music and video creators to participate The content of the event revolves around the display of AI video soundtracks, and a video directed by the director is used on-site to allow music creators to participate PK soundtrack or take out a demonstration video and let AI match it It only takes 10 seconds The images and music matched by AI are very accurate in terms of mood and atmosphere, which amazed the participants Three years of research and development won the Red Dot Design Award, using technology to support the development of music and art Aifei MatchPing spent three years of research and development, and the platform was officially launched in August 2021 In January 2022, it participated in the CES event in Las Vegas, USA, which attracted great attention from reporters present and received more than 100 awards in total media reports, the number of 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well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】台灣軟體科技實力媲美國際 Golface智慧服務促高球轉型
Taiwan's Software Technology on Par with International Standards: Golface's Intelligent Services Transform Golf

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這是一張圖片。 This is a picture.
AI Defect Intelligent Detection - Energy Reduction Smart Monitoring Solutions

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