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【2022 Solutions】 Insight into consumer behavior and intelligent interpretation using AI to assist the catering industry with smooth transformation

In May 2021, due to the local COVID-19 outbreak, a ban on internal use was adopted, making the catering industry feel like it has entered a cold winter, with business bleak and operations facing difficulties. However, there are also catering companies that have turned the crisis into an opportunity and actively carried out digital transformation, introducing online ordering and delivery platform systems, establishing customer membership systems, etc., to effectively reduce inventory and increase sales. Intelligent Interpretation, a new start-up company established just one year ago, acts as a transformation consultant for the catering and retail industry, collecting, connecting and analyzing consumer behavior data to provide the best solutions for the catering/retail industry.

Li Qihan, the founder of Intelligent Interpretation, is good at online marketing and website construction. As AI technology continues to evolve, he graduated from the Northern Phase II Manager Class of Taiwan Artificial Intelligence School (AIA) and was impressed by the large number of website sales. Data and marketing analysis data can help companies improve their competitiveness and reduce operating costs. Therefore, we established an intelligent interpretation company with Taiwan Artificial Intelligence School alumni, hoping to use member information to start collecting more first-party data to help customers build customer vision. Analyze the data and identify relevant sales opportunities.

Targeting the catering and retail industries, intelligent interpretation helps stores use AI to transform

"There are many small and medium-sized restaurants in Taiwan. We hope to help these small and medium-sized restaurants use simple cloud services and social tools, such as Line, to start collecting and establishing member information systems and collect relevant information. Consumption data is used to establish behavioral models of different consumers." Li Qihan went on to say that the catering and retail industries will be targeted at the initial stage, and different consumption behavior analyzes will be used to help stores further increase the frequency of customers visiting the store and the frequency of dining or purchasing, and reduce the use of ingredients. Preparation costs.

Main features of intelligent interpretation AI services.

▲The main features of the AI ​​service of intelligent interpretation

Affected by the ongoing epidemic, which has severely impacted the performance of physical stores, intelligent interpretation also assists physical stores in establishing e-commerce websites or shopping malls, combining physical and virtual consumption data to provide 360-degree OMO consumers Analysis, and can send marketing messages to different consumers, reducing the large-scale and indiscriminate casting of traditional marketing methods that cause customers to blacklist merchants or block lines, and also increase consumers' willingness to click and purchase Will. Li Qihan pointed out that the AI ​​service of intelligent interpretation has the following characteristics:

1. Use LINE@ combined with membership system

2. Use QR Code to replace membership card

3. Provide LINE online ordering/reservation

4. Use AI to analyze consumers’ personal preferences

5. Send coupons based on consumer behavior and preferences.

Using Line ordering information, you can understand consumer behavior such as consumer type, taste, time period, ordering frequency, etc., find consumers of the same group, and conduct summary analysis, which is important for one-to-one customized marketing. Reference. Li Qihan emphasized that the cost of digital marketing at this stage is very high. If there is no classification and grouping after acquiring customers, preferential information will be distributed randomly and easily blocked by consumers. The conversion rate will become lower and lower, and the marketing budget invested previously will be in vain.

AI combines the advantages of MarTech to provide exclusive customized services

Although Intelligent Interpretation is a new startup that has been established for nearly a year, in terms of the company's future development strategy, Li Qihan hopes to use MarTech combined with the advantages of AI to first assist the catering and retail industries that are currently most in need of digital transformation. Quickly enter the first stage of digital transformation, establish member information and collect consumer data, and then assist these companies to enter the second stage of digital transformation, analyze and use these consumer data, and provide exclusive customized services.

Li Qihan said that Taiwan’s MarTech market still has considerable room for development. Most companies think that advertising on the Internet is the so-called MarTech, or that combining website data with advertising conversion rates and looking at the GA report (Google Analytics) every day is the so-called MarTech. However, he believes that the above situation is only It stops at the collection and analysis of marketing data and is not integrated into the corporate sales and management levels. In fact, after the data is collected, it still needs to be integrated, analyzed, and applied according to individual business scenarios. This is the real MarTech application method.

▲Li Qihan, founder of Intelligent Interpretation, shared his smart retail experience at the AIGO forum

As for most companies that believe that as long as they have data, AI algorithm analysis can solve all problems, Li Qihan suggested that companies should have a correct concept of data. First, it does not have to be big data. AI algorithms can also work with small data. Great effect; 2. Data is accumulated year by year. To collect information, you need to understand the purpose and needs. After collecting data, you need to find out its correlation. That is to say, first define the use situation and the problem you want to solve, collect data, Only by analyzing data and using machine learning to identify undiscovered sales opportunities can we start to provide marketing application suggestions.

"The key to the success of using technology for digital transformation lies not in technical issues, but in concepts. AI is not a magic pill that will take effect after taking it. AI is more like a health food and must be taken continuously to help adjust the corporate body." This is Li Qihan realization. He also mentioned that there is an 80/20 rule in customer management. How to define the 20% customer group? What is the definition of VIP customer? What issues does the company want to analyze? What data should be disassembled? It is necessary to peel off the cocoons layer by layer and clarify the above issues one by one. This is the "basic project of the sewer." If the foundation is stable, there will be no problem in building a few more floors on top.

The Industrial Bureau of the Ministry of Economic Affairs’ AI problem-solving competition creates a win-win situation for enterprises and innovations

Intelligent Interpretation has assisted the internationally renowned catering chain Din Tai Fung to participate in the AIGO "Problem Solving" competition of the Industrial Bureau of the Ministry of Economic Affairs. It understands that almost all catering industries have problems with how much to prepare. Many times, when there are too many guests, there is insufficient preparation. There are fewer customers, resulting in a waste of ingredients. Therefore, it is very important for restaurants to predict the number of customers every day. Intelligent interpretation suggestions can be based on weather, store location, and special holidays (such as Valentine's Day, Mother's Day, etc.) through AI. , special time (parents’ birthday, wedding anniversary) and other data correlation analysis, the estimated number of guests is expected to increase the accuracy by more than 80%, effectively using AI to solve the problems of catering operators.

Restaurant consumer service process.< /figure>

▲Restaurant Consumer Service Flow Chart

Li Qihan pointed out that "industry problem solving, new innovation problem solving" can help enterprises and AI startups find common goals, and also solve the dilemma of new startups not getting usable data, and provide identification through matchmaking on the enterprise side. Based on the data, AI startups can put algorithms into practical application, and enterprises can also get solutions for digital transformation, creating a win-win situation.

After the epidemic, digital transformation is related to the life and death of enterprises. How should the catering/retail industry choose AI companies and introduce them? Li Qihan, who currently serves as an AIGO smart retail coach for the Industrial Bureau of the Ministry of Economic Affairs and a number of AI consultants, said frankly that if data analysis does not have a certain degree of understanding of AI and practical implementation experience, there may be a high chance of failure in project execution. In the retail industry, when it comes to choosing an AI project company, it is best to choose a company that has actually introduced AI projects or has experience in operating e-commerce.

The recommended principles and steps for introducing AI into the catering/retail industry are: If the problem the company asks is too big, it needs to continue to dismantle it. Because different problems naturally require different ways of collecting data, with the help of consultants step by step After dismantling, use the data collected according to the usage situation to analyze, and you will naturally get the answer to the problem you want to solve. After you find a certain accuracy, you can then use transfer learning to solve similar problems one by one. Looking to the future, Intelligent Interpretation hopes to become the number one AI company in Taiwan in the catering and retail industries, using simple and practical methods to help the catering and retail industries implement AI and improve the competitiveness of Taiwan's industry!

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

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【解決案例】神經元科技 動鑑觀顫 以眼為始 最佳智慧醫療輔助者
Neuron Technology, moving and observing, starting with the eyes, the best smart medical assistant

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business development, although the company has accumulated clinical verification results and published related outputs, the establishment of market channels still requires continuous efforts to expand It is hoped that it can continue to rely on the assistance of legal persons such as the Capital Strategy Council to actively create more diversified market channels and connect potential Cooperating manufacturers In order to accelerate international expansion and market operation exchanges, the company will conduct a new round of fundraising planning at this stage to meet development Since its establishment, Neuron Technology has taken long-term development and stable profits as its operating goals Yang Juncheng said that in addition to focusing on existing professional fields, we also develop and apply value-added products through the company's software development and software development The accumulated RD energy of hard integration is expanded to other medical disciplines and fields 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【解決方案】輔人科技透過智慧感知床墊 心領神會 讓照護長輩變得有溫度
Furen Technology uses smart sensing mattresses to understand and make caring for the elders warm.

Taiwan is moving towards an aging society, and the demand for long-term care for seniors has increased significantly The invisible killer of long-term care - the fall of an elder is an unspeakable pain for home caregivers and care institutions How to turn every unexpected crisis into the most immediate and warm care is a true test of the adaptability and innovation of smart care In order to make filial piety easier, Foreaider Technology has launched the intelligent sensing mattress Foreaider-Z, a thoughtful auxiliary device that can prioritize the physiological information of the elders, allowing the elders to live with dignity, make up for the lack of care manpower, improve the quality of care, and reduce the cost of care The fall rate reaches more than 25, effectively saving more than 200,000 yuan in care costs per person per year “To take care of my mother” was the original intention of Furen Technology when it was established in 2018 Luo Yilin, founder and general manager of Furen Technology, said that he has been a caregiver for more than 10 years and recalled that his mother had A patient with severe mental illness spent 20-30 years in a nursing home Because he was reluctant to leave his elderly mother, Luo Yilin decided to shoulder the heavy responsibility of taking care of her In the past, my mother stayed in a nursing home for a long time, which made her unwilling to contact strangers and made her feel insecure about changes in the environment and space This is why Furen Technology "makes filial piety simpler without changing the living environment of the elderly" "Let the elderly live with dignity" as the ultimate goal of the product, we decided to use advanced sensing technology and AI analysis to deliver appropriate care information to caregivers, eliminating the physical and mental torture that caregivers experience when caring for the elderly We look forward to using smart care AI Technology makes interacting with elders easier Elder falls are the most common accidents that occur when caring for the elderly at home Bed exit warning technology has become one of the important demand indicators for caring for the elderly, Luo Yilin said Insufficient manpower at night is often a headache for the operation of nursing institutions They can only handle daily routine care affairs, but cannot properly manage emergencies or minor symptoms of the elderly, such as falls at the bedside, temporary physical discomfort such as aspiration pneumonia, etc It is a problem that cannot be properly handled by the current ward inspection and shift handover mechanism For nursing institutions, taking bedside falls as an example, a fall may increase the average annual care cost by more than 200,000 yuan per person In order to build a non-verbal communication bridge between caregivers and care recipients, help care institutions quickly respond to the elderly's physiological and medical information, and improve medical care schedule planning, Luo Yilin and the core team gathered caregivers, doctors, and senior engineers and other professionals, jointly independently developed the "Smart Sensing Mattress" Foreaider-Z to provide homes and care institutions with more thoughtful and high-quality hardware and software AI smart care solutions Helping people without being too strict and helping people without blame is the founding purpose of Helper Technology, which mainly delivers on two levels The first is to put people first and make caring for the elderly a warm interaction In addition, caregivers should have a selfless dedication mentality It has been observed that the cared for may not be willing to express their own needs due to different reasons If the needs of the elders can be grasped through smart care technology, it will not only bring more dignity and dignity to the elders Space can reduce unnecessary communication misunderstandings, make the care process smoother, and reduce care costs Smart sensing mattress, the caring guardian of 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Lite version entry-level version, combined with air pressure change sensing technology, can provide home caregivers with relevant identification functions to warn the elderly when leaving bed and inquire about daily routines The OTTALK home care bell APP can be downloaded through the mobile phone, and the caregiver can remotely Set the bed exit warning time and pay attention to the elderly's status of leaving the bed or not, and check the status of work and rest through the mobile phone The standard version, in addition to the bed exit alarm function, can provide caregivers with data measurement status of the elderly's heart rate and breathing during sleep through analog signal calculation technology For the Smart Sensing Mattress Pro version, a three-stage warning function of bed-sitting-up-leaving the bed is specially added, as well as sleep status records such as time in bed, hours in bed, hours of light sleep, hours of deep sleep, hours awake, and number of respiratory arrests and other information, hoping to provide better and more timely services to end customers In terms of business model, Furen Technology provides small-scale care units with a buyout system that integrates smart sensing mattress software technology In terms of cooperation with SI industry players, the company provides hardware equipment for integration and creates more promotion opportunities through SI channels For the empirical application of clinical trials, Furen Technology has currently cooperated with Taipei An'an Nursing Home to successively introduce smart sensing mattresses such as Lite, standard, Pro and other functional products into the care environment to provide diversified services for the elderly Intimate and convenient services of intelligent care During the cooperation process, since An'an Nursing Home is a small institution with a shortage of manpower, the bed exit warning function of the smart sensing mattress helps caregivers quickly remotely determine whether the elderly has left the bed or has fallen, effectively reducing the fall rate by more than 25 Through physiological micro-motion sensing technology, it can quickly help caregivers record the elderly's sleep status the previous night, creating a more convenient communication mode and information exchange mechanism between caregivers and family members In addition, the implementation of smart sensing mattresses can help nursing institutions obtain more positive evaluations in the evaluation Furen Technology develops smart sensing mattresses through physiological micro-motion sensing technology Smart sensing mattress voice AI recognition reduces the number of people sent to hospital for aspiration pneumonia to less than 5 of the overall number of cases Optimizing the voice AI recognition establishment mechanism has always been the goal of Furen Technology’s efforts to improve Luo Yilin said that he was very grateful to Furen Technology for having the opportunity to participate in the development plan of AI care services for respiratory diseases under the guidance of the Industrial Bureau and the Information Policy Council painting, and conducted field clinical demonstration at Puli Christian Hospital Through this project, not only the smart sensing mattress uses AI voice recognition and calculation technology to become more sophisticated, but also an AI training optimization framework is established to allow caregivers at Puli Christian Hospital to respond to the elderly’s upper respiratory tract-cough sounds and lower respiratory tract symptoms -The identification and warning performance of heartbeat and respiratory rate changes are more optimized, and the number of people sent to the hospital due to aspiration pneumonia in care institutions is effectively reduced to no more than 5 of the total number of cases in the month It is believed that with the integration of smart sensing mattresses and respiratory disease AI care services, the service is expected to 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like Furen Technology, there are always challenges and learnings in terms of funding, technical issues, obtaining and processing of production materials and parts However, Huangtian pays off its hard work Driven by the ultimate goal of "making filial piety easier", Furen Technology strives to make smart sensing mattresses the first smart care product in Taiwan that uses air pressure sensing physiological information For the original intention of starting a business that emphasizes the orientation of social value, how to make smart sensing mattresses take into account social value while maintaining a win-win and balance of commercial interests is a strategic issue that Luo Yilin must carefully consider when operating the company's products and business development In the face of business layout, Furen Technology will work hard to stabilize operations and marketing operations in the near future to give back to investors and target customers who have supported the company for a long time In addition, Furen Technology is more active in international business development and product testing in Japan, Vietnam and Poland Regarding the mid-term planning, Luo Yilin believes that the care needs and services of the elderly cannot be completed independently by one industry Furen Technology looks forward to cooperating with more like-minded smart care industry players in the future By gathering the professional energy of each industry, we can build a complete Only with a diverse product chain mechanism can we work together to conquer domestic and foreign markets To this end, Luo Yilin hopes that the company can create an integration of the software, hardware and service ecosystem of the long-term care industry and realize its wish to make care simpler Looking forward to the future, Furen Technology will hope to move from long-term care to preventive medicine I believe that if preventive medicine is managed properly, it will definitely make a great contribution to saving the cost of long-term care Luo Yilin said that more importantly, it will help the elderly in their later life Halftime enjoys a more understanding quality of care and a bright and hopeful life Luo Yilin, CEO of Furen Technology「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」