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【2022 Solutions】 Insight into consumer behavior and intelligent interpretation using AI to assist the catering industry with smooth transformation

In May 2021, due to the local COVID-19 outbreak, a ban on internal use was adopted, making the catering industry feel like it has entered a cold winter, with business bleak and operations facing difficulties. However, there are also catering companies that have turned the crisis into an opportunity and actively carried out digital transformation, introducing online ordering and delivery platform systems, establishing customer membership systems, etc., to effectively reduce inventory and increase sales. Intelligent Interpretation, a new start-up company established just one year ago, acts as a transformation consultant for the catering and retail industry, collecting, connecting and analyzing consumer behavior data to provide the best solutions for the catering/retail industry.

Li Qihan, the founder of Intelligent Interpretation, is good at online marketing and website construction. As AI technology continues to evolve, he graduated from the Northern Phase II Manager Class of Taiwan Artificial Intelligence School (AIA) and was impressed by the large number of website sales. Data and marketing analysis data can help companies improve their competitiveness and reduce operating costs. Therefore, we established an intelligent interpretation company with Taiwan Artificial Intelligence School alumni, hoping to use member information to start collecting more first-party data to help customers build customer vision. Analyze the data and identify relevant sales opportunities.

Targeting the catering and retail industries, intelligent interpretation helps stores use AI to transform

"There are many small and medium-sized restaurants in Taiwan. We hope to help these small and medium-sized restaurants use simple cloud services and social tools, such as Line, to start collecting and establishing member information systems and collect relevant information. Consumption data is used to establish behavioral models of different consumers." Li Qihan went on to say that the catering and retail industries will be targeted at the initial stage, and different consumption behavior analyzes will be used to help stores further increase the frequency of customers visiting the store and the frequency of dining or purchasing, and reduce the use of ingredients. Preparation costs.

Main features of intelligent interpretation AI services.

▲The main features of the AI ​​service of intelligent interpretation

Affected by the ongoing epidemic, which has severely impacted the performance of physical stores, intelligent interpretation also assists physical stores in establishing e-commerce websites or shopping malls, combining physical and virtual consumption data to provide 360-degree OMO consumers Analysis, and can send marketing messages to different consumers, reducing the large-scale and indiscriminate casting of traditional marketing methods that cause customers to blacklist merchants or block lines, and also increase consumers' willingness to click and purchase Will. Li Qihan pointed out that the AI ​​service of intelligent interpretation has the following characteristics:

1. Use LINE@ combined with membership system

2. Use QR Code to replace membership card

3. Provide LINE online ordering/reservation

4. Use AI to analyze consumers’ personal preferences

5. Send coupons based on consumer behavior and preferences.

Using Line ordering information, you can understand consumer behavior such as consumer type, taste, time period, ordering frequency, etc., find consumers of the same group, and conduct summary analysis, which is important for one-to-one customized marketing. Reference. Li Qihan emphasized that the cost of digital marketing at this stage is very high. If there is no classification and grouping after acquiring customers, preferential information will be distributed randomly and easily blocked by consumers. The conversion rate will become lower and lower, and the marketing budget invested previously will be in vain.

AI combines the advantages of MarTech to provide exclusive customized services

Although Intelligent Interpretation is a new startup that has been established for nearly a year, in terms of the company's future development strategy, Li Qihan hopes to use MarTech combined with the advantages of AI to first assist the catering and retail industries that are currently most in need of digital transformation. Quickly enter the first stage of digital transformation, establish member information and collect consumer data, and then assist these companies to enter the second stage of digital transformation, analyze and use these consumer data, and provide exclusive customized services.

Li Qihan said that Taiwan’s MarTech market still has considerable room for development. Most companies think that advertising on the Internet is the so-called MarTech, or that combining website data with advertising conversion rates and looking at the GA report (Google Analytics) every day is the so-called MarTech. However, he believes that the above situation is only It stops at the collection and analysis of marketing data and is not integrated into the corporate sales and management levels. In fact, after the data is collected, it still needs to be integrated, analyzed, and applied according to individual business scenarios. This is the real MarTech application method.

▲Li Qihan, founder of Intelligent Interpretation, shared his smart retail experience at the AIGO forum

As for most companies that believe that as long as they have data, AI algorithm analysis can solve all problems, Li Qihan suggested that companies should have a correct concept of data. First, it does not have to be big data. AI algorithms can also work with small data. Great effect; 2. Data is accumulated year by year. To collect information, you need to understand the purpose and needs. After collecting data, you need to find out its correlation. That is to say, first define the use situation and the problem you want to solve, collect data, Only by analyzing data and using machine learning to identify undiscovered sales opportunities can we start to provide marketing application suggestions.

"The key to the success of using technology for digital transformation lies not in technical issues, but in concepts. AI is not a magic pill that will take effect after taking it. AI is more like a health food and must be taken continuously to help adjust the corporate body." This is Li Qihan realization. He also mentioned that there is an 80/20 rule in customer management. How to define the 20% customer group? What is the definition of VIP customer? What issues does the company want to analyze? What data should be disassembled? It is necessary to peel off the cocoons layer by layer and clarify the above issues one by one. This is the "basic project of the sewer." If the foundation is stable, there will be no problem in building a few more floors on top.

The Industrial Bureau of the Ministry of Economic Affairs’ AI problem-solving competition creates a win-win situation for enterprises and innovations

Intelligent Interpretation has assisted the internationally renowned catering chain Din Tai Fung to participate in the AIGO "Problem Solving" competition of the Industrial Bureau of the Ministry of Economic Affairs. It understands that almost all catering industries have problems with how much to prepare. Many times, when there are too many guests, there is insufficient preparation. There are fewer customers, resulting in a waste of ingredients. Therefore, it is very important for restaurants to predict the number of customers every day. Intelligent interpretation suggestions can be based on weather, store location, and special holidays (such as Valentine's Day, Mother's Day, etc.) through AI. , special time (parents’ birthday, wedding anniversary) and other data correlation analysis, the estimated number of guests is expected to increase the accuracy by more than 80%, effectively using AI to solve the problems of catering operators.

Restaurant consumer service process.< /figure>

▲Restaurant Consumer Service Flow Chart

Li Qihan pointed out that "industry problem solving, new innovation problem solving" can help enterprises and AI startups find common goals, and also solve the dilemma of new startups not getting usable data, and provide identification through matchmaking on the enterprise side. Based on the data, AI startups can put algorithms into practical application, and enterprises can also get solutions for digital transformation, creating a win-win situation.

After the epidemic, digital transformation is related to the life and death of enterprises. How should the catering/retail industry choose AI companies and introduce them? Li Qihan, who currently serves as an AIGO smart retail coach for the Industrial Bureau of the Ministry of Economic Affairs and a number of AI consultants, said frankly that if data analysis does not have a certain degree of understanding of AI and practical implementation experience, there may be a high chance of failure in project execution. In the retail industry, when it comes to choosing an AI project company, it is best to choose a company that has actually introduced AI projects or has experience in operating e-commerce.

The recommended principles and steps for introducing AI into the catering/retail industry are: If the problem the company asks is too big, it needs to continue to dismantle it. Because different problems naturally require different ways of collecting data, with the help of consultants step by step After dismantling, use the data collected according to the usage situation to analyze, and you will naturally get the answer to the problem you want to solve. After you find a certain accuracy, you can then use transfer learning to solve similar problems one by one. Looking to the future, Intelligent Interpretation hopes to become the number one AI company in Taiwan in the catering and retail industries, using simple and practical methods to help the catering and retail industries implement AI and improve the competitiveness of Taiwan's industry!

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

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這是一張圖片。 This is a picture.
Make Meeting Records Efficient and Time-Saving with DeepWave's Smart Meeting Ink AI

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【解決案例】神經元科技 動鑑觀顫 以眼為始 最佳智慧醫療輔助者
Neuron Technology, moving and observing, starting with the eyes, the best smart medical assistant

Looking around the world and in Taiwan, the number of patients suffering from vertigo is increasing year by year When faced with vertigo testing, most people will choose to have it diagnosed by a doctor or hospitalized with neuromedical imaging tools such as MRI or CT for interpretation However, this may lead to misdiagnosis of vertigo, overdiagnosis of patients, waste of medical resources, etc, and cannot be effectively traced back The actual condition of the patient's dizziness In order to solve the long-term clinical pain point of vertigo, Neurobit has developed a smart wearable medical device - NeuroSpeed smart glasses and an AI assistance system It provides an AI smart solution for rapid screening of vertigo, assisting doctors in quickly screening more than 80 of brain diseases Efficient detection power with accuracy and sensitivity of over 90 Neuron Technology was founded in 2016 The co-founders include Yang Juncheng, Chen Weicheng, Huang Jinxun and Wang Jingfu The four of them were studying at the National Taiwan University Medical Engineering Institute and the Creative Entrepreneurship Program to jointly offer the "Biomedical Innovation and Commercialization" course Next, let’s embark on the entrepreneurial journey together The core team members of Neuron Technology are mainly composed of cross-field experts in medical engineering, information technology, neurology, patents, business, etc The common entrepreneurial concept is to continuously explore and explore unsolved pain points in medical clinical practice Seeing that patients were suffering from vertigo, Neuron Technology invented and independently developed an efficient and practical wearable smart medical device, NeuroSpeed Smart Glasses, which combines hardware AI-assisted decision-making system software to provide an AI smart solution for rapid dizziness screening Neuron Technology CEO Yang Juncheng said that the proportion of people in Taiwan and the world who suffer from vertigo is very high In Taiwan, as many as 3 of the people about 700,000 suffer from vertigo, while in the United States, about 1,000 people suffer from vertigo Tens of thousands of people go to see a doctor due to vertigo From the data, it can be seen that the vertigo medical care market is quite huge Regarding rapid screening for vertigo diagnosis in the clinic, current rapid screening tools in hospitals mainly use neurological examinations, and most of them are processed through questionnaire-type scales The diagnosis will rely too much on the patient's chief complaint and the doctor's experience judgment, and lacks quantitative indicators, resulting in Misdiagnosis of vertigo and loss of golden treatment time For patients with vertigo who are admitted to the emergency department, medical diagnosis in the past relied heavily on neuromedical imaging tools such as computed tomography CT or magnetic resonance imaging MRI After observation, it was found that the equipment was insufficient In the United States, the number of patients admitted to the emergency department Less than 3 of the population can receive immediate MRI diagnosis, and less than 50 can receive CT diagnosis However, excessive use of CT or MRI diagnosis may lead to overdiagnosis and treatment of patients, and even waste of medical resources In order to help vertigo patients accurately and efficiently screen and triage and reduce over-diagnosis in clinics and emergency rooms, NeuroSpeed Smart Glasses, a wearable smart medical device developed by Neuron Technology, is believed to have a great impact on the overall application of medical resources and patient diagnosis and treatment It is very helpful Yang Juncheng said that if it is not necessary to use MRI to track the diagnosis, this device can be used as a rapid screening test before the existing MRI neuroimaging tools and after the patient is admitted to the hospital, reducing over-diagnosis of patients NeuroSpeed's examination method is to quickly screen for nystagmus to identify patients with potential brain diseases The examination method of this technology is to observe the trembling state of the eyes and a series of eye movements when the subject is staring at a stationary object, so as to judge Brain risks for appropriate diagnosis and treatment NeuroSPeed smart glasses can crack brain and eye diseases, clinical trial sensitivity reaches 90 With the active research and development of Neuron Technology, two generations of NeuroSpeed smart glasses have been successfully launched The first generation NeuroSpeed mainly provides doctors with real-time observation of high-quality eye images and eye movement response-related examination data reference, and does not provide auxiliary diagnosis services The second generation of NeuroSpeed allows physicians to record, track, store and view relevant eye movement analysis and pupil area identification, thereby effectively diagnosing diseases of the central, meridian and peripheral nervous systems Because the second-generation NeuroSpeed product has the function of assisting doctors in analysis and diagnosis, it has been classified as a Class II medical device in the United States and must be certified by the US FDA before it can be sold externally At this stage, this product has completed pre-submission and will be submitted for review after the biocompatibility test is completed It is expected that the second generation NeuroSpeed will successfully obtain US FDA certification next year In terms of actual verification fields, NeuroSpeed has currently cooperated with New Taipei Shuanghe Hospital and Taichung Tzu Chi Hospital for clinical verification Its clinical results have confirmed the classification judgment of central nervous system diseases such as stroke and other vestibular system diseases With the addition of NeuroSpeed Smart glasses are designed to be lightweight and easy to carry, detect quickly and easily, and have the functional characteristics of automatic interpretation They can effectively assist doctors in quickly screening for potential brain disease risks in patients with vertigo Field verification with foreign medical centers mainly involves vertigo patients admitted to the emergency department Physicians can use NeuroSpeed smart devices to interpret the phenomenon of stroke diagnosis Currently, the accuracy of clinical trials in the above-mentioned cooperative hospitals reaches 80 and the sensitivity reaches 90 Neuron Technology develops smart wearable medical device NeuroSpeed smart glasses In addition to becoming the best smart medical assistant for doctors to quickly screen brain disease risks in the clinic and emergency department, NeuroSpeed smart glasses also assist doctors in the detection and assessment of strabismus risk They are jointly developed with the Tri-Service General Hospital through neuron technology The "Portable Strabismus and Abnormal Eye Movement Diagnosis System" is implemented in the Tri-Service General Hospital, providing doctors with a complete preoperative assessment of strabismus and postoperative tracking basis This excellent RD technology achievement was recognized by the 17th National Innovation Award-Clinical Innovation Award in 2020 We know that many diseases can cause congenital or acquired eye movement abnormalities, and even cause symptoms of strabismus or nystagmus Among them, as for strabismus, according to expert physician consultation surveys, the global prevalence of strabismus among school-age children is 2 5, while the prevalence of strabismus among school-age children in Taiwan is about 1 to 4 Yang Juncheng said that clinical diagnosis of the symptoms of these diseases is mainly divided into two categories deviation measurement of eye position and eye movement test It has been observed that there is currently a lack of objective quantitative methods for diagnosing eyeball position deviation, and eyeball deviation measuring instruments are used to check subjectively For Neuron Technology, the current NeuroSpeed instrument and strabismus and abnormal eye movement diagnosis system software can integrate objective and clear eyeball images, eye muscle function and eye deviation angle data as a rapid test that meets clinical diagnostic criteria Service, the data of these tests can be used as the basis for doctors’ complete preoperative assessment and postoperative tracking of strabismus Therefore, this system can provide objective and effective quantitative analysis, which can greatly reduce the medical risks of patients during surgery In terms of business model, Neuron Technology mainly cooperates with hospitals to sell research-based products It is believed that the company expects to have significant revenue performance after passing the FDA next year At present, Neuron Technology will use the country's first wearable smart medical device NeuroSpeed smart glasses and AI assistance system to provide software and hardware integrated solutions to assist doctors in quickly screening brain diseases and eye diseases, extending patients' golden treatment time and reducing social risks health care costs to create a triple win NeuroSpeed smart glasses assist doctors in quickly screening brain and eye diseases Looking at the world, the pioneer of smart medical equipment, a new paradigm of biomedical software and hardware system integration In the early days of Neuron Technology’s entrepreneurship, technology research and development and business expansion faced many challenges Yang Juncheng expressed his sentiments that since the NeuroSpeed product is the first medical smart glasses developed in China, both in terms of obtaining hardware raw materials and developing technical specifications, The challenges associated with building and integrating related systems are higher than those for consumer electronics Additionally, bringing together cross-disciplinary talent and integrating it into a core team is also an entrepreneurial challenge In terms of business development, although the company has accumulated clinical verification results and published related outputs, the establishment of market channels still requires continuous efforts to expand It is hoped that it can continue to rely on the assistance of legal persons such as the Capital Strategy Council to actively create more diversified market channels and connect potential Cooperating manufacturers In order to accelerate international expansion and market operation exchanges, the company will conduct a new round of fundraising planning at this stage to meet development Since its establishment, Neuron Technology has taken long-term development and stable profits as its operating goals Yang Juncheng said that in addition to focusing on existing professional fields, we also develop and apply value-added products through the company's software development and software development The accumulated RD energy of hard integration is expanded to other medical disciplines and fields Yang Juncheng hopes that Neuron Technology can become a pioneer in smart medical equipment, with research and development oriented to meet the needs of users and patients, and also hopes to become a model for the integration of biomedical software and hardware systems For the medium and long-term layout, the company will promote industry-university exchanges and cultivate biomedical talents integrate upstream and downstream industry resources to create smart medical solutions and platforms and actively explore foreign sales markets such as the United States and Europe as a basis for sustainable development of the company Vision 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」