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【2022 Solutions】 AI Understands Marketing?! Tammy Technology's Personalized Recommendation Service Helps Fashion E-commerce Increase Conversion Rates by 3 Times

Having experienced small to medium-sized e-commerce, founders and CEO Zi-Hao Huang and co-founder and COO Yi-Ting Li of Tammy Technology decided to tackle the marketing challenges of all e-commerce personnel using AI technology. Focusing on fashion e-commerce, Tammy Technology's personalized recommendation SaaS (Software as a Service) helps small to medium enterprises tackle the rising costs of marketing and the overwhelming data, enhancing conversion rates and average order value, becoming an invaluable AI assistant in the fashion e-commerce industry.

Enhancing conversion rates has always been a major challenge for all e-commerce platforms. Unlike major players like Google and Facebook who collect browsing history to target interested messages or advertisements, smaller e-commerce businesses lack the resources and manpower to construct data analysis systems or tools.

Company Position: Marketing technology team for small and medium-sized e-commerce utilizing AI to establish automated marketing

Established in 2016, Tammy Technology initially aimed to become 'the marketing technology team for small to medium-sized e-commerce,' hoping to resolve challenges of low conversion rates and customer retention through data analysis and personalized recommendation services. 'Daniel (referring to Zi-Hao Huang) and I have both worked in small to medium e-commerce. I handled branding, marketing, and design, while he managed backend systems, project management, and development launches, almost everyone was multitasking.' Understanding the pain points of e-commerce operators, they decided to help small and medium enterprises by developing automated marketing systems and a personalized recommendation SaaS, aiding those with limited marketing resources.

▲ Through AI technology, analyze consumer purchase preferences and provide personalized recommendation services

By analyzing each consumer's purchase preferences using AI technology and storing their digital footprints in the backend for data analysis, Tammy Technology stands apart from traditional recommendation systems that categorize customers. They offer personalized product recommendations based on each individual's style preferences to achieve precise marketing objectives. Yi-Ting Li emphasizes that Tammy Technology's personalized recommendation service has two main functions: one is to make website personalized recommendations, and the second is to integrate with marketing channels such as email, SMS, and chatbots (chatbot) to send personalized promotional messages.

When consumers enter the official website, based on consumer profiles and preferences, different product recommendations can be provided on each page. Individual products also have different recommendation systems on different website pages, providing each consumer with a unique shopping experience after entering the site. Using deep learning AI technology, Tammy Technology analyzes consumer behaviors at various online shopping touchpoints through various devices, digitalizing all consumer behavioral data to build consumer profiles.

For example, a consumer with high purchasing frequency designated as VIP, whose preferences for Morandi color schemes, lace materials, high-neck styles, etc., are recorded and tagged. When browsing the store's website, the website will recommend corresponding products based on these purchase preference tags for VIP, and can also set customized discounts and pop-up windows, or send personalized messages through mobile SMS, email, etc., ensuring each customer receives discounts that fit their needs.

At this stage, Tammy Technology's client base includes male and female apparel, shoes, accessories, cosmetics, and other fashion design industries with a strong personalized color. Many clients have seen significant results after introducing personalized recommendation services. For example, Shu Uemura under the L'Oreal Paris group, specializing in high-performance skin products and trendy makeup products and professional makeup tools, experienced a significant increase in conversion rates by 3 times and a revenue increase of 1.8 times after adopting Tammy Technology's service.

Additionally, the well-known apparel business iRoo, after installing a personalized recommendation system on the official website and integrating digital marketing channels like Line and Chatbot, saw the conversion rate rise more than 5 times, with a monthly revenue increase of 21%. The pricing model is subscription-based, with large corporations being charged based on specific feature needs. The overall effect after customer usage achieves at least a 3 times increase in conversion rate, and an average of 2 times growth in average order value.

New client base ➤ After apparel and cosmetics, pushing into the home decor industry

Despite the overall increase in e-commerce sales, the personalized recommendation service has shown impressive results. However, due to the pandemic, non-essential fashion industries have been impacted. Tammy Technology, which primarily relies on the fashion design industry, saw a decrease in e-commerce performance by about 30% during the pandemic. To diversify operational risks, starting from 2022, Tammy Technology expanded its service clientele to include distinctive, quality-type home furniture and living products.

As for why not expand the client base to 3C products? Yi-Ting Li explains, 3C products focus on cost-effectiveness and brand strength, like Apple computers which have a loyal group of fans, making it challenging to sway their purchasing behavior. However, apparel, cosmetics, and home decor focus on personalization, style, and taste, like apparel with the fast, short-term 'fast fashion' trends, updating products weekly, and seasonal characteristics, updating personalized recommendations every 3-5 days; and cosmetics, including makeup and skincare, which have high customer loyalty and repurchase rates, are most suitable for recommendations and proactive discount messaging. Makeup and outfits represent personal taste, thus these two industries can complement each other in personalized recommendations.

To accelerate the process of integrating businesses with personalized recommendations, it is necessary to establish an SOP,' Yi-Ting Li continued, 'Tammy Technology, by introducing recommendation services in the fashion design industry, has constructed a service process (SOP) to facilitate rapid successful experience replication, expecting to quickly integrate into the life and home industry in the second half of the year.

New business model ➤ Establishing a new marketing model centered on the consumer

Currently, Tammy Technology's client number has exceeded 2000, including globally renowned fashion brands like L'Oreal and BLUE WAY. The future focus will remain overseas, aiming for markets like Hong Kong, Singapore, and North America. Tammy Technology, with its successful experience of integrating recommendation systems into fashion e-commerce, has gained investors' favor, securing investments from domestic and international accelerators in 2021, raising a total of 70 million New Taiwan dollars, allowing for workforce and scale expansion. Future plans include integrating investor resources to establish a new marketing model centered on consumers.

Tammy Technology co-founder and COO Yi-Ting Li.

▲ Tammy Technology co-founder and COO Yi-Ting Li

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

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【解決方案】小柿智檢 以「AOIAI」雙劍合璧,軟加硬體千錘百鍊 打通外觀瑕疵檢測任督二脈
Xiaoshi Intelligent Inspection uses the two swords of "AOI + AI" to combine software and hardware to open up the two channels of appearance defect detection and supervision.

Quality inspection, like a double-edged sword, has always been a favorite and painful subject for Taiwanese manufacturers When AI deep learning enters the industrial visual inspection of traditional manufacturing industries, it can not only save inspection manpower investment, solve the problem of inconsistent manual visual standards, overcome the limited visual recognition and defect detection blind spots of traditional automatic optical inspection AOI, and also enable real-time traceability Causes of quality problems The overall AIAOI visual inspection solution developed by Xiaoshi Intelligent Inspection integrates software and hardware to create efficient appearance defect detection capabilities, helping electronics OEM customers create high-efficiency products with a miss detection rate of less than 1 and an overkill rate of less than 3 Check the level Xiaoshi Intelligent Inspection was established in 2020 Although it is a new venture two years ago, it did not start from scratch Founder and CEO Hong Peijun and the core team have been deeply involved in Foxconn factories for many years and participated in countless smart factory-related solutions and process improvements , has profound AI deep learning development capabilities, and accumulated rich experience in world-class AI application implementation Seeing that AI industrial inspection must be the last mile for the manufacturing industry to move towards Industry 40, Hong Peijun resolutely decided to implement AI deep learning technology in the field of smart manufacturing with high output value, and specialized in the development of AI industrial visual inspection For the manufacturing industry, product inspection is the most important part of all quality control, but traditional industrial inspection faces two major pain points 1 Manual visual inspection Today, more than 95 of the entire manufacturing industry still relies on manual visual inspection Inspection makes it difficult for manual visual quality inspection standards to be consistent, and visual inspection of fine objects, such as passive components or highly reflective components, will cause long-term vision damage 2 Traditional AOI automatic optical inspection The product has limited visual recognition capabilities and blind spots in defect detection Among them, the detection of appearance defects such as scratches, oil stains, dirt or hair and other unexpected subtle defects has always been a problem in AOI applications Insurmountable difficulties AIAOI visual inspection overall solution is a great boon for appearance defect detection When designing the product roadmap of Xiaoshi Zhikan, customer group positioning and strengthening customer product services and value were important indicators Moreover, appearance defect detection has always been an unresolved pain in the manufacturing industry, Hong Peijun said With industrial quality inspection AI software as the core, Xiaoshi Intelligent Inspection provides an overall 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in making up for mistakes, provide better services, provide more immediate feedback, and create more professional solutions to convince customers Since its establishment in 2020, Xiaoshi Intelligent Inspection has always gone against the grain in terms of product core strategic layout, surpassing the competitive market among its peers, and actively taking root in the overall solution of AI visual inspection software and hardware Hong Peijun hopes that Xiaoshi Intelligent Inspection will become the world's most competitive AIAOI overall solution provider for the electronics and semiconductor industries in the future, and provide the top AIAOI professional machines and equipment to the electronics and semiconductor industry customer base Hong Peijun said that the technical capabilities of the company's AI six-sided defect detection and screening professional machine have reached the top domestic level In order to speed up the research and development of professional machines to become more standardized and sell them to overseas markets, the company will conduct a fundraising plan at this stage, hoping to use legal persons such as the Capital Strategy Council to assist in more business connections and fundraising channels For the medium and long-term goals, Xiaoshi Intelligent Inspection will lay out the global market including mainland China and Southeast Asian countries At the same time, it will follow the international footsteps of major OEMs in global layout Under the target inspection project, it will continue to develop specialty products and spread towards the international field 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】瑕疵辨識率達百分百 耐銳利科技獲面板大廠青睞
Defect identification rate reaches 100%, Nairi Technology is favored by major panel manufacturers

On the machine tool production line, there are some slight differences in the first step of assembly Accumulated tolerances will cause the assembly work to be repeated, which is time-consuming and labor-intensive, resulting in shipment delays that will impact the company's reputation Narili Technology Company focuses on the field of smart manufacturing and provides various AI solutions It uses machine learning models to inherit the experience of old masters In the CNC processing machine assembly and casting process, it uses AI to analyze production line data, accurately adjust various data, and improve Production accuracy is 25 This AI production line data analysis system is called "Master 40" by Huang Changding, chairman of Naruili Technology It is the most evolved version of the master plus artificial intelligence It has been used in machine tool processing factories with remarkable results In addition, Nairi Technology used AI defect detection technology to participate in the 2021 AI Rookie Selection Competition of the Industrial Bureau of the Ministry of Economic Affairs, assisting AUO in advanced panel image defect detection, with an accuracy rate of 100, and won the award Assisted panel manufacturer AUO to solve problems with 100 accuracy in defect detectionHuang Changding further explained that during the production of general panels, edges and corners are There may be defects in the corners Although the defects are visible to the naked eye, AOI is often difficult to identify, causing the detection error rate to often exceed 30 Therefore, re-inspection must be carried out with manpower to improve the accuracy rate However, in response to the demand for a small number of diverse products and insufficient manpower, using AI detection is indeed a good method Nairui Technology, founded in 2018, has been able to win the favor of major panel manufacturers with its AI technology in just three years In fact, it has been honed in the field of CNC machine tools for a long time Tang Guowei, general manager of Narili Technology, pointed out that the top three CNC machine tool factories in Taiwan hope to introduce AI into the two production lines of assembly and casting Among them, on the assembly line, in order to maintain the accuracy of assembly, every part of the component is designed Tolerances are designed During assembly, each component is within the tolerance However, the cumulative tolerance still fails the final quality inspection and must be dismantled and reassembled This is not only time-consuming and labor-intensive, but also causes waste "After entering the production line, I realized that some masters have accumulated a lot of experience and are good at adjustment After his adjustment, the accuracy rate has improved a lot and the speed is faster" On the contrary, the new engineers did not Based on experience, it takes a long time to adjust and may not pass the quality inspection The yield rate of Master 40 system has increased significantly from 70 to 95Tang Guowei then said that the original size data set by Master during assembly All were recorded on paper After the information was written, it was stored in the warehouse and sealed No one studied the relationship between the dimensions Narili assists customers in designing the Fu 40 system Through the human-machine panel, the master can directly input the measured dimensions and related data during assembly After collecting data from different masters, AI algorithms are used to analyze the relationship between the data and create an AI model The AI model automatically notifies the operator what size to adjust to, and the quality inspection will definitely pass In this way, the yield rate will be improved It has increased significantly from 70 to more than 95 Narili Technology Company focuses on the field of smart manufacturing and provides various AI solutionsTang Guowei added, assembling the spindle of a CNC processing machine It took four hours In the first step, the machine made measurement errors, including vibration, temperature, speed, etc that were out of range It had to be dismantled and reinstalled, which took another four hours How to adjust after disassembly depends on the experience of the master At first, the master may have done the best assembly method based on experience, but the error rate was also 30, and the assembly took several days With the assistance of AI masters, the assembly time only takes half a day, and the yield rate reaches over 95, saving a lot of time and manpower "Use the AI model of machine learning to collect the experience of all the masters and provide it for AI learning The first step is digitalization, and the second step is knowledgeization This is the transformation of the enterprise "An important key", Huang Changding believes that Narili Technology is an important partner in the transformation of traditional manufacturing from automated production to digital transformation In addition, another industry that Naili Technology focuses on is the smart car dispatching system of the leading brand of elevator manufacturers The so-called car dispatch referring to the elevator car means that if there are more than two elevators, group management is required In the past, car dispatching was based on fixed rules If the elevator was closer to the requested car, that elevator would be automatically dispatched On the one hand, it did not take into account that dispatching a car if the elevator was called too many times might make other people wait longer The previous vehicle dispatching model did not take into account the usage characteristics of the building, resulting in a lot of waste For example, in an office building, there are peak hours in the morning, lunch break, and afternoon after work AI smart car dispatch can be flexibly adjusted according to off-peak and peak hours, increasing the efficiency of car dispatch, reducing waiting time, and reducing wasted electricity 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affected by unexpected factors such as delays in the customer's construction period, the elevator factory will often be idle or the schedule will be difficult to arrange Tang Guowei pointed out that generally those who understand the progress of client projects may be from business or engineering, but overall, the accuracy rate of shipments is only about 60, which means that 40 of them will not be shipped as scheduled Therefore, if the shipping schedule can be accurately estimated, the production line can be freed up for emergency orders or other product production needs The AI smart scheduling system will analyze past shipment data, about 20-30 parameters such as climate, distance between the factory and the construction site, and customer credit, and put them into the AI algorithm to accurately predict whether shipments can be made as scheduled goods Huang Changding also specifically stated that the machine learning of Naili Technology is not ordinary machine learning, but also incorporates various calculation methods such as traditional image processing technology and statistics Only by being very familiar with the domain knowledge can we make good products AI models are also where the company’s competitiveness lies He emphasized that the data that general SaaS platforms can process is very limited, and the accuracy rate has increased from 70 to 75 at most Naili’s strength lies in AI algorithms and machine learning, and it must be coupled with in-depth industry knowledge to produce output Good AI model Narili Technology started with the AI project, gradually deepened the technology, chose to start with the more difficult tasks, and accumulated rules of thumb It is expected to develop SaaS services this year 2022, based on customer needs starting point, gradually gaining a foothold and becoming an important partner in smart manufacturing The picture left shows the general manager of Naruili Technology Tang Guowei and Chairman Huang Changding right「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」