Watsons Taiwan, holding the leading position in physical chain drugstores in Taiwan, has continued to expand its digital transformation Since establishing Watsons' online store in 2014, apart from actively developing the e-commerce market, the company has significantly enhanced the online and offline OO omni-channel consumer experience by integrating Insider AI technology This integration utilizes extensive in-store sales data, consumer behavior analytics, and AI-driven personalized recommendations delivered at optimal times to increase conversion rates OO Online Plus Offline Boosts Customer Conversion Rate, Driving Business Growth Watsons Group, a global retail giant, has been deeply rooted in Taiwan for the past 30 years specializing in retail, store operation SOPs, and retail supply chain optimizations However, managing an e-commerce platform only began a few years ago Unlike the commonly discussed 'O2O' online to offline in retail, Watsons adopts 'OO', which is offline plus online Currently, about 20 of customers who order at Watsons' online store choose to pick up their goods at physical stores Proper service at these stores acts as a catalyst for converting online-originated customers into additional in-store revenues According to statistics, Watsons has nearly 6 million members with a substantial volume of transactions in physical retail outlets However, with over 12 million active app users and nearly 3 million app downloads, the level of member activation is still lacking By utilizing AI technology for data integration, such as providing optimized product recommendations through AI, Watsons could significantly enhance its customer conversion rate from offline to online consumption or guide online customers to in-store purchases, thereby driving business growth Homepage Personalized Recommendation Module Recommended for You Originally, Watsons used the e-commerce solution Hybris from the global system integrator SAP, which was more geared towards simple display and sales, lacking sufficient technical resources to handle enhancing the consumer experience Insider is a marketing technology martech company with offices in 25 cities globally, including a professional consultancy team in Taiwan that provides localized digital solutions Committed to optimizing digital marketing effectiveness with technology, Insider helps brands drive digital growth and is a partner to many domestic and global enterprises including Watsons, Carrefour, IKEA, Lenovo, Adidas, Sinyi Realty, and Singapore Airlines Insider has shown outstanding performance in improving customer conversion rates, repurchase rates, and advertising ROI through AI technology Watsons introduced Insider's AI algorithms primarily for enhancing customer experience, using AI's personalized and integrated marketing modules to elevate the customer interaction and improve e-commerce conversion rates Additionally, AI functionalities search for the right customers, expanding new customer groups and providing a superior shopping experience Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior Insider has developed various technological modules that can be applied in different customer scenarios to enhance conversion rates Currently, Watsons' e-commerce websiteAPP utilizes different Insider modules, with some parts also tailored based on Watsons' unique attributes such as necessities repurchase, app navigation, and scratch card discounts, designing conversion kits or personalized recommendation modules for specific customer situations within Watsons Introduction of WebAPP Personalized Recommendation and Conversion Module Kits Effectively Increases Conversion Rates by 10 Watsons has already introduced the first four of the planned modules, with a full rollout of all five modules expected by 2021, aiming to enhance both online and offline cross-sales and thereby comprehensively improve Watsons’ overall e-commerce and retail performance 1 Web RecommendationConversion Suit 2 App RecommendationConversion Suit 3 InStory for eCommerce 4 Mobile App Template Store 5 Insider Architect Watsons has currently implemented the AT module, with completion expected by the end of 2021 Since partnering with Insider in 2020, Watsons has introduced WebAPP personalized recommendation and conversion module kits, effectively increasing transaction conversion rates by an average of over 10, with ROAS Return on Ad Spend averaging over 10 Watsons also hopes to integrate POS sales records into Insider's CDP Customer Data Platform to achieve a more optimized OO interaction mechanism and complete an all-channel consumer experience By combining Insider's AI technology, Watsons' self-operated official website, supplemented by extensive in-store sales data and member consumer behaviors, along with AI's personalized recommendations delivered at optimal points, the technology will significantly boost consumer transactions online and interactive opportunities in-store Utilizing new technologies in the competitive e-commerce sector allows Watsons to maintain a unique leadership position in the beautyhealth category in the consumers' minds「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

Riding the AI hype train, financial service providers are using their solid foundation in the industry to not only transform themselves, but also assist their customers with transformation Hamastar Technology, which has been established for over two decades, has been developing AI technology and assisting industry customers with the implementation of AI in recent years Hamastar Technology believes that to implement a complete AI project, in addition to AI theoretical knowledge, data analysis, and model training capabilities, it is also necessary to develop APIs for data, establish databases, develop front-end RWD web pages, and even consider layout design and user experience based on customer needs These tasks create technical barriers for AI startups Even from the perspective of companies that have reached a certain scale, it is hard to accumulate technical experience and accelerate business growth due repeatedly investing manpower developing similar functions in each project Institutional customers still require high level of customization for AI Using the requirements of government Agency A implemented by Hamastar Technology as an example, users must control false information from specific channels The platform needs to provide data ingestion functions for training models and predictions, and can complete natural language processing NLP text classification model training and use When the model discovers false information, it needs to immediately notify responsible personnel through messaging software The need of Agency B is to use an AI model to automatically classify petitions and immediately provide information on past cases as reference for the petitioner or officer Although the project models are similar data ingestion, model prediction, warning notification, the required functions still need to be separately developed for individual projects, and existing programs and models cannot be reused to speed up the implementation of subsequent projects After in-depth discussion, Hamastar Technology found that pain points of enterprises implementing AI projects include high implementation costs and lengthy project schedules It is difficult for a single enterprise to simultaneously have data scientists, analysts, engineers, and designers Current projects are all focused on solving the needs of specific fields, and it is difficult to reuse the AI models in other fields of application At the same time, the tools are concentrated in AI projects and cannot provide customers with total solutions In other words, due to the "limited manpower," "restricted fields," and "insufficient tools" of AI service providers, the implementation of AI technology projects requires high costs or lengthy timelines These are common problems that companies urgently need to solve Therefore, if there is an AI model application service management platform, it will be able to solve the above difficulties and not only reduce costs, but also accelerate project implementation and provide customers with one-stop solutions AI model application service management platform assists in quickly completing projects Therefore, with the support of the AI project of the Industrial Development Bureau, Ministry of Economic Affairs, Hamastar Technology carried out the "AI Model Application Service Management Platform AISP RampD Project" and engaged in the RampD of AISP products The purpose is for AI service providers to complete the AI projects with twice the result using only half the effort The AISP provides one-stop AI solutions AI service providers can quickly assemble required functions, such as data API, model management, and model prediction result monitoring subscription through existing module functions of the AISP It also provides commonly used graphical tools to help companies quickly design interactive charts or dashboards required by users, effectively reducing the labor costs required to execute projects, shortening the solution POC or implementation time, and accelerating the implementation and diffusion of industry AI In terms of product business model, in the short term, the company will extensively invite IT service providers with expertise in the field of AI to work together, and use platform services to solve the AI implementation problems faced by requesting units in various field, gradually building trust in the platform brand In the mid-term, the company hopes to gradually expand the market based on its past success, and form strategic alliances with multiple IT service providers to solve more and wider problems in specialized fields and provide more solutions for units to choose from The platform combines field experts to jointly expand overseas markets In the long term, after establishing AI strategic alliances in various specialized fields, the platform will have a large number of AI solution experts for specialized fields After accumulating a large amount of successful project experience, Hamastar Technology hopes that the AISP will be able to work with experts companies to expand into the international market Harmastar Technology Co, Ltd was formed in 2000 by recruiting numerous senior professional managers and technical experts in related fields It is committed to software technology RampD and services, and aims to develop into an international software company, actively creating opportunities for international cooperation in the industry Under the excellent leadership of its first president, the company has rapidly grown into a major software company in Taiwan

"The DNA of Magpie Life is not limited to vending machines We believe that vending machines combine technology, access, and humanities to bring us exciting results" This is a sentence on the official website of Magpie Life Let the vending machines bring To live a pleasant life and build a considerate, technological and sustainable future for the smartphone industry is also the original intention of Magpie Life Founded in 2018, Magpie Life launched Taiwan’s first private-brand mobile payment scan code sensor 4 months after its establishment, completing the consumption experience through screen touch The Magpie U1 smart vending machine manages the POS system and gathers data in the background, allowing consumers to synchronize with the world's new retail pace and experience a new retail consumption experience of purchasing convenience, checkout security, visual entertainment, and improved logistics replenishment efficiency Traditional vending machines lack information visibility and AI technology assists in information transparencyThis time, the Magpie smart vending machine is also equipped with AI technology to provide adjustable shelf space , a vending machine equipped with an industrial computer and a large-size touch display screen to achieve the purpose of a store-less store Magpie Life stated that the biggest problem with traditional vending machines is the lack of information visibility To check inventory, replenishment personnel must physically inspect each machine, which is time-consuming and costly When a machine breaks down, it will generally be unable to operate for a long time Most failures go unreported and are not discovered until the next restocking crew arrives to replenish supplies Then you have to wait for a service technician to be scheduled, which can take weeks Traditional vending machines lack real-time interactivity When consumers encounter problems after inserting coins, manufacturers cannot handle them immediately In addition, traditional vending machines are less flexible and cannot adapt to changes in consumer preferences Traditional vending machines have shortcomings such as limited change shopping, single payment tools, limited number of products, and few choices Affected by the COVID-19 epidemic, consumption habits have shifted to contactless methods, causing the unmanned store market to heat up Generally, vending machines can only place relatively simple products such as drinks, food, etc The properties available for sale are limited The patented vending machine developed by Magpie can adjust the shelf space and is equipped with a lifting cargo elevator, which is suitable for various types of goods In addition, the machine is equipped with an industrial computer and a large-size touch display screen, which can meet the needs of advertising support at the same time It is expected to move towards a storeless store According to Magpie Life Observation, the consumer market trend in the past two years is that consumers demand convenient life, food consumption patterns value dining experiencesimple and fast, and are equipped with mobile phone-connected ordering models, and hot drinks and Fresh food delivery is the focus of two major trends The location, items sold, consumption methods and multiple payment methods are the focus of market growth for smart vending machines In terms of convenience, Taiwanese consumers still prefer to purchase vending machine food near stations, airports, schools, and businesses in business districts Various payment methods are also gaining more support from consumers, indicating that in the future, automatic Vending machines can be developed in two directions diversified items and diversified payment methods AI sales forecast technology integrates back-end management to achieve precise marketing purposesDue to the wide variety of products, it is difficult to know the performance of products under different factors such as season, market conditions , promotional activities, etc, it is easy to cause out-of-stock or over-inventory situations Magpie Life has specially developed "AI sales forecasting technology" and integrated it into the back-end management system, hoping to lock in customer purchasing preferences and intentions through data analysis In order to achieve the purpose of precise marketing, make accurate business decisions and effectively allocate limited resources The introduction of AI systems can achieve the three major goals of precise marketing, inventory management and supply chain management This system is a replenishment decision-making aid designed specifically for supply chain managers It uses AI to predict future sales demand, helping companies effectively optimize production capacity, inventory and distribution strategies Its overall system architecture includes1 Data exploratory analysis function Provides automatic value filling, automatic coding and automatic feature screening functions for missing values in the data 2 Modeling function 1 Provides model training functions for two types of prediction problems regression Regression and time series Time Series Forecast nbsp2 Supports Auto ML automatic modeling, and the best model is recommended by the system Integrated models can also be established to improve model accuracy nbsp3 Supports multiple algorithm types Random Forest, XGBoost, GBM and other algorithms nbsp4 Supports a variety of time series models exponential smoothing, ARIMA, ARIMAX, intermittent demand, dynamic multiple regression and other models nbsp5 Supports a variety of model evaluation indicators R, MAE, MSE, RMSE, Deviance, AUC, Lift top 1, Misclassification and other indicators nbsp6 Supports automatic cutting of training data sets and Holdout verification data sets, and can manually adjust the ratio nbsp7 Supports automatic model ensemble learning Stacked Ensemble, balancing function learning Balancing Classes, and Early Stopping nbsp8 Supports the creation of multiple models at the same time The system will allocate resources according to modeling needs, so that modeling, prediction and other tasks have independent computing resources and do not affect each other In the overall server space With an upper limit, computing resources can be used efficiently nbsp9 It has in-memory computing function, which can use large-capacity and high-speed memory to perform calculations to avoid reading and writing a large number of files from the hard disk and improve computing performance 3 Data concatenation function Using API grafting and complete data concatenation automation, there is no need to manually import data, improving user experience 4 Chart analysis function Provides visual charts and basic statistical values for product sales AI data analysis solutions have two major advantages 1 Entrepreneurship machines can be rented and sold at low cost to open unmanned physical stores and cooperate with the chain retail industry Through smart machines, entrepreneurs can rent and sell them at a lower cost than the store rent Cost of running a retail business Two cooperation models, machine sales and leasing, are provided, and the choice is based on the evaluation of the industry 2 Various types of products are put on the shelves Products are sold anytime and anywhere 24 hours a day Up to 60 kinds of diversified products can be put on the shelves Large transparent windows enhance the visibility of products Regular replenishment and tracking of product sales status are available, and product types can be adjusted according to needs Recently, the line between the Internet and the physical world has blurred, the way customers interact has changed significantly, and consumer demand is changing and personalized The retail industry is facing unprecedented challenges and uncertainties, and mastering data has become key AI data analysis solutions can help the retail industry quickly activate large amounts of data, create seamless personalized experiences, optimize the operational value chain and improve efficiency, and strengthen the core competitiveness of enterprises 「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」