【2020 Solutions】 Emerging AI Team Atelli, Elevating Advertising Optimization to Evolution with AI Ad Pitcher
Emerging AI technology team Atelli has joined the Taiwan marketing tech circle, developing multifaceted AI products with core algorithm technologies to help businesses enhance their commercial outcomes. Atelli, originally branched out from the digital marketing consultancy adGeek. Co-founder Chen Jianming pointed out 'Technology is increasingly leading digital marketing, and the use of data will only increase. Facing a massive amount of data and competitive external environment, advertisers need to utilize technology to reach potential customers, achieve goals, while also effectively managing manpower and time.' Hence, the team started developing AI advertising products a year ago, and now Atelli has become an independent AI technology company, focusing on the development of AI products.
Atelli launched the first product of its Business Booster series in 2019, the AI Ad Pitcher, helping advertisers execute Google and Facebook ads with AI. Within six months, over 500 Facebook ad accounts were accumulated, with a monthly advertising spend of over 50 million, helping customers find potential market customers previously hard to reach manually. The team shared many customer experiences with the product; besides improving performance, there's no need for complex system setup processes. It can go live in just 15 minutes, and automatically optimize ad performance 24 hours a day, indeed reducing 90% of the marketing staff's workload, allowing them to focus on more significant business strategies. The thoughtful product design has successfully established customer goodwill and trust.
Atelli co-founder Huang Yingzhe stated, 'The shift in the marketing environment is truly an evolutionary process. We deeply understand the challenges enterprises face, including adapting to technology, the burden of labor costs, and expectations towards goals. Using technology to help businesses overcome challenges is the purpose of establishing Atelli, combining AI with data to transform past manual advertising optimization into advertising evolution. Positive customer feedback and goal achievement prove that we are on the right track.'
The biggest competitive advantage of the Atelli AI Ad Pitcher comes from three features: achieving the best AI evolutionary algorithms, generating a high-value audience, moving away from rigid rule-based adjustments, considering multiple real-life scenarios, integrating more human elements; and comprehensive intelligent adjustments. An advertising campaign involves many different setting elements, such as audience interests, age/gender, keyword themes, etc., each considered as an 'individual.' With AI algorithms, past 'advertising optimizations' are elevated to 'advertising evolution.'
![Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)](https://aihub.org.tw/images/upload/Atelli_pic_02.jpg)
▲ Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)
![Atelli's AI Ad Pitcher can locate target audiences that are difficult for the human brain to figure out, thus improving advertising effectiveness. (Image source: Atelli)](https://aihub.org.tw/images/upload/Atelli_pic_03.jpg)
▲ Atelli's AI Ad Pitcher can find target audiences that are difficult for the human brain to envision, thus boosting advertising effectiveness. (Image source: Atelli)
Supported by Atelli, successful cases of enhanced advertising effectiveness are spread across various industries. For example, by optimizing operations with AI, the team helped a client running a fashion e-commerce platform to improve the quality of new site visitors, reducing new visitor acquisition costs by 60% and increasing orders by 160%. For clients in the health food industry promoting new products online, the team used its core algorithms to precisely determine the target demographic, not only reducing the advertising cost by more than 10% but also increasing new customers by 200%. Moreover, through AI automation and ad combination matching to find potential target groups (high-value, new customers), the cost of gathering prospects for exclusive events like luxury car shows and online computer courses went down by at least 50%.
Atelli Product Manager Chen Lin mentioned their AI product with pride, saying, 'We are fully confident in our ability to help advertisers, based on our extensive past ad optimization experience and over five years of accumulated data. Whether it's expertise or the volume of data, we're sure we can assist. Moreover, integrating all ad campaigns seamlessly, we significantly reduce the customer's execution burden. The system is easy to use, time-saving, finds more new customers, and effectively boosts performance. The feedback we often hear from customers is that AI-run ads can increase effectiveness by an average of 10%-20%, with some customers seeing improvements of up to 200%-300%. Therefore, customers are willing to continue using AI to enhance their brand's competitive edge. Atelli will continue to develop diverse AI products to help Taiwanese business owners find the best solutions through technology.'
To learn more about the Atelli AI Ad Pitcher product details, feel free to contact the Atelli team:cs@atelli.ai
(This article is published with authorization from Atelli on AI HUB)
「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」