:::

【2020 Solutions】 Emerging AI Team Atelli, Elevating Advertising Optimization to Evolution with AI Ad Pitcher

Emerging AI technology team Atelli has joined the Taiwan marketing tech circle, developing multifaceted AI products with core algorithm technologies to help businesses enhance their commercial outcomes. Atelli, originally branched out from the digital marketing consultancy adGeek. Co-founder Chen Jianming pointed out 'Technology is increasingly leading digital marketing, and the use of data will only increase. Facing a massive amount of data and competitive external environment, advertisers need to utilize technology to reach potential customers, achieve goals, while also effectively managing manpower and time.' Hence, the team started developing AI advertising products a year ago, and now Atelli has become an independent AI technology company, focusing on the development of AI products.

Atelli launched the first product of its Business Booster series in 2019, the AI Ad Pitcher, helping advertisers execute Google and Facebook ads with AI. Within six months, over 500 Facebook ad accounts were accumulated, with a monthly advertising spend of over 50 million, helping customers find potential market customers previously hard to reach manually. The team shared many customer experiences with the product; besides improving performance, there's no need for complex system setup processes. It can go live in just 15 minutes, and automatically optimize ad performance 24 hours a day, indeed reducing 90% of the marketing staff's workload, allowing them to focus on more significant business strategies. The thoughtful product design has successfully established customer goodwill and trust.

Atelli co-founder Huang Yingzhe stated, 'The shift in the marketing environment is truly an evolutionary process. We deeply understand the challenges enterprises face, including adapting to technology, the burden of labor costs, and expectations towards goals. Using technology to help businesses overcome challenges is the purpose of establishing Atelli, combining AI with data to transform past manual advertising optimization into advertising evolution. Positive customer feedback and goal achievement prove that we are on the right track.'

The biggest competitive advantage of the Atelli AI Ad Pitcher comes from three features: achieving the best AI evolutionary algorithms, generating a high-value audience, moving away from rigid rule-based adjustments, considering multiple real-life scenarios, integrating more human elements; and comprehensive intelligent adjustments. An advertising campaign involves many different setting elements, such as audience interests, age/gender, keyword themes, etc., each considered as an 'individual.' With AI algorithms, past 'advertising optimizations' are elevated to 'advertising evolution.'

Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

Atelli's AI Ad Pitcher can locate target audiences that are difficult for the human brain to figure out, thus improving advertising effectiveness. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can find target audiences that are difficult for the human brain to envision, thus boosting advertising effectiveness. (Image source: Atelli)

 

Supported by Atelli, successful cases of enhanced advertising effectiveness are spread across various industries. For example, by optimizing operations with AI, the team helped a client running a fashion e-commerce platform to improve the quality of new site visitors, reducing new visitor acquisition costs by 60% and increasing orders by 160%. For clients in the health food industry promoting new products online, the team used its core algorithms to precisely determine the target demographic, not only reducing the advertising cost by more than 10% but also increasing new customers by 200%. Moreover, through AI automation and ad combination matching to find potential target groups (high-value, new customers), the cost of gathering prospects for exclusive events like luxury car shows and online computer courses went down by at least 50%.

Atelli Product Manager Chen Lin mentioned their AI product with pride, saying, 'We are fully confident in our ability to help advertisers, based on our extensive past ad optimization experience and over five years of accumulated data. Whether it's expertise or the volume of data, we're sure we can assist. Moreover, integrating all ad campaigns seamlessly, we significantly reduce the customer's execution burden. The system is easy to use, time-saving, finds more new customers, and effectively boosts performance. The feedback we often hear from customers is that AI-run ads can increase effectiveness by an average of 10%-20%, with some customers seeing improvements of up to 200%-300%. Therefore, customers are willing to continue using AI to enhance their brand's competitive edge. Atelli will continue to develop diverse AI products to help Taiwanese business owners find the best solutions through technology.'

 

To learn more about the Atelli AI Ad Pitcher product details, feel free to contact the Atelli team:Contact E-mail: cs@atelli.ai

(This article is published with authorization from Atelli on AI HUB)

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

Recommend Cases

這是一張圖片。 This is a picture.
AI Smart Health Prevention Plan

Herji Ltd held an interactive teaching session with AI storybooks at the 'Taiwan Early Childhood Development and Remedial Association Taitung Office', allowing children, teachers, and parents to engage in immersive educational experiences AI-generated children's educational storybook materials AI Learning Platform In recent years, changes in the social structure of Taiwan, combined with experiences in hospital emergency departments, have often led us to overlook the depressive symptoms exhibited by adolescents, resulting in tragic incidents of self-harm or even suicide among children A significant part of children's depression stems from their academic performance, with parents worrying about their children's future competitiveness, thus placing a lot of pressure on children who perform poorly academically In a family with two children with the same genetic background and provided with the same resources for growth, we often find that the second child's academic performance is not up to par, with poor grades, an inability to concentrate in class, and even lacking the patience and perseverance to finish reading a comic book or playing a video game We have been exploring why these differences occur and discovered that these issues often arise from undiagnosed learning disabilities during early childhood Due to environmental factors, children with delayed learning abilities are often not acknowledged by over 80 of parents who are reluctant to seek treatment for their children, primarily fearing that their child will be labeled as delayed As a result, the child's learning ability is hindered from an early age, with their academic struggles increasing as they enter primary and secondary school, leading to greater academic lag, frustration from parents, struggles from the child, and increased family disputes If tutoring does not yield effective results, expenditure without achieving positive outcomes often leads to further family conflicts, creating a vicious cycle that accumulates a lot of negative emotions in children during their developmental process, which in turn affects various factors impacting their health In reality, the main reasons behind a child's poor academic performance, inability to learn, lack of interest in learning new things, or even developing health-impacting psychological conditions, actually stem from accumulated learning delays during early childhood The period before the age of six is considered the golden window for treating learning delays If these can be identified and addressed during this time, there is a chance that the child's learning abilities can be greatly improved10The industry's current pain points are as follows 1Lack of methodologies for assessing learning abilitiesLack of databases for sample comparisons in the market 2Traditional parental misconceptionsFear of labeling and treatment delays for mild to moderate cases 3Lack of therapeutic materials and toolsShortage of therapeutic storybooks and series courses This project will develop a national talent development support system, utilizing AI Technological development of a system for assessing children's learning abilities that supports parents in safeguarding their children's health from the start of learning ability testing, offering early detection and treatment In the future, all Taiwanese children, regardless of background, will be able to establish a healthy foundation in early childhood, growing up to become valuable assets for national development 2、 As proposed in this planAIApplications and explanations 'Child Language Ability'AI'Analysis Model' This model quantitatively analyzes 'the condition of children's use of Mandarin' when 'expressing an event' Scenario Preschool teachers guide children in narrating storybook contentAITools analyze the sentences used by children to describe storybook content, applying statistical algorithms for quantitative analysis Analysis indicators include 'sentence type' and 'lexical items' Analysis aspects include correctness of sentence structures, diversity of vocabulary, quantity of vocabulary used, and accuracy of vocabulary usage Application Comparative analysis between an individual child and peers' language abilities can offer more detailed language skills teaching by preschool teachers Techniques used Chinese word segmentation, Chinese POS tagging, Chinese syntactic rules analysis algorithm, and quantitative analysis algorithms Tools usedChinese word segmentation tools, POS tagging toolsChinese POS Tagging Tool 3、 Expected Industrial Value Establish a learning ability assessment and support system, through therapeutic storybooks and courses Collaborate with kindergartens to develop learning ability bases, preventing children from being stuck at the starting point Alongside parents, protect children's health starting with learning ability testing, backed by a robust database, allowing parents to identify early any delays in learning, helping children regain their learning abilities 4、 Expected Industrial Benefits Economic Benefit and Future Spread and Impetus By supporting children with delayed learning abilities, enhancing their learning prowess through this project, these children serve as the future of our nation and can thus significantly contribute to national talent development Furthermore, the purpose of establishing a learning ability development base is to help reunite children with their parents, increasing their interaction time, allowing the children to move beyond mere one-dimensional interactions 3C This facilitates two-way interactions between the child and parents, potentially impacting children who may have been otherwise delayed in developing their capabilities due to environmental factors 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-11-15」

【解決方案】AI電眼取代人眼 慧演智能運用AI幫製造業做品管
Using AI vision to replace human vision, Claireye Intelligence uses AI to help the manufacturing industry with quality control

In response to customer demand on a wide variety of products in small quantities in the manufacturing industry, there is an urgent need to find AI solutions from the cloud to terminals Claireye Intelligence provides a solution that integrates software and hardware - BailAI image inspection solution to assist traditional manufacturing industries in improving process efficiency and product quality, thereby achieving the initial goal of transformation After the government declared 2017 to be Taiwan's "First Year of AI," AI startups have sprung up in Taiwan Established in 2018, Claireye Intelligence targets smart manufacturing and provides a platform for AI image analysis and process optimization, using the power of deep learning to detect product defects and abnormalities in the assembly process It assists companies in building infrastructure from terminals to the cloud, which enables automated monitoring of factory production to improve process efficiency and quality Focusing on AI image inspection based on its familiarity with the production line quality control process Shirley Liu, founder and CEO of Claireye Intelligence, is a young entrepreneur She entered the manufacturing industry after graduating from college and held a quality control position in the plastic injection process of hard disk parts "She was already on the production line at the time, and is familiar with the production line process of production machinery" She later switched career paths to marketing and planning, and then worked as an AI product manager When the time came, Shirley Liu decided to start a business, focusing on AI image recognition in the manufacturing industry "The difficulty for enterprises is the lack of an AI development team Even if an enterprise has an AI team, development projects will take a lot of time, at least 6-12 months" said Shirley Liu, who is well versed in the market's pain points The problem that needs to be solved by platforms is to provide services that allow traditional manufacturing industries to build their own AI models without needing employees with a programming background, and to remotely assist production lines with troubleshooting and subsequent system maintenance, helping companies save development time and labor costs BailAI image inspection platform usage scenarios Facing the large number of competitors that provide AI image recognition in the market, what are the technical advantages of Claireye Intelligence Shirley Liu said that many companies currently have AOI equipment, but the bottleneck in the application of AOI is that it can only be used for defect inspection in fast production of large quantities, and parameters need to be adjusted after each inspection or production Based on her understanding of the industry, most SMEs are limited by their financial resources due to AOI equipment often costing over NT1 million, but they also want to use automated inspection This is where Claireye Intelligence comes in Shirley Liu went on to say that it is impossible for traditional manufacturing industries to maintain a technical team that includes AI engineers, data engineers, cloud architects, and terminal architects Claireye Intelligence specializes in software and hardware integration Enterprises can use the BailAI image inspection platform to easily solve inspection problems on the production line In other words, customers only need to provide images or samples for Claireye Intelligence to carry out model training, model deployment, and system integration, and they can easily use AI technology to optimize and monitor production line processes Participated in the AI New Talent Selection and achieved a recognition rate of over 90 in assembly behavioral image recognition For example, a certain connector manufacturer only has 1-2 AI engineers in its technical team The main problem that needs to be solved is that most operators are on the production line, while quality control and senior managers are not on site, and the company wants to understand the actual situation of the production line through remote monitoring Claireye Intelligence uses industrial cameras to capture production line images, and transmits AI image analysis to the remote end Supervisors and quality control personnel can observe if there are any errors in the production line assembly, such as whether the connectors and lines are connected properly, through the monitor Claireye Intelligence's AI image inspection operates on Microsoft's Azure cloud platform, and also utilizes terminal equipment, such as NVIDIA's edge computing equipment placed around the inspection station, to assist traditional manufacturing industries with improving production line efficiency and detecting problems early through an integrated solution from the cloud to terminals Claireye Intelligencersquos customers currently include aviation, electronic peripherals, connectors, and metal industries Assembly process solution for human behavior recognition in assembly lines achieves an accuracy of over 90 In order to demonstrate the depth of technology, Claireye Intelligence participated in the 2021 AI New Talents Selection of the Industrial Development Bureau, Ministry of Economic Affairs, and provided Lite-On Technology with the "assembly process solution for human behavior recognition in assembly lines" The solution determines effective working hours and ineffective working hours of operators on the production line through cameras and AI image recognition It recognizes hand posture and position through images to determine the operator's assembly behavior, achieving an accuracy of over 90 Shirley Liu added that the assembly process of electronic components is complex, mostly carried out manually, and cannot be replaced by robotic arms Claireye Intelligence used cameras to film the assembly process of operators at Lite-On's assembly station The algorithm is then trained and corrected based on the video, and the final trained model can directly determine whether there are any errors in the assembly process to improve the overall process Project development time is expected to be shortened to 1 month by using the BailAI image inspection platform Since its establishment more than three years ago, Claireye Intelligence has accumulated a considerable amount of project experience and hopes to commercialize the project experience Shirley Liu pointed out that the trial version of BailAI image inspection will be completed this year 2022 Customers can choose industrial cameras or video cameras based on the detail of the object being inspected It can even use X-rays to capture images, and then the images are automatically marked by the platform Claireye Intelligence will provide customers with AI application models suitable for the field Inferences can also be made in the cloud or terminals for launch in the manufacturing industry The metals industry, metal casings of industrial computers, connectors, electronic peripherals, and mechanical parts can all use the platform for defect detection and object identification Claireye Intelligence will continue to improve its technical capabilities, accumulate customer experience to complete commercialization, and also accelerate the implementation of AI inspection applications In the mid-term, it will build terminal and cloud infrastructure and shorten the development time of enterprise AI projects from 6-12 months to 1 month, reducing usage time and lowering the threshold for enterprises The long-term goal is to target the Southeast Asian market where Taiwanese businesses are gathered, expand software and hardware integrated AI solutions to overseas markets, and expand the scale of operations

這是一張圖片。 This is a picture.
Make Meeting Records Efficient and Time-Saving with DeepWave's Smart Meeting Ink AI

Meeting Ink Enterprise Edition is now being launched Studies show that around 50 of content is forgotten within two hours after a meeting if not tracked and reviewed immediately multiple reports and transmissions can result in losing over one-third of key information Precise meeting records are crucial for organizations with strict operational protocols and public sectors However, with extensive meeting demands, recording can lead to losses in meeting outcomes and increase team burdens Spotting this market pain point, Taiwanese AI startup DeepWave has introduced 'Meeting Ink'—a new solution for meeting records that integrates voice, text, and automated AI technologies Meeting Ink supports voice-to-text transcription, speaker recognition, verbatim translation, and automated meeting summary highlights, offering flexible services for consumers and enterprises This year, it has added real-time verbatim scripting and translation, creating a new paradigm in meeting management AI Technology Solves Meeting Recording Pain Points in One Go Since its launch at the end of 2023, 'Meeting Ink' has become a high-efficiency and accurate meeting record management solution on the market DeepWave combines its proprietary technology, third-party tools, and Microsoft Azure's voice recognition technology to create the best voice-to-text experience Furthermore, this includes speaker recognition and segmenting, multiple language translation, and meeting summary functionalities across various scenarios To achieve broader applications, Meeting Ink also provides real-time application solutions, making it suitable not just for regular meetings but also for events, forums, and educational sessions Currently, Meeting Ink supports both app and web platforms, offering enterprise customization options to expand its applications further Excellent Voice Recognition Technology and Optimal User Experience Meeting Ink stands out in the market due to its precise voice recognition technology and user-centered application design Relying on DeepWave's proprietary technology, Meeting Ink can convert audio signals into text representing each speaker, distinguishing each participant's voice to ensure information is clearly differentiated Additionally, meeting content can be further summarized according to the speaker and, with DeepWave's optimized system, generate exclusive summary templates for various scenes and roles Whether for executive meetings, academic forums, personal interviews, or learning sessions, Meeting Ink produces tailored summaries for different contexts, bringing higher efficiency and flexibility to meeting recording experiences Precisely Targeting Enterprise Needs, Providing Comprehensive Enterprise Applications Anticipating the shifting market demands, DeepWave has launched a customized service plan tailored for B2B frameworks, further optimizing Meeting Ink's application on the enterprise side Enterprise clients can use the professional edition and enjoy exclusive customized summary modules tailored to specific industry needs DeepWave commits to regularly updating AI modules to ensure the most advanced technological support Additionally, Meeting Ink's enterprise service plan emphasizes data security, account permission management, unlimited storage space, and multi-device compatibility supporting all recording scenarios Offered at the lowest market rates, this provides an economical and efficient solution for enterprises, allowing them to focus on core tasks and enhancing overall meeting efficiency Embracing the Pulse of the AI Era, Leading Market Applications According to a 2023 market report, the global market for AI application tools is expected to grow from nearly 7 billion to 50 billion over the next decade, with business and learning tools playing key roles Facing the rapid progression of AI technology, DeepWave leverages its technical prowess and innovative capacity to penetrate international markets with Meeting Ink, continually bringing revolutionary changes to meeting records for both businesses and individuals Going forward, DeepWave will continuously optimize Meeting Ink, committed to promoting the close integration of AI technology with everyday work and learning scenarios, creating more convenient and efficient working environments for users 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-11-15」