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【2021 Solutions】 Become the No. 1 brand in the MarTech ecosystem. Aiku Intelligent Technology joins forces to fight against each other.

The COVID-19 epidemic is raging. Faced with the new digital normal that consumers are gradually becoming accustomed to, major digital technology applications and online integration and offline services have risen against the trend, which has also made efforts to build "MarTech" (Marketing Technology) ) Ecosystem's AiKu Intelligent Technology's performance has grown exponentially. Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech, and at the same time, marketing technology is also an emerging field that domestic and foreign investors are optimistic about. AiKu Intelligent Technology has received a total investment of NT$135 million so far. We will continue to promote connectivity with investors and plan to enter overseas markets.

In fact, since its establishment in April 2018, Aikoo Intelligent Technology has been a rapidly growing technology start-up. The number of employees has expanded from 17 to 85, and its revenue has doubled every year. AiKu Intelligent Technology, which bills itself as a "marketing technology integrator," has been fighting a different battle than other startups from the first day of its establishment. The era of working alone has passed. Aiku Intelligent Technology must build a bridge between "marketing" and "technology", build a "MarTech" ecosystem, expand the technology marketing market through group fights, and establish coexistence and coexistence with alliance partners. Rong relationship.

Serving as a bridge between marketing and technology to expand the MarTech ecosystem

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that MarTech, as the name suggests, is the use of technology to solve marketing problems. The epidemic has accelerated the pressure of digital transformation on enterprises, and the application of technology in marketing requires a large investment of resources. At the same time, unknown psychological barriers and internal integration challenges must be overcome. For brand owners, advertising agencies, media agencies and integrated marketing Consulting companies often face the dilemma of not knowing how to choose a business, because marketing methods that have entered the technological era, such as image recognition, IoT, detection systems, NLP, data analysis, etc., have extremely high technical content. At the same time, brand owners often require one-stop all-round marketing services, including professional assistance from planning, system introduction, marketing application and effectiveness review. Only integration can create maximum benefits. Even if there are multiple systems or manufacturers cooperating in the process, through the integration service of iKu Intelligent Technology and the API system, it can be efficiently integrated and provide one-stop services for the brand.

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

▲Wu Jianyu, Chief Strategy Officer of Aikoo Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

On the other hand, iKu Intelligent Technology also plays a role as a bridge between marketing and technology. The MarTech ecosystem includes service vendors, traditional integrated marketing partners and AI startups, etc., and has multiple functions of technology sharing, service sharing and joint services.

The MarTech ecosystem business model is a concept of "single integration and professional division of labor". It is coordinated by alliance partners with technology integration or brand integration capabilities, and other partners cooperate. The overall structure requires the introduction of MarTech systems and consulting services. Only with the input of program developers can the integration be carried out smoothly.

Ecosystem partners each have specialized strengths and can jointly develop new products and services. For example, iKu Intelligent Technology cooperates with the well-known advertising technology provider OneAD to launch innovative conversational advertising that combines advertising playback with interactive advertising. Dialogue helps brands deeply understand consumer needs and preferences. Or it can cooperate with PicSee, Asia's largest URL shortening service provider, to integrate the service into the customer data platform to help companies interpret more consumer browsing behaviors.

爱ku Intelligent customer cross-channel customer data platform helps data connection

▲AiKu Intelligent Customer cross-channel customer data platform helps data connection.

Conversation Business-style applications strengthen data analysis and diversify focus applications

▲Conversational business applications strengthen data analysis and diversified focus applications

There are two keys to the success of the development of the MarTech ecosystem. First, there are people to coordinate and integrate service content. Manufacturers in the ecosystem have their own solutions. Coordinators can find partners in the alliance who can cooperate in providing services. ; Another key factor is resource sharing. After three years of efforts, the MarTech ecosystem has attracted more than 50 partners to join.

Business-driven alliance cooperation will continue to grow the business and exert market influence

In order to lay out the data application market, in early 2021, iKu Intelligent Technology and TNL Media Group jointly established a new AI and data application company - DaEX Intelligent Technology. This cooperation project is an important strategic value point for both parties. Key Comment Network is thinking about how to more effectively apply and monetize the data of numerous readers. Combining the strengths of iKu Intelligent Technology’s customer data platform and omni-channel marketing technology, it will be able to Brands provide innovative media and data integration applications. DaEX will develop data analysis and data monetization, and is also expected to establish a media-specific data platform and media trading market in the future.

Talking about the hardships along the way since starting a business, Wu Jianyu observed that the marketing technology circle is a "Matthew Effect", where the strong will always be strong. Many companies hope to play the role of building a platform. In the first year of its establishment, Aiku Intelligent Technology The energy of resources and influence has just begun, and products are still under continuous research and development. With the expansion step by step, after the establishment of the MarTech ecosystem in 2020, the scale has become larger and larger, and brand owners are willing to invest their media advertising budgets in Marketing technology, or the application of omni-channel retail, has also driven the revenue growth of iKu Intelligent Technology and the MarTech ecosystem. At this stage, continuing to maintain rapid growth and exerting market influence is the biggest challenge for Aikoo Intelligent Technology.

It is an important goal to use a "business-driven" perspective to drive alliance members to cooperate independently in order to win more orders and continue to grow their voice. The business model of iKu Intelligent Technology has been highly favored by investors. In the past three years, in addition to the participation of Xin'an Tokyo Property Insurance Company and Jiaotong University Angel Investment Club in 2019, at the end of 2020, it also received investment from the National Development Fund and Japanese advertising listed company Adway. Supported by Adways Group, it has received a total of 135 million yuan in funding. The epidemic has catalyzed the digital transformation of all walks of life. As a MarTech promoter, iKu Intelligent Technology continues to actively expand its layout and help companies seize opportunities in the fierce competition.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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Disruptive innovative business model Qiyi Medical Electronics launches mobile medical device-ECG sensor to create the last piece of the puzzle in telemedicine

With the advent of the post-epidemic era, the development of global telemedicine is in the ascendant, which has greatly increased the demand for smart medical technology in decentralized medicine Among them, if mobile medical devices can provide real-world at home or outside the hospital data for use in hospitals, it is believed that it will reduce the burden of diagnosis and treatment on doctors or medical personnel and reduce health insurance expenses To this end, Singular Wings Medical has launched a comprehensive telemedicine solution, which combines excellent wearable mobile medical device design, innovative software development, AI algorithms and cloud platform services, and will become the last piece of telemedicine puzzle David Lee, the founder and general manager of Qiyi Medical Electronics, said that his original intention to start the business was because he witnessed Taiwan's long-term pursuit of low-cost mass production, which led to the continuous decline in the value of the industry For example, in the past thirty years, The output value of the former Silicon Valley was similar to that of Taiwan's Hsinchu Science Park, but thirty years later, the output value of Silicon Valley reached US14 trillion at the end of 2020, while the output value of Hsinchu Science Park was less than NT15 trillion at the end of 2021 Seeing Silicon Valley's sensitivity to industry needs and disruptive innovations such as Uber, Airbnb, industry trends and the post-epidemic era have driven a surge in telemedicine services, thereby creating high industry value, so I started a business at the age of 45 and conceived how to combine it with Taiwan After more than ten years of accumulated industrial advantages and Silicon Valley's innovative model, we decided to help Taiwan's industry upgrade and find a new path through the integration of the medical industry, ICT technology industry and innovative business models Seeing that Taiwan has always been a gathering place for the most 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這是一張圖片。 This is a picture.
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【解決方案】小柿智檢 以「AOIAI」雙劍合璧,軟加硬體千錘百鍊 打通外觀瑕疵檢測任督二脈
Xiaoshi Intelligent Inspection uses the two swords of "AOI + AI" to combine software and hardware to open up the two channels of appearance defect detection and supervision.

Quality inspection, like a double-edged sword, has always been a favorite and painful subject for Taiwanese manufacturers When AI deep learning enters the industrial visual inspection of traditional manufacturing industries, it can not only save inspection manpower investment, solve the problem of inconsistent manual visual standards, overcome the limited visual recognition and defect detection blind spots of traditional automatic optical inspection AOI, and also enable real-time traceability Causes of quality problems The overall AIAOI visual inspection solution developed by Xiaoshi Intelligent Inspection integrates software and hardware to create efficient appearance defect detection capabilities, helping electronics OEM customers create high-efficiency products with a miss detection rate of less than 1 and an overkill rate of less than 3 Check the level Xiaoshi Intelligent Inspection was established in 2020 Although it is a new venture two years ago, it did not start from scratch Founder and CEO Hong Peijun and the core team have been deeply involved in Foxconn factories for many years and participated in countless smart factory-related solutions and process improvements , has profound AI deep learning development capabilities, and accumulated rich experience in world-class AI application implementation Seeing that AI industrial inspection must be the last mile for the manufacturing industry to move towards Industry 40, Hong Peijun resolutely decided to implement AI deep learning technology in the field of smart manufacturing with high output value, and specialized in the development of AI industrial visual inspection For the manufacturing industry, product inspection is the most important part of all quality control, but traditional industrial inspection faces two major pain points 1 Manual visual inspection Today, more than 95 of the entire manufacturing industry still relies on manual visual inspection Inspection makes it difficult for manual visual quality 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of fasteners, small metal parts and passive components In terms of competitiveness in the industry, the software hardware integration provided by the AI six-sided defect inspection and screening professional machine is an important core competitive advantage of Xiaoshi Intelligent Inspection It is not as simple as it sounds Hong Peijun said with emotion that this special machine is very important in the industrial inspection industry Commonly known as the highly integrated integration of optical mechanisms, electronic controls, software and algorithms, the process requires continuous optimization and iteration, and requires multiple client verifications and modifications After a long period of hard work, the technical threshold has also been raised The AI six-sided defect detection and screening professional machine will be the main product promotion direction of Xiaoshi Intelligent Inspection in the next 3-5 years It is believed that AI combined with measurement technology and surface defect detection will be an important source of core competitiveness of Xiaoshi Intelligent Inspection, Hong Peijun said AI six-sided defect detection and screening professional machine will be the main product promotion direction of Xiaoshi Intelligent Inspection in the next 3-5 years Faced with the booming development of Industry 40 in smart factories, customers often ask "Does quality inspection data have secondary use value" Hong Peijun said that the "AI Industrial Quality Inspection Platform" launched by Xiaoshi Intelligent Inspection has a machine learning mechanism , which can be used for secondary use of quality inspection data to provide customers with multiple functions including real-time monitoring and early warning of production quality, quality traceability analysis, quality factor assessment, process parameter prediction and recommendation Taking the successful introduction into the automotive parts factory as an example, through the prediction and recommendation of process parameters provided by the AI industrial quality inspection platform, when we know the product defects, we build a set of models based on the experience of past masters, coupled with the network connection data from the previous stage, After integration, we have process data, incoming material data, and quality inspection data We can predict whether these machine parameters have run out, and we can recommend whether the process parameters of certain sections should be adjusted up or down Through the AI industrial quality inspection platform, Xiaoshi Intelligent Inspection can help customers connect visual quality inspection results, process data and acceptance standards with the existing MES system of the customer's factory to improve production quality, improve efficiency and reduce costs In terms of business model, Xiaoshi Zhiqian also provides a software subscription system for the deep learning detection modeling platform software It provides public cloud customers with traffic subscription and charges based on the amount of image uploads, while private cloud customers adopt an annual license fee license charging mechanism In addition, the company also provides customers with a buyout charging mechanism for the overall solution equipment, and provides a one-year warranty, after which consumables and software update maintenance fees are charged annually Going in the opposite direction, using both hard and soft methods, with a missed detection rate of less than 1 and rapid modeling in 15 minutes Faced with various small-volume and multi-sample inspection needs in the manufacturing industry, general AI deep learning visual inspection usually requires customers to collect a large number of photos of defective products, which is time-consuming to label, and also causes customers to have difficulty in importing AI, and defective products cannot be collected The introduction cycle is long and implementation is full of risks If there are not enough bad samples, the model will be inaccurate Kosaki Chikan goes in the opposite direction and uses its product "AI Visual Inspection Model Development Tool" to train models through pictures of good products provided by customers It is relatively easy for AI to learn good products, no labeling is required, and the time can be quickly compressed to complete the modeling Take the implementation of IPC electronics industry - AAEON Technology as an example In order to reduce the manpower input of the quality inspection station in the PCBA production line and have standardized quality inspection, Xiaoshi Intelligent Inspection provides an overall solution for PCBA AI visual inspection software and hardware services, and conduct in-line inspection on the factory's highly automated assembly line, effectively saving inspection manpower investment, improving the standardization of quality inspection rates, and improving the problem of inconsistent standards caused by manual visual inspection Through the introduction of AI visual inspection software and hardware integrated solutions, we have effectively helped customers maintain an overkill rate of less than 3 in the past two years, and achieved high-efficiency performance with a missed detection rate of less than 1 In addition, this solution allows practitioners who do not understand AI to quickly operate modeling By installing the modeling tool on the device, when the customer has a new product number and needs to create a model, he only needs to provide 10 pictures of good products to scan under the device It only takes 15 minutes to quickly train the model In terms of product core strategic layout, compared with market competitors who rely solely on general software services to seize all manufacturing markets, it is not feasible to apply it to industrial inspection Hong Peijun has observed over the past 10 years and believes that only software hardware can With technical thresholds and focusing on one industry and field, only by adopting a standardized company's AI six-sided defect detection and screening special machine can it be replicated and scaled up, and the company can truly continue to move towards optimization and create product competitiveness, even if there are other competing products It’s not easy to compete for this pie, Hong Peijun said Xiaoshi Intelligent Inspection’s overall AIAOI visual inspection solution creates rapid modeling and excellent results for customers with a missed detection rate of less than 1 The most competitive AIAOI overall solution provider with global presence For new entrepreneurs, facing business expansion is a challenge every day Hong Peijun said that small companies are easily snatched away by large companies, company talents are poached by high salaries, lack of deep customer relationships, and the business team is not large enough, etc How to overcome this Hong Peijun believes that the key to success and competitiveness of a new start-up company is to be diligent in making up for mistakes, provide better services, provide more immediate feedback, and create more professional solutions to convince customers Since its establishment in 2020, Xiaoshi Intelligent Inspection has always gone against the grain in terms of product core strategic layout, surpassing the competitive market among its peers, and actively taking root in the overall solution of AI visual inspection software and hardware Hong Peijun hopes that Xiaoshi Intelligent Inspection will become the world's most competitive AIAOI overall solution provider for the electronics and semiconductor industries in the future, and provide the top AIAOI professional machines and equipment to the electronics and semiconductor industry customer base Hong Peijun said that the technical capabilities of the company's AI six-sided defect detection and screening professional machine have reached the top domestic level In order to speed up the research and development of professional machines to become more standardized and sell them to overseas markets, the company will conduct a fundraising plan at this stage, hoping to use legal persons such as the Capital Strategy Council to assist in more business connections and fundraising channels For the medium and long-term goals, Xiaoshi Intelligent Inspection will lay out the global market including mainland China and Southeast Asian countries At the same time, it will follow the international footsteps of major OEMs in global layout Under the target inspection project, it will continue to develop specialty products and spread towards the international field 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」