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【2021 Solutions】 Become the No. 1 brand in the MarTech ecosystem. Aiku Intelligent Technology joins forces to fight against each other.

The COVID-19 epidemic is raging. Faced with the new digital normal that consumers are gradually becoming accustomed to, major digital technology applications and online integration and offline services have risen against the trend, which has also made efforts to build "MarTech" (Marketing Technology) ) Ecosystem's AiKu Intelligent Technology's performance has grown exponentially. Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech, and at the same time, marketing technology is also an emerging field that domestic and foreign investors are optimistic about. AiKu Intelligent Technology has received a total investment of NT$135 million so far. We will continue to promote connectivity with investors and plan to enter overseas markets.

In fact, since its establishment in April 2018, Aikoo Intelligent Technology has been a rapidly growing technology start-up. The number of employees has expanded from 17 to 85, and its revenue has doubled every year. AiKu Intelligent Technology, which bills itself as a "marketing technology integrator," has been fighting a different battle than other startups from the first day of its establishment. The era of working alone has passed. Aiku Intelligent Technology must build a bridge between "marketing" and "technology", build a "MarTech" ecosystem, expand the technology marketing market through group fights, and establish coexistence and coexistence with alliance partners. Rong relationship.

Serving as a bridge between marketing and technology to expand the MarTech ecosystem

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that MarTech, as the name suggests, is the use of technology to solve marketing problems. The epidemic has accelerated the pressure of digital transformation on enterprises, and the application of technology in marketing requires a large investment of resources. At the same time, unknown psychological barriers and internal integration challenges must be overcome. For brand owners, advertising agencies, media agencies and integrated marketing Consulting companies often face the dilemma of not knowing how to choose a business, because marketing methods that have entered the technological era, such as image recognition, IoT, detection systems, NLP, data analysis, etc., have extremely high technical content. At the same time, brand owners often require one-stop all-round marketing services, including professional assistance from planning, system introduction, marketing application and effectiveness review. Only integration can create maximum benefits. Even if there are multiple systems or manufacturers cooperating in the process, through the integration service of iKu Intelligent Technology and the API system, it can be efficiently integrated and provide one-stop services for the brand.

Wu Jianyu, Chief Strategy Officer of iKu Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

▲Wu Jianyu, Chief Strategy Officer of Aikoo Intelligent Technology, said that the company is committed to becoming the first brand in MarTech.

On the other hand, iKu Intelligent Technology also plays a role as a bridge between marketing and technology. The MarTech ecosystem includes service vendors, traditional integrated marketing partners and AI startups, etc., and has multiple functions of technology sharing, service sharing and joint services.

The MarTech ecosystem business model is a concept of "single integration and professional division of labor". It is coordinated by alliance partners with technology integration or brand integration capabilities, and other partners cooperate. The overall structure requires the introduction of MarTech systems and consulting services. Only with the input of program developers can the integration be carried out smoothly.

Ecosystem partners each have specialized strengths and can jointly develop new products and services. For example, iKu Intelligent Technology cooperates with the well-known advertising technology provider OneAD to launch innovative conversational advertising that combines advertising playback with interactive advertising. Dialogue helps brands deeply understand consumer needs and preferences. Or it can cooperate with PicSee, Asia's largest URL shortening service provider, to integrate the service into the customer data platform to help companies interpret more consumer browsing behaviors.

爱ku Intelligent customer cross-channel customer data platform helps data connection

▲AiKu Intelligent Customer cross-channel customer data platform helps data connection.

Conversation Business-style applications strengthen data analysis and diversify focus applications

▲Conversational business applications strengthen data analysis and diversified focus applications

There are two keys to the success of the development of the MarTech ecosystem. First, there are people to coordinate and integrate service content. Manufacturers in the ecosystem have their own solutions. Coordinators can find partners in the alliance who can cooperate in providing services. ; Another key factor is resource sharing. After three years of efforts, the MarTech ecosystem has attracted more than 50 partners to join.

Business-driven alliance cooperation will continue to grow the business and exert market influence

In order to lay out the data application market, in early 2021, iKu Intelligent Technology and TNL Media Group jointly established a new AI and data application company - DaEX Intelligent Technology. This cooperation project is an important strategic value point for both parties. Key Comment Network is thinking about how to more effectively apply and monetize the data of numerous readers. Combining the strengths of iKu Intelligent Technology’s customer data platform and omni-channel marketing technology, it will be able to Brands provide innovative media and data integration applications. DaEX will develop data analysis and data monetization, and is also expected to establish a media-specific data platform and media trading market in the future.

Talking about the hardships along the way since starting a business, Wu Jianyu observed that the marketing technology circle is a "Matthew Effect", where the strong will always be strong. Many companies hope to play the role of building a platform. In the first year of its establishment, Aiku Intelligent Technology The energy of resources and influence has just begun, and products are still under continuous research and development. With the expansion step by step, after the establishment of the MarTech ecosystem in 2020, the scale has become larger and larger, and brand owners are willing to invest their media advertising budgets in Marketing technology, or the application of omni-channel retail, has also driven the revenue growth of iKu Intelligent Technology and the MarTech ecosystem. At this stage, continuing to maintain rapid growth and exerting market influence is the biggest challenge for Aikoo Intelligent Technology.

It is an important goal to use a "business-driven" perspective to drive alliance members to cooperate independently in order to win more orders and continue to grow their voice. The business model of iKu Intelligent Technology has been highly favored by investors. In the past three years, in addition to the participation of Xin'an Tokyo Property Insurance Company and Jiaotong University Angel Investment Club in 2019, at the end of 2020, it also received investment from the National Development Fund and Japanese advertising listed company Adway. Supported by Adways Group, it has received a total of 135 million yuan in funding. The epidemic has catalyzed the digital transformation of all walks of life. As a MarTech promoter, iKu Intelligent Technology continues to actively expand its layout and help companies seize opportunities in the fierce competition.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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