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【2021 Solutions】 One-stop intelligent marketing platform Lingke Intelligent Marketing helps small and medium-sized enterprises break through the market

As the algorithm continues to be updated, it is becoming more and more difficult to redirect traffic to the brand's official website through Facebook. In addition, Google announced that third-party cookies will be retired by 2022 at the latest, making it more difficult to track advertising audience data, resulting in digital marketing costs. Higher and higher. The "AI intelligent marketing system" launched by Linker Intelligent Marketing will become the best helper for traditional enterprises to enter digital transformation, allowing business owners to "spend their advertising budget wisely" and assist small and medium-sized enterprises trapped by the epidemic. Go overseas" and market in the global market.

Lingke Intelligent Marketing is led by Chairman Chen Zhenhao, who is good at data marketing. Because of his enthusiasm, he combines technology marketing strategies, market strategies, and business applications to attract people from big data, software research and development, advertising, branding, and cross-border marketing. The core team established by elites in the fields of international trade, design and other fields focuses on the technology research and development and market application of MarTech (marketing technology).

Use AI intelligent technology combined with domain knowledge to create a one-stop intelligent marketing platform

In fact, Chen Zhenhao has integrated his digital marketing businesses, including inbound digital marketing, leading intelligent marketing, digital public relations, growth performance strategy consulting, Ranking SEO, and Siyan Technology, to establish Digit Spark Zhenhao Internet Media Business Group. There are as many as 800 customers, covering more than 16 industries.

Lingke Intelligent Marketing Core The team comes from elites in the fields of big data, software research and development, advertising, branding, cross-border trade, and design.

▲The core team of Lingke Intelligent Marketing comes from elites in big data, software research and development, advertising, branding, cross-border trade, design and other fields.

Lingke Intelligent Marketing has developed a one-stop intelligent marketing platform with zero learning cost by combining its exclusively developed AI intelligent technology with its professional advertising know-how that has served the industry for many years. Even business owners without any background in advertising can easily get started and intelligently eliminate any information that may cause misjudgment, allowing owners to make accurate decisions and navigate the world of digital advertising and marketing, and obtain the best results through MarTech tools. Optimized digital advertising performance.

According to the MarTech Advisor survey, up to 84% of marketers believe that re-establishing MarTech tools is an important key for owners to gain an advantage in the market. Therefore, Linker Intelligence provides a one-stop AI intelligent marketing system, which includes Three MarTech tools:

1. AI Master advertising monitoring and optimization tool. Enterprises use AI Master's fully intelligent mode to monitor and optimize advertising effectiveness 24 hours a day. Through the intelligent warning function, high-cost and low-efficiency advertising activities can be immediately closed to stop the bleeding of owners immediately. And through automatic audience segmentation and derived audience recommendation, we can identify potential customer groups, allowing companies to easily achieve high-performance advertising and gain performance.

2. The AI ​​Insights advertising reporting tool cross-platform integrates Taiwan's two major advertising platforms Google and Facebook advertising backends, providing owners with a dashboard that has both depth and breadth. The data is updated every hour, allowing business owners to quickly grasp the latest advertising results and be able to rely on them. Generate customized reports according to user needs with one click. Use AI intelligent insight technology to provide multi-faceted data analysis and advertising rankings, and help owners interpret and identify the value information hidden in advertising data.

3. SOV voice volume analysis tool digitizes voice volume, uses intelligent text exploration and semantic analysis to turn voices into valuable key data, grasps big market trends, and finds hot topics among competitors and industries. Analyze which issues can trigger consumer responses and open up a path for companies to optimize the quality of decision-making.

Lingke Intelligence provides a A one-stop AI intelligent marketing system, this system includes three MarTech tools such as AI Master advertising monitoring and optimization tools

▲Lingke Intelligence provides a one-stop AI intelligent marketing system. This system includes three MarTech tools including AI Master advertising monitoring and optimization tools.

AI assists marketing, increasing advertising effectiveness by 2 times

Lin Yangbin, CEO of Linker Intelligent Marketing, said that Linker Intelligence used a one-stop AI intelligent marketing system to successfully assist a business English learning platform to increase advertising effectiveness by 200% under the same advertising budget and reduce customer costs by 50%. The cost of list collection has been reduced, and the monthly revenue has doubled compared with before.

In addition, during the epidemic, LinkIntelligence also cooperated with the Foreign Trade Association to assist Taiwan's traditional industries in switching from offline to online sales. For example, it assisted sock manufacturers, machine tools, and plastic supplies manufacturers to successfully acquire customers online. , whether it is assisting in updating websites or setting up web pages, they have helped retailers who originally only sold offline find a way to obtain orders stably online.

Although the epidemic has caused operational risks for the tourism industry, hotels, restaurants, etc., Linker Intelligent Marketing's annual performance is still showing 1.5-2 times growth, that is, the use of AI technology to create new revenue for advertising agencies and advertisers. It has achieved remarkable results in reducing labor expenses, saving advertising budgets and increasing new revenue.

How to accelerate business owners

▲ How to accelerate the digital transformation of business owners’ “thinking and decision-making aspects” is the biggest challenge faced by Linker Intelligence in promoting AI intelligent marketing.

In the five years since he started his business, Chen Zhenhao has seen the troubles and urgent needs of enterprises in digital advertising and marketing. How to accelerate the digital transformation of business owners' "thinking and decision-making aspects" is what Linker Intelligence has encountered in promoting AI intelligent marketing. The biggest challenge. Enterprise digital transformation is divided into two levels: "operational process" and "thinking and decision-making". The introduction of MarTech tools is mainly to assist the "operational process aspect", allowing enterprises to improve operational processes through digital tools and use big data to accurately manage and analyze. Open up new markets, increase profits and reduce costs.

Digital transformation is not just about the introduction of digital tools, it should be paired with organizational culture transformation

However, to make full use of MarTech tools, you need to have a "thinking and decision-making" understanding of digital transformation. In the process of helping to promote corporate marketing and advertising, Linker Intelligence found that some small, medium and micro enterprises have a weak imagination for digital transformation. The cognitive aspect of digital marketing is relatively simple. The focus is often on using digital tools to solve urgent needs, but it is ignored that behind digital transformation, it is necessary to coordinate the transformation of corporate employees and organizational culture in order to maximize benefits.

Lin Yang-bin, who has experience in multinational companies and overseas markets, knows very well that Taiwan's products and services are internationally competitive, but "everything is ready, all it needs is the east wind." Small and medium-sized enterprises lack the tools to fight the international war. To become the best marketing partner for small and medium-sized enterprises, we will integrate all the resources of the group and develop cross-border products, and launch a variety of intelligent tools required for cross-border marketing, including cross-border customs data systems, AI intelligent marketing systems, digital public relations SOV volume insights, SEO intelligent insights and AI intelligent SEO article writing allow local companies that want to undergo digital transformation to use appropriate MarTech tools to easily go overseas and enhance the international competitiveness of Taiwan's industries.

"Lingke Intelligence's vision is to become a cross-border intelligent marketing service provider for brands." This has been Chen Zhenhao's original intention since he started his business. In the future, he will remain true to his original intention.

Lingke Intelligent Marketing Company Chairman Chen Zhenhao

▲Chen Zhenhao, Chairman of Lingke Intelligent Marketing Company.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】2秒鐘完成結帳動作 Viscovery AI影像辨識助攻智慧零售
Complete checkout in 1 second, Viscovery AI image recognition assists smart retail

Artificial intelligence AI has gradually changed the way various industries operate in recent years However, most of the work is still done by humans, with AI playing a supporting role This has led to emergence of the term "AI Copilot," which stands for "AI-driven tools or assistants" that aim to assist users in completing various tasks and improve productivity and efficiency The concept of AI Copilot comes from the role of "co-pilot" During flight, the co-pilot assists the main pilot in completing various tasks to ensure flight safety and efficiency In fact, there have been signs of various "machines" beginning to play the role of "copilot" in different fields since the Industrial Revolution, assisting humans in completing heavy physical and repetitive tasks, greatly improving factory production efficiency, and driving rapid economic development Following the advancement of computing equipment and breakthroughs in machine learning, deep learning, and image recognition technologies, the concept of AI Copilot has gradually taken shape The development of AI Copilot marks the transition from "machine-assisted to AI-assisted" Early robots could only complete preset repetitive tasks, but today's AI copilot can learn and adapt to new environments and tasks, and continuously optimize its performance in practical applications This transformation not only changes human-machine interactions, but also has a profound impact on various industries The application scope of AI copilot covers various industries, including finance, healthcare, manufacturing, education, retail, etc, and are everywhere to be seen Application of AI copilot in the retail industry AI image recognition checkout In the retail industry, the application of AI copilot has begun to show concrete results Take Viscovery's AI image recognition checkout system as an example This system is a type of AI copilot model that helps store clerks speed up checkout or assists consumers in simplifying the self-service checkout process The store clerk needs to scan the product barcodes one by one in the regular checkout method If a product does not have a barcode, such as bread and meals, the clerk needs to first visually confirm the items, and then input them into the POS checkout system one by one Based on actual measurements at a chain bakery, it takes 22 seconds for an experienced clerk from "visual recognition" to "entering product information of a plate of 6 items into the checkout system" New clerks may need even more time In addition, according to a Japanese bakery operator, it takes 1 to 2 months to train employees to become familiar with products Now with AI image recognition technology, store clerks let AI handle the "product recognition" step, and AI will play the role of copilot, quickly identifying items within 1 second, speeding up checkout to save 50 of checkout time, and optimizing customers'shopping experience The time cost of training employees to identify bread can also be effectively shortened Even for products with barcodes, AI can quickly identify multiple items in one second, which is more efficient than scanning barcodes one by one The self-checkout system "assisted" by AI image recognition allows consumers to successfully complete shopping without the help of store clerks, eliminating the trouble of swiping barcodes or searching for items on the screen, which improves the shopping experience In a time when store clerks are hard to hire due to labor shortage, this also helps stores reduce operating costs AI quickly identifies multiple checkout items in just one second Source of image Viscovery Recently, startups dedicated to developing AI image recognition checkout solutions have emerged in various countries The most lightweight solution currently known is in Taiwan It can be immediately used by installing a Viscovery lens and a tablet installed with Viscovery AI image recognition software at the checkout counter to connect to the store's existing POS checkout system There are various integration methods, including plug-and-play and API solutions integrated with the store's POS system Viscovery AI image recognition system can be painlessly integrated with the store's existing POS system Source of image Viscovery Example of AI image recognition checkout Currently, the Viscovery AI image recognition system is being used in bakery chains in Taiwan, Chinese noodle shops in Singapore, micromarkets in department stores in Sendai, Japan, and Japanese bakeries and cake shops Over 7 million transactions were completed through this AI system, which identified more than 40 million items These use cases demonstrate the extensive application of the Viscovery AI image recognition system in the retail industry In the future, the company will continue to explore the various possibilities of using Vision AI in retail and catering nbsp The Viscovery AI image recognition system is already being used in bakeries, cake shops, restaurants, and convenience stores in Japan, Singapore, and Taiwan Source of image Viscovery

【解決方案】AI電眼取代人眼 慧演智能運用AI幫製造業做品管
Using AI vision to replace human vision, Claireye Intelligence uses AI to help the manufacturing industry with quality control

In response to customer demand on a wide variety of products in small quantities in the manufacturing industry, there is an urgent need to find AI solutions from the cloud to terminals Claireye Intelligence provides a solution that integrates software and hardware - BailAI image inspection solution to assist traditional manufacturing industries in improving process efficiency and product quality, thereby achieving the initial goal of transformation After the government declared 2017 to be Taiwan's "First Year of AI," AI startups have sprung up in Taiwan Established in 2018, Claireye Intelligence targets smart manufacturing and provides a platform for AI image analysis and process optimization, using the power of deep learning to detect product defects and abnormalities in the assembly process It assists companies in building infrastructure from terminals to the cloud, which enables automated monitoring of factory production to improve process efficiency and quality Focusing on AI image inspection based on its familiarity with the production line quality control process Shirley Liu, founder and CEO of Claireye Intelligence, is a young entrepreneur She entered the manufacturing industry after graduating from college and held a quality control position in the plastic injection process of hard disk parts "She was already on the production line at the time, and is familiar with the production line process of production machinery" She later switched career paths to marketing and planning, and then worked as an AI product manager When the time came, Shirley Liu decided to start a business, focusing on AI image recognition in the manufacturing industry "The difficulty for enterprises is the lack of an AI development team Even if an enterprise has an AI team, development projects will take a lot of time, at least 6-12 months" said Shirley Liu, who is well versed in the market's pain points The problem that needs to be solved by platforms is to provide services that allow traditional manufacturing industries to build their own AI models without needing employees with a programming background, and to remotely assist production lines with troubleshooting and subsequent system maintenance, helping companies save development time and labor costs BailAI image inspection platform usage scenarios Facing the large number of competitors that provide AI image recognition in the market, what are the technical advantages of Claireye Intelligence Shirley Liu said that many companies currently have AOI equipment, but the bottleneck in the application of AOI is that it can only be used for defect inspection in fast production of large quantities, and parameters need to be adjusted after each inspection or production Based on her understanding of the industry, most SMEs are limited by their financial resources due to AOI equipment often costing over NT1 million, but they also want to use automated inspection This is where Claireye Intelligence comes in Shirley Liu went on to say that it is impossible for traditional manufacturing industries to maintain a technical team that includes AI engineers, data engineers, cloud architects, and terminal architects Claireye Intelligence specializes in software and hardware integration Enterprises can use the BailAI image inspection platform to easily solve inspection problems on the production line In other words, customers only need to provide images or samples for Claireye Intelligence to carry out model training, model deployment, and system integration, and they can easily use AI technology to optimize and monitor production line processes Participated in the AI New Talent Selection and achieved a recognition rate of over 90 in assembly behavioral image recognition For example, a certain connector manufacturer only has 1-2 AI engineers in its technical team The main problem that needs to be solved is that most operators are on the production line, while quality control and senior managers are not on site, and the company wants to understand the actual situation of the production line through remote monitoring Claireye Intelligence uses industrial cameras to capture production line images, and transmits AI image analysis to the remote end Supervisors and quality control personnel can observe if there are any errors in the production line assembly, such as whether the connectors and lines are connected properly, through the monitor Claireye Intelligence's AI image inspection operates on Microsoft's Azure cloud platform, and also utilizes terminal equipment, such as NVIDIA's edge computing equipment placed around the inspection station, to assist traditional manufacturing industries with improving production line efficiency and detecting problems early through an integrated solution from the cloud to terminals Claireye Intelligencersquos customers currently include aviation, electronic peripherals, connectors, and metal industries Assembly process solution for human behavior recognition in assembly lines achieves an accuracy of over 90 In order to demonstrate the depth of technology, Claireye Intelligence participated in the 2021 AI New Talents Selection of the Industrial Development Bureau, Ministry of Economic Affairs, and provided Lite-On Technology with the "assembly process solution for human behavior recognition in assembly lines" The solution determines effective working hours and ineffective working hours of operators on the production line through cameras and AI image recognition It recognizes hand posture and position through images to determine the operator's assembly behavior, achieving an accuracy of over 90 Shirley Liu added that the assembly process of electronic components is complex, mostly carried out manually, and cannot be replaced by robotic arms Claireye Intelligence used cameras to film the assembly process of operators at Lite-On's assembly station The algorithm is then trained and corrected based on the video, and the final trained model can directly determine whether there are any errors in the assembly process to improve the overall process Project development time is expected to be shortened to 1 month by using the BailAI image inspection platform Since its establishment more than three years ago, Claireye Intelligence has accumulated a considerable amount of project experience and hopes to commercialize the project experience Shirley Liu pointed out that the trial version of BailAI image inspection will be completed this year 2022 Customers can choose industrial cameras or video cameras based on the detail of the object being inspected It can even use X-rays to capture images, and then the images are automatically marked by the platform Claireye Intelligence will provide customers with AI application models suitable for the field Inferences can also be made in the cloud or terminals for launch in the manufacturing industry The metals industry, metal casings of industrial computers, connectors, electronic peripherals, and mechanical parts can all use the platform for defect detection and object identification Claireye Intelligence will continue to improve its technical capabilities, accumulate customer experience to complete commercialization, and also accelerate the implementation of AI inspection applications In the mid-term, it will build terminal and cloud infrastructure and shorten the development time of enterprise AI projects from 6-12 months to 1 month, reducing usage time and lowering the threshold for enterprises The long-term goal is to target the Southeast Asian market where Taiwanese businesses are gathered, expand software and hardware integrated AI solutions to overseas markets, and expand the scale of operations