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【2021 Solutions】 One-stop intelligent marketing platform Lingke Intelligent Marketing helps small and medium-sized enterprises break through the market

As the algorithm continues to be updated, it is becoming more and more difficult to redirect traffic to the brand's official website through Facebook. In addition, Google announced that third-party cookies will be retired by 2022 at the latest, making it more difficult to track advertising audience data, resulting in digital marketing costs. Higher and higher. The "AI intelligent marketing system" launched by Linker Intelligent Marketing will become the best helper for traditional enterprises to enter digital transformation, allowing business owners to "spend their advertising budget wisely" and assist small and medium-sized enterprises trapped by the epidemic. Go overseas" and market in the global market.

Lingke Intelligent Marketing is led by Chairman Chen Zhenhao, who is good at data marketing. Because of his enthusiasm, he combines technology marketing strategies, market strategies, and business applications to attract people from big data, software research and development, advertising, branding, and cross-border marketing. The core team established by elites in the fields of international trade, design and other fields focuses on the technology research and development and market application of MarTech (marketing technology).

Use AI intelligent technology combined with domain knowledge to create a one-stop intelligent marketing platform

In fact, Chen Zhenhao has integrated his digital marketing businesses, including inbound digital marketing, leading intelligent marketing, digital public relations, growth performance strategy consulting, Ranking SEO, and Siyan Technology, to establish Digit Spark Zhenhao Internet Media Business Group. There are as many as 800 customers, covering more than 16 industries.

Lingke Intelligent Marketing Core The team comes from elites in the fields of big data, software research and development, advertising, branding, cross-border trade, and design.

▲The core team of Lingke Intelligent Marketing comes from elites in big data, software research and development, advertising, branding, cross-border trade, design and other fields.

Lingke Intelligent Marketing has developed a one-stop intelligent marketing platform with zero learning cost by combining its exclusively developed AI intelligent technology with its professional advertising know-how that has served the industry for many years. Even business owners without any background in advertising can easily get started and intelligently eliminate any information that may cause misjudgment, allowing owners to make accurate decisions and navigate the world of digital advertising and marketing, and obtain the best results through MarTech tools. Optimized digital advertising performance.

According to the MarTech Advisor survey, up to 84% of marketers believe that re-establishing MarTech tools is an important key for owners to gain an advantage in the market. Therefore, Linker Intelligence provides a one-stop AI intelligent marketing system, which includes Three MarTech tools:

1. AI Master advertising monitoring and optimization tool. Enterprises use AI Master's fully intelligent mode to monitor and optimize advertising effectiveness 24 hours a day. Through the intelligent warning function, high-cost and low-efficiency advertising activities can be immediately closed to stop the bleeding of owners immediately. And through automatic audience segmentation and derived audience recommendation, we can identify potential customer groups, allowing companies to easily achieve high-performance advertising and gain performance.

2. The AI ​​Insights advertising reporting tool cross-platform integrates Taiwan's two major advertising platforms Google and Facebook advertising backends, providing owners with a dashboard that has both depth and breadth. The data is updated every hour, allowing business owners to quickly grasp the latest advertising results and be able to rely on them. Generate customized reports according to user needs with one click. Use AI intelligent insight technology to provide multi-faceted data analysis and advertising rankings, and help owners interpret and identify the value information hidden in advertising data.

3. SOV voice volume analysis tool digitizes voice volume, uses intelligent text exploration and semantic analysis to turn voices into valuable key data, grasps big market trends, and finds hot topics among competitors and industries. Analyze which issues can trigger consumer responses and open up a path for companies to optimize the quality of decision-making.

Lingke Intelligence provides a A one-stop AI intelligent marketing system, this system includes three MarTech tools such as AI Master advertising monitoring and optimization tools

▲Lingke Intelligence provides a one-stop AI intelligent marketing system. This system includes three MarTech tools including AI Master advertising monitoring and optimization tools.

AI assists marketing, increasing advertising effectiveness by 2 times

Lin Yangbin, CEO of Linker Intelligent Marketing, said that Linker Intelligence used a one-stop AI intelligent marketing system to successfully assist a business English learning platform to increase advertising effectiveness by 200% under the same advertising budget and reduce customer costs by 50%. The cost of list collection has been reduced, and the monthly revenue has doubled compared with before.

In addition, during the epidemic, LinkIntelligence also cooperated with the Foreign Trade Association to assist Taiwan's traditional industries in switching from offline to online sales. For example, it assisted sock manufacturers, machine tools, and plastic supplies manufacturers to successfully acquire customers online. , whether it is assisting in updating websites or setting up web pages, they have helped retailers who originally only sold offline find a way to obtain orders stably online.

Although the epidemic has caused operational risks for the tourism industry, hotels, restaurants, etc., Linker Intelligent Marketing's annual performance is still showing 1.5-2 times growth, that is, the use of AI technology to create new revenue for advertising agencies and advertisers. It has achieved remarkable results in reducing labor expenses, saving advertising budgets and increasing new revenue.

How to accelerate business owners

▲ How to accelerate the digital transformation of business owners’ “thinking and decision-making aspects” is the biggest challenge faced by Linker Intelligence in promoting AI intelligent marketing.

In the five years since he started his business, Chen Zhenhao has seen the troubles and urgent needs of enterprises in digital advertising and marketing. How to accelerate the digital transformation of business owners' "thinking and decision-making aspects" is what Linker Intelligence has encountered in promoting AI intelligent marketing. The biggest challenge. Enterprise digital transformation is divided into two levels: "operational process" and "thinking and decision-making". The introduction of MarTech tools is mainly to assist the "operational process aspect", allowing enterprises to improve operational processes through digital tools and use big data to accurately manage and analyze. Open up new markets, increase profits and reduce costs.

Digital transformation is not just about the introduction of digital tools, it should be paired with organizational culture transformation

However, to make full use of MarTech tools, you need to have a "thinking and decision-making" understanding of digital transformation. In the process of helping to promote corporate marketing and advertising, Linker Intelligence found that some small, medium and micro enterprises have a weak imagination for digital transformation. The cognitive aspect of digital marketing is relatively simple. The focus is often on using digital tools to solve urgent needs, but it is ignored that behind digital transformation, it is necessary to coordinate the transformation of corporate employees and organizational culture in order to maximize benefits.

Lin Yang-bin, who has experience in multinational companies and overseas markets, knows very well that Taiwan's products and services are internationally competitive, but "everything is ready, all it needs is the east wind." Small and medium-sized enterprises lack the tools to fight the international war. To become the best marketing partner for small and medium-sized enterprises, we will integrate all the resources of the group and develop cross-border products, and launch a variety of intelligent tools required for cross-border marketing, including cross-border customs data systems, AI intelligent marketing systems, digital public relations SOV volume insights, SEO intelligent insights and AI intelligent SEO article writing allow local companies that want to undergo digital transformation to use appropriate MarTech tools to easily go overseas and enhance the international competitiveness of Taiwan's industries.

"Lingke Intelligence's vision is to become a cross-border intelligent marketing service provider for brands." This has been Chen Zhenhao's original intention since he started his business. In the future, he will remain true to his original intention.

Lingke Intelligent Marketing Company Chairman Chen Zhenhao

▲Chen Zhenhao, Chairman of Lingke Intelligent Marketing Company.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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