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【2021 Application Example】 Watsons Introduces Insider AI Technology Platform to Strengthen Customer Experience and Enhance Conversion Rates

Watsons Taiwan, holding the leading position in physical chain drugstores in Taiwan, has continued to expand its digital transformation. Since establishing Watsons' online store in 2014, apart from actively developing the e-commerce market, the company has significantly enhanced the online and offline (O+O) omni-channel consumer experience by integrating Insider AI technology. This integration utilizes extensive in-store sales data, consumer behavior analytics, and AI-driven personalized recommendations delivered at optimal times to increase conversion rates.

O+O Online Plus Offline Boosts Customer Conversion Rate, Driving Business Growth

Watsons Group, a global retail giant, has been deeply rooted in Taiwan for the past 30 years specializing in retail, store operation SOPs, and retail supply chain optimizations. However, managing an e-commerce platform only began a few years ago. Unlike the commonly discussed 'O2O' (online to offline) in retail, Watsons adopts 'O+O', which is offline plus online. Currently, about 20% of customers who order at Watsons' online store choose to pick up their goods at physical stores. Proper service at these stores acts as a catalyst for converting online-originated customers into additional in-store revenues.

According to statistics, Watsons has nearly 6 million members with a substantial volume of transactions in physical retail outlets. However, with over 1.2 million active app users and nearly 3 million app downloads, the level of member activation is still lacking. By utilizing AI technology for data integration, such as providing optimized product recommendations through AI, Watsons could significantly enhance its customer conversion rate from offline to online consumption or guide online customers to in-store purchases, thereby driving business growth.

Homepage Personalized Recommendation Module: Recommended for You

▲ Homepage Personalized Recommendation Module: Recommended for You

Originally, Watsons used the e-commerce solution Hybris from the global system integrator SAP, which was more geared towards simple display and sales, lacking sufficient technical resources to handle enhancing the consumer experience.

Insider is a marketing technology (martech) company with offices in 25 cities globally, including a professional consultancy team in Taiwan that provides localized digital solutions. Committed to optimizing digital marketing effectiveness with technology, Insider helps brands drive digital growth and is a partner to many domestic and global enterprises including Watsons, Carrefour, IKEA, Lenovo, Adidas, Sinyi Realty, and Singapore Airlines. Insider has shown outstanding performance in improving customer conversion rates, repurchase rates, and advertising ROI through AI technology.

Watsons introduced Insider's AI algorithms primarily for enhancing customer experience, using AI's personalized and integrated marketing modules to elevate the customer interaction and improve e-commerce conversion rates. Additionally, AI functionalities search for the right customers, expanding new customer groups and providing a superior shopping experience.

Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

▲ Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

Insider has developed various technological modules that can be applied in different customer scenarios to enhance conversion rates. Currently, Watsons' e-commerce website/APP utilizes different Insider modules, with some parts also tailored based on Watsons' unique attributes such as necessities repurchase, app navigation, and scratch card discounts, designing conversion kits or personalized recommendation modules for specific customer situations within Watsons.

Introduction of Web/APP Personalized Recommendation and Conversion Module Kits Effectively Increases Conversion Rates by 10%

Watsons has already introduced the first four of the planned modules, with a full rollout of all five modules expected by 2021, aiming to enhance both online and offline cross-sales and thereby comprehensively improve Watsons’ overall e-commerce and retail performance. 1. Web Recommendation/Conversion Suit 2. App Recommendation/Conversion Suit 3. InStory for eCommerce 4. Mobile App Template Store 5. Insider Architect

Watsons has currently implemented the AT module, with completion expected by the end of 2021.

▲ Watsons has currently implemented the AT module, with completion expected by the end of 2021.

Since partnering with Insider in 2020, Watsons has introduced Web/APP personalized recommendation and conversion module kits, effectively increasing transaction conversion rates by an average of over 10%, with ROAS (Return on Ad Spend) averaging over 10. Watsons also hopes to integrate POS sales records into Insider's CDP (Customer Data Platform) to achieve a more optimized O+O interaction mechanism and complete an all-channel consumer experience.

By combining Insider's AI technology, Watsons' self-operated official website, supplemented by extensive in-store sales data and member consumer behaviors, along with AI's personalized recommendations delivered at optimal points, the technology will significantly boost consumer transactions online and interactive opportunities in-store. Utilizing new technologies in the competitive e-commerce sector allows Watsons to maintain a unique leadership position in the beauty/health category in the consumers' minds.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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Using Plant Growth Chambers as an Example - Standardizing Electronic Device Procedures Based on Imaging

In recent years, global climate change and environmental issues have become increasingly severe, causing major impacts on agricultural production Traditional agriculture heavily relies on weather conditions, facing challenges such as unstable crop quality, plummeting yields, and difficult pest control Particularly in Taiwan, agricultural biotech companies and farmers have suffered continuous losses, creating an urgent need for innovative solutions Meanwhile, Taiwan's plant factory industry faces many challenges high equipment and labor costs, an incomplete industrial chain diminishing international competitiveness, and a lack of cooperation among enterprises, all of which limit industry development Additionally, COVID-19the pandemic has highlighted the importance of remote monitoring and management Traditional manual inspections and data collection methods no longer meet the needs of modern agricultural production These issues collectively underline the urgent need for smart 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incorporating artificial intelligence, more scientific evaluation standards can be established, optimizing production processes, improving yield and quality, while reducing energy consumption and environmental impact Additionally, such smart solutions can attract more young people to participate in agricultural production, promoting industry upgrading and sustainable development Overall, the demand for smart agricultural solutions stems from the urgent requirements to address climate change, enhance production efficiency, reduce costs, and achieve precise management, and this is exactly the problem companies like Taiwan's HaiBoTe are striving to solve Taiwan's plant factory operators are facing a series of severe challenges, which are gradually eroding their competitiveness and survival space Firstly, the high cost of equipment and operations is their biggest burden Each electricity bill feels like a heavy blow, forcing them to balance between ensuring product quality and controlling 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providing highly intelligent management functions To this end, HaiBoTe's RampD team adopted a modular design approach to develop a system that can be flexibly configuredIoTIoT system The core of this system is a smart control hub that can communicate with various sensors and actuators During development, HaiBoTe worked closely with customers, deeply understanding their specific needs and operational environments They even dispatched engineers onsite to observe the daily operations of the plant factories, ensuring that the developed system actually solves practical problems This in-depth cooperation not only helped HaiBoTe optimize their product design but also established a close relationship with customers, laying the foundation for subsequent continuous improvements HaiBoTe's innovation is not just reflected in hardware design but also in their developed intelligent software system This system integrates advanced machine learning algorithms, capable of precise forecasts and optimal control of plant growth conditions based on large amounts of historical data and real-time monitoring information To help customers overcome technical barriers, HaiBoTe designed an intuitive and easy-to-use user interface, which even non-technical operators can master easily Additionally, they provide comprehensive training and tech support services, ensuring customers can fully utilize all functions of the system When facing challenges, HaiBoTe's technical team can quickly identify problems through remote diagnostics and provide solutions In one incident, during a serious equipment failure emergency faced by a customer, HaiBoTe's engineers guided the customer through system remote access, successfully instructing them on repairs and avoiding potential massive losses This full-range service not only solves customers' immediate difficulties but also strengthens their confidence in intelligent management, driving the entire industry toward more efficient and sustainable development HaiBoTe's developed smart agriculture solution not only brought revolutionary changes to plant factories but also painted an encouraging picture for the future of the entire agricultural industry The excellence of this system is evident in several aspects firstly, it achieves precise control of the plant growth environment, significantly improving crop yield and quality stability Through advanced artificial intelligence algorithms, the system can forecast and adjust optimum growth conditions based on historical data and real-time monitoring information, ensuring each plant grows in the ideal environment Secondly, it significantly reduces energy consumption and operational costs, improving resource efficiency The intelligent management system optimizes water, electricity, and nutrient supply, reducing waste and lowering manpower costs Additionally, the system's modular design and strong compatibility allow it to seamlessly integrate various new and old equipment, providing a flexible solution for gradual upgrades of plant factories Most importantly, the system injects a sense of technology and modernity into agricultural production, helping to attract the younger generation to the field and injecting new vitality into the industry Looking ahead, HaiBoTe's smart agriculture system has broad application prospects and expansion potential In addition to plant factories, this system can also be applied to traditional greenhouse cultivation, urban agriculture, and even home gardening In the field of aquaculture, similar technology can be used to monitor and optimize the breeding environments for fish or shrimp In the food processing industry, similar intelligent monitoring and forecasting systems can be used to optimize production processes and enhance food safety Even in the pharmaceutical industry, this type of precise environmental management system could be applied to drug research and production processes To further promote this system, HaiBoTe could adopt a multifaceted strategy Firstly, they could collaborate with agricultural colleges and research institutions to establish demonstration bases, allowing more people to experience the benefits of smart agriculture firsthand Secondly, they could develop customized solutions tailored to different scales and types of agricultural production, expanding the applicability of their products Furthermore, they could raise awareness and acceptance of smart agriculture within the industry by hosting forums, online seminars, and sharing success stories Lastly, they could explore collaborations with government departments to integrate this system into policies supporting the modernization and sustainable development of agriculture, thereby promoting the widespread adoption of smart agriculture on a larger scale Through these efforts, HaiBoTe not only can expand its market share but also make a significant contribution to the sustainable development of global agriculture, truly realizing the vision of technology empowering agriculture 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-09」

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AI Assists the Red Cross for Smarter Emergency Response

More Preparation Less Loss The Taiwan Food Bank Association, a non-profit organization, collects donations daily from wholesalers, retailers, manufacturers, and even kind-hearted individuals across Taiwan They also rescue consumable materials that are about to be discarded, properly allocate and deliver to households in need, aiding local underprivileged populations When natural disasters such as earthquakes, landslides, mudslides, typhoons, floods, and droughts occur in Taiwan, the food bank's resources can be immediately deployed for disaster relief This field verification unit is the Nantou County Red Cross AssociationOne of the food bank locations, hereinafter referred to as the Nantou Red CrossIs responsible for tasks like pre-disaster supplies preparation and disaster relief material distribution, helping the government bear the responsibility of disaster relief and aid In Taiwan, various natural disasters have characteristics of different duration and spatial coverage, wide or narrow With the normalization of extreme weather, the scale and number of disasters are gradually increasing and becoming harder to predict The required amount and type of materials differ by disaster, and they must address the lifestyles of the affected areas, rescue needs, traffic conditions, geographical restrictions, and other factors for varied material allocation, facing numerous challenges Typhoon Kanu severely damaged transportation in Nantou mountain areas Nantou County Red Cross planned the mountainous route Puli gt Fazhi Elementary School gt Qin'ai Village gt Aowanda to deliver supplies Disasters happen repeatedly We need to be prepared at all times Effective disaster preparedness can mitigate the impact, including swift response to material needs in affected areas, aid distribution, and even psychological support, providing added security for life and property of those in disaster zones Lack of Timeliness in Disaster Information To improve the living conditions and address the lack of supplies in remote areas, the Taiwan Food Bank Association has partnered with the Nantou Red Cross and has successively established food bank points in Nantou City, Puli, and Ren'aiLixing, Ruiyan, XinyiWangmei, Tongfu, Shuili, Lugu and Caotun among others9establish food bank locations, providing supplies worth a certain amount per household every month6001000in New Taiwan Dollars However, many challenges still need to be overcome during natural disasters For example, when typhoons, earthquakes, and landslides occur, the information source for disaster relief dispatch systems relies on post-disaster reports The time lag between reporting, response, and execution prevents timely adjustment and distribution of 'disaster relief' supplies based on the needs of affected areas, affecting rescue efficiency due to lack of timely information The 'preparedness' supplies of the Nantou Red Crosssuch as dry food, water, instant noodles, etc,are recorded manually in terms of stock, expiration dates, and distribution,When a disaster occurs, there is a chance that 'preparedness' supplies have expired and cannot become 'disaster relief' supplies It’s also possible that both conditions mentioned above occur simultaneously, leading to a need for more time to reassign 'preparedness' supplies into usable 'disaster relief' materials On the other hand, upon receiving information about shortages in disaster areas, the supplies donated by the public often grossly differ from the actual needs of the disaster zone, leading to an excess of supplies The Process of Material Operations Before and After a Natural Disaster AIAnticipating Natural Disasters Reinforcing the Accuracy of Preparedness Material Dispatch Application API Technology connects to compute the state of the climate, the intensity of disaster rescues, prioritizing the main tasks of the Nantou Red Cross and the needed areas of search and rescue Coordinated with the existing heavy rain and typhoon simulation disaster training of the Nantou Red Cross, a 'Natural Disaster Emergency Preparedness Material Dispatch and Supplement Decision System' is establishedreferred to as the Emergency Preparedness Material System。 In material management, inventory data along with immediate supply data are entered into the Emergency Preparedness Material System for comparison and analysis, helping the Nantou Red Cross quickly recognize materials like cookiesdry food, beverages, frozen food, toilet paper, etc, and determining whether they should be 'preparedness' materials or regularly distributed materials Adding to this, information forecasting understands the potential disaster conditions in remote areas, facilitating food delivery, addressing both front-end food wastage and backend practical needs When a natural disaster occurs, it enables faster response and decision-making, completing material deployment, hence increasing the speed of material operation transition20。 AI Emergency Preparedness Material System Helps Rapidly Adapt Material Distribution Through the field verification of the Nantou Red CrossAIthe system, material management, and related applications are promoted to more emergency response organizations in different areas, while continuously improving the alert functions within the Emergency Preparedness Material System, strengthening the technological foundation for alerts, enhancing prediction accuracySystem immediacy, and optimizing the data collection and analysis process Simultaneously, it can collaborate with government agencies, meteorological departments, or other rescue teams to discuss integrating more data sources, establishing a mechanism to share resources and data promptly, sharing information in real-time, helping more emergency response organizations enhance their disaster response abilities, seizing the golden rescue time 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-12」

【導入案例】海量數位工程AOI機器智能手臂檢測系統 大幅提高瑕疵檢測精準度
Massive Digital Engineering AOI Intelligent Robotic Arm Inspection System Significantly Improves Defect Detection Accuracy

Taiwan is known as a manufacturing powerhouse, yet quality defect detection has always been a chronic sore point in production lines While AOI equipment is available to assist, most use fixed machinery which are limited by angles, resulting in less precise diagnostics and high false positive rates Massive Digital Engineering introduced an AOI intelligent robotic arm detection system that effectively reduces false positives and increases the accuracy of defect detection Generally, the yield rate of products affects the costs for enterprises and the return rate for customers The quality defect detection process in the manufacturing industry often necessitates a substantial amount of quality inspection labor Although there is AOI equipment to assist, these tools are mostly fixed detection machines Fixed cameras are easily limited by angles, resulting in less precise diagnostics and high false positive rates Thus, personnel need to re-screen and inspect afterwards, often manually visual inspection misses defects on average about 5, and can be as high as 20 Three major pain points in manufacturing quality detection Robotic Arm AOI with dynamic multi-angle inspection helps to solve these issues According to the practical understanding by Massive Digital Engineering, there are three main pain points in detecting product quality within the manufacturing industry Pain point one, manual inspection of product quality is prone to errors Currently, the manufacturing industry largely relies on human labor to inspect product appearance, but human judgment often entails errors, such as surface scratches, color differences, solder appearance, etc The error rate in defect judgment is high, and can only be inspected at the finished product stage, often leading to whole batch rejections and high costs in labor and production Pain point two, inability to quantify and record data from quality inspections Traditional manual inspections do not maintain inspection data, which makes it difficult to assign responsibility when quality disputes occur Moreover, high-end contract manufacturing orders from overseas brands often require traceability and corresponding defect records, which traditional human inspection methods struggle to meet Pain point three, limitations of traditional AOI visual inspection systems Current manufacturing uses AOI visual inspection systems, which due to the limitations of visual software technology, employ fixed cameras, fixed lighting, and single-angle operations This method may handle flat or linear-shaped products like rectangular or square items at a single inspection point However, it is more challenging to implement for products with complex shapes eg, irregular automotive parts, requiring multi-point and multi-degree inspections Massive Digital Engineering developed an AOI intelligent robotic arm detection system, effectively improving the accuracy of defect detection To address the pain points in quality inspection in manufacturing, Massive Digital Engineering initiated the concept of developing a multi-angle, movable inspection device, starting with the combination of two representative technologies in factory automation - robotic arms and machine vision By integrating robotic arms with AOI for dynamic multi-angle AI real-time quality inspection, the limitations of fixed inspection systems are addressed, and visual inspection techniques are enhanced by leveraging artificial intelligence, further elevating the sampling of images from flat to multi-dimensional and multi-angular Selected the automotive industry as the real-world testing ground to quickly respond to customer needs The AOI intelligent robotic arm detection system, utilizing AI technology including unsupervised learning, supervised learning, and semi-supervised learning, allows operators to use unsupervised deep learning techniques to learn about good products even when initial samples are incomplete or there are no defective samples, applying it in the visual inspection of automatic welding of car trusses This can solve issues of limited angles with fixed machinery before implementation, less precise diagnostics, and high false positive rates Automotive components are high in unit price and demand a stricter defect detection accuracy In industries that have adopted AI services, the automotive manufacturing sector was chosen as the real-world testing ground Massive Digital Engineering states that the automotive industry mainly consists of related component manufacturers and components typically have a higher unit price, hence requiring more in terms of quality inspection and yield rates, and demanding stricter accuracy Therefore, the automotive sector was chosen as the area for introduction By using a robotic arm combined with AI for dynamic multi-angle AOI visual real-time quality inspection, not only can the defect quality error rate of automotive components be improved, but the fixed-point AOI optical inspection can be enhanced to meet the measurement needs of most industries and finally, establishing a third-party system platform to build an integrated monitoring system platform, enabling immediate response and action when issues arise This system allows for recording and storing important data of products leaving the factory, serving as a basis for future digital production lines and virtual production At the same time, in the event of defects, it can immediately connect to Massive's MES monitoring system, quickly responding to the relevant manufacturing decision-making department, subsequently utilizing ERP systems for project management and reviews, effectively improving production efficiency and reducing production costs Helps to reduce communication costs and aims to become an industry standard In terms of industry integration, it provides a foundational standard for data continuity among upstream and downstream businesses, reducing communication costs within the supply chain Through certification of the contract manufacturers and brand owners, there is a chance to become the industry standard configuration Through the data database established by this project, operators can further optimize their supply chain management solutions using big data analysis Data Analysis, based on data, establish forecast planning, and utilizing technology to link upstream and downstream data of the supply chain, accurately controlling product quality In the future, when interfacing with European, American, and Japanese markets, which demand highly fine-tuned orders, operators can respond and integrate the industry supply chain Supply Chain more swiftly Ultimately, through the benchmark demonstration industry's field verification, such as with the automotive component manufacturing industry used as the benchmark demonstration field, by implementing the robotic arm combined with AI for dynamic multi-angle AOI visual real-time quality inspection system project, the supply chain connection between automotive contract manufacturers and OEMs can be optimized, becoming the industry standard Further seeking more AI teams to join the cross-industry development on the field collaboration platform, driving the overall ecosystem combining AI innovation with field application Self-driving vehicle developed by Massive Digital Engineering「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」