:::

【2021 Application Example】 Watsons Introduces Insider AI Technology Platform to Strengthen Customer Experience and Enhance Conversion Rates

Watsons Taiwan, holding the leading position in physical chain drugstores in Taiwan, has continued to expand its digital transformation. Since establishing Watsons' online store in 2014, apart from actively developing the e-commerce market, the company has significantly enhanced the online and offline (O+O) omni-channel consumer experience by integrating Insider AI technology. This integration utilizes extensive in-store sales data, consumer behavior analytics, and AI-driven personalized recommendations delivered at optimal times to increase conversion rates.

O+O Online Plus Offline Boosts Customer Conversion Rate, Driving Business Growth

Watsons Group, a global retail giant, has been deeply rooted in Taiwan for the past 30 years specializing in retail, store operation SOPs, and retail supply chain optimizations. However, managing an e-commerce platform only began a few years ago. Unlike the commonly discussed 'O2O' (online to offline) in retail, Watsons adopts 'O+O', which is offline plus online. Currently, about 20% of customers who order at Watsons' online store choose to pick up their goods at physical stores. Proper service at these stores acts as a catalyst for converting online-originated customers into additional in-store revenues.

According to statistics, Watsons has nearly 6 million members with a substantial volume of transactions in physical retail outlets. However, with over 1.2 million active app users and nearly 3 million app downloads, the level of member activation is still lacking. By utilizing AI technology for data integration, such as providing optimized product recommendations through AI, Watsons could significantly enhance its customer conversion rate from offline to online consumption or guide online customers to in-store purchases, thereby driving business growth.

Homepage Personalized Recommendation Module: Recommended for You

▲ Homepage Personalized Recommendation Module: Recommended for You

Originally, Watsons used the e-commerce solution Hybris from the global system integrator SAP, which was more geared towards simple display and sales, lacking sufficient technical resources to handle enhancing the consumer experience.

Insider is a marketing technology (martech) company with offices in 25 cities globally, including a professional consultancy team in Taiwan that provides localized digital solutions. Committed to optimizing digital marketing effectiveness with technology, Insider helps brands drive digital growth and is a partner to many domestic and global enterprises including Watsons, Carrefour, IKEA, Lenovo, Adidas, Sinyi Realty, and Singapore Airlines. Insider has shown outstanding performance in improving customer conversion rates, repurchase rates, and advertising ROI through AI technology.

Watsons introduced Insider's AI algorithms primarily for enhancing customer experience, using AI's personalized and integrated marketing modules to elevate the customer interaction and improve e-commerce conversion rates. Additionally, AI functionalities search for the right customers, expanding new customer groups and providing a superior shopping experience.

Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

▲ Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior

Insider has developed various technological modules that can be applied in different customer scenarios to enhance conversion rates. Currently, Watsons' e-commerce website/APP utilizes different Insider modules, with some parts also tailored based on Watsons' unique attributes such as necessities repurchase, app navigation, and scratch card discounts, designing conversion kits or personalized recommendation modules for specific customer situations within Watsons.

Introduction of Web/APP Personalized Recommendation and Conversion Module Kits Effectively Increases Conversion Rates by 10%

Watsons has already introduced the first four of the planned modules, with a full rollout of all five modules expected by 2021, aiming to enhance both online and offline cross-sales and thereby comprehensively improve Watsons’ overall e-commerce and retail performance. 1. Web Recommendation/Conversion Suit 2. App Recommendation/Conversion Suit 3. InStory for eCommerce 4. Mobile App Template Store 5. Insider Architect

Watsons has currently implemented the AT module, with completion expected by the end of 2021.

▲ Watsons has currently implemented the AT module, with completion expected by the end of 2021.

Since partnering with Insider in 2020, Watsons has introduced Web/APP personalized recommendation and conversion module kits, effectively increasing transaction conversion rates by an average of over 10%, with ROAS (Return on Ad Spend) averaging over 10. Watsons also hopes to integrate POS sales records into Insider's CDP (Customer Data Platform) to achieve a more optimized O+O interaction mechanism and complete an all-channel consumer experience.

By combining Insider's AI technology, Watsons' self-operated official website, supplemented by extensive in-store sales data and member consumer behaviors, along with AI's personalized recommendations delivered at optimal points, the technology will significantly boost consumer transactions online and interactive opportunities in-store. Utilizing new technologies in the competitive e-commerce sector allows Watsons to maintain a unique leadership position in the beauty/health category in the consumers' minds.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

Recommend Cases

這是一張圖片。 This is a picture.
CCTV Intelligent Video Search System

Search for a specific person, find someone with a suitcase entering the factory in Gao'an area Color features of the person and the object confirmed, person in blue and black top, suitcase in black color, throughCCTV the intelligent video search system, by setting object and color retrieval conditions, it can successfully locate three video clips containing the target subject This greatly aids operational staff in finding the target items, and through this system, search speed can far surpass manual effort6fold Pain Points The CSE-Kaohsiung Plant is densely equippedCCTVto monitor every corner of the plant area, but when an incidenthappens, it's impossible within a limited time throughCCTVvideo playback to find the incident, the implications and risks behind this are self-evident Many areas that are usually unmanned can easily become security blind spots Thus, how to monitor a vast plant area more intelligently and effectively is one of the crucial aspects of building a smart plant for the semiconductor industry The AES Plant in Kaohsiung covers a vast area, with many important sites requiring monitoring of personnel movements to ensure corporate secrets and employee safety 1 Automated production lines and warehouses In semiconductor enterprises’ automated production lines and warehouses, oftenAGV(Automated Guided VehicleAGVs automated guided vehicles travel at high speeds if plant personnel inadvertently enterAGVthe moving area and cannot issue a warning to the person, then the regrettable accidents that occur will be too late to reverse 2 Material and product storage areas Materials used in semiconductor-related processes are costly if areas storing materials or products are breached, there is a risk of loss of high-value materialsproducts 3 High-security areas Trade secrets relate to the core technological competitiveness of semiconductor-related enterprises if someone breaches the high-security areas, there is a risk of corporate secrets being leaked The safety of trade secrets has always been one of the most critical issues for semiconductor enterprises 4 Loading docks At AESLButthe dock area often has loading vehicles coming and going if someone intrudes into the dock area, there is a risk of vehicle collisions and accidents Additionally, goods awaiting shipment at the dock area could be stolen or potentially damaged from collisions, thus causing significant reputation and financial losses for the company, further leading to production and shipping inconvenience When an abnormal event occurs, how to quickly search for the relevant key footage from massive data Many important locations within the AES Kaohsiung Plant need to be equippedCCTVfor safety checks, butCCTVWith thousands to tens of thousands of cameras, manually searching through footage for an event requires laborious frame-by-frame review which is time-consuming and inefficient In light of advancements in computer vision, it's beneficial to utilizeAIto replace manual playback and searching Problem Scenario Object Detection The data source for object detection comprises two parts Open-source datasetsOIDv4and AES Kaohsiung PlantCCTVImage files For these files, search for usable data, specificallyOIDv4image files For these files, extract the defined nine major categories of objects for training data among them, two object categories, knives and gasoline barrels, were not found inOIDv4found usable data for knives and gasoline barrels, while the remaining seven categories of objects are available fromOIDv4useful training data found for the remaining seven categories of objects, all marked Regarding the Kaohsiung PlantCCTVimage files, select some frames Frame of the footage, and manually annotate the objects to be_detected for training and testing data Nine Major Objects Color Recognition The data source for color recognition is divided into two partsInternet image screenshots, and Kaohsiung PlantCCTVimage files Currently, no publicly available open-source datasets specifically for color recognition applications have been found, so images are collected from the web Search the web for images of the defined nine major object categories, save the images after separating the objects from the background, keeping only the object sections, and mark the images according to color Additionally, for the Kaohsiung PlantCCTVimage files, use the already-markedbounding boxextractCCTVimage files from variousFramesections of objects identified by color, and finally, visually identifiable images are marked according to color Each object category has its specific color definition, depending on the usual colors seen in these objects in real life Dynamic Ignore during Training FromOIDv4during the training of the object detection pilot model, since each image in this dataset is only marked for a single category, but the image may contain other desired detection categories unmarked For such cases, dynamic ignore techniques will be employed during training to avoid confusion Next, use the extracted training data from the Kaohsiung Plant toFine-Tuneenhance the detection rate of the object in specific designated areas Finally, select the model that computes the lowest loss value in the test set during the training process as the main object_detection model Dynamic Ignoring AIHelp You View CCTV The intelligent video search system primarily serves as an assistive system for searching surveillance footage, capable of speeding up the process of finding target events by setting search conditions for objects By simply defining the search conditions, you can quickly produce thumbnails of critical objects and playback for review, shortening the time required for manual case retrieval of the past The search time is quickly6doubled, allowing the front-end security unit to use this platform to strengthen the first line of risk management supervision and take timely preventive measures 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-12」

這是一張圖片。 This is a picture.
Using Plant Growth Chambers as an Example - Standardizing Electronic Device Procedures Based on Imaging

In recent years, global climate change and environmental issues have become increasingly severe, causing major impacts on agricultural production Traditional agriculture heavily relies on weather conditions, facing challenges such as unstable crop quality, plummeting yields, and difficult pest control Particularly in Taiwan, agricultural biotech companies and farmers have suffered continuous losses, creating an urgent need for innovative solutions Meanwhile, Taiwan's plant factory industry faces many challenges high equipment and labor costs, an incomplete industrial chain diminishing international competitiveness, and a lack of cooperation among enterprises, all of which limit industry development Additionally, COVID-19the pandemic has highlighted the importance of remote monitoring and management Traditional manual inspections and data collection methods no longer meet the needs of modern agricultural production These issues collectively underline the urgent need for smart agricultural solutions, driving companies like Taiwan's HaiBoTe to develop innovative projects integrating IoT, cloud computing, and artificial intelligence technologies HaiBoTe Cloud Data Integration and Analysis Platform Facing these challenges, the agricultural sector urgently needs a system that can precisely control growth environments, improve resource efficiency, enable remote monitoring, and facilitate intelligent management Existing plant factory equipment often requires complete replacement, with poor compatibility with older equipment, and sensors and camera systems may require different interfaces, making them inconvenient to use Therefore, there is a need for a flexible solution that can integrate various equipment and technologies, providing real-time monitoring and data analysis, and automatically adjusting environmental parameters based on plant growth conditions This demand exists not only in Taiwan but is also a global trend in the development of smart agriculture By incorporating artificial intelligence, more scientific evaluation standards can be established, optimizing production processes, improving yield and quality, while reducing energy consumption and environmental impact Additionally, such smart solutions can attract more young people to participate in agricultural production, promoting industry upgrading and sustainable development Overall, the demand for smart agricultural solutions stems from the urgent requirements to address climate change, enhance production efficiency, reduce costs, and achieve precise management, and this is exactly the problem companies like Taiwan's HaiBoTe are striving to solve Taiwan's plant factory operators are facing a series of severe challenges, which are gradually eroding their competitiveness and survival space Firstly, the high cost of equipment and operations is their biggest burden Each electricity bill feels like a heavy blow, forcing them to balance between ensuring product quality and controlling costs Secondly, the unpredictability brought by climate change has become their nightmare Sudden extreme weather events can destroy their carefully nurtured crops in a short time, causing massive economic losses What's worse, they find themselves increasingly at a disadvantage in international market competition In contrast, large overseas plant factories, with their advanced automation technology and well-organized supply chains, can produce stable-quality agricultural products at lower costs, putting unprecedented pressure on Taiwan's operators On the technical level, they also face numerous challenges Compatibility issues between new and old equipment often put them in a bind, encountering various technical obstacles when trying to integrate different systems Lack of precise data analysis and forecasting capabilities also makes it difficult for them to make production decisions and accurately determine the best growth conditions for each crop Existing monitoring systems provide data that is often disorganized, difficult to interpret and apply Human resource challenges are also severe, with young people generally lacking interest in agricultural work, making it difficult for them to recruit employees with modern agricultural skills Even existing employees often feel exhausted from tedious manual operations and monitoring tasks These problems are intertwined, creating a complex dilemma that leaves plant factory operators confused and anxious They urgently need a comprehensive solution that can enhance factory operational efficiency, reduce costs, and improve product competitiveness, helping them overcome difficulties and regain their footing in the fierce market competition In facing the various challenges of plant factory operators, Taiwan's HaiBoTe company has demonstrated exceptional technical innovation and a flexible customer-oriented development strategy They deeply understand that the solution must be able to seamlessly integrate existing equipment while providing highly intelligent management functions To this end, HaiBoTe's RD team adopted a modular design approach to develop a system that can be flexibly configuredIoTIoT system The core of this system is a smart control hub that can communicate with various sensors and actuators During development, HaiBoTe worked closely with customers, deeply understanding their specific needs and operational environments They even dispatched engineers onsite to observe the daily operations of the plant factories, ensuring that the developed system actually solves practical problems This in-depth cooperation not only helped HaiBoTe optimize their product design but also established a close relationship with customers, laying the foundation for subsequent continuous improvements HaiBoTe's innovation is not just reflected in hardware design but also in their developed intelligent software system This system integrates advanced machine learning algorithms, capable of precise forecasts and optimal control of plant growth conditions based on large amounts of historical data and real-time monitoring information To help customers overcome technical barriers, HaiBoTe designed an intuitive and easy-to-use user interface, which even non-technical operators can master easily Additionally, they provide comprehensive training and tech support services, ensuring customers can fully utilize all functions of the system When facing challenges, HaiBoTe's technical team can quickly identify problems through remote diagnostics and provide solutions In one incident, during a serious equipment failure emergency faced by a customer, HaiBoTe's engineers guided the customer through system remote access, successfully instructing them on repairs and avoiding potential massive losses This full-range service not only solves customers' immediate difficulties but also strengthens their confidence in intelligent management, driving the entire industry toward more efficient and sustainable development HaiBoTe's developed smart agriculture solution not only brought revolutionary changes to plant factories but also painted an encouraging picture for the future of the entire agricultural industry The excellence of this system is evident in several aspects firstly, it achieves precise control of the plant growth environment, significantly improving crop yield and quality stability Through advanced artificial intelligence algorithms, the system can forecast and adjust optimum growth conditions based on historical data and real-time monitoring information, ensuring each plant grows in the ideal environment Secondly, it significantly reduces energy consumption and operational costs, improving resource efficiency The intelligent management system optimizes water, electricity, and nutrient supply, reducing waste and lowering manpower costs Additionally, the system's modular design and strong compatibility allow it to seamlessly integrate various new and old equipment, providing a flexible solution for gradual upgrades of plant factories Most importantly, the system injects a sense of technology and modernity into agricultural production, helping to attract the younger generation to the field and injecting new vitality into the industry Looking ahead, HaiBoTe's smart agriculture system has broad application prospects and expansion potential In addition to plant factories, this system can also be applied to traditional greenhouse cultivation, urban agriculture, and even home gardening In the field of aquaculture, similar technology can be used to monitor and optimize the breeding environments for fish or shrimp In the food processing industry, similar intelligent monitoring and forecasting systems can be used to optimize production processes and enhance food safety Even in the pharmaceutical industry, this type of precise environmental management system could be applied to drug research and production processes To further promote this system, HaiBoTe could adopt a multifaceted strategy Firstly, they could collaborate with agricultural colleges and research institutions to establish demonstration bases, allowing more people to experience the benefits of smart agriculture firsthand Secondly, they could develop customized solutions tailored to different scales and types of agricultural production, expanding the applicability of their products Furthermore, they could raise awareness and acceptance of smart agriculture within the industry by hosting forums, online seminars, and sharing success stories Lastly, they could explore collaborations with government departments to integrate this system into policies supporting the modernization and sustainable development of agriculture, thereby promoting the widespread adoption of smart agriculture on a larger scale Through these efforts, HaiBoTe not only can expand its market share but also make a significant contribution to the sustainable development of global agriculture, truly realizing the vision of technology empowering agriculture 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-09」

這是一張圖片。 This is a picture.
Testing Seat Contact Components AI Intelligent Flaw Detection

With rapid development in 5G, AIOT, automotive electronics, and other downstream sectors, the entire supply chain is expected to benefit from this consumer market As product demand momentum gradually increases, increasing production efficiency and reducing operational costs become the most important issues In order to meet the needs of customers for various packaging types, Yingwei Technology has been committed to developing highly customized test seats However, a resulting pain point is the inability to mass-produce and fully automate operations with machines some tasks still rely on manual execution In this project, the probe part of the test seat was outsourced in 2021, and under current and future large-scale demands, work hours, costs, supply, and quality are issues Yingwei faces The company achieves a defect detection rate of 9995, which seems high, but with an average inspector able to inspect 10,000 needles per day, there would still be 5 defective needles On a test seat that is only 3 cm wide with approximately 1,000 needles, just one defective needle could potentially lead to faulty testing at the customer end As the current operational mode relies on manual visual inspection, external factors such as fatigue or oversight of personnel, and subjective judgment by inspectors may lead to the outflow of defective products, which necessitates strict quality control of contact components We once sought to utilize optical inspections Rule-based for controlling the quality of appearances, but the metallic material of the contact components leads to light scattering, background noise interference, background scratches, and material issues that could result in misjudgments Therefore, we decided to look for AI technology service providers to solve our detection difficulties Developments of Dedicated AOI Line Scan Equipment To meet the needs for inspecting thousands to tens of thousands of probes within our company's IC test seats, traditional surface imaging and individual needle imaging would be too slow to achieve rapid inspection and labor-saving goals In response, the service provider proposed a trial with an AOI dedicated line scan module solution Utilizing a width of 63mm on the X-axis for reciprocal scanning of all probes on the test seat, the tests allowed for the simultaneous scanning of 8-9 probes, significantly enhancing the future detection efficiency of AOI machines This project will proceed with the aforementioned innovative Proof of Concept POC, focusing on the development of the line scanning equipment and performing imaging, learning, and training on both normal and abnormal probes provided by our company, with initial AI model training aimed at preliminary approval This project's customized line-scan imaging module Ideal future imaging result illustration A Single AI Technology Solution for MeasurementDetection Needs Unified use of AI DL CNN learning methods, instead of the current Rule-based system which necessitates defining each defect individually, to meet the needs for abrasion measurement and appearance defect detection of malfunctionsforeign objects When the same machine uses both measurement and detection technologies, not only does it increase costs, but it also affects the detection speed Hence, the service provider recommends the use of a line scan device for imaging Its resolution is sufficient for AI to simultaneously determine appearance defects and assess the condition of needle tip abrasion, as detailed below Line scan pixel imaging displaying needle tip abrasion conditions This AI detection technology meets both measurement and inspection needs for Yingwei, not only bringing more benefits to future probe testing but also introducing an innovative axis in AI technology Change the method of human inspection, enhance work efficiency and product quality After combining both hardware line scan and software AI model training approaches, we successfully ventured into new AOI detection applications Following the AI implementation POC, including the development and validation of a customized line scan module and an initial AI model, the plan is to officially develop the AOI machine next year and integrate it into the IC test seat production line Future Prospects Probe manufacturers upstream and downstream IC factory users both have needs for the AOI inspection machine upstream can ensure probe quality before leaving the factory, while downstream users can use this machine to regularly inspect the condition of numerous IC test seats in hand Given the future demands, the AOI machine is poised to have a significant positive impact on the IC testing industry in the foreseeable future 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-12-12」