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【2021 Solutions】 Committed to building a data supermarket, Lin Data Technology uses its strength to make brand owners pay the bill

"Just like many pork stalls in traditional markets, you can buy pork everywhere. However, different ways of processing and cooking will produce different delicacies." LnData has been deeply involved in data processing and application for many years. President Xie Peifang explained in a simple way the advantages of Lin Data Technology when everyone is striving for "data" business opportunities.

Data is known as the "black gold of the new era" and is as important as crude oil. With the advancement of technology and digital technology, the amount of data obtained by enterprises is growing rapidly. How to refine oil into gold depends on experience, technology and the trust of brand owners.

Focus on first-party databases and establish sales communication intensity indicators

Founded in 2016, Lin Data Technology specializes in data technology, provides diversified and innovative software services (SaaS), and plays the role of an independent third party in the market. Through diversified and advanced various types of data collection and The serial connection service assists enterprises in data collection, data cleaning, data management and final data application, using the most authentic and complete data in every business decision-making to gain market opportunities.

LnData ) Strategy Chief Xie Peifang

▲Xie Peifang, Chief Strategy Officer of Lin Data Technology (LnData)

Xie Peifang said that the original intention of the company was to establish a third-party advertising effectiveness monitoring unit. Since it is difficult to evaluate the brand owner’s advertising budget investment and effectiveness, in addition to the authenticity of the traffic, it is difficult to verify which placements are actually exposed, the audiences reached, etc. Detailed information is often vague, so an impartial third party must monitor it to be fair, impartial, and transparent. At the same time, we help brand owners to use digital marketing not only to achieve last-mile conversion, but also to achieve brand exposure and completely establish the consumer purchase journey. However, since the fees for third-party advertising monitoring must be included in the overall advertising budget, and the media does not want to be monitored, the overall Taiwanese market acceptance is still not high. Therefore, Lin Data Technology has turned to establishing a "first-party database" for brand owners. ” is the focus of development.

SaaS products connect all consumer touch points, Establish a first-party database of brands
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▲SaaS products connect all consumer touch points and establish a first-party brand database.

The first-party database refers to the relevant data of brand owners in various marketing channels or digital content, as well as nodes that interact with consumers, collected through the unique crawling capabilities of Lin Data Technology, and then analyzed using artificial intelligence. Process and generate sales communication intensity indicators. Brand companies can use this indicator to understand the degree of discussion of their products in consumer groups, make corresponding corporate decision-making suggestions, and produce user behavior pattern analysis based on artificial intelligence.

Xie Peifang said that the first-party database will also be connected to the brand owner’s CRM system. Through Lin Data’s technology, a brand data hub (Brand Data Hub) tailored for the brand owner can not only effectively track and connect each A consumer touchpoint data helps brand owners to interact meaningfully with consumers anytime and anywhere, and can also identify Key Opinion Consumers (KOC) who are loud and iconic in the community and are willing to speak out for the brand. , become a brand ambassador, and through "mission" activities, increase member stickiness and diffusion, turn consumers into "brand groups", and truly achieve the purpose of precise marketing.

CRM combines Unified ID to track and understand the consumer journey

Currently, Lindata Technology’s customer base is distributed in beauty, beverage, automobile, banking and other industries. Through the customer relationship management system (CRM) combined with the function of the community, each consumer is marked with an ID, and the intention and behavior of consumers at various touch points such as web pages, advertisements, communities, and e-commerce are instantly grasped, and the customer's intentions and behaviors are provided. The best marketing strategies for brands.

"In the past, brand owners' CRM systems were mostly created using Excel tables, which was labor-intensive. Moreover, brand owners often spent 200,000-300,000 yuan to find KOLs (Key Opinion Leaders), but they couldn't find them. "Effect", Xie Peifang said that by using Lindata's SaaS service to digitize the data, it can not only establish and accumulate a membership database, but also find more than 100 loyal and high-volume consumers at once, accumulating the comprehensive benefits of the above consumers to the brand. , far more than a KOL, of course the brand owner is willing to pay the bill. At the same time, as the number of KOC increases, the voice meter of the online community continues to grow. After establishing the database, there are three major benefits:

1. Quantitative data on member influence are available for reference;

2. The system accumulates the results of all members’ tasks. In the past, a lot of manpower was spent on statistics, but now it can be solved with digital tools;

3. The brand’s reputation and number of shares on the community will continue to increase, forming a positive cycle. Xie Peifang said that when promoting data technology services, the biggest difficulty is that the amount of data needs to be accumulated for about six months to a year before truly meaningful analysis can be seen. The specific approach is to first interview customers to clarify the data collection strategies and channels. And she also admitted that what is really useful is CRM data. Accumulated data without interactive information is dead and of no use.

Establishing a data middle platform as the ultimate goal and becoming a data supermarket

AI technology is used to classify and group complex data from multiple channels, capture different data characteristics, and manage them with labels naturally generated by AI. The actual work process is: all the pipelines for data entry must be planned first, followed by cleaning the data. This part is the most difficult. After cleaning, labeling, classification and explicitness are started, and continuous optimization is started, and then it is packaged as a marketing tool. Application of activities.

Cross-channel data connection and accumulation to strengthen the brand Database application.

▲Cross-channel data concatenation and accumulation to strengthen brand database application

Xie Peifang said that Lin Data Technology will continue to deepen the accumulation and application of first-party data from brand owners in the short term. That is, from the customer's perspective, we develop SaaS services for all consumer journey nodes. The solutions range from network monitoring, advertising monitoring, APP optimization, and consumer inquiry systems to dividing the services into independent SaaS tools and Focusing on consumers, we integrate all data to help brand owners better understand consumers. The second stage is to develop a data market (Data Marketplace). After obtaining the consent of consumers, the data obtained will be de-personalized, such as different databases of investors with the same investment attributes, women in confinement, characteristics of diabetic patients, etc. Exchange or cross-industry cooperation is possible.

In the final stage, Lin Data hopes to help brand owners build a "data middle platform" to quickly integrate brand data assets, exchange data in a safe, clean and trustworthy environment, and create a data supermarket. In fact, there are more and more data markets in Taiwan, each with the ability to collect different data. Xie Peifang adopts an open attitude and believes that whichever one is useful to brand owners is a good data market. "Just like meat can be bought everywhere, but the methods of processing the meat are different and the taste is different. This is the skill of the chef." This is Xie Peifang's most appropriate metaphor for the data market.

Lin Data Technology Company Team .

▲Lin Data Technology Company Team

Note: The core idea of ​​the so-called "data middle platform" is data sharing. Through organizational adjustment, data warehousing, data synchronization and other technical methods, a middle platform that uniformly manages data sources and applications is designed to support internal uploads. Hundreds of business applications to avoid problems such as repeated construction and incomplete definition of data indicators.

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Disruptive innovative business model Qiyi Medical Electronics launches mobile medical device-ECG sensor to create the last piece of the puzzle in telemedicine

With the advent of the post-epidemic era, the development of global telemedicine is in the ascendant, which has greatly increased the demand for smart medical technology in decentralized medicine Among them, if mobile medical devices can provide real-world at home or outside the hospital data for use in hospitals, it is believed that it will reduce the burden of diagnosis and treatment on doctors or medical personnel and reduce health insurance expenses To this end, Singular Wings Medical has launched a comprehensive telemedicine solution, which combines excellent wearable mobile medical device design, innovative software development, AI algorithms and cloud platform services, and will become the last piece of telemedicine puzzle David Lee, the founder and general manager of Qiyi Medical Electronics, said that his original intention to start the business was because he witnessed Taiwan's long-term pursuit of low-cost mass production, which led to the continuous decline in the value of the industry For example, in the past thirty years, The output value of the former Silicon Valley was similar to that of Taiwan's Hsinchu Science Park, but thirty years later, the output value of Silicon Valley reached US14 trillion at the end of 2020, while the output value of Hsinchu Science Park was less than NT15 trillion at the end of 2021 Seeing Silicon Valley's sensitivity to industry needs and disruptive innovations such as Uber, Airbnb, industry trends and the post-epidemic era have driven a surge in telemedicine services, thereby creating high industry value, so I started a business at the age of 45 and conceived how to combine it with Taiwan After more than ten years of accumulated industrial advantages and Silicon Valley's innovative model, we decided to help Taiwan's industry upgrade and find a new path through the integration of the medical industry, ICT technology industry and innovative business models Seeing that Taiwan has always been a gathering place for the most elite talents in the medical industry and electronics and electrical industry, I believe that through the combination of the two and innovative business models, we can have the opportunity to follow Silicon Valley and create a different business According to Taiwan’s Communication Diagnosis and Treatment Methods, Taiwan’s market demand for telemedicine is divided into two situations emergency such as COVID-19 and special necessity such as special geographical locations such as outlying islands or mountains It is allowed Carry out communication medical diagnosis In fact, the development of global telemedicine decentralized medicine is in the ascendant, but the demand for smart medical technology to meet decentralized medicine still needs to be realized In addition to the medical technology gap, it also includes medical treatment flow, patient identification, remote Remote consultation and collection are fueling the push for smart medical technology Li Weizhong observed that for telemedicine decentralized medicine to be successfully implemented, it is best to use telemedicine devices that are used outside the hospital or at home and are easily available in daily life Among them, the data of the device is the key It can provide doctors with out-of-hospital real-world data Real World Data or Real World Evidence that they can trust and apply, so that they can improve their diagnosis and treatment methods In fact, this type of telemedicine device is not popular, making remote medical care difficult to complete In addition, as the number of wearable devices such as bracelets and watches increases, most of the data that these devices can truly provide is insufficient for medical purposes and is not easy to validate and verify Li Weizhong said that people are paying more and more attention to health awareness, which is a positive encouragement for telemedicine devices He believes that as long as there is an appropriate business model and the right way to cooperate with hospitals and doctors can reduce the burden on doctors or medical personnel and reduce health insurance expenditures, Qi Yi Medical Electronics will definitely have the opportunity to become the last piece of the puzzle in telemedicine Founded in 2015, Qiyi Medical Electronics’ core team consists of 22 diversified professionals, including young engineers with medical, engineering and information backgrounds and experienced entrepreneurs, working together to create an overall solution for remote healthcare The solution includes hardware design, software development and backend cloud platform services for the mobile medical device Beatinfor Health electrocardiogram sensor Electrocardiogram ECG is one of the most important vital signs body temperature, pulse, respiration and physiological data of the human body, which can reflect various physiological changes in the human body, such as cardiovascular health, inflammation, infection, bleeding, injury or anxiety index changes For this core concept, Qiyi Medical is committed to using wearable electrocardiograms as its core technology, while collecting important vital signs and environmental parameters such as electrocardiograms, and building AI algorithm systems and backend cloud platform services based on big data and machine learning to help solve remote problems Specific chronic diseases such as cardiovascular disease, sleep problems, and metabolic diseases are the most important in medical treatment Electrocardiogram sensor continuous physiological data monitoring reduces the risk of death in acute heart failure patients by 11 within 30 days after discharge In order to realize remote medical services, Qiyi Medical Electronics has launched a complete set of remote medical care solutions, including wearable mobile medical devices-electrocardiogram sensor BEATINFO ECG, BEATINFO HEALTH APP, and AI algorithms , web pages and BEATINFO HEALTH cloud service platform The BEATINFO ECG sensor is an exclusive device for the BEATINFO HEALTH APP health cloud platform It can be used continuously for 40 hours when fully charged The device is only 15g This sensor can collect the user's electrocardiogram, respiration, and skin temperature through a patch or chest strap , body movements, postures and environmental parameters Currently, BEATINFO ECG sensor has 8 patents in the United States and Taiwan, and won 2 German iF Design Awards in 2017 Mobile medical device-electrocardiogram sensor can provide continuous physiological data monitoring In terms of overall technical features, the BEATINFO HEALTH cloud service platform has four key physiological data detection characteristics continuity, long-range, real-time and dynamic In terms of operation, users can download the BEATINFO HEALTH APP on Android or iOS systems Its interface can provide physiological data status, order health assessment reports such as one-day sleep assessment report or cardiovascular health assessment report, and high-intensity exercise test Cardiovascular assessment reports, third-party remote medical consultation services and other functions Users use patch-type or chest-strap ECG sensors paired with end-to-cloud platforms for continuous physiological detection Before being transmitted to the cloud for further calculations, all data will be de-identified and made available to professionals Data reports are provided for physician judgment The BEATINFO HEALTH cloud service platform has powerful noise filtering processing capabilities, fast waveform recognition and judgment, as well as highly complex cloud architecture and communication technology Why is the noise filter processing capability so important Because medical equipment in general hospitals must require users to complete short-term measurements under static conditions Usually, data in life situations outside the hospital cannot be collected by the hospital, and this data is very important to doctors It is increasingly important to understand the progression of the disease and the condition of patients leaving the hospital Therefore, if we continue to record very weak ECG signals in daily life, we actually need to overcome a very high technical threshold After these signals are processed by the noise, they will first be judged by the AI algorithm before preliminary and rapid conclusions can be made Users can instantly avoid certain fatal risks The cloud architecture provides a deeper level of second-order computing and also covers the business model architecture It provides service models such as user management, automatic report generation, record keeping, alarm notifications, and connection with more services such as third-party alarms Emergency rescue, third-party medical consultation, doctor and patient docking, medical treatment cash flow and other functions In terms of competitive advantages in the industry, compared with the industry's braceletwatch products, Qiyi Medical's electrocardiogram sensor BEATINFO ECG provides accurate medical-level measurements, and can continuously record and collect physiological data, improving any Sudden or sporadic symptoms may occur Compared with the electrocardiogram patch of its peers, it provides real-time data return and web-based management tools, and can produce various reports for managers to remotely manage a large number of users on the web According to statistics from Beijing Medical University, the mortality rate of patients with acute heart failure within 30 days after discharge is as high as 11 If an electrocardiogram sensor is installed on the patient for continuous and real-time monitoring for 30 days, it is possible to reduce part of the risk of death, and at the same time, it can Significantly reduce health insurance costs Additionally, in the case of cardiovascular disease, if the user wears the device for a period of time, regular cardiovascular assessment reports can be obtained and provided for follow-up in-depth examinations by doctors In addition to the measurement of cardiovascular diseases, the ECG sensor configuration can provide home assessment of sleep apnea OSA During the measurement, patients can discover potential and easily overlooked cardiovascular diseases, and users do not need to stay in the sleep ward for treatment After a boring night, through the ECG sensor patch and AI algorithm, patients only need to sleep at home for one night to receive an OSA test report If needed, doctors can access patient status remotely and instantly via any internet browser Therefore, through the ECG sensor wearable service, users can discover hidden and unknown cardiovascular diseases such as arrhythmias related to sudden death from the measurement process to avoid unnecessary regrets Qiyi Medical Electronics’ business model is mainly B2B2C, hoping to assist individuals, hospitals, enterprises, care services and other units to create a win-win situation Li Weizhong analyzed that the business cooperation model is quite flexible, whether it is leasing or buying out wearable measurement devices, or providing annual report subscriptions to reduce the cost of purchasing devices for users, such as including 2-minute electrocardiogram, Flexible subscription package including 7-day cardiovascular health assessment, exercise cardiovascular health assessment, sleep health assessment report, etc Group cardiovascular monitoring system solution creates a many-to-many real-time physiological information monitoring platform to replace diagnosis with prevention In addition to providing individual users with remote mobile physiological data measurement, the BEATINFO cloud platform provides a "group cardiovascular monitoring system" solution that can create many-to-many real-time physiological information monitoring through network technology Based on the platform, patients only need to wear a lightweight monitoring patch, and the back-end system can grasp the changes in their physiological information, so that prevention can replace diagnosis and reduce the chance of sudden cardiovascular death This platform provides 3 functions, including the ability to manage different users into groups and hierarchically, and the number of users can reach tens of thousands it can display users’ basic physiological information in real time on web tools, and can be used under certain preset conditions When triggered, this platform will immediately send out an alarm historical data can also be reviewed on the platform, which is very suitable for doctors to check the patient's disease progression outside the hospital during consultation For the application of the "Group Cardiovascular Monitoring System" solution, taking high-intensity exercise as an example, such as long-distance running and cycling, mountain climbing activities or traveling abroad, a prior cardiovascular health assessment is required activities, and corresponding evaluation reports This report allows users to share it with doctors, so that participants can make assessments before the event or test their training effectiveness, which can significantly reduce the risk of accidents during the event beforehand During the activity, the group cardiovascular monitoring system also provides real-time on-site monitoring of a large number of participants It can be monitored in real time by the AI in the background at the moment of exercise Once an accident occurs, the platform can immediately issue an alarm and even report the accident GPS positioning of the location, and continuously transmits back the user's physiological information during search and rescue, striving for golden rescue time In sports monitoring applications, taking golf as an example, how to improve golfers' puttinghitting performance A player's performance and concentration are usually directly related to personal emotional stability Li Weizhong said that through HRV analysis of Qiyi Medical's electrocardiogram device, it can help determine the player's emotional and stress index performance, and at the same time help golf coaches select and train players The group cardiovascular monitoring system can create a many-to-many real-time physiological information monitoring platform Establish a firm foothold in Taiwan, move towards the US and European markets, and move towards the goal of a data company Faced with the challenges of technology research and development and market promotion, Qiyi Medical Electronics’ automatic identification of electrocardiograms requires a large amount of data for AI calculation development For this reason, Qiyi Medical Electronics must cooperate with hospitals and develop jointly Finish At present, the company has established good cooperative relations with many medical centers and research units, and has overcome these technical bottlenecks one by one In terms of market promotion, Li Weizhong said that the biggest challenge facing Qiyi Medical Electronics is to communicate with the market and let the public understand the differences between competitors' bracelet and watch products and the company's mobile device-electrocardiogram sensor Compared with the common bracelet and watch products on the market that collect electrocardiogram data in a discontinuous manner, it may take a long time to collect discontinuous data before potential cardiovascular problems can be discovered by luck Qiyi Medical Electronics actively promotes electrocardiogram to the public in a continuous manner The competitive functional characteristics of sexual detection data and emphasize that it is a very important means to assist in the detection of many potential diseases, replacing diagnosis with prevention and reducing the occurrence of unnecessary cardiovascular diseases In addition, in terms of business promotion, we also hope to create more opportunities for business matching and new venture capital raising with the assistance of the Corporate Resource Strategy Council Looking to the future, Li Wei and Xu Qiyi Medical Electric Energy will become the last piece of the telemedicine puzzle in the health wearable device-electrocardiogram service Li Weizhong said that in the short term, Qiyi Medical hopes to gain a firm foothold in Taiwan and become a common medical device in everyone's home, just like thermometers and blood pressure monitors The company is also constantly developing new indications Starting from electrocardiogram, coupled with AI and big data, it can deal with more chronic diseases In addition to cardiovascular diseases, we have also successively developed sleep apnea and other more special diseases The applications are aimed at the problems of elderly chronic diseases that modern people are very likely to encounter With a mid- to long-term plan, Qiyi Medical will enter the US and EU markets, become an international company, and continue to aim to become a data company, making good use of the company's long-term collection of data applications to provide services in diverse fields such as new drug development and vaccine development application to create business opportunities and profits 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

這是一張圖片。 This is a picture.
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【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

Afflicted by the pandemic, most people choose to stay at home However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic 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heart-rate devices to gather health data and offer health management solutions Features of the AR Fitness x Uniigym App "Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world" By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance Built-in latest AI posture algorithm for real-time monitoring of exercise state The AR Fitness x Uniigym APP features six key functionalities, consisting of One Celebrity fitness courses, featuring a hundred top 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belts to display changes in heart rate on the screen during exercise By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries Uniigym is deeply rooted in Taiwan and expanding to international markets In fact, Uniigym's products are iteratively evolved according to different user groups The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups AR Fitness x Uniigym App Product Experience Scenario Illustration In the post-pandemic era, exercising at home has become a trend Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」