How to integrate consumer data from various group companies to create advertising synergy and enhance the conversion rate of e-commerce guided orders is probably what every cross-industry business owner dreams of No problem, this can be achieved gradually through AI Eastern Home Shopping is affiliated with the Eastern International Group, which includes East International, Eastern News Cloud, Eastern Insurance Representatives, Eastern Natural Beauty, Eastern Global Marketing, Eastern Pet Cloud, HerEastern, Focus Media, Hong Kong Strawberry Net, and Bear Mom's Vegetable Market, among other companies With cross-industry and cross-domain relationships within the group, and independent operations of membership systems in each unit, consumer data could not be exchanged within the group, making it difficult to uphold Eastern Group's promise to 'place customers in a godly position' Eastern Group’s companies cover a wide range of industries, with large and scattered member databases The Eastern Group boasts significant member traffic and has applied AI news recommendation algorithms and other related technologies across various venues However, the independence of member systems in each unit of the Eastern Group prevents the exchange of consumer data within the group, lacking a comprehensive basis for consumer behavior analysis This results in the inability to enhance the precision of personalized services and marketing strategies When analyzing the challenges and trends of the current retail market, Eastern Group remarked that in response to changing consumer demands, non-traditional business models are emerging, leading to the fragmentation of retail Various emerging business models provide services or products catering to their niche markets, leading consumers to rely less on traditional retail models Retail fragmentation, becoming more apparent in emerging countries, rapidly develops new forms of retail such as high-growth flash sale eCommerce, which threatens traditional B2B2C eCommerce platforms These emerging business models quickly divide traditional retail spaces and could revolutionize existing market rules The retail market is expected to continue evolving towards segmentation The rapid integration of AI applications in the new retail industry to meet highly competitive markets Under the trend of merging physical and digital realms, the line between offline retailers and online e-commerce is increasingly blurred Offline retailers are setting up brand official websites and developing brand apps, investing in e-commerce platforms, while e-commerce operators are starting to established offline physical experience stores, enhancing touchpoints with customers Both are exploring consumer data profiles through offline-online integration, based on AI technologies like machine learning, deep learning, computer vision, language processing, mobility control, and decision-making technologies to actively integrate intelligent retail AI applications, shaping the new retail industry Additionally, Google Chrome claimed in 2021 that it would disable 3rd party cookie functionality within two years, causing retail companies to lose the ability to track personalization via Cookies and understand user behavior across different times, locations, and ads This will prevent cross-device, cross-platform tracking, forcing companies to transform and face big challenges in traffic advertising sales Therefore, the Eastern Group decided to implement the 'OneID AI Traffic Monetization Service Validation Plan', establishing an exclusive data alliance for the Eastern Group, using 'Unified ID' for cross-industry, cross-service data exchange Transforming from collecting personalized data of related companies to analyzing common behavioral characteristics of consumers across industries, segmenting them to obtain users with similar behaviors, and providing interesting content Additionally, utilizing first-party data and AI technologies to improve ad click-through rates, enhancing the advertising value and e-commerce guided order conversion rates This AI technology project is co-developed by Eastern and ASUS computers, encompassing major development tasks such as project planning, system architecture design, system environment setup, algorithm development, algorithm model validation, and system verification The employed technologies include a big data parallel processing framework, natural language processing, user recommendation embedding systems, similarity search, search engine indexing, and click rate prediction This project aims to develop a comprehensive data collection, processing, and integration platform 'Data Middleware', collecting various data sources, focusing on users as the basic unit, forming structured data tables, and calculating user tags for precise characterization of each user Subsequently, this data is utilized for precise AI advertisement placements Eastern Data Middleware structure diagram Eastern Home Shopping introduces OneID AI Traffic Monetization Service, predicting cost-effectiveness to be up to 2 times Eastern stated that this project primarily applies 'user behavior data' and 'AI technology', with user behavior data provided by the Eastern Group and AI technology being co-developed by company and ASUS teams, covering systems such as AD Serve, precise audience estimation system, AI automatic optimization system, advertising efficacy system, and user profiling system The customer data and traffic of AI technology co-developed with ASUS remain independent and not interconnected According to estimates, this development project's total cost-effectiveness could reach 200, expected to precisely capture the user's digital trajectories, behavior, and profiles, potentially resulting in significant growth in customer lifetime value LTV, effectively integrating Eastern's online and offline services, enhancing membership service content, and substantially increasing corporate value In the future, as the Eastern Group continues to expand into international markets, it currently targets Mainland China as the primary promotion market, extending the entire service module with Eastern Global’s operational model to the global Chinese market while ensuring compliance with GDPA, merging it with Strawberry Net to provide Eastern's new retail services with the advantages of big data and AI globally Eastern Group will expand its services and technology to the global market through Strawberry Net「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

As water resources deplete and environmental protection needs increase, wastewater treatment plants have increasingly adopted AI technology to assist in monitoring and warning systems Zhongxin行's integration of big data and AI technology has opened up new possibilities in the environmental industry In the future, besides boosting the technological momentum of the wastewater treatment industry, it can also be promoted to other industries to foster technological and economic development Founded in year 1980 as Zhongxin Engineering later renamed to Zhongxin行 Company Limited, it is one of the largest and most technically equipped environmental companies in the domestic operation and maintenance field Zhongxin行's achievements in the operation and maintenance of sewer systems span across Taiwan, including science parks, industrial zones, international airports, schools, collective housing, national parks, and factories Introduction of AI systems in wastewater plants Precisely reduces medication addition times and lowers the risk of penalties for water quality violations At the wastewater treatment plant in Hsinchu Science Park, Zhongxin行 introduced the 'AOMBR Carbon Source and Aeration Intelligent Enhancement Control System Development,' which accurately predicts air volume control and reduces medication times, thus lowering the risk of hefty fines Zhongxin行 points out that with the vigorous development of advanced industries and increasingly strict effluent standards, a slight misalignment in equipment control can lead to major discrepancies in water quality In recent years, many wastewater treatment facilities have incorporated automatic control functions, yet onsite conditions often deviate slightly from theoretical expectations, causing situations where good treatment technologies must continuously adapt and adjust to achieve effective effluent water quality control 'The better the quality of the effluent, the greater the pressure on the operators This is the biggest pain point for Zhongxin行,' said a senior manager candidly Regular water quality testing and equipment maintenance ensure that effluent water stays below legal standards This means that operators need to be on top of equipment and water quality conditions daily If there are sudden anomalies in influent water quality or equipment malfunctions, linked issues can lead to pollution Therefore, besides performing regular maintenance and testing, it is critical to constantly monitor the dashboard to ensure system stability, consuming both manpower and mental energy Zhongxin行's on-site operators work 24-hour shifts, constantly monitoring effluent water quality Combined with laboratory water testing and analysis, if the wastewater treatment values do not meet requirements, they face both administrative and contractual fines from environmental agencies and granting authorities, which also create significant psychological pressure on the employees Over the years, Zhongxin行 has built up a vast database of water quality information and invaluable experience passed down among employees, allowing a comprehensive understanding of the entire system's operational characteristics Moreover, by analyzing equipment or water quality data for key signals, problems in the treatment units can be pinpointed If AI technology could be adopted to replace manual inspections of wastewater sources and generate pre-warning signals for systematic assessment, it would significantly alleviate the pressure on staff Response time reduced from 8 hours to 4 hours, saving half the time By implementing 'AOMBR Carbon Source and Aeration Intelligent Enhancement Control System Development,' Zhongxin行 utilizes accumulated wastewater data along with verbal recounts of operator experiences on-site With the support of AI technology and environmental engineering principles, key parameters in the biological treatment unit such as carbon source dosages and aeration can be effectively controlled Through the AI transformation of wastewater treatment, a balance is achieved among pollutant removal, microbial growth, equipment energy conservation, and operation economization, achieving rationalized control parameters Carbon source and aeration parameter adjustment steps range from data collection, model training to prediction verification In the long run, incorporating historical data calculations, AI can operate within known boundary conditions, not only recording past water quality and equipment operational characteristics far more accurately, but also developing predictive models to find optimal solutions that offer the best results in terms of chemical use, energy saving, reduced greenhouse gas emissions, and pollutant removal According to Zhongxin行's estimates, originally due to human parameter adjustments leading to errors, controlling response time would take about 8 hours With the introduction of AI technology, not only can measurement errors be reduced, but also the control response time can be shortened to 4 hours, saving around half the time This enhancement increases the turnover rate of personnel and effectively reduces the risks of penalties due to operator errors and thus markedly reducing the pressure on employees Dashboard digital display panel illustration「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」