Riding the AI hype train, financial service providers are using their solid foundation in the industry to not only transform themselves, but also assist their customers with transformation Hamastar Technology, which has been established for over two decades, has been developing AI technology and assisting industry customers with the implementation of AI in recent years Hamastar Technology believes that to implement a complete AI project, in addition to AI theoretical knowledge, data analysis, and model training capabilities, it is also necessary to develop APIs for data, establish databases, develop front-end RWD web pages, and even consider layout design and user experience based on customer needs These tasks create technical barriers for AI startups Even from the perspective of companies that have reached a certain scale, it is hard to accumulate technical experience and accelerate business growth due repeatedly investing manpower developing similar functions in each project Institutional customers still require high level of customization for AI Using the requirements of government Agency A implemented by Hamastar Technology as an example, users must control false information from specific channels The platform needs to provide data ingestion functions for training models and predictions, and can complete natural language processing NLP text classification model training and use When the model discovers false information, it needs to immediately notify responsible personnel through messaging software The need of Agency B is to use an AI model to automatically classify petitions and immediately provide information on past cases as reference for the petitioner or officer Although the project models are similar data ingestion, model prediction, warning notification, the required functions still need to be separately developed for individual projects, and existing programs and models cannot be reused to speed up the implementation of subsequent projects After in-depth discussion, Hamastar Technology found that pain points of enterprises implementing AI projects include high implementation costs and lengthy project schedules It is difficult for a single enterprise to simultaneously have data scientists, analysts, engineers, and designers Current projects are all focused on solving the needs of specific fields, and it is difficult to reuse the AI models in other fields of application At the same time, the tools are concentrated in AI projects and cannot provide customers with total solutions In other words, due to the "limited manpower," "restricted fields," and "insufficient tools" of AI service providers, the implementation of AI technology projects requires high costs or lengthy timelines These are common problems that companies urgently need to solve Therefore, if there is an AI model application service management platform, it will be able to solve the above difficulties and not only reduce costs, but also accelerate project implementation and provide customers with one-stop solutions AI model application service management platform assists in quickly completing projects Therefore, with the support of the AI project of the Industrial Development Bureau, Ministry of Economic Affairs, Hamastar Technology carried out the "AI Model Application Service Management Platform AISP RampD Project" and engaged in the RampD of AISP products The purpose is for AI service providers to complete the AI projects with twice the result using only half the effort The AISP provides one-stop AI solutions AI service providers can quickly assemble required functions, such as data API, model management, and model prediction result monitoring subscription through existing module functions of the AISP It also provides commonly used graphical tools to help companies quickly design interactive charts or dashboards required by users, effectively reducing the labor costs required to execute projects, shortening the solution POC or implementation time, and accelerating the implementation and diffusion of industry AI In terms of product business model, in the short term, the company will extensively invite IT service providers with expertise in the field of AI to work together, and use platform services to solve the AI implementation problems faced by requesting units in various field, gradually building trust in the platform brand In the mid-term, the company hopes to gradually expand the market based on its past success, and form strategic alliances with multiple IT service providers to solve more and wider problems in specialized fields and provide more solutions for units to choose from The platform combines field experts to jointly expand overseas markets In the long term, after establishing AI strategic alliances in various specialized fields, the platform will have a large number of AI solution experts for specialized fields After accumulating a large amount of successful project experience, Hamastar Technology hopes that the AISP will be able to work with experts companies to expand into the international market Harmastar Technology Co, Ltd was formed in 2000 by recruiting numerous senior professional managers and technical experts in related fields It is committed to software technology RampD and services, and aims to develop into an international software company, actively creating opportunities for international cooperation in the industry Under the excellent leadership of its first president, the company has rapidly grown into a major software company in Taiwan

How to integrate consumer data from various group companies to create advertising synergy and enhance the conversion rate of e-commerce guided orders is probably what every cross-industry business owner dreams of No problem, this can be achieved gradually through AI Eastern Home Shopping is affiliated with the Eastern International Group, which includes East International, Eastern News Cloud, Eastern Insurance Representatives, Eastern Natural Beauty, Eastern Global Marketing, Eastern Pet Cloud, HerEastern, Focus Media, Hong Kong Strawberry Net, and Bear Mom's Vegetable Market, among other companies With cross-industry and cross-domain relationships within the group, and independent operations of membership systems in each unit, consumer data could not be exchanged within the group, making it difficult to uphold Eastern Group's promise to 'place customers in a godly position' Eastern Group’s companies cover a wide range of industries, with large and scattered member databases The Eastern Group boasts significant member traffic and has applied AI news recommendation algorithms and other related technologies across various venues However, the independence of member systems in each unit of the Eastern Group prevents the exchange of consumer data within the group, lacking a comprehensive basis for consumer behavior analysis This results in the inability to enhance the precision of personalized services and marketing strategies When analyzing the challenges and trends of the current retail market, Eastern Group remarked that in response to changing consumer demands, non-traditional business models are emerging, leading to the fragmentation of retail Various emerging business models provide services or products catering to their niche markets, leading consumers to rely less on traditional retail models Retail fragmentation, becoming more apparent in emerging countries, rapidly develops new forms of retail such as high-growth flash sale eCommerce, which threatens traditional B2B2C eCommerce platforms These emerging business models quickly divide traditional retail spaces and could revolutionize existing market rules The retail market is expected to continue evolving towards segmentation The rapid integration of AI applications in the new retail industry to meet highly competitive markets Under the trend of merging physical and digital realms, the line between offline retailers and online e-commerce is increasingly blurred Offline retailers are setting up brand official websites and developing brand apps, investing in e-commerce platforms, while e-commerce operators are starting to established offline physical experience stores, enhancing touchpoints with customers Both are exploring consumer data profiles through offline-online integration, based on AI technologies like machine learning, deep learning, computer vision, language processing, mobility control, and decision-making technologies to actively integrate intelligent retail AI applications, shaping the new retail industry Additionally, Google Chrome claimed in 2021 that it would disable 3rd party cookie functionality within two years, causing retail companies to lose the ability to track personalization via Cookies and understand user behavior across different times, locations, and ads This will prevent cross-device, cross-platform tracking, forcing companies to transform and face big challenges in traffic advertising sales Therefore, the Eastern Group decided to implement the 'OneID AI Traffic Monetization Service Validation Plan', establishing an exclusive data alliance for the Eastern Group, using 'Unified ID' for cross-industry, cross-service data exchange Transforming from collecting personalized data of related companies to analyzing common behavioral characteristics of consumers across industries, segmenting them to obtain users with similar behaviors, and providing interesting content Additionally, utilizing first-party data and AI technologies to improve ad click-through rates, enhancing the advertising value and e-commerce guided order conversion rates This AI technology project is co-developed by Eastern and ASUS computers, encompassing major development tasks such as project planning, system architecture design, system environment setup, algorithm development, algorithm model validation, and system verification The employed technologies include a big data parallel processing framework, natural language processing, user recommendation embedding systems, similarity search, search engine indexing, and click rate prediction This project aims to develop a comprehensive data collection, processing, and integration platform 'Data Middleware', collecting various data sources, focusing on users as the basic unit, forming structured data tables, and calculating user tags for precise characterization of each user Subsequently, this data is utilized for precise AI advertisement placements Eastern Data Middleware structure diagram Eastern Home Shopping introduces OneID AI Traffic Monetization Service, predicting cost-effectiveness to be up to 2 times Eastern stated that this project primarily applies 'user behavior data' and 'AI technology', with user behavior data provided by the Eastern Group and AI technology being co-developed by company and ASUS teams, covering systems such as AD Serve, precise audience estimation system, AI automatic optimization system, advertising efficacy system, and user profiling system The customer data and traffic of AI technology co-developed with ASUS remain independent and not interconnected According to estimates, this development project's total cost-effectiveness could reach 200, expected to precisely capture the user's digital trajectories, behavior, and profiles, potentially resulting in significant growth in customer lifetime value LTV, effectively integrating Eastern's online and offline services, enhancing membership service content, and substantially increasing corporate value In the future, as the Eastern Group continues to expand into international markets, it currently targets Mainland China as the primary promotion market, extending the entire service module with Eastern Global’s operational model to the global Chinese market while ensuring compliance with GDPA, merging it with Strawberry Net to provide Eastern's new retail services with the advantages of big data and AI globally Eastern Group will expand its services and technology to the global market through Strawberry Net「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」

Watsons Taiwan, holding the leading position in physical chain drugstores in Taiwan, has continued to expand its digital transformation Since establishing Watsons' online store in 2014, apart from actively developing the e-commerce market, the company has significantly enhanced the online and offline OO omni-channel consumer experience by integrating Insider AI technology This integration utilizes extensive in-store sales data, consumer behavior analytics, and AI-driven personalized recommendations delivered at optimal times to increase conversion rates OO Online Plus Offline Boosts Customer Conversion Rate, Driving Business Growth Watsons Group, a global retail giant, has been deeply rooted in Taiwan for the past 30 years specializing in retail, store operation SOPs, and retail supply chain optimizations However, managing an e-commerce platform only began a few years ago Unlike the commonly discussed 'O2O' online to offline in retail, Watsons adopts 'OO', which is offline plus online Currently, about 20 of customers who order at Watsons' online store choose to pick up their goods at physical stores Proper service at these stores acts as a catalyst for converting online-originated customers into additional in-store revenues According to statistics, Watsons has nearly 6 million members with a substantial volume of transactions in physical retail outlets However, with over 12 million active app users and nearly 3 million app downloads, the level of member activation is still lacking By utilizing AI technology for data integration, such as providing optimized product recommendations through AI, Watsons could significantly enhance its customer conversion rate from offline to online consumption or guide online customers to in-store purchases, thereby driving business growth Homepage Personalized Recommendation Module Recommended for You Originally, Watsons used the e-commerce solution Hybris from the global system integrator SAP, which was more geared towards simple display and sales, lacking sufficient technical resources to handle enhancing the consumer experience Insider is a marketing technology martech company with offices in 25 cities globally, including a professional consultancy team in Taiwan that provides localized digital solutions Committed to optimizing digital marketing effectiveness with technology, Insider helps brands drive digital growth and is a partner to many domestic and global enterprises including Watsons, Carrefour, IKEA, Lenovo, Adidas, Sinyi Realty, and Singapore Airlines Insider has shown outstanding performance in improving customer conversion rates, repurchase rates, and advertising ROI through AI technology Watsons introduced Insider's AI algorithms primarily for enhancing customer experience, using AI's personalized and integrated marketing modules to elevate the customer interaction and improve e-commerce conversion rates Additionally, AI functionalities search for the right customers, expanding new customer groups and providing a superior shopping experience Page-specific Discount Code Copy Feature Recommended Based on Customer Behavior Insider has developed various technological modules that can be applied in different customer scenarios to enhance conversion rates Currently, Watsons' e-commerce websiteAPP utilizes different Insider modules, with some parts also tailored based on Watsons' unique attributes such as necessities repurchase, app navigation, and scratch card discounts, designing conversion kits or personalized recommendation modules for specific customer situations within Watsons Introduction of WebAPP Personalized Recommendation and Conversion Module Kits Effectively Increases Conversion Rates by 10 Watsons has already introduced the first four of the planned modules, with a full rollout of all five modules expected by 2021, aiming to enhance both online and offline cross-sales and thereby comprehensively improve Watsons’ overall e-commerce and retail performance 1 Web RecommendationConversion Suit 2 App RecommendationConversion Suit 3 InStory for eCommerce 4 Mobile App Template Store 5 Insider Architect Watsons has currently implemented the AT module, with completion expected by the end of 2021 Since partnering with Insider in 2020, Watsons has introduced WebAPP personalized recommendation and conversion module kits, effectively increasing transaction conversion rates by an average of over 10, with ROAS Return on Ad Spend averaging over 10 Watsons also hopes to integrate POS sales records into Insider's CDP Customer Data Platform to achieve a more optimized OO interaction mechanism and complete an all-channel consumer experience By combining Insider's AI technology, Watsons' self-operated official website, supplemented by extensive in-store sales data and member consumer behaviors, along with AI's personalized recommendations delivered at optimal points, the technology will significantly boost consumer transactions online and interactive opportunities in-store Utilizing new technologies in the competitive e-commerce sector allows Watsons to maintain a unique leadership position in the beautyhealth category in the consumers' minds「Translated content is generated by ChatGPT and is for reference only Translation date：2024-05-19」