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【2020 Solutions】 Emerging AI Team Atelli, Elevating Advertising Optimization to Evolution with AI Ad Pitcher

Emerging AI technology team Atelli has joined the Taiwan marketing tech circle, developing multifaceted AI products with core algorithm technologies to help businesses enhance their commercial outcomes. Atelli, originally branched out from the digital marketing consultancy adGeek. Co-founder Chen Jianming pointed out 'Technology is increasingly leading digital marketing, and the use of data will only increase. Facing a massive amount of data and competitive external environment, advertisers need to utilize technology to reach potential customers, achieve goals, while also effectively managing manpower and time.' Hence, the team started developing AI advertising products a year ago, and now Atelli has become an independent AI technology company, focusing on the development of AI products.

Atelli launched the first product of its Business Booster series in 2019, the AI Ad Pitcher, helping advertisers execute Google and Facebook ads with AI. Within six months, over 500 Facebook ad accounts were accumulated, with a monthly advertising spend of over 50 million, helping customers find potential market customers previously hard to reach manually. The team shared many customer experiences with the product; besides improving performance, there's no need for complex system setup processes. It can go live in just 15 minutes, and automatically optimize ad performance 24 hours a day, indeed reducing 90% of the marketing staff's workload, allowing them to focus on more significant business strategies. The thoughtful product design has successfully established customer goodwill and trust.

Atelli co-founder Huang Yingzhe stated, 'The shift in the marketing environment is truly an evolutionary process. We deeply understand the challenges enterprises face, including adapting to technology, the burden of labor costs, and expectations towards goals. Using technology to help businesses overcome challenges is the purpose of establishing Atelli, combining AI with data to transform past manual advertising optimization into advertising evolution. Positive customer feedback and goal achievement prove that we are on the right track.'

The biggest competitive advantage of the Atelli AI Ad Pitcher comes from three features: achieving the best AI evolutionary algorithms, generating a high-value audience, moving away from rigid rule-based adjustments, considering multiple real-life scenarios, integrating more human elements; and comprehensive intelligent adjustments. An advertising campaign involves many different setting elements, such as audience interests, age/gender, keyword themes, etc., each considered as an 'individual.' With AI algorithms, past 'advertising optimizations' are elevated to 'advertising evolution.'

Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

Atelli's AI Ad Pitcher can locate target audiences that are difficult for the human brain to figure out, thus improving advertising effectiveness. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can find target audiences that are difficult for the human brain to envision, thus boosting advertising effectiveness. (Image source: Atelli)

 

Supported by Atelli, successful cases of enhanced advertising effectiveness are spread across various industries. For example, by optimizing operations with AI, the team helped a client running a fashion e-commerce platform to improve the quality of new site visitors, reducing new visitor acquisition costs by 60% and increasing orders by 160%. For clients in the health food industry promoting new products online, the team used its core algorithms to precisely determine the target demographic, not only reducing the advertising cost by more than 10% but also increasing new customers by 200%. Moreover, through AI automation and ad combination matching to find potential target groups (high-value, new customers), the cost of gathering prospects for exclusive events like luxury car shows and online computer courses went down by at least 50%.

Atelli Product Manager Chen Lin mentioned their AI product with pride, saying, 'We are fully confident in our ability to help advertisers, based on our extensive past ad optimization experience and over five years of accumulated data. Whether it's expertise or the volume of data, we're sure we can assist. Moreover, integrating all ad campaigns seamlessly, we significantly reduce the customer's execution burden. The system is easy to use, time-saving, finds more new customers, and effectively boosts performance. The feedback we often hear from customers is that AI-run ads can increase effectiveness by an average of 10%-20%, with some customers seeing improvements of up to 200%-300%. Therefore, customers are willing to continue using AI to enhance their brand's competitive edge. Atelli will continue to develop diverse AI products to help Taiwanese business owners find the best solutions through technology.'

 

To learn more about the Atelli AI Ad Pitcher product details, feel free to contact the Atelli team:Contact E-mail: cs@atelli.ai

(This article is published with authorization from Atelli on AI HUB)

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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【解決方案】洞悉消費者行為 智能演譯運用AI協助餐飲業順利轉型
Insight into consumer behavior and intelligent interpretation using AI to assist the catering industry with smooth transformation

In May 2021, due to the local COVID-19 outbreak, a ban on internal use was adopted, making the catering industry feel like it has entered a cold winter, with business bleak and operations facing difficulties However, there are also catering companies that have turned the crisis into an opportunity and actively carried out digital transformation, introducing online ordering and delivery platform systems, establishing customer membership systems, etc, to effectively reduce inventory and increase sales Intelligent Interpretation, a new start-up company established just one year ago, acts as a transformation consultant for the catering and retail industry, collecting, connecting and analyzing consumer behavior data to provide the best solutions for the cateringretail industry Li Qihan, the founder of Intelligent Interpretation, is good at online marketing and website construction As AI technology continues to evolve, he graduated from the Northern Phase II Manager Class of Taiwan Artificial Intelligence School AIA and was impressed by the large number of website sales Data and marketing analysis data can help companies improve their competitiveness and reduce operating costs Therefore, we established an intelligent interpretation company with Taiwan Artificial Intelligence School alumni, hoping to use member information to start collecting more first-party data to help customers build customer vision Analyze the data and identify relevant sales opportunities Targeting the catering and retail industries, intelligent interpretation helps stores use AI to transform "There are many small and medium-sized restaurants in Taiwan We hope to help these small and medium-sized restaurants use simple cloud services and social tools, such as Line, to start collecting and establishing member information systems and collect relevant information Consumption data is used to establish behavioral models of different consumers" Li Qihan went on to say that the catering and retail industries will be targeted at the initial stage, and different consumption behavior analyzes will be used to help stores further increase the frequency of customers visiting the store and the frequency of dining or purchasing, and reduce the use of ingredients Preparation costs The main features of the AI service of intelligent interpretation Affected by the ongoing epidemic, which has severely impacted the performance of physical stores, intelligent interpretation also assists physical stores in establishing e-commerce websites or shopping malls, combining physical and virtual consumption data to provide 360-degree OMO consumers Analysis, and can send marketing messages to different consumers, reducing the large-scale and indiscriminate casting of traditional marketing methods that cause customers to blacklist merchants or block lines, and also increase consumers' willingness to click and purchase Will Li Qihan pointed out that the AI service of intelligent interpretation has the following characteristics 1 Use LINE combined with membership system 2 Use QR Code to replace membership card 3 Provide LINE online orderingreservation 4 Use AI to analyze consumers’ personal preferences 5 Send coupons based on consumer behavior and preferences Using Line ordering information, you can understand consumer behavior such as consumer type, taste, time period, ordering frequency, etc, find consumers of the same group, and conduct summary analysis, which is important for one-to-one customized marketing Reference Li Qihan emphasized that the cost of digital marketing at this stage is very high If there is no classification and grouping after acquiring customers, preferential information will be distributed randomly and easily blocked by consumers The conversion rate will become lower and lower, and the marketing budget invested previously will be in vain AI combines the advantages of MarTech to provide exclusive customized services Although Intelligent Interpretation is a new startup that has been established for nearly a year, in terms of the company's future development strategy, Li Qihan hopes to use MarTech combined with the advantages of AI to first assist the catering and retail industries that are currently most in need of digital transformation Quickly enter the first stage of digital transformation, establish member information and collect consumer data, and then assist these companies to enter the second stage of digital transformation, analyze and use these consumer data, and provide exclusive customized services Li Qihan said that Taiwan’s MarTech market still has considerable room for development Most companies think that advertising on the Internet is the so-called MarTech, or that combining website data with advertising conversion rates and looking at the GA report Google Analytics every day is the so-called MarTech However, he believes that the above situation is only It stops at the collection and analysis of marketing data and is not integrated into the corporate sales and management levels In fact, after the data is collected, it still needs to be integrated, analyzed, and applied according to individual business scenarios This is the real MarTech application method Li Qihan, founder of Intelligent Interpretation, shared his smart retail experience at the AIGO forum As for most companies that believe that as long as they have data, AI algorithm analysis can solve all problems, Li Qihan suggested that companies should have a correct concept of data First, it does not have to be big data AI algorithms can also work with small data Great effect 2 Data is accumulated year by year To collect information, you need to understand the purpose and needs After collecting data, you need to find out its correlation That is to say, first define the use situation and the problem you want to solve, collect data, Only by analyzing data and using machine learning to identify undiscovered sales opportunities can we start to provide marketing application suggestions "The key to the success of using technology for digital transformation lies not in technical issues, but in concepts AI is not a magic pill that will take effect after taking it AI is more like a health food and must be taken continuously to help adjust the corporate body" This is Li Qihan realization He also mentioned that there is an 8020 rule in customer management How to define the 20 customer group What is the definition of VIP customer What issues does the company want to analyze What data should be disassembled It is necessary to peel off the cocoons layer by layer and clarify the above issues one by one This is the "basic project of the sewer" If the foundation is stable, there will be no problem in building a few more floors on top The Industrial Bureau of the Ministry of Economic Affairs’ AI problem-solving competition creates a win-win situation for enterprises and innovations Intelligent Interpretation has assisted the internationally renowned catering chain Din Tai Fung to participate in the AIGO "Problem Solving" competition of the Industrial Bureau of the Ministry of Economic Affairs It understands that almost all catering industries have problems with how much to prepare Many times, when there are too many guests, there is insufficient preparation There are fewer customers, resulting in a waste of ingredients Therefore, it is very important for restaurants to predict the number of customers every day Intelligent interpretation suggestions can be based on weather, store location, and special holidays such as Valentine's Day, Mother's Day, etc through AI , special time parents’ birthday, wedding anniversary and other data correlation analysis, the estimated number of guests is expected to increase the accuracy by more than 80, effectively using AI to solve the problems of catering operators Restaurant Consumer Service Flow Chart Li Qihan pointed out that "industry problem solving, new innovation problem solving" can help enterprises and AI startups find common goals, and also solve the dilemma of new startups not getting usable data, and provide identification through matchmaking on the enterprise side Based on the data, AI startups can put algorithms into practical application, and enterprises can also get solutions for digital transformation, creating a win-win situation After the epidemic, digital transformation is related to the life and death of enterprises How should the cateringretail industry choose AI companies and introduce them Li Qihan, who currently serves as an AIGO smart retail coach for the Industrial Bureau of the Ministry of Economic Affairs and a number of AI consultants, said frankly that if data analysis does not have a certain degree of understanding of AI and practical implementation experience, there may be a high chance of failure in project execution In the retail industry, when it comes to choosing an AI project company, it is best to choose a company that has actually introduced AI projects or has experience in operating e-commerce The recommended principles and steps for introducing AI into the cateringretail industry are If the problem the company asks is too big, it needs to continue to dismantle it Because different problems naturally require different ways of collecting data, with the help of consultants step by step After dismantling, use the data collected according to the usage situation to analyze, and you will naturally get the answer to the problem you want to solve After you find a certain accuracy, you can then use transfer learning to solve similar problems one by one Looking to the future, Intelligent Interpretation hopes to become the number one AI company in Taiwan in the catering and retail industries, using simple and practical methods to help the catering and retail industries implement AI and improve the competitiveness of Taiwan's industry「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】光禾感知科技智慧球場體驗 AR互動讓看球變得更加有趣
OSENSE Technology Qubby AI customer service helps enterprises comprehensively upgrade from customer service to knowledge management

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increase channels for contact with consumers However, this has created a greater workload for customer service personnel, who need to monitor even more channels to provide timely services OSENSE Technology's Qubby AI customer service helps enterprises integrate and manage multiple platforms, such as websites, LINE, Facebook Messenger, WhatsApp, and multimedia interactive machines, with a single account The service supports 29 languages and serves domestic and overseas customers 247, building good relationships by meeting customer needs and creating an endless stream of important and valuable customers Qubby AI customer service features Saves training time, standardized AI response, supports IMSNS, improves customer service efficiency, optimizes the service experience, and the web page is applicable everywhere Efficiently create enterprise-specific AI customer service in 3 steps, eliminating the need for design QA OSENSE Technology has condensed the establishment of Qubby AI customer 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Taiwanrsquos market, OSENSE Technology is actively expanding into international markets, such as the United States, Japan, and Southeast Asia In January 2024, it has signed a contract with the largest clinic management system developer in Southeast Asia to bring Qubby AI customer service southward, hoping to provide comprehensive AI digital services and solutions to medical institutions and people ofnbsp Southeast Asia, creating better healthcare experiences and expanding the smart healthcare ecosystem AI is ushering in a new industrial revolution According to Gartnerrsquos estimates, there are approximately 17 million customer service personnel working in customer service centers around the world 95 of the cost of a customer service center is from personnel Even if 10 of the service volume is automated, tens of billions of US dollars can be saved every year Based on the 2023 Taiwan Industrial AI Survey released by the Artificial Intelligence Foundation, nearly half of Taiwanrsquos 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【解決方案】瑕疵辨識率達百分百 耐銳利科技獲面板大廠青睞
Defect identification rate reaches 100%, Nairi Technology is favored by major panel manufacturers

On the machine tool production line, there are some slight differences in the first step of assembly Accumulated tolerances will cause the assembly work to be repeated, which is time-consuming and labor-intensive, resulting in shipment delays that will impact the company's reputation Narili Technology Company focuses on the field of smart manufacturing and provides various AI solutions It uses machine learning models to inherit the experience of old masters In the CNC processing machine assembly and casting process, it uses AI to analyze production line data, accurately adjust various data, and improve Production accuracy is 25 This AI production line data analysis system is called "Master 40" by Huang Changding, chairman of Naruili Technology It is the most evolved version of the master plus artificial intelligence It has been used in machine tool processing factories with remarkable results In addition, Nairi Technology used AI defect detection technology to participate in the 2021 AI Rookie Selection Competition of the Industrial Bureau of the Ministry of Economic Affairs, assisting AUO in advanced panel image defect detection, with an accuracy rate of 100, and won the award Assisted panel manufacturer AUO to solve problems with 100 accuracy in defect detectionHuang Changding further explained that during the production of general panels, edges and corners are There may be defects in the corners Although the defects are visible to the naked eye, AOI is often difficult to identify, causing the detection error rate to often exceed 30 Therefore, re-inspection must be carried out with manpower to improve the accuracy rate However, in response to the demand for a small number of diverse products and insufficient manpower, using AI detection is indeed a good method Nairui Technology, founded in 2018, has been able to win the favor of major panel manufacturers with its AI technology in just three years In fact, it has been honed in the field of CNC machine tools for a long time Tang Guowei, general manager of Narili Technology, pointed out that the top three CNC machine tool factories in Taiwan hope to introduce AI into the two production lines of assembly and casting Among them, on the assembly line, in order to maintain the accuracy of assembly, every part of the component is designed Tolerances are designed During assembly, each component is within the tolerance However, the cumulative tolerance still fails the final quality inspection and must be dismantled and reassembled This is not only time-consuming and labor-intensive, but also causes waste "After entering the production line, I realized that some masters have accumulated a lot of experience and are good at adjustment After his adjustment, the accuracy rate has improved a lot and the speed is faster" On the contrary, the new engineers did not Based on experience, it takes a long time to adjust and may not pass the quality inspection The yield rate of Master 40 system has increased significantly from 70 to 95Tang Guowei then said that the original size data set by Master during assembly All were recorded on paper After the information was written, it was stored in the warehouse and sealed No one studied the relationship between the dimensions Narili assists customers in designing the Fu 40 system Through the human-machine panel, the master can directly input the measured dimensions and related data during assembly After collecting data from different masters, AI algorithms are used to analyze the relationship between the data and create an AI model The AI model automatically notifies the operator what size to adjust to, and the quality inspection will definitely pass In this way, the yield rate will be improved It has increased significantly from 70 to more than 95 Narili Technology Company focuses on the field of smart manufacturing and provides various AI solutionsTang Guowei added, assembling the spindle of a CNC processing machine It took four hours In the first step, the machine made measurement errors, including vibration, temperature, speed, etc that were out of range It had to be dismantled and reinstalled, which took another four hours How to adjust after disassembly depends on the experience of the master At first, the master may have done the best assembly method based on experience, but the error rate was also 30, and the assembly took several days With the assistance of AI masters, the assembly time only takes half a day, and the yield rate reaches over 95, saving a lot of time and manpower "Use the AI model of machine learning to collect the experience of all the masters and provide it for AI learning The first step is digitalization, and the second step is knowledgeization This is the transformation of the enterprise "An important key", Huang Changding believes that Narili Technology is an important partner in the transformation of traditional manufacturing from automated production to digital transformation In addition, another industry that Naili Technology focuses on is the smart car dispatching system of the leading brand of elevator manufacturers The so-called car dispatch referring to the elevator car means that if there are more than two elevators, group management is required In the past, car dispatching was based on fixed rules If the elevator was closer to the requested car, that elevator would be automatically dispatched On the one hand, it did not take into account that dispatching a car if the elevator was called too many times might make other people wait longer The previous vehicle dispatching model did not take into account the usage characteristics of the building, resulting in a lot of waste For example, in an office building, there are peak hours in the morning, lunch break, and afternoon after work AI smart car dispatch can be flexibly adjusted according to off-peak and peak hours, increasing the efficiency of car dispatch, reducing waiting time, and reducing wasted electricity Introducing elevator smart dispatch to improve transportation efficiency and have environmental protection functionsHuang Changding added that just like the previous traffic lights at intersections, the system has already The number of seconds to stop and pass on highways, sub-trunks and small streets is programmed Smart traffic lights are now used to flexibly adjust waiting times to make road sections prone to congestion smoother Using AI to learn usage scenarios and introducing a smart dispatch system into elevators will improve transportation efficiency and make it more environmentally friendly In addition to introducing smart elevator dispatching, Nairili also introduced AI into the smart production and shipment scheduling system of elevator factories Elevator factories often cannot accurately estimate the customer's elevator delivery date For example, office buildings or stores must be completed to a certain extent before the elevator can be installed on the construction site If affected by unexpected factors such as delays in the customer's construction period, the elevator factory will often be idle or the schedule will be difficult to arrange Tang Guowei pointed out that generally those who understand the progress of client projects may be from business or engineering, but overall, the accuracy rate of shipments is only about 60, which means that 40 of them will not be shipped as scheduled Therefore, if the shipping schedule can be accurately estimated, the production line can be freed up for emergency orders or other product production needs The AI smart scheduling system will analyze past shipment data, about 20-30 parameters such as climate, distance between the factory and the construction site, and customer credit, and put them into the AI algorithm to accurately predict whether shipments can be made as scheduled goods Huang Changding also specifically stated that the machine learning of Naili Technology is not ordinary machine learning, but also incorporates various calculation methods such as traditional image processing technology and statistics Only by being very familiar with the domain knowledge can we make good products AI models are also where the company’s competitiveness lies He emphasized that the data that general SaaS platforms can process is very limited, and the accuracy rate has increased from 70 to 75 at most Naili’s strength lies in AI algorithms and machine learning, and it must be coupled with in-depth industry knowledge to produce output Good AI model Narili Technology started with the AI project, gradually deepened the technology, chose to start with the more difficult tasks, and accumulated rules of thumb It is expected to develop SaaS services this year 2022, based on customer needs starting point, gradually gaining a foothold and becoming an important partner in smart manufacturing The picture left shows the general manager of Naruili Technology Tang Guowei and Chairman Huang Changding right「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」