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【2020 Solutions】 Emerging AI Team Atelli, Elevating Advertising Optimization to Evolution with AI Ad Pitcher

Emerging AI technology team Atelli has joined the Taiwan marketing tech circle, developing multifaceted AI products with core algorithm technologies to help businesses enhance their commercial outcomes. Atelli, originally branched out from the digital marketing consultancy adGeek. Co-founder Chen Jianming pointed out 'Technology is increasingly leading digital marketing, and the use of data will only increase. Facing a massive amount of data and competitive external environment, advertisers need to utilize technology to reach potential customers, achieve goals, while also effectively managing manpower and time.' Hence, the team started developing AI advertising products a year ago, and now Atelli has become an independent AI technology company, focusing on the development of AI products.

Atelli launched the first product of its Business Booster series in 2019, the AI Ad Pitcher, helping advertisers execute Google and Facebook ads with AI. Within six months, over 500 Facebook ad accounts were accumulated, with a monthly advertising spend of over 50 million, helping customers find potential market customers previously hard to reach manually. The team shared many customer experiences with the product; besides improving performance, there's no need for complex system setup processes. It can go live in just 15 minutes, and automatically optimize ad performance 24 hours a day, indeed reducing 90% of the marketing staff's workload, allowing them to focus on more significant business strategies. The thoughtful product design has successfully established customer goodwill and trust.

Atelli co-founder Huang Yingzhe stated, 'The shift in the marketing environment is truly an evolutionary process. We deeply understand the challenges enterprises face, including adapting to technology, the burden of labor costs, and expectations towards goals. Using technology to help businesses overcome challenges is the purpose of establishing Atelli, combining AI with data to transform past manual advertising optimization into advertising evolution. Positive customer feedback and goal achievement prove that we are on the right track.'

The biggest competitive advantage of the Atelli AI Ad Pitcher comes from three features: achieving the best AI evolutionary algorithms, generating a high-value audience, moving away from rigid rule-based adjustments, considering multiple real-life scenarios, integrating more human elements; and comprehensive intelligent adjustments. An advertising campaign involves many different setting elements, such as audience interests, age/gender, keyword themes, etc., each considered as an 'individual.' With AI algorithms, past 'advertising optimizations' are elevated to 'advertising evolution.'

Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can automatically adjust bids, thereby reducing advertising costs. (Image source: Atelli)

Atelli's AI Ad Pitcher can locate target audiences that are difficult for the human brain to figure out, thus improving advertising effectiveness. (Image source: Atelli)

▲ Atelli's AI Ad Pitcher can find target audiences that are difficult for the human brain to envision, thus boosting advertising effectiveness. (Image source: Atelli)

 

Supported by Atelli, successful cases of enhanced advertising effectiveness are spread across various industries. For example, by optimizing operations with AI, the team helped a client running a fashion e-commerce platform to improve the quality of new site visitors, reducing new visitor acquisition costs by 60% and increasing orders by 160%. For clients in the health food industry promoting new products online, the team used its core algorithms to precisely determine the target demographic, not only reducing the advertising cost by more than 10% but also increasing new customers by 200%. Moreover, through AI automation and ad combination matching to find potential target groups (high-value, new customers), the cost of gathering prospects for exclusive events like luxury car shows and online computer courses went down by at least 50%.

Atelli Product Manager Chen Lin mentioned their AI product with pride, saying, 'We are fully confident in our ability to help advertisers, based on our extensive past ad optimization experience and over five years of accumulated data. Whether it's expertise or the volume of data, we're sure we can assist. Moreover, integrating all ad campaigns seamlessly, we significantly reduce the customer's execution burden. The system is easy to use, time-saving, finds more new customers, and effectively boosts performance. The feedback we often hear from customers is that AI-run ads can increase effectiveness by an average of 10%-20%, with some customers seeing improvements of up to 200%-300%. Therefore, customers are willing to continue using AI to enhance their brand's competitive edge. Atelli will continue to develop diverse AI products to help Taiwanese business owners find the best solutions through technology.'

 

To learn more about the Atelli AI Ad Pitcher product details, feel free to contact the Atelli team:Contact E-mail: cs@atelli.ai

(This article is published with authorization from Atelli on AI HUB)

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

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這是一張圖片。 This is a picture.
Understand customers better than they do themselves, business opportunities created by the pandemic doubles the performance of Spingence Technology

"After the COVID-19 pandemic, even though we could not expand business overseas, the pandemic increased demand for AI automated optical inspection AOI and drove another wave of rapid growth in performance," said Jesse Chen, Founder and President of Spingence Technology The company started early in AOI and accumulated a wealth of experience, resulting in performance in 2021 growing multiple times compared with the previous year Spingence Technology's AI technology has great potential, and its fundraising plan successfully attracted strategic investors, such as the leading industrial computer company Founded at the end of 2015, Spingence Technology started out as a developer of automation software to help customers lower the barrier to automation In just two years from 2017 to 2018, AI technology quickly took off At that time, Jesse Chen observed that product defect detection caused headaches for companies in the process of automating manufacturing The traditional method of manual visual inspection was time-consuming and laborious Moreover, human error easily occurred and AI deployment could not be customized, resulting in high investment costs for enterprises Seizing the AOI market, successful application of AI optical defect detection "The gap in AOI is defect detection Since defects cannot be clearly defined, conforming products were often labeled as non-conforming products to meet the customer demand of not releasing defective products As a result, the overkill rate is often very high, which not only increases the cost of the manufacturing plant, but also lead to a waste of resources" In addition, there is strong demand for process automation due to the shortage of labor in the production line, which created a rare business opportunity for Jesse Chen AI optical defect detection has become the focus of Spingence Technology's AI applications After accumulating nearly 8 years of experience in production line automation, Spingence Technology target customers in three 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【解決方案】滴水不漏的智慧工安巡檢 鑫蘊林科Linker Vision的影像分析AI平台 創造巡檢時間從100分鐘降至3秒新紀錄
Watertight smart industrial safety inspection Linker Vision’s image analysis AI platform sets a new record of inspection time reduced from 100 minutes to 3 seconds

With the rise of smart manufacturing, there is a demand for industrial safety inspections in high-risk industries such as chemical, energy, and electrical industries Take pipeline inspection in the chemical industry as an example It relies heavily on manual regular inspection and monitoring, and lacks intelligent monitoring by a professional AI team This is not only time-consuming and labor-intensive, but may also cause accidental risks to employees in various industrial safety environments The image analysis AI platform developed by Xinyun Linke not only improves employee personal safety and reduces risk factors, but also significantly reduces the time for human visual inspection of pipeline abnormalities from an average of 100 minutes to 3 seconds Paul Shieh, founder and chairman of Linker Vision Co, Ltd Linker Vision, said, "The overall technological development and progress in the United States comes from entrepreneurship Linker Vision's original intention to start a business in Taiwan has been I hope that through my past experience in entrepreneurship in the United States, I can introduce the American entrepreneurial spirit and culture to Taiwan's budding entrepreneurial fertile ground and truly implement it "American entrepreneurial culture encourages employees to value ownership and emphasizes that employees regard themselves as owners of the company Be a part of the company, with a work attitude and spirit that would be better than mine The company's achievements are your own achievements, breaking the original employer-employee relationship The company will reward outstanding employees with stocks, share the glory together, and establish a partnership with employees Partnership On the other hand, Taiwan still has room for efforts in entrepreneurial culture and management, and it retains the traditional thinking of employers and employees It is expected that Xinyun Linke's establishment of American entrepreneurial culture and values in Taiwan will serve as a starting point to drive more domestic new companies to follow suit, and then Only by upgrading the business constitution of new software AI entrepreneurs can they break out of the cocoon and go global Facing the market, most international players focus on developing AI models and algorithms They are less willing to invest in data-centered Data-Centric AI services They think that processing large amounts of 2D or 3D data is quite time-consuming It’s also energy-consuming Seeing the gap in AI technology and encouraged by Microsoft, Xinyunlinke decided to fully invest in Data-Centric's AI technology layout and deep roots many years ago, and specialize in technical energy in data processing, filtering and accuracy Therefore, Become an important partnership with Microsoft for AI technology supply In addition, due to the gap in industrial demand, domestic large factories, whose strength is chemical manufacturing, still rely heavily on manpower for inspection of pipelines in the factory, which is time-consuming and labor-intensive However, in order to cater to the AI industry, the owner reorganized the IT department originally engaged in database management and control into an AI team However, due to the owner's lack of professional experience in AI software technology, AI models and related domain know-how, the owner introduced AI implementation Industrial safety monitoring in the chemical industry is even more challenging The world's first AI automatic labeling technology surpasses manual labeling and can visually identify objects with an accuracy of over 95 In terms of AI technology power, Xinyunlinke has launched the world's first dual-core innovative technology of automatic labeling Auto-labeling and automatic machine learning to create an efficient and stable image analysis AI platform to provide customers with the best Advanced and complete AI solutions In terms of automatic annotation, this AI technology can overcome the most difficult challenge in deep learning, which is to provide customers with the highest quality training data Taking self-driving cars as an example, how to enable one self-driving car to effectively identify another car is the importance of labeling In the past labeling methods, we first needed to collect digital images of millions of vehicles, roads, signs, and pedestrians, and spent a lot of manpower Manually labeling one image at a time was time-consuming, labor-intensive, high in labor cost, and inefficient Through automatic labeling AI technology, combined with automatic machine learning to automatically label digital images, AI can exclude human error labeling and then throw the correct data into the vehicle's brain for vehicle identification Compared with manual labeling accuracy of only 60, the accuracy of automatically labeling and identifying objects with AI can be as high as over 95 It can also reduce manual labeling time by more than 80 and save at least 80 of labor costs AI automatically marks AI behavior recognition for high-altitude operations In the automatic machine learning part, Xinyunlinke established an AI visual model with continuous learning capabilities to adapt to data changes By optimizing the overall development process, from AI data ingestion and filtering Data Selection to AI labeling AI Labeling , model training and verification, deployment and monitoring, so that AI computer vision can continue to learn more quickly and easily Automatic machine learning can currently be applied to different business cases such as object identification and counting, personnel entry and exit security detection, product defect detection, people flow identification, product shortages on shelves, etc Looking at domestic companies such as TSMC, Formosa Plastics and Hon Hai towards intelligent AI management and purchasing a large number of cameras to meet the image recognition needs of industrial safety surveillance, coupled with the introduction caused by the unfamiliarity of existing customer organizations with AI applications Thresholds and preliminary preparations for image recognition include complicated workflows such as data screening and annotation To this end, Xinyunlinke has been committed to accelerating the development of AI computer vision applications in recent years, providing client-to-end services, and can flexibly deploy according to customer needs Complete automated AI solution services in the cloud, on-premises, or cloud on-premises Xie Yuanbao said that the AI automation technology process provides data selection Data Selection AI technology through domain-type pictures given by customers, helping customers automatically filter out precise such as 10,000 transactions from a large amount of data such as 1 million transactions Data, and by using the AI algorithm technology of Auto-Labeling to replace manual labeling, it can effectively save customers a lot of labor costs and achieve efficient data labeling processing In addition, the AI technology of automated machine learning can help clients customize automatic AI model training or repeated training when the factory environment changes, providing more accurate AI models and allowing customers to operate autonomously Through the above-mentioned key features and advantages of the automated AI technology provided by Xinyunlinke, we believe that it can definitely meet the needs of customers for an automated end-to-end AI independent learning platform, and at the same time, it can significantly save customers the cost of AI team establishment In terms of technological competitiveness, in addition to providing the chemical industry with AI image analysis applications in smart industrial safety, Xie Yuanbao said that Xinyunlinke can also extend the process application of automatic annotation and automated machine learning to different industrial landing services, such as Various fields such as self-driving cars, smart warehousing self-propelled robots and self-driving buses in future smart cities are all in line with the spirit of automated mobility of Mobility as a Service We look forward to the role played by Xinyunlinke The process of image annotation in different industries accelerates the efficiency of developing image recognition services in different fields We believe that by providing client-to-end AI solutions and a complete set of automated AI image analysis pre-operation processes from Data Selection AI technology, Auto-Labeling AI technology, and automated machine learning AI technology, we can greatly satisfy our customers The demand for AI autonomous learning platform Image analysis AI platform sets a new record for smart industrial safety inspections from 100 minutes to 3 seconds Seeing the high demand for industrial safety supervision in high-risk industries such as the chemical industry in recent years, Xinyunlinke launched the "Vision AI Platform", which uses AI image recognition technology Its main functions include real-time AI streaming It has four major functions detection, event notification, defining customer-specific AI models and continuous learning In the real-time AI stream detection part, the Vision AI system can use the customer's factory camera combined with the AI module to perform real-time stream detection of AI image events It can help customers manage various operations and factory environments and keep track of them anytime and anywhere Various work situations in terms of event notification, the Vision AI platform can provide a web version or APP or LINE instant messaging software to provide customers with video records of the events at that time, so that the team does not miss any events, maintains daily production capacity and reduces accidents in defining customers In terms of exclusive AI models, a variety of basic AI models are available, including 8 detection scenarios electronic fences, personal safety equipment, construction safety equipment, construction operations, personnel 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on-site accidentsrisk factors at various work sites In the platform operation mode, customers can reduce the risk of manual monitoring operations through remote operations, ensuring normal work operations and uninterrupted production operations They can also review high-risk operating situations and collect data to assist in the planning and correction of operating processes In addition, in order to ensure that customers comply with government regulations, Vision AI can help customers control the equipment and safety regulations required in different workplaces at any time through the platform's event notification and management detection The image analysis AI platform is used in cross-field AI image recognition technology Generally, for industrial safety inspections in the chemical industry, most rely on the naked eye of personnel to regularly inspect pipeline abnormalities It takes an average of 100 minutes to scan an area each time, which is time-consuming and laborious, and the pipeline location is difficult to visually observe, which may cause Employees are exposed to accidental risks in various work safety environments In order to reduce the pain points of industrial safety inspections in the chemical industry, Xinyunlinke assists well-known domestic chemical industry players by using an automated image analysis AI platform, combined with customized virtual electronic fences, and using in-plant cameras to configure AI pipeline leakage modules , the AI automatic inspection method can effectively reduce the abnormal detection time to less than 3 seconds In addition, cameras deployed in the factory can automatically record inspection schedules to achieve full-time monitoring, allowing customers to instantly discover and fully control pipelines, minimizing risks In addition, the automated image analysis AI platform can help customers apply fire warnings in factories It is conservatively estimated that the return on investment can be less than 9 months to pay back the investment The longer the platform is used, the higher the cost-effectiveness Build an automatic learning image analysis AI platform for Mobility as a Service in various fields Xie Yuanbao observed that the biggest challenge facing the entrepreneurial culture of software companies in Taiwan is that young new entrepreneurs or employees in Taiwan do not understand the entrepreneurial model and lack the awareness to regard themselves as part of the company owners This has caused It is a pity that your future is unclear or you have a past-experience mentality that prevents you from staying competent in a new start-up company for a long time I believe that the essence of true entrepreneurship lies in every employee rolling up their sleeves and working hard, so that they can truly enjoy the fruits of entrepreneurial profits Otherwise, for young entrepreneurs or employees who often change tracks, it will be like a rolling stone that gathers no moss , I am unable to take a deep root on the road of entrepreneurship, and I lose my ability to solidly accumulate financial independence Regarding the business promotion challenges of Xinyun Linke, Xie Yuanbao said with emotion that because the Taiwan market does not have a deep understanding of AI software applications, it relies more on open source AI visual analysis or machine learning and other resources on the market, but in fact These AI technology resources are limited in their ability to support customers' AI model needs, resulting in uneven quality of AI visual analysis software in the market Therefore, the impact is more indirect on Xinyunlinke's ability to truly provide customers with professional and data-centric AI image analysis services, and it also reduces the company's original business value in customer reference In terms of technical research and development challenges, the visual analysis AI platform cannot rely solely on AI model experts It must gather talents in various fields such as cloud, machine learning, data science, front-end and back-end and other professional team combinations to make the platform operate successfully Xie Yuanbao said that he believes that only through the automatic learning of the visual analysis AI platform, automatic fast and accurate data processing capabilities, and providing customers with complete AI solution services in the cloud, cloud ground Hybrid to pure ground, can we truly Convince customers and stand out from the competition Looking to the future, Xie Yuanbao hopes that Xinyunlin Technology can build an image analysis AI platform for Mobility as a Service to automatically learn in various fields such as self-driving cars, smart warehousing robots, and unmanned buses in smart cities At the same time, I am also grateful to the support of the Industrial Bureau of the Ministry of Economic Affairs for the smooth landing of Xinyunlin Technology in Taiwan and the opportunity to recruit talents from all walks of life to work together In the short-term layout, the company will actively cooperate with domestic players such as Hon Hai and TSMC to implement image analysis AI technology in fields such as self-driving cars, smart industrial safety, and smart warehousing robots In the medium to long term, Xinyunlinke will target the United States, Europe, Japan and other countries as its global market layout, establish investment and cooperation partnerships with major international companies such as Microsoft, and replicate its successful experience and promote it internationally Xinyunlinke official website Xie Yuanbao, founder and chairman of Xinyunlinke 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】客廳化身為健身房 Uniigym矢志成為健身界的Netflix
Living Room as a Gym: Uniigym Aims to be the Netflix of Fitness

Afflicted by the pandemic, most people choose to stay at home However, for those who enjoy exercising, missing a day at the gym can feel uncomfortable With Uniigym's 'AR Fitness x Uniigym' app, users have access to nearly 1,000 diverse exercise classes With a dedicated AI coach, users can exercise anytime they wish, while also tracking their fitness journey, and understanding their condition completely To encourage public fitness and fight the pandemic together, Uniigym has also collaborated with Chunghwa Telecom, offering free access to the 'AR Fitness x Uniigym' app for 30 days starting from now until the end of June, contributing to the public health effort Founded in 2019 by CEO Yu-Chieh Lin, Uniigym was conceived from the monotony and limited options of gym venues like fitness centers and school gyms, and low interaction with trainers The company aims to make exercising as fun as gaming through technological solutions, starting with their first product—an intelligent dynamic projection system that has gained favor in the fitness market Uniigym continuously innovates fitness products creating a comprehensive platform for sports health Uniigym is dedicated to creating an immersive fitness course platform starting from offline venues to an online platform, thereby achieving a full spectrum of fitness content and increasing data traffic for enhanced monetization capabilities Over three years, Uniigym has continued to develop new products So far, they have reached the third generation of products In addition to the Uniicube, a dynamic projection fitness system, there's also Uniihome, which turns living rooms into gyms through set-top boxes provided by Taiwan Broadband Communications and cable television provider Kbro Furthermore, the third generation, Uniicell, allows users to exercise anywhere anytime with mobile devices and 5G networks Next, Uniigym plans to launch the fourth generation, Uniicare, targeting businesses and government employees with camera and heart-rate devices to gather health data and offer health management solutions Features of the AR Fitness x Uniigym App "Uniigym is a combination of Netflix and Nintendo, aiming to become the Netflix of the fitness world" By lowering the barriers to exercise through Uniigym's diverse workout classes and fostering a national habit of exercise, marketing director Shu-Wei Wang explained the company's strong ambition and its ongoing progress towards these goals Since the launch of the AR Fitness x Uniigym app in collaboration with Chunghwa Telecom in November 2021, the app has seen over 20,000 downloads in less than half a year, featuring nearly 1,000 multi-category classes including aerobics, fat-burning, body sculpting, strength training, yoga, boxing, and popular dance Built-in latest AI posture algorithm for real-time monitoring of exercise state The AR Fitness x Uniigym APP features six key functionalities, consisting of One Celebrity fitness courses, featuring a hundred top instructors, pick and practice anytime without appointment Two AI real-time motion matching that captures 20 skeletal points of the body through the phone's camera, accurately comparing movements and providing instant feedback Three AR fitness trainer, accompanying you in any environment, personally guiding the workouts, making the fitness experience more engaging Four Gesture remote control interface, allowing you to remotely access various features, making operations easier Five Supports screen casting, syncing the phone with TVs and screens to enhance immersive exercise experiences Six Self-data tracking, fully recording fitness progress including exercise hours, calories burned, and training programs AR动滋动 x Uniigym Rise to Exercise, Safeguard Health TAIWAN SAFE Event Introduction Most importantly, the system platform integrates the latest AI posture algorithm, comparing user movements and skeletal points with those of the fitness trainer during exercise, combined with heart-rate belts to display changes in heart rate on the screen during exercise By employing technology in exercise, it not only protects users during training but also helps in logging physical energy consumption, effectively enhancing exercise efficiency and preventing exercise injuries Uniigym is deeply rooted in Taiwan and expanding to international markets In fact, Uniigym's products are iteratively evolved according to different user groups The second generation product, Uniihome, turns living rooms into gyms in collaboration with the television system platforms, Taiwan Broadband Communications and Kbro, featuring set-top boxes with a menu of 1,700 classes, each lasting 3-5 minutes suitable for all family members ranging from grandparents to children, providing a freely selectable fitness menu for different groups AR Fitness x Uniigym App Product Experience Scenario Illustration In the post-pandemic era, exercising at home has become a trend Uniigym's interactive sensor-based fitness courses offer consumers a convenient, economical way to exercise anytime, anywhere It eliminates the need for purchasing fitness equipment or spending on expensive courses, as users can enjoy personal guidance from an AI coach directly through their smartphones, enhancing their willingness and frequency of exercise, playing an essential role in promoting a healthier lifestyle for all Uniigym provides a combination of online and offline AI cloud-based interactive sensor technology services, matched with home settings and various types of exercise spaces, to offer consumers an entry-level threshold to enjoy professional and entertaining fitness experiences anytime, anywhere This innovative business model has attracted investments from renowned Taiwanese listed companies such as, Nan Yih Textile and Taishin International Bank, and also partnerships with notable international sports enterprises like Decathlon Besides deep-rooting in the Taiwanese market, Uniigym is also actively expanding into international markets including Singapore, Thailand, and China This year 2022, Uniigym plans to launch its products with the Singaporean telecom group Singtel, allowing Chinese-speaking users and a broad international audience to enjoy new interactive sensor-based fitness courses In the future, Uniigym will also introduce home-based health management solutions for corporate and government employees, where employee health data is collected during exercise through cameras or heart rate devices, analyzed, integrated, and linked with health and medical data to achieve preventive medical goals Uniigym founder and CEO, Yu-Chieh Lin「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」