:::

【2021 Application Example】 Eastern Home Shopping Implements OneID AI Traffic Monetization Service, Cost-Effectiveness Up to 2 Times

How to integrate consumer data from various group companies to create advertising synergy and enhance the conversion rate of e-commerce guided orders is probably what every cross-industry business owner dreams of. No problem, this can be achieved gradually through AI!

Eastern Home Shopping is affiliated with the Eastern International Group, which includes East International, Eastern News Cloud, Eastern Insurance Representatives, Eastern Natural Beauty, Eastern Global Marketing, Eastern Pet Cloud, HerEastern, Focus Media, Hong Kong Strawberry Net, and Bear Mom's Vegetable Market, among other companies. With cross-industry and cross-domain relationships within the group, and independent operations of membership systems in each unit, consumer data could not be exchanged within the group, making it difficult to uphold Eastern Group's promise to 'place customers in a godly position'.

Eastern Group's companies cover a wide range of industries, with large and dispersed member databases.

▲ Eastern Group’s companies cover a wide range of industries, with large and scattered member databases.

The Eastern Group boasts significant member traffic and has applied AI news recommendation algorithms and other related technologies across various venues. However, the independence of member systems in each unit of the Eastern Group prevents the exchange of consumer data within the group, lacking a comprehensive basis for consumer behavior analysis. This results in the inability to enhance the precision of personalized services and marketing strategies.

When analyzing the challenges and trends of the current retail market, Eastern Group remarked that in response to changing consumer demands, non-traditional business models are emerging, leading to the fragmentation of retail. Various emerging business models provide services or products catering to their niche markets, leading consumers to rely less on traditional retail models.

Retail fragmentation, becoming more apparent in emerging countries, rapidly develops new forms of retail such as high-growth flash sale eCommerce, which threatens traditional B2B2C eCommerce platforms. These emerging business models quickly divide traditional retail spaces and could revolutionize existing market rules. The retail market is expected to continue evolving towards segmentation.

The rapid integration of AI applications in the new retail industry to meet highly competitive markets

Under the trend of merging physical and digital realms, the line between offline retailers and online e-commerce is increasingly blurred. Offline retailers are setting up brand official websites and developing brand apps, investing in e-commerce platforms, while e-commerce operators are starting to established offline physical experience stores, enhancing touchpoints with customers. Both are exploring consumer data profiles through offline-online integration, based on AI technologies like machine learning, deep learning, computer vision, language processing, mobility control, and decision-making technologies to actively integrate intelligent retail AI applications, shaping the new retail industry.

Additionally, Google Chrome claimed in 2021 that it would disable 3rd party cookie functionality within two years, causing retail companies to lose the ability to track personalization via Cookies and understand user behavior across different times, locations, and ads. This will prevent cross-device, cross-platform tracking, forcing companies to transform and face big challenges in traffic advertising sales.

Therefore, the Eastern Group decided to implement the 'OneID AI Traffic Monetization Service Validation Plan', establishing an exclusive data alliance for the Eastern Group, using 'Unified ID' for cross-industry, cross-service data exchange. Transforming from collecting personalized data of related companies to analyzing common behavioral characteristics of consumers across industries, segmenting them to obtain users with similar behaviors, and providing interesting content. Additionally, utilizing first-party data and AI technologies to improve ad click-through rates, enhancing the advertising value and e-commerce guided order conversion rates.

This AI technology project is co-developed by Eastern and ASUS computers, encompassing major development tasks such as project planning, system architecture design, system environment setup, algorithm development, algorithm model validation, and system verification. The employed technologies include a big data parallel processing framework, natural language processing, user recommendation embedding systems, similarity search, search engine indexing, and click rate prediction. This project aims to develop a comprehensive data collection, processing, and integration platform 'Data Middleware', collecting various data sources, focusing on users as the basic unit, forming structured data tables, and calculating user tags for precise characterization of each user. Subsequently, this data is utilized for precise AI advertisement placements.
 

Eastern Data Middleware architecture diagram.

▲Eastern Data Middleware structure diagram

Eastern Home Shopping introduces OneID AI Traffic Monetization Service, predicting cost-effectiveness to be up to 2 times

Eastern stated that this project primarily applies 'user behavior data' and 'AI technology', with user behavior data provided by the Eastern Group and AI technology being co-developed by company and ASUS teams, covering systems such as AD Serve, precise audience estimation system, AI automatic optimization system, advertising efficacy system, and user profiling system. The customer data and traffic of AI technology co-developed with ASUS remain independent and not interconnected.

According to estimates, this development project's total cost-effectiveness could reach 200%, expected to precisely capture the user's digital trajectories, behavior, and profiles, potentially resulting in significant growth in customer lifetime value (LTV), effectively integrating Eastern's online and offline services, enhancing membership service content, and substantially increasing corporate value.

In the future, as the Eastern Group continues to expand into international markets, it currently targets Mainland China as the primary promotion market, extending the entire service module with Eastern Global’s operational model to the global Chinese market while ensuring compliance with GDPA, merging it with Strawberry Net to provide Eastern's new retail services with the advantages of big data and AI globally.

Eastern Group will expand its technology to the global market through Strawberry Net.

▲Eastern Group will expand its services and technology to the global market through Strawberry Net.

「Translated content is generated by ChatGPT and is for reference only. Translation date:2024-05-19」

Recommend Cases

【導入案例】無人智慧販賣機 黑沃咖啡一分鐘打造精品咖啡
Unmanned Intelligent Vending Machines - Black Wo Coffee Creates Boutique Coffee in a Minute

Technology also carries the aroma of coffee Situated on Gaogong Road in the Southern District of Taichung, the original Black Wo Coffee store covers a space of 28 ping, filled with the scent of coffee mixed with cultural creativity and technology Since its establishment in October 2016, Black Wo Coffee has expanded to 7 directly managed stores and 28 franchise stores across Taiwan Among the 15,000 coffee sellers nationwide, Black Wo Coffee has risen uniquely through the use of AI technology to create an unmanned intelligent vending machine that brews exquisite and aromatic coffee in just one minute Black Wo Coffee's physical store creates a culturally creative and fashionable atmosphere Image Black Wo Coffee official website According to the International Coffee Organization ICO, Taiwanese people consume 285 billion cups of coffee annually, with the market size exceeding 70 billion NT dollars Ambitiously, as per Starbucks' survey, by 2018 the overall Taiwanese coffee market reached 72 billion NT dollars and rose to 90 billion by 2020 Over the last five years, the Taiwanese coffee market has expanded annually by about 20, showing remarkable growth potential Coffee demand presents incredible business opportunities, growing at a rate of 20 annually With coffee now being a symbol of fashionable consumption in Taiwan, aside from first-tier coffee shops like Starbucks and Louisa, there are convenience stores like 7-11 and FamilyMart, and numerous boutique coffee houses scattered through the streets and alleys How to capture consumer attention and stand out in the 'red ocean' of the coffee market requires flexibility and creativity, understanding consumer needs and tastes, which are also essential for cultivating brand loyalty Beyond physical storefronts, Black Wo Coffee is also actively developing digital channels Its ecommerce platform includes the official website, PChome, momo, and group-buying hosts, providing multiple channels and ensuring steady growth in performance Even so, the founder of Black Wo Coffee, Lin Pei-ni, continually seeks innovation Due to the passive and scattered situation with franchise stores in the first three years, it was difficult to actively grasp market trends and the company noticed a certain lag in communicating with consumers and keeping up with brand dynamics, making it challenging to cultivate loyal brand advocates Artisan boutique coffee is deeply beloved by consumers Image Black Wo Coffee official website Through the AI Eagle Eye System, market intelligence costs are significantly reduced To address the dual challenges of not being able to quickly capture market trends and high market research costs, Black Wo Coffee introduced the AI Eagle Eye System in 2020 to scout market intelligence By comprehensively crawling articles from social websites, news platforms, and forums, automatically tagging, and suitably filtering, this system scanned 4,858 articles using 24,290 keywords, enabling precise insights into consumer preferences at minimal costs At the same time, after launching new products, not only can franchise stores be notified promptly, but the acceptance level of consumers can also be assessed through social platforms It serves as a reference for whether to promote aggressively Through the collection of data and analysis by AI algorithms, consumer-preferred flavors are selected, reducing the risks associated with new launches and increasing the success rate of new products Therefore, in 2021, Black Wo Coffee boldly explored new markets by introducing the world's first AIoT smart coffee innovative concept in collaboration with Pxmart for the first 'Intelligent Supermarket', integrating Black Wo Coffee to create an unmanned intelligent hand-drip coffee machine for consumers to enjoy a unique flavor experience Insight into consumer tastes leads to the creation of AIoT Unmanned Intelligent Vending Machines Taiwan's first Pxmart 'Intelligent Supermarket' in Neihu, Taipei introduces the world's first AIoT smart coffee concept store, able to interact with the AI smart coffee vending machine, AI hand-washing coffee machine, and AI vacuum cold brew machine through a mobile app, meeting three different coffee technology experiences in one place The self-service area features the only unmanned intelligent coffee vending machine in Taiwan that uses chilled milk to make milk foam, selecting Black Wo's 5A grade milk, and completing the payment, grinding, and brewing all within one minute The first Pxmart 'Intelligent Supermarket' was established on Ruiguang Road in Neihu District, Taipei Image Pxmart FB fan page The Pxmart Intelligent Supermarket features an AI smart coffee vending machine, which is operated using an app to enjoy aromatic coffee Image Pxmart FB fan page Now, with the addition of AI technology elements, drinking coffee is not just about having coffee it also brings more brand-new tech experiences and conveniences to consumers「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【導入案例】維繫遊艇王國美譽 嘉信遊艇導入國內第一套FRP複材超音波智慧檢測
Maintaining the reputation of the “Kingdom of Yachts” - Kha Shing Enterprise introduces the first domestic FRP ultrasonic smart inspection of composite materials

The Kaohsiung-based Kha Shing Enterprise Co, Ltd was established over 40 years ago, and is Taiwan's largest customized yacht company with customers all over America, Europe, Asia, and Australia, earning Taiwan the reputation of the "Kingdom of Yachts" Current FRP hull inspection still relies on traditional methods, such as visual inspection and knocking sounds, which is time-consuming and labor-intensive Kha Shing has applied PAUT array ultrasonic inspection to hull FRP composite materials for the first time, and combined it with AI to interpret ultrasound images, develop complete intelligent solutions, and create emerging markets for inspection companies Kha Shing Enterprise Co, Ltd was formerly Kha Shing Wood Industry Co, Ltd, and was a factory specializing in wood import in Kaohsiung Linhai Industrial Park when it was first established It began to design, manufacture, and sell yachts in 1977 After the second-generation successor of the company, President Kung Chun-Hao entered the company, he made a breakthrough in the previous manufacturing model that relied mainly on the skills of master craftsmen, introduced digital manufacturing to accelerate shipbuilding, and began to make larger yachts, ranking in the top 20 manufacturers worldwide among manufacturers of large yachts over 24 feet It also set a record of delivering 94 yachts within one year, earning Taiwan the reputation of "Kingdom of Yachts" Defect detection ensures yacht quality, using AI to replace humans to achieve higher efficiency Defect detection is very important to ensuring yacht quality At present, the yacht industry still uses very traditional defect detection methods The hull structure is usually made by hand lay-up or the vacuum infusion process, using visual inspection or knocking and the frequency of the sound to determine defects It requires time-consuming manual inspection If there are any defects, they must be reworked and repaired, and a gel coat subsequently sprayed The hull must be constructed in sections to facilitate inspection For large yachts over 24 meters long, construction in sections is very time-consuming and labor-intensive To shorten the time of the yacht manufacturing process, Kha Shing Enterprise will first carry out the gel coating process for the hull, and then perform the hand lay-on process The hull manufacturing process has two types of composite material test specimen structures In terms of 54-foot yacht hulls, the hull contains gel coat, core material, fiber and resin, and the total thickness is about 32cmplusmn01cm, which is twice the total thickness of FRP hull without core material of about 16cmplusmn01cm Defects such as incomplete impregnation of glass fiber or residual air bubbles between glass fiber and resin occasionally occur during the manufacturing process The types of defects include insufficient resin, voids, and delamination Once defects occur, the supply of hull materials will be insufficient and yacht delivery will be delayed Schematic diagram of types of FRP hull In order to solve this problem, Kha Shing Enterprise has engaged in technical cooperated with the metal materials industry and the AI technology industry, combining the ultrasonic inspection expertise of the metal materials industry with AI technologies developed by the AI technology industry in recent years to help solve issues of Kha Shing Enterprise with defect detection The method uses PAUT on the composite material structure of yachts, conducts FRP ultrasonic evaluation to determine the thickness of the yacht hull and material properties, and evaluates the ultrasonic probe frequency applicable to the hull structure based on professional ultrasonic experience After testing, a frequency of 5MHz and a probe width of 45mm can successfully find the location and size of defects in the simulated defect test specimen The three parties jointly found defect detection solutions from array ultrasonic evaluation, AI technology model development, and actual application in yachts The image inspected is an ultrasound image The image displays different colors based on the ultrasonic feedback signal An AI model that automatically identifies defective parts is established through the YOLO algorithm If the amount of abnormal data collected is insufficient for training, the CNN-based Autoencoder algorithm is used to collect normal image data for training and construct an AI model for abnormality detection The object detection YOLO model is trained by inputting image data marked as having defects, while the abnormality detection model is trained by inputting image data without defects Simulated defective specimen corresponding to PAUT results Defect detection by and AI system can shorten the construction period by 15 months and speed up determination by 50 After the development of this AI system is completed, it will be validated on actual 54-foot yachts of Kha Shing Enterprise, and can effectively resolve issues with defects The application of AI technology in ultrasonic inspection for intelligent determination is expected to accelerate determination by approximately 50, and will also shortens the construction period by 15 months, effectively improving the speed and quality of the yacht manufacturing process As Taiwan develops larger and more refined yachts, it will create opportunities for industry optimization and transformation, as well as opportunities for the development of key technologies The application of an AI ultrasonic inspection solution for composite materials is the first of its kind in the yacht industry, and is expected to attract more yacht manufacturers with inspection needs The AI ultrasonic inspection solution for composite materials has three major competitive advantages 1 Professional inspection experience and digital database to facilitate process management and analysis 2 Automatic AI determination and identification quickly identifies defects and provides immediate feedback to process engineers 3 High-efficiency process inspection provides defect repair recommendations, reduces damage rate, and improves the strength and quality of composite materials The application of AI technology can optimize the yacht manufacturing process, reduce manual inspection, create added value through the application of AI in Taiwanrsquos yacht industry, increase international purchase orders, and allow Taiwan yachts to continue to enjoy a good reputation in the world Furthermore, this business model has also spread to fields of application related to composite materials, increasing cross-sector market usage It is estimated to contribute approximately NT14 to NT2 billion in economic benefits to Taiwan's equipment maintenance and non-destructive testing market

【導入案例】巨量遙測空間數據AI分析雲端服務平台 使衛星遙測影像順利落地應用
AI Analysis Cloud Service Platform for Remote Sensing Big Data Enables the Smooth Application of Satellite Remote Sensing Images

Although satellite remote sensing images can make all surface objects visible, it still requires a lot of time and manpower to be truly applied to the industry In order to effectively solve the problems that customers face in digesting huge amounts of image data and eliminate technical obstacles for cross-domain users to process satellite remote sensing images, ThinkTron has developed an "AI Analysis Cloud Service Platform for Remote Sensing Big Data" as a new beginning for cross-domain AI applications for spatial information In recent years, in response to the impact of industrial globalization, Taiwan's agriculture has continued to transition towards technology-based and higher quality, improving the yield and quality of crops by solving problems, such as microclimate impacts and pest and disease control The demand of agriculture on images has expanded endlessly to accurately grasp the growing environment of crops In the early years when UAVs unmanned aerial vehicles were not yet popular, manual field surveys were the most basic but most labor-intensive work With the emergence of UAV drones, aerial photography operations might not be difficult, but the range that can be photographed is limited Furthermore, surveying expertise is required to accurately capture spatial information At this time, the use of satellite remote sensing data may break away from the past imagination of using image data Taiwan Space Agency TASA ODC data warehouse services In the past ten years, with the breakthrough of modern satellite remote sensing application technology, Digital Earth has become a new trend in global data collection Countries have developed data cube image storage technology, and the development of smart agriculture has become one of the largest image users Determining planting distribution is the first step in understanding crop yields Free satellite remote sensing images, powerful data warehousing support, and the team's robust image recognition technology are important supports for accelerating agricultural transformation Using satellite remote sensing image data can accelerate the development of smart agriculture However, in the past, it was difficult to extract large-area crop distribution through satellite remote sensing images, not to mention the cost If you wanted to use free information, you had to visit all websites of international space agencies, look through the wide variety of satellite specifications, and carefully evaluate the sensor specifications, image resolution, and revisit cycle After finding suitable images, you had to look at them one by one to filter the ones you need Next is downloading dozens of images that are often several hundreds of Megabytes MB each, which might exceed the capacity of your computer Also, after overcoming image access and preparing data, you must then start to confirm the downloaded image products and which bands you want, because the image you see is not just an image file jpg or png, but rather complex multi-spectral information, attribute fields and coordinate information It takes a lot of effort just to confirm the correct information Facing GIS software packages with complex functions is the start of another trouble The complex image pre-processing process and the inflexible machine learning package greatly reduce the efficiency of analyzing data After finally getting the results of crop identification, you might find that the best time for using map information may have already passed The above-mentioned complex and time-consuming satellite image processing problems are precisely the pain points of the market ThinkTron expanded from traditional machine learning to modern deep learning applications, and developed an "AI Analysis Cloud Service Platform for Remote Sensing Big Data" under the GeoAI framework, breaking through the constraints of details in the spatial information for customers Differences between the process before and after introducing the AI analysis cloud service platform ThinkTron said that Taiwan's ODC Open Data Cube system has been completed and began providing services after years of efforts from the Taiwan Space Agency TASA, formally becoming aligned with international trends The powerful warehousing technology allows users to easily capture and use image data of a specific time and spatial range according to their needs The warehouse stores multiple satellite image resources from international space agencies, including the ESA's Sentinel-1 one image every 6 days, Sentinel-2 one image every 6 days, USGS's Landsat-7 one image every 16 days, Landsat-8 one image every 16 days, and the domestic Formosat-2 one image every day and Formosat-5 one image every 2 days ThinkTron develops satellite image recognition tools based on Python Breaking free from the limitations of GIS Geographic Information System software packages, ThinkTron integrated GDAL Geospatial Data Abstraction Library based on Python, and considered computing efficiency and parallel processing when developing all tools required for satellite image processing and image recognition modeling, including coordinate system and data format conversion, grid and vector data interaction, and data intra-difference and normalization All of the tools are designed with AI applications in mind, and some commonly used tools are packaged into an open source package under the name TronGisPy to benefit the technical community ThinkTron utilized the team's understanding of satellite remote sensing images and the collected tagged data crop distribution maps to preset the image recognition modeling process, the required training data specifications, and dataset definitions This is imported into the machine learning LightGBM or deep learning CNN framework that was completed in advance, and the entire training process to be performed in the Web GIS interface, providing users with partial flexibility to freely filter images, confirm spatial and temporal ranges, select models, and adjust hyperparameters In addition to the operation of training models, it also provides historical models to output identification results, and finally displays the identification results of crop distribution on the Web GIS map In fact, agriculture is not the only industry that needs satellite remote sensing applications AI applications of spatial information have also appeared in various fields as companies in different industries aim to enhance their global competitiveness For example, surveying and mapping companies that have a large amount of map data can use the AI analysis cloud service platform to store map data while also accelerating the efficiency of digital mapping Under the severe global climate change and the risk of strong earthquakes, there is a wide variety industrial insurance, agricultural insurance, financial insurance, or disaster insurance are all inseparable from spatial information The use of remote sensing image recognition to understand insurance targets has long been an international trend AI Analysis Cloud Service Architecture for Remote Sensing Big Data