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【2021 Solutions】 Committed to building a data supermarket, Lin Data Technology uses its strength to make brand owners pay the bill

"Just like many pork stalls in traditional markets, you can buy pork everywhere. However, different ways of processing and cooking will produce different delicacies." LnData has been deeply involved in data processing and application for many years. President Xie Peifang explained in a simple way the advantages of Lin Data Technology when everyone is striving for "data" business opportunities.

Data is known as the "black gold of the new era" and is as important as crude oil. With the advancement of technology and digital technology, the amount of data obtained by enterprises is growing rapidly. How to refine oil into gold depends on experience, technology and the trust of brand owners.

Focus on first-party databases and establish sales communication intensity indicators

Founded in 2016, Lin Data Technology specializes in data technology, provides diversified and innovative software services (SaaS), and plays the role of an independent third party in the market. Through diversified and advanced various types of data collection and The serial connection service assists enterprises in data collection, data cleaning, data management and final data application, using the most authentic and complete data in every business decision-making to gain market opportunities.

LnData ) Strategy Chief Xie Peifang

▲Xie Peifang, Chief Strategy Officer of Lin Data Technology (LnData)

Xie Peifang said that the original intention of the company was to establish a third-party advertising effectiveness monitoring unit. Since it is difficult to evaluate the brand owner’s advertising budget investment and effectiveness, in addition to the authenticity of the traffic, it is difficult to verify which placements are actually exposed, the audiences reached, etc. Detailed information is often vague, so an impartial third party must monitor it to be fair, impartial, and transparent. At the same time, we help brand owners to use digital marketing not only to achieve last-mile conversion, but also to achieve brand exposure and completely establish the consumer purchase journey. However, since the fees for third-party advertising monitoring must be included in the overall advertising budget, and the media does not want to be monitored, the overall Taiwanese market acceptance is still not high. Therefore, Lin Data Technology has turned to establishing a "first-party database" for brand owners. ” is the focus of development.

SaaS products connect all consumer touch points, Establish a first-party database of brands
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▲SaaS products connect all consumer touch points and establish a first-party brand database.

The first-party database refers to the relevant data of brand owners in various marketing channels or digital content, as well as nodes that interact with consumers, collected through the unique crawling capabilities of Lin Data Technology, and then analyzed using artificial intelligence. Process and generate sales communication intensity indicators. Brand companies can use this indicator to understand the degree of discussion of their products in consumer groups, make corresponding corporate decision-making suggestions, and produce user behavior pattern analysis based on artificial intelligence.

Xie Peifang said that the first-party database will also be connected to the brand owner’s CRM system. Through Lin Data’s technology, a brand data hub (Brand Data Hub) tailored for the brand owner can not only effectively track and connect each A consumer touchpoint data helps brand owners to interact meaningfully with consumers anytime and anywhere, and can also identify Key Opinion Consumers (KOC) who are loud and iconic in the community and are willing to speak out for the brand. , become a brand ambassador, and through "mission" activities, increase member stickiness and diffusion, turn consumers into "brand groups", and truly achieve the purpose of precise marketing.

CRM combines Unified ID to track and understand the consumer journey

Currently, Lindata Technology’s customer base is distributed in beauty, beverage, automobile, banking and other industries. Through the customer relationship management system (CRM) combined with the function of the community, each consumer is marked with an ID, and the intention and behavior of consumers at various touch points such as web pages, advertisements, communities, and e-commerce are instantly grasped, and the customer's intentions and behaviors are provided. The best marketing strategies for brands.

"In the past, brand owners' CRM systems were mostly created using Excel tables, which was labor-intensive. Moreover, brand owners often spent 200,000-300,000 yuan to find KOLs (Key Opinion Leaders), but they couldn't find them. "Effect", Xie Peifang said that by using Lindata's SaaS service to digitize the data, it can not only establish and accumulate a membership database, but also find more than 100 loyal and high-volume consumers at once, accumulating the comprehensive benefits of the above consumers to the brand. , far more than a KOL, of course the brand owner is willing to pay the bill. At the same time, as the number of KOC increases, the voice meter of the online community continues to grow. After establishing the database, there are three major benefits:

1. Quantitative data on member influence are available for reference;

2. The system accumulates the results of all members’ tasks. In the past, a lot of manpower was spent on statistics, but now it can be solved with digital tools;

3. The brand’s reputation and number of shares on the community will continue to increase, forming a positive cycle. Xie Peifang said that when promoting data technology services, the biggest difficulty is that the amount of data needs to be accumulated for about six months to a year before truly meaningful analysis can be seen. The specific approach is to first interview customers to clarify the data collection strategies and channels. And she also admitted that what is really useful is CRM data. Accumulated data without interactive information is dead and of no use.

Establishing a data middle platform as the ultimate goal and becoming a data supermarket

AI technology is used to classify and group complex data from multiple channels, capture different data characteristics, and manage them with labels naturally generated by AI. The actual work process is: all the pipelines for data entry must be planned first, followed by cleaning the data. This part is the most difficult. After cleaning, labeling, classification and explicitness are started, and continuous optimization is started, and then it is packaged as a marketing tool. Application of activities.

Cross-channel data connection and accumulation to strengthen the brand Database application.

▲Cross-channel data concatenation and accumulation to strengthen brand database application

Xie Peifang said that Lin Data Technology will continue to deepen the accumulation and application of first-party data from brand owners in the short term. That is, from the customer's perspective, we develop SaaS services for all consumer journey nodes. The solutions range from network monitoring, advertising monitoring, APP optimization, and consumer inquiry systems to dividing the services into independent SaaS tools and Focusing on consumers, we integrate all data to help brand owners better understand consumers. The second stage is to develop a data market (Data Marketplace). After obtaining the consent of consumers, the data obtained will be de-personalized, such as different databases of investors with the same investment attributes, women in confinement, characteristics of diabetic patients, etc. Exchange or cross-industry cooperation is possible.

In the final stage, Lin Data hopes to help brand owners build a "data middle platform" to quickly integrate brand data assets, exchange data in a safe, clean and trustworthy environment, and create a data supermarket. In fact, there are more and more data markets in Taiwan, each with the ability to collect different data. Xie Peifang adopts an open attitude and believes that whichever one is useful to brand owners is a good data market. "Just like meat can be bought everywhere, but the methods of processing the meat are different and the taste is different. This is the skill of the chef." This is Xie Peifang's most appropriate metaphor for the data market.

Lin Data Technology Company Team .

▲Lin Data Technology Company Team

Note: The core idea of ​​the so-called "data middle platform" is data sharing. Through organizational adjustment, data warehousing, data synchronization and other technical methods, a middle platform that uniformly manages data sources and applications is designed to support internal uploads. Hundreds of business applications to avoid problems such as repeated construction and incomplete definition of data indicators.

Recommend Cases

【解決案例】神經元科技 動鑑觀顫 以眼為始 最佳智慧醫療輔助者
Neuron Technology, moving and observing, starting with the eyes, the best smart medical assistant

Looking around the world and in Taiwan, the number of patients suffering from vertigo is increasing year by year When faced with vertigo testing, most people will choose to have it diagnosed by a doctor or hospitalized with neuromedical imaging tools such as MRI or CT for interpretation However, this may lead to misdiagnosis of vertigo, overdiagnosis of patients, waste of medical resources, etc, and cannot be effectively traced back The actual condition of the patient's dizziness In order to solve the long-term clinical pain point of vertigo, Neurobit has developed a smart wearable medical device - NeuroSpeed smart glasses and an AI assistance system It provides an AI smart solution for rapid screening of vertigo, assisting doctors in quickly screening more than 80 of brain diseases Efficient detection power with accuracy and sensitivity of over 90 Neuron Technology was founded in 2016 The co-founders include Yang Juncheng, Chen Weicheng, Huang Jinxun and Wang Jingfu The four of them were studying at the National Taiwan University Medical Engineering Institute and the Creative Entrepreneurship Program to jointly offer the "Biomedical Innovation and Commercialization" course Next, let’s embark on the entrepreneurial journey together The core team members of Neuron Technology are mainly composed of cross-field experts in medical engineering, information technology, neurology, patents, business, etc The common entrepreneurial concept is to continuously explore and explore unsolved pain points in medical clinical practice Seeing that patients were suffering from vertigo, Neuron Technology invented and independently developed an efficient and practical wearable smart medical device, NeuroSpeed Smart Glasses, which combines hardware AI-assisted decision-making system software to provide an AI smart solution for rapid dizziness screening Neuron Technology CEO Yang Juncheng said that the proportion of people in Taiwan and the world who suffer from vertigo is very high In Taiwan, as many as 3 of the people about 700,000 suffer from vertigo, while in the United States, about 1,000 people suffer from vertigo Tens of thousands of people go to see a doctor due to vertigo From the data, it can be seen that the vertigo medical care market is quite huge Regarding rapid screening for vertigo diagnosis in the clinic, current rapid screening tools in hospitals mainly use neurological examinations, and most of them are processed through questionnaire-type scales The diagnosis will rely too much on the patient's chief complaint and the doctor's experience judgment, and lacks quantitative indicators, resulting in Misdiagnosis of vertigo and loss of golden treatment time For patients with vertigo who are admitted to the emergency department, medical diagnosis in the past relied heavily on neuromedical imaging tools such as computed tomography CT or magnetic resonance imaging MRI After observation, it was found that the equipment was insufficient In the United States, the number of patients admitted to the emergency department Less than 3 of the population can receive immediate MRI diagnosis, and less than 50 can receive CT diagnosis However, excessive use of CT or MRI diagnosis may lead to overdiagnosis and treatment of patients, and even waste of medical resources In order to help vertigo patients accurately and efficiently screen and triage and reduce over-diagnosis in clinics and emergency rooms, NeuroSpeed Smart Glasses, a wearable smart medical device developed by Neuron Technology, is believed to have a great impact on the overall application of medical resources and patient diagnosis and treatment It is very helpful Yang Juncheng said that if it is not necessary to use MRI to track the diagnosis, this device can be used as a rapid screening test before the existing MRI neuroimaging tools and after the patient is admitted to the hospital, reducing over-diagnosis of patients NeuroSpeed's examination method is to quickly screen for nystagmus to identify patients with potential brain diseases The examination method of this technology is to observe the trembling state of the eyes and a series of eye movements when the subject is staring at a stationary object, so as to judge Brain risks for appropriate diagnosis and treatment NeuroSPeed smart glasses can crack brain and eye diseases, clinical trial sensitivity reaches 90 With the active research and development of Neuron Technology, two generations of NeuroSpeed smart glasses have been successfully launched The first generation NeuroSpeed mainly provides doctors with real-time observation of high-quality eye images and eye movement response-related examination data reference, and does not provide auxiliary diagnosis services The second generation of NeuroSpeed allows physicians to record, track, store and view relevant eye movement analysis and pupil area identification, thereby effectively diagnosing diseases of the central, meridian and peripheral nervous systems Because the second-generation NeuroSpeed product has the function of assisting doctors in analysis and diagnosis, it has been classified as a Class II medical device in the United States and must be certified by the US FDA before it can be sold externally At this stage, this product has completed pre-submission and will be submitted for review after the biocompatibility test is completed It is expected that the second generation NeuroSpeed will successfully obtain US FDA certification next year In terms of actual verification fields, NeuroSpeed has currently cooperated with New Taipei Shuanghe Hospital and Taichung Tzu Chi Hospital for clinical verification Its clinical results have confirmed the classification judgment of central nervous system diseases such as stroke and other vestibular system diseases With the addition of NeuroSpeed Smart glasses are designed to be lightweight and easy to carry, detect quickly and easily, and have the functional characteristics of automatic interpretation They can effectively assist doctors in quickly screening for potential brain disease risks in patients with vertigo Field verification with foreign medical centers mainly involves vertigo patients admitted to the emergency department Physicians can use NeuroSpeed smart devices to interpret the phenomenon of stroke diagnosis Currently, the accuracy of clinical trials in the above-mentioned cooperative hospitals reaches 80 and the sensitivity reaches 90 Neuron Technology develops smart wearable medical device NeuroSpeed smart glasses In addition to becoming the best smart medical assistant for doctors to quickly screen brain disease risks in the clinic and emergency department, NeuroSpeed smart glasses also assist doctors in the detection and assessment of strabismus risk They are jointly developed with the Tri-Service General Hospital through neuron technology The "Portable Strabismus and Abnormal Eye Movement Diagnosis System" is implemented in the Tri-Service General Hospital, providing doctors with a complete preoperative assessment of strabismus and postoperative tracking basis This excellent RD technology achievement was recognized by the 17th National Innovation Award-Clinical Innovation Award in 2020 We know that many diseases can cause congenital or acquired eye movement abnormalities, and even cause symptoms of strabismus or nystagmus Among them, as for strabismus, according to expert physician consultation surveys, the global prevalence of strabismus among school-age children is 2 5, while the prevalence of strabismus among school-age children in Taiwan is about 1 to 4 Yang Juncheng said that clinical diagnosis of the symptoms of these diseases is mainly divided into two categories deviation measurement of eye position and eye movement test It has been observed that there is currently a lack of objective quantitative methods for diagnosing eyeball position deviation, and eyeball deviation measuring instruments are used to check subjectively For Neuron Technology, the current NeuroSpeed instrument and strabismus and abnormal eye movement diagnosis system software can integrate objective and clear eyeball images, eye muscle function and eye deviation angle data as a rapid test that meets clinical diagnostic criteria Service, the data of these tests can be used as the basis for doctors’ complete preoperative assessment and postoperative tracking of strabismus Therefore, this system can provide objective and effective quantitative analysis, which can greatly reduce the medical risks of patients during surgery In terms of business model, Neuron Technology mainly cooperates with hospitals to sell research-based products It is believed that the company expects to have significant revenue performance after passing the FDA next year At present, Neuron Technology will use the country's first wearable smart medical device NeuroSpeed smart glasses and AI assistance system to provide software and hardware integrated solutions to assist doctors in quickly screening brain diseases and eye diseases, extending patients' golden treatment time and reducing social risks health care costs to create a triple win NeuroSpeed smart glasses assist doctors in quickly screening brain and eye diseases Looking at the world, the pioneer of smart medical equipment, a new paradigm of biomedical software and hardware system integration In the early days of Neuron Technology’s entrepreneurship, technology research and development and business expansion faced many challenges Yang Juncheng expressed his sentiments that since the NeuroSpeed product is the first medical smart glasses developed in China, both in terms of obtaining hardware raw materials and developing technical specifications, The challenges associated with building and integrating related systems are higher than those for consumer electronics Additionally, bringing together cross-disciplinary talent and integrating it into a core team is also an entrepreneurial challenge In terms of business development, although the company has accumulated clinical verification results and published related outputs, the establishment of market channels still requires continuous efforts to expand It is hoped that it can continue to rely on the assistance of legal persons such as the Capital Strategy Council to actively create more diversified market channels and connect potential Cooperating manufacturers In order to accelerate international expansion and market operation exchanges, the company will conduct a new round of fundraising planning at this stage to meet development Since its establishment, Neuron Technology has taken long-term development and stable profits as its operating goals Yang Juncheng said that in addition to focusing on existing professional fields, we also develop and apply value-added products through the company's software development and software development The accumulated RD energy of hard integration is expanded to other medical disciplines and fields Yang Juncheng hopes that Neuron Technology can become a pioneer in smart medical equipment, with research and development oriented to meet the needs of users and patients, and also hopes to become a model for the integration of biomedical software and hardware systems For the medium and long-term layout, the company will promote industry-university exchanges and cultivate biomedical talents integrate upstream and downstream industry resources to create smart medical solutions and platforms and actively explore foreign sales markets such as the United States and Europe as a basis for sustainable development of the company Vision 「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】讓硬碟裡的音樂重生 愛飛媒平運用AI為影像找到最佳拍檔
Rebirth the music on the hard drive. Aifei Matchmaking uses AI to find the best partner for the image.

A young girl, alone in Los Angeles, USA, is looking for a dream, a dream that allows the music creator to find her soulmate again with the music she buried deep in the hard drive Li Zihui, the founder of iFeiMedia, has a background in science and engineering, but she has a strong gene for musicians In order to help global musicians create music and find the "best partner" who can successfully match them, she founded iFeiMedia Ping Company provides a one-stop AI video and music matching platform AV Mapping to help video creators quickly find copyrighted original music One-stop AI image music matching solution to find innovative business opportunities for music creators Generally speaking, in the past, video creators had to work on video music, including composing lyrics, music, and finding copyrights It usually took two weeks Through the AV Mapping video and music matching platform, it can be instantly matched to a suitable video in 10 seconds Music, musicians can also remarket their creations to gain profit sharing, creating a win-win situation This new, decentralized operating model is also favored by the descendants of the late Taiwanese music master Li Taixiang On the platform, you can relive a time when music creation was free to fly Li Zihui has practiced piano since she was a child, participated in choirs and wind bands, and composed her own music Although she studied science and engineering in college - the Department of Surveying and Spatial Information at Cheng Kung University, she joined the imaging team to work on soundtracks from her junior year , and went to the Applied Music Department of Nanyit University to audit After graduating from college, Li Zihui decided to obey the voice in her heart and become a music dreamer Aifei Matching provides a one-stop AI image and music matching solution Aifei Matching provides a one-stop AI image and music matching solution, which mainly uses artificial intelligence image recognition and music analysis Image creators can search and match suitable music by themselves on the platform, and use the system to It can shorten the duration of the soundtrack from 8 hours to a few seconds, a significant reduction of nearly 2,000 times Li Zihui said that in addition to creating suitable soundtracks, traditional video scoring projects also require a lot of time and cost in communication and search, including subsequent post-production processing such as arrangement and recording, and music licensing, which are even more time-consuming and labor-intensive With the assistance of AI, creators can focus all their efforts on creation without worrying about finding suitable music or having their music copyright stolen Integrated virtual and real marketing, from transaction to contract signing with one click At present, AifeiMeiping's music database has a total of 60,000 tracks in more than 60 categories, covering music from Europe, America, Asia and other parts of the world, including pop, EDM, rock, Irish music, etc The original decentralized concept of iFlyMediaPing further protects the rights and interests of musicians Musicians on the platform can set their own prices and track the transaction process, achieving open, transparent and decentralized features There are currently more than 7,000 video and music creators on the platform Music creators who successfully trade on the platform can share profits of more than 40, up to 50 The two parties transact and complete the contract on the platform, and the procedure is very simple AVMapping has a total of 14 AI models, making it easy to find speed dating music Li Zihui said that the AI image music matching solution has a total of 14 AI models The method is to disassemble all elements, conduct music analysis through image recognition and text recognition, and then use machine learning algorithms to train extensively The characteristics of images and music are listed, which can quickly match the soundtrack that suits the image situation, atmosphere, and rhythm In addition to online matchmaking transactions, Aifei Matchmaking also holds physical concert events, inviting music and video creators to participate The content of the event revolves around the display of AI video soundtracks, and a video directed by the director is used on-site to allow music creators to participate PK soundtrack or take out a demonstration video and let AI match it It only takes 10 seconds The images and music matched by AI are very accurate in terms of mood and atmosphere, which amazed the participants Three years of research and development won the Red Dot Design Award, using technology to support the development of music and art Aifei MatchPing spent three years of research and development, and the platform was officially launched in August 2021 In January 2022, it participated in the CES event in Las Vegas, USA, which attracted great attention from reporters present and received more than 100 awards in total media reports, the number of uses in a month has exceeded 1,000 times, attracting 7,000 video and music creators to join the matchmaking platform According to statistics, in the initial stage, the proportion of matchmaking transactions between the United States and Taiwan is evenly divided Li Zihui said that the licensing methods of traditional music are very complex, including types of works, types of copyright property rights, etc To obtain authorization for a song, one must go through a songwriting agency, a collective management group, a production company, a record company, or even a composer , lyricists, it is very cumbersome, and musicians may not necessarily get profit sharing Through the AI image music matching platform, all transaction contracts are completed online, music creators can gain profits, and their creative enthusiasm is constantly stimulated Three steps to help video creators easily complete the soundtrack work It is worth mentioning that NFT Non-fungible token, also known as non-fungible token is currently very popular in the art and cultural market What is the possibility of introducing it into the field of video and music Li Zihui said that the current transaction fees gas fees of Ethereum remain high, and coupled with the conclusions she obtained from attending many gatherings in Los Angeles, the acceptance of NFT is still in the process of brewing However, Aifei Matching is still optimistic about the future of NFT Trend, in the foreseeable future, relevant technologies will still be introduced into the AV Mapping platform to provide more diversified trading methods In order to rapidly expand overseas markets, Li Zihui continues to seek funding from international strategic investors in San Francisco At the same time, due to the appropriate control of the epidemic in Los Angeles, the industry is gradually recovering, and Li Zihui also participates in many offline creative gatherings Aifei Media hopes to become a bridge connecting images and music, introduce well-known user cases in the international market, and let more creators see the power of the platform Aifei Media Ping also frequently reports good news After winning the DSA Digital Advertising Singularity Silver Award and the AWE Female Entrepreneurship Best Potential Award co-organized by the American Institute in Taiwan and META, the one-stop AI video and music matchmaking company founded by Li Zihui The platform AV Mapping also won the Best of the best in the Design Concept of the German Red Dot Award in 2020 We hope to continue to be based on technology and nourished by art Support music creators to create better works Li Zihui, the founder of Aifei Matchping, has won many international awards and is a female entrepreneur with great potential「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」

【解決方案】7毫秒內分離人聲 洞見未來科技協助聽損者「聽說更簡單」
Voice Separation in 7 Milliseconds: RelaJet's Future Technology Makes 'Hearing and Speaking Easier' for the Hearing Impaired

One rainy Thursday afternoon near Taipei Arena, the Taipei Experience Center of RelaJet was fully booked with appointments from people with hearing loss eager to try hearing aids made with a voice separation engine For the hearing impaired, having affordable, lightweight, and effective noise-reducing hearing aids is truly a blessing 'We hope to help users in need to hear the world's wonders again' This empathetic expectation by RelaJet's founder and CEO Po-Ju Chen, who is also hearing impaired, illustrates his understanding of the needs of the hearing impaired He hopes that RelaJet's unique voice amplification hearing aid technology will benefit many more people Affordable hearing aids benefit many with hearing loss Founded in 2018 by Po-Ju Chen and his brother Yu-Ren Chen, RelaJet developed a multi-voice separation engine paired with Qualcomm's Bluetooth audio platform, drastically reducing the price of imported hearing aids, typically costing 80,000-100,000 NT dollars, to just under 10,000 NT dollars They aim to develop affordable goods with excellent noise-cancelling capabilities that wirelessly connect to smartphones In its first two years, the company primarily developed the multi-voice separation engine, which significantly improved the noise reduction quality Once equipped with Qualcomm Bluetooth earphone chips, the audio processing time is drastically short, at about 7 milliseconds to enhance main voice projection and reduce ambient noise, less than half the time required by traditional medical standard of 16 milliseconds for hearing aids, nearly 'zero-delay' 洞見未來科技推出平價助輔聽器,大大嘉惠聽損者 Yu-Ren Chen explains that the primary use of Qualcomm chips for edge computing, along with a streamlined algorithm, achieves extremely low latency and better noise reduction The hearing aids can cover 18 channels, whereas traditional hearing aids cover 4-48 channels In the future, RelaJet will progressively increase the number of channels According to statistics, there are 470 million people globally with hearing disabilities, with a 30 average device use rate in developed countries, with the highest in Western countries Taiwan has nearly 15 million people with disabling hearing loss, of which the middle-aged and elderly make up 30, yet the device use rate is only about 10, which is quite low Yu-Ren Chen further analyzes that the low device usage rate is due to two reasons firstly, the high average selling price of international big brands ranges from 80,000 to 200,000 NT dollars with a three-year usability period, which deters many due to the high cost and maintenance Secondly, in noisy environments, the noise is also amplified which does not necessarily ensure clarity for the users, and the sound parameters can't be adjusted in real-time, making it inconvenient to frequently visit stores for tuning Thirdly, most models cannot connect to smartphones, making it inconvenient for the hearing impaired to take phone calls Utilizing Qualcomm Bluetooth chips for rapid product development In light of this, Po-Ju Chen, formerly a semiconductor engineer at MediaTek, leads the technical development, while Yu-Ren Chen, with a legal background, manages the operations Their seamless collaboration, along with their team employing AI algorithms and chip integration, learns from thousands of hours of audio files in databases through neural networks and deep learning technologies to develop low-latency, high-noise-reduction voice amplification technologies for hearing aids In 2019, this sound processing technology was integrated into Qualcomm Bluetooth chips, winning first place in the Qualcomm Taiwan Startup Competition and becoming a partner in Qualcomm's Global Expansion Program, significantly boosting product development pace In 2021, they launched their own Otoadd series of hearingenhancement products in Taiwan, which received both market favor and positive reviews from many with hearing loss Based on different consumer needs, various product designs are available According to Yu-Ren Chen, the Otoadd wireless earphones with hearing enhancement functions, model N1, are entry-level neckband style priced at 9,500 NT per pair Users can wear the hearing aid while taking calls, and control noise reduction strength and volume through a mobile app They plan to develop accessories in the future tailored to the needs of older adults Besides being available for trials at experience centers in Taipei and Kaohsiung, this hearing aid is also sold through PChome, Taiwan Mobile's myfone, and Elder Age networks, among other channels Another model intended for individuals with mild to severe hearing loss is the Classic R hearing aid, which received the Japanese Good Design Award in 2021 Since its market debut last year, it has attracted those with congenital hearing loss, with users noting improved clarity in noisy environments and appreciating the convenience of Bluetooth connectivity for calls and watching videos This product is anticipated to be exported to international markets in the latter half of this year Additionally, a hearing aid product combining Bluetooth functionality, set to launch in June this year, is sized like typical Bluetooth earphones, targeting visually conscious consumers with hearing loss Its small size and attractive wireless earphone design allow for phone calls, and if approved by the Ministry of Health and Welfare, eligible users can apply for government subsidies RelaJet to expand into overseas markets, using the USA as a beachhead An interesting question arises due to the pandemic everyone must wear masks which impedes lip-reading How does this affect those with hearing loss Yu-Ren Chen indicates that this situation highlights RelaJet's advantages As each person with hearing loss has different levels of hearing ability, hearing aids can only augment to an appropriate volume, assisting users to hear about 60-70 content, with the remainder relying on lip reading and gestures During the pandemic, as everyone wears masks, masks also muffle sounds, but RelaJet's voice separation engine can correct and strengthen the separation, making it easier for those with hearing loss to recognize voices Besides the Taiwan market, RelaJet's next stage will be expanding into overseas markets, expecting to obtain ISO 13485 medical device quality management system certification and US medical device approval in 2022 They plan to enter the US market, either under their own brand or through OEM arrangements Apart from the Taiwan market, RelaJet will also enter the US market in the next phase for hearing aids「Translated content is generated by ChatGPT and is for reference only Translation date:2024-05-19」